TILO 15 REVISE HIGH RES FOR UPLOADING

8
UK BRAND AFTERGLOW TAKES
SUSTAINABILITY TO NEXT LEVEL
With the latest trend of brands trying
to be more sustainable in 2020, British
start-up Afterglow had already
commenced work on a new concept in
spring 2019 well before Greta Thunberg
hit the news, and being eco-friendly
became popular. The name ‘Afterglow’ is
inspired by the euphoric buzz following
a great training session, and the good
feeling of giving something back.
Founder Jay Barratt designed his
sportswear clothing from the ground up,
taking over one year to develop and
integrate new sustainable technologies
into the production process. Taking a no
compromises approach, Afterglow uses
exclusively 100% recycled components
for every single element of the clothing,
even down to the zips, cords and logos
– a completely new approach.
The sportswear uses ‘Recover’ fabric,
comprised exclusively from textile waste
and old clothing. The yarn is then woven
into Afterglow’s innovative Diagonal
Fleece Fabric, which is used to make the
hoodies, shorts and joggers. ‘Recover’ is
the most eco-friendly recycled poly
cotton fabric in the world, according to a
leading environmental impact rating; the
Higg Materials Sustainability Index.
Taking the concept even further,
Afterglow also uses 100% recycled YKK
‘Natulon’ zips and organic cotton
drawstring cords, with recycled plastic
tipping throughout the collection.
A feature unique to Afterglow is the
100% recycled ink logos. Using the
leftover ink in the factory’s logo-press
machines, they mix the ink waste in
batches and repurpose it for their own
logos. This zero-waste technique
combined with a randomised galaxy
swirling effect logo colour creates
unique Afterglow garments.
Afterglow’s Synapse Hoodie Jacket
has been created with sport and training
in mind, from its slim fit cut
accentuating toned physiques and
allowing a full range of motion without
being overly baggy, to the comfortable
double-lined hood, designed to protect
you from the outdoor chill.
Beyond the garments, Afterglow has
also looked to embed a circular
end-to-end approach and offers
customers eco-friendly options on
everything from ordering and delivery to
the individual garments. The company
uses ‘RePack’, an innovative zero waste
reusable packaging solution and also
provide customers with a DHL ‘GoGreen’
carbon off-set delivery option.
For more information visit the website
at www.afterglowlondon.com
OOFOS SHOES RELEASE FIRST
CLOSED TOE SHOE
Ground-breaking creators of
iconically designed footwear with
function, OOFOS (www.oofos.co.uk) was
masterminded by passionate veterans of
the athletic shoe boom of the 1970s. It’s
a brand that cuts across sports
performance, active lifestyle and fashion.
It is now building its autumn and winter
collection with the launch of a new
closed toe shoe option, OOmg eeZee,
giving today’s tastemakers a new reason
to experience.
Recognised for its statement slides
and flip flops (the OOriginal and
OOahh), the eeZee is made with a
unique four-way stretch canvas-like
material that hugs the foot and each pair
is made from the brand’s proprietary
OOfoam technology and biomechanically
engineered footbed that
absorbs 37% more impact than
traditional footwear foams. The
technology is scientifically proven to
reduce stress on the body by reducing
energy exertion in the ankles by up to
20%. Available in neutral shades, ideal
for the colder seasons, for women the
eeZee is a low top option in either white
taupe, black or platinum and for men,
the new style is a mid-top available in
black or green. Both are priced at £110.
t h i s i s l o n d o n m a g a z i n e • @ t h i s i s l o n d o n m a g