Holiday 2020 - Mistletoe Market - Part II - ver5B-notfinal

Fresh Ideas for 

Holiday Entertaining 

11/27/20 - 12/31/20 

December 2019 

Part II

Goals 

• Mistletoe Market – is our on trend, ‘fresh holiday entertaining’ 

concept and brand design for Trig’s holiday sales from Black 

Friday through NYE. 

• Sales 

• Brand Awareness – Take the Mistletoe Market into each 

department to build awareness 

• Lift “Share of Stomach” in our market by engaging guests in the 

products they love – available only at Trig’s

Logos & Tagline Positioning 

Make It Merry! 

Logo 

Make It Merry!

Mistletoe Market Calendar 

4 

• 11/27 Mistletoe 

Market Begins 

• Holiday Décor 

up (put in place 

on 11/27) 

• Holiday 

Displays up 

• Entertaining 

Center ready 

• First holiday 

baking ad 

breaks 

• Associates start 

wearing 

Christmas 

sweaters and 

Mistletoe 

Market Name 

Badges 

December 2020 

Sunday Monday Tuesday Wednesday Thursday Friday Saturday 

1 2 – Teaser of 

Open House; 

Holiday Baking 

6 7 8 9 - First 

“Christmas Ad” 

Breaks; Mistletoe 

Market – Holiday 

Guide/Ad Breaks; 

Holiday Seafood 

Sale; Heat & 

Serve Xmas 

Dinner Ordering 

begins 

3 4 5 

10 11 12 Open House - 

Cookie Walk 9-2 

13 14 15 16 Christmas Ad 

12/16 – 12/24 

17 18 19 

20 21 22 23 24 TrigsToGo – 

Last 

Pickup/Delivery 

is 2 pm timeslots 

25 Christmas 

Closed 

26 

Ad 12/26 - 31 

27 28 29 30 New Year’s 

Seafood Sale 

31 – TrigsToGo – 

Closing at 2 p.m. 


Closed; 

Ad 1/1 – 1/5 

2

In-Store Events 

Mistletoe Market Entertaining Guide 

• Redesign 

Breaks 12/4 and runs through 12/31 

The 2019 guide will feature coupons on the back. 

• $5 off Trig’s Signature Savory Herb Rubbed Rib Roast 

purchase of 5lbs or more. 

• Purchase $100 in Trig’s gift cards and receive a $10 

Trig’s gift card 

• Sushi With Gusto $1 Off 

• Floral & Home $5 off a floral arrangement purchase of 

$25 or more. 

• $2 off Suzy’s Cheesecake-6 inch New York 

• Trig’s To Go-Free Delivery! 

• 20% off any Trig’s deli tray with the purchase of a Heat 

& Serve Signature Holiday Dinner. 

• Pump Perks-3x Fuel Points

Cookie Walk - Open House Events 

• Holiday Coloring Contest 

• 12 and under 

• Each store to create their own kid-friendly prize & select 

winner(s). Prize value approx. $25 

• Contest starts 12/7 and ends 12/23 

• Coloring Contest Sheets to be sent to all stores from 

Postal Express in Rhinelander 

• Poster Board will also be provided 

• NEW! Optional Flash Mob If you have an energetic front 

end, meat, deli or bakery team have an associate coordinate a 

“flash mob” where they all break out into a Christmas carol at 

certain times of the day. 

• NEW! Optional Christmas Carolers Reach out to local 

organizations or groups to see if they would like to sing 

Christmas songs at the entrance. 

• Christmas Stocking Giveaway Details on next slide. 

• TSH Christmas Ham Giveaway???

Cookie Walk – 

Open House Events 

Cont. 

• 8’ Christmas Stocking Giveaway

Cookie Walk – Open House Events 

Cont. 

• Christmas Ham Giveaway (Done in 2019 – Repeat?)

Interior Signage 

Danglers 

• Mistletoe Danglers 

• Each department to get 

their own Mistletoe Store Market 

themed Display/Signa 

banner (See each 

section page for gebanner 

sample) – these signs are 

suspended from the ceiling 

Danglers 

Instructions for hanging to come from marketing 

when danglers are delivered 

Sample Dept Sign

Signs, Danglers, and décor checklist 

• NOTE: Signs and Danglers are suspended from ceiling 

• Entrance 

• SP, Wausau, Tomahawk – Make it Merry (green background) 

• Minocqua, ER, Rhinelander – Make it Merry (white background) 

• 2 – 10-12’ Xmas Trees, white lights only – twinkling; placed one on each side 

of entrance 

• Just inside entrance – suspend 2 danglers 

• Produce 

• 3 Danglers suspended 

• 2-3 Gnomes (as pictured in playbook) 

• MM Sign: ”Oh Christmas Tree”


• Bakery 

• Mistletoe Cookies 

• Sign: “Visions of cookies and candy” – has bakery bug displayed 

• Cellar 70 

• Sign: “Holiday Cheer” shows C70 logo 

• Wine Tastings 

• Deli 

• Sign: “Come gather around” 

• MM Aprons 

• Entertainment Center 

• Sign: “Ho Ho Ho” 

• Poinsettia’s 

• DI Y Gift Baskets


• Bakery 

• Mistletoe Cookies 

• Sign: “Visions of cookies and candy” – has bakery bug displayed 

• Floral & Home 

• Sign: “All that Glitters” 

• Pre-packaged gift ideas 

• Meat & Seafood 

• Sign: “Share a Christmas Dinner…” 

• Demos - new TSH products 

• 5 danglers suspended starting by meat and through the end of grocery aisles 

• Above Exits OR Across from Checkout areas – best placement 

• Sign: “Thank you for shopping with us this holiday season.” 

• 5 Danglers suspended above checkout areas


• Breakrooms 

• Sign: “Oh What Fun” 

• 12 Days of Christmas 

• Rhinelander Mall 

• Sign: “Warming Your Hearts” – suspended outside Caribou Coffee/Floral 

• Danglers: 10 spaced evenly down hallway 

• Sign: “…Brought corn for popping” – suspended by the Northwoods Popcorn area 

• Minocqua Mall 

• Sign: “Warming Your Hearts” – suspended outside Caribou Coffee/Floral 

• Danglers: 10 spaced evenly down hallway 

• Sign: “…Brought corn for popping” – suspended by the Northwoods Popcorn area

Meat/Seafood 

Bakery/Deli Areas – 

Signs 

MM Aprons 

Cellar 70 

Sign 

Wine tasting 

Produce 

“Oh Xmas Tree” 

3 danglers 

2-3 Gnomes 

2 Danglers just 

Inside entrance 

Checkout Areas – Danglers above 

Thank you for shopping with us this holiday season 

Sign above doors as customer exits 

MM | Make it Merry 

(Entrance) with 2- 10-12’ Xmas 

trees; white lights only

At Checkout 

Placed in area where guests 

observe when leaving the 

stores. 

Store 

Display/Signa 

ge 

Danglers 

Instructions for hanging to come from marketing 

when danglers are delivered

Store 

Display/Signa 

Stores 

ge 

with stone/darker exteriors 

Exterior Signage 

Stores with white stucco/lighter exteriors

Entrance Decoration 

Large real Christmas tree with white lights or blowup 

snowman 

Work with a local tree farmer for the tree or purchase a 

blowup snowman

Nametags / Aprons 

Associate Name Tags 

Kindl 

all I want for Christmas... 

A list of associate names has been provided 

to store directors. Please provide preferred 

names marketing, if you have not already. 

These can be worn 11/29 through January 1. 

If you have new associates, please reach 

out to Joy at Postal Express to create a 

name tag. 

Each store to receive two aprons for the 

Cookie Walk. Provided by Marketing

Mistletoe Market Calendar - Deli 

24 





on 11/27) 


Displays up 


Center ready 


baking ad 

breaks 


wearing 

Christmas 

sweaters and 



Badges 




Open House; 


6 7 8 9 - First 






Sale; Heat & 

Serve Xmas 


begins 

3 4 5 




12/16 – 12/24 

17 18 19 

20 21 22 23 24 TrigsToGo – 

Last 



25 Christmas 

Closed 

26 

Ad 12/26 - 31 

27 28 29 30 New Year’s 

Seafood Sale 




Closed; 

Ad 1/1 – 1/5 

2

Entertainment Center 

All stores to receive a new header sent via 

trucking. 

Entertaining Display Setup

Deli Display/Demos/Events 

OPEN HOUSE December 12 

• Trig’s Signature Holiday Dinner order forms 

• 10% Off Gourmet Cheeses 

• Holiday charcuterie board sale 

• NEW Catering – Party Platters & guide

Deli Signature Heat & Serve Holiday Dinners 

Notes 

Insert New Version 

From Holiday Entertaining Guide

Holiday Dinner - Menu Meal packages ( 2019 Info Needs Review) 

Large Turkey Dinner (serves 10-12) $89 

Whole roasted turkey, 4 lbs. mashed potatoes, 4 lbs. traditional stuffing, 4 lbs. green 

bean casserole, 1 quart turkey gravy, 1 pint cranberry relish. ( PLU 6125) 

Small Turkey Dinner (serves 4-6) $59 

Roasted turkey breast, 2 lbs. mashed potatoes, 2 lbs. traditional stuffing, 2 lbs. green bean 

casserole, 1 quart turkey gravy, 1 pint cranberry relish. (PLU 6126) 

Ham Dinner (serves 8-10) $89 

Glazed spiral ham, 5 lbs. scalloped potatoes, 4 lbs. honey glazed carrots, 4 lbs. green bean 

casserole, 1 pint cranberry relish. (PLU 6127) 

Large Prime Rib Dinner (Serves 8-10) $119 

5 lbs. Prime Rib, 10 three cheese twice baked potatoes, 1 quart beef au jus, 4 lbs. balsamic roasted 

vegetables. (PLU 6131) 

Small prime rib dinner (serves 4) $59 

2 lbs. Prime Rib, 4 three cheese twice baked potatoes, 1 quart beef au jus, 2 lbs. balsamic roasted 

vegetables. (PLU 6132) 

Large Holiday Side Dish Package (serves 8-10) $59 

4 lbs. herb stuffing, 4 lbs. mashed potatoes, 4 lbs. green bean casserole, 4 lb. sweet potatoes 

(PLU 6128) 

Small Holiday Side Dish Package (serves 4-6) $29 

2 lbs. herb stuffing, 2 lbs. mashed potatoes, 2 lbs. green bean casserole, 2 lbs. sweet potatoes 

(PLU 6129)

Holiday Dinners Menu A La Carte (2019 Info Needs Review) 

Entrees a la carte 

Whole Roasted Turkey (10-12 lbs.) $39 Each 

Half Spiral Sliced Glazed Ham (8 lbs.) $39 Each 

Prime Rib $13.99/lb. 

Roasted Turkey Breast $7.99 per pound Glazed 

Boneless Ham (by the pound) $6.99/lb. 

A la carte signature sides 

Traditional Sage Stuffing - $4.49/lb. 

Mashed Potatoes 2.99/lb. 

Sweet Potatoes $4.99/lb. 

Macaroni and Cheese $4.49/lb. 

Turkey Gravy $6.99/qt. 

Honey Glazed Carrots $3.99/lb. 

Green Bean Almandine $8.99/lb. 

Green Bean Casserole $6.99/lb. 

Pumpkin Roasted Soup w/Bacon 

$6.99/qt.


ONLINE ORDERS 

Placed Online at: trigs.com/holiday-dinner 

If a guest orders online, they will fill out the 

form and submit order. The order is emailed 

to the store director and deli lead. 

IN-STORE ORDERS 

All team members should be trained on how to take in 

store orders on the printed form. 

Orders are all kept in a Holiday order folder in order of 

Pick-up day and Time. 

Deli leaders will use an excel spread sheet to tally and 

keep track of orders on a master sheet.

Deli Signature Heat & Serve Thanksgiving Dinners 

HEATING INSTRUCTIONS 

- See Insert at right 

HOW TO PACKAGE A DINNER 

- Container: 

- No pre-packaged (shrink wrap)


ORDER FORMS AND SIGNAGE LOCATION 

Where should the forms be located? 

- Deli Counter 

- Checkout Lanes 

- Service Counter 

When will orders start coming in? 

- November 4 – November 22 at 8 p.m. 

What signage is being sent? 

- 24x36 poster (sample at right) 

- 8.5x11 Flyer (for Deli Counter w/Menu) 

- Bag Stuffers (1/2 page – Black & White) 

- Online – Banners and Social Media Posts/Ads 

Dates will 

be updated 

Poster

Open House 

Deli 

Open House Table 

• Set up an 8-foot table with a holiday themed table cloth & 

holiday center piece from floral. All stores to also receive 

Mistletoe Market themed table skirts. 

Artfully arrange cheese on platters or butcher block cutting 

board 

Cheese platters required ; Wisconsin artisan , European 

cheese and Antipasto , plus one store creative. 

• Additional trays required taco trays, high roller tray, & sushi 

platters. 

• *Please send photos $100 gift card to the best cheese display 

$50 for second 

• *Manitowish just one passive tray 

• Dawns dip samples Spinach, cranberry gorgonzola, &Cajun 

crab 

• Work with cellar 70 for some wine or sparkling wine to 

sample with the cheese 

• Have poster nearby for holiday meals and ordering online 

• Place holiday order forms and Holiday guides with special 

order forms on the table to take orders. Order forms to arrive 

by Dec 1 if not sooner.

Deli Cheese Sampling 

Italian Antipasto platter 

• Mozzarella and prosciutto pinwheel 

• Provolone cheese 

• Bussetto salami nuggets 

• Fontina cheese 

• Olive oil basil asiago 

• Mixed olive medley 

• Pepperozzi peppers 

Sartori Wisconsin Artisan 

• Montamore 

• Merlot Bellavitano 

• Black pepper Bellavitano 

• Raspberry Bellavitano 

• Arrange with grapes , strawberries, 

nuts. Serve with assorted crackers or 

French bread

Deli Cheese Sampling 

European cheese platter 

• Triple cream brie topped with fig spread and 

Marcona almonds 

• Drunken goat 

• Gorgonzola 

• Arrange some grapes, strawberries and dried 

apricots on the cheese display 

• Serve with (kui natural)crisp cashew rosemary & 

cranberry 

• 12 inch tray serves 8-10 $32 

Store creative platter 

Each store to create their own

Additional Catering Platters 

Assorted Sushi With Gusto Party tray (Maya to reach 

out to vendor) 

Able to order online at sushiwithgusto.com

Deli Dip Samples 

One case each supplied by Dawns will auto 

ship from Sysco 

• Cranberry gorgonzola 

• Spinach 

• Cajun crab 

• Take and bake options (choose 1 or 2) 

Ø Make sure to have plenty pre-packaged to 

sell

Deli Demo Support 

Sartori 

• TBD 

GFI/ Mary Frey 

• Rhinelander 

Delallo olive demo 

• Wausau

Mistletoe Market Calendar - Bakery 

40 





on 11/27) 


Displays up 


Center ready 


baking ad 

breaks 


wearing 

Christmas 

sweaters and 



Badges 




Open House; 


6 7 8 9 - First 






Sale; Heat & 

Serve Xmas 


begins 

3 4 5 




12/16 – 12/24 

17 18 19 

20 21 22 23 24 TrigsToGo – 

Last 



25 Christmas 

Closed 

26 

Ad 12/26 - 31 

27 28 29 30 New Year’s 

Seafood Sale 




Closed; 

Ad 1/1 – 1/5 

2

Cookie Walk – Trig’s Mistletoe Market Cookie 

• 

In addition to the slides in 

Thanksgiving area, this cookie 

will: 

• Be made at the store level 

• Colleen will provide a stencil and 

instructions to each store

Mistletoe Market Calendar – Meat & Seafood 

45 





on 11/27) 


Displays up 


Center ready 


baking ad 

breaks 


wearing 

Christmas 

sweaters and 



Badges 




Open House; 


6 7 8 9 - First 






Sale; Heat & 

Serve Xmas 


begins 

3 4 5 




12/16 – 12/24 

17 18 19 

20 21 22 23 24 TrigsToGo – 

Last 



25 Christmas 

Closed 

26 

Ad 12/26 - 31 

27 28 29 30 New Year’s 

Seafood Sale 




Closed; 

Ad 1/1 – 1/5 

2

Meat Demos/Tasting - Smokehouse 

Smokehouse Demos 

• Smokehouse Black Forest Ham 

• NEW Smokehouse 

• Spiral Ham 

• Tavern Ham 

• Pit Ham 

• Smokehouse Old World Sausage 

• Smokehouse Marinated Pork Loin 

• Smokehouse Marinated Chicken if available 

• Cabin Country Bacon 

• Smokehouse Cocktail Smokies 

Stores to receive new banner-ups featuring 

the ham and rib roast. 

Please reach out to marketing if you need a meat 

special order form.

Meat Demos/Tastings – Trig’s Signature 

Trig’s Signature Meat Demos 

• Trig’s Signature Savory Herb Rubbed Rib 

Roast 

Stores to receive new banner-ups featuring the 

ham and rib roast. 

Please reach out to marketing if you need a meat 

special order form.

Mistletoe Market Calendar - Produce 

49 





on 11/27) 


Displays up 


Center ready 


baking ad 

breaks 


wearing 

Christmas 

sweaters and 



Badges 




Open House; 


6 7 8 9 - First 






Sale; Heat & 

Serve Xmas 


begins 

3 4 5 




12/16 – 12/24 

17 18 19 

20 21 22 23 24 TrigsToGo – 

Last 



25 Christmas 

Closed 

26 

Ad 12/26 - 31 

27 28 29 30 New Year’s 

Seafood Sale 




Closed; 

Ad 1/1 – 1/5 

2

Creative Decor 

Gnomes 

Produce Christmas Tree

Gift Basket Center Continues 

XXX

Mistletoe Market Calendar – Floral & Home 

53 





on 11/27) 


Displays up 


Center ready 


baking ad 

breaks 


wearing 

Christmas 

sweaters and 



Badges 




Open House; 


6 7 8 9 - First 






Sale; Heat & 

Serve Xmas 


begins 

3 4 5 




12/16 – 12/24 

17 18 19 

20 21 22 23 24 TrigsToGo – 

Last 



25 Christmas 

Closed 

26 

Ad 12/26 - 31 

27 28 29 30 New Year’s 

Seafood Sale 




Closed; 

Ad 1/1 – 1/5 

2

Floral Cross-Merchandising 

Produce 

Display, 

Demos/Events 

Holiday floral pieces from Floral & 

Home to be displayed around the 

produce department 

Please have plenty of Fresh Cut trays 

ready

DIY Gift Basket 

Each store to create a gift basket experience where 

guests can create their own personalized basket. 

THIS IS HOW IT WORKS 

• Guests will grab a gift basket from the station (set 

up the station where it makes the most sense at 

your store) and shop the store for gifts to fill the 

basket. For example, fruits, wines, gifts from 

Floral & Home, gourmet oils, etc. 

• After the guest checks out at the register they will 

bring their receipt and items to the Gift Basket 

Station. 

• The Gift Basket Station associates will then work 

with the guest on packaging the items and 

decorating the basket with holiday bows, 

cellophane, etc. 

• Each store to receive a table skirt (paper banner 

fashioned into a skirt) and signage explaining 

how the station works.

Floral & Home Offers 

Produce 

Display, 

25% Off Giftware, Demos/Events 

Home Décor, Apparel & 

Accessories

Floral & Home… 

• Display the holiday floral pieces 

featured in the 12/2 circular 

• Have your Christmas items out and on 

display

Floral & Home… 

• 2020 Featured Pieces 

Winter Magic Retail: 29.99 

Snowman ceramic contains white cushion poms, red and peppermint mini carnations, gypsophila, and winter greens. 

Reindeer Games Retail: 32.99 

Contains white cushion poms, a red rose, red mini carnations, green button poms, winter greens, red glitter reindeer picks, a holiday 

taper candle, and a holiday bow accent. 

On Dash, On Dance Retail: 47.99 

Galvanized reindeer tin contains stargazer lilies, red alstroemeria, white button poms, seasonal berries, silver dollar eucalyptus, 

winter greens, and copper glitter pine cones.

Specialty Drinks – RHI, MIN 

2020 Coffee Drinks (Both Locations) 

• Creme Brulee Breve- 

• Caramel and French Vanilla topped with Whipped Cream, Caramel 

drizzle and Raw Sugar 

• Peppermint Pattie- 

• Dark or Milk Chocolate and Peppermint topped with Whipped 

Cream, Chocolate drizzle and Peppermint Pieces 

• The Grinch- 

• White Chocolate and Creme de Menthe 

• Winter Wonderland- 

• Coconut, Macadamia Nut, and White Chocolate 

• All drink specials can be served Iced, Hot or Blended

Mistletoe Market Calendar – Cellar 70 

62 





on 11/27) 


Displays up 


Center ready 


baking ad 

breaks 


wearing 

Christmas 

sweaters and 



Badges 




Open House; 


6 7 8 9 - First 






Sale; Heat & 

Serve Xmas 


begins 

3 4 5 




12/16 – 12/24 

17 18 19 

20 21 22 23 24 TrigsToGo – 

Last 



25 Christmas 

Closed 

26 

Ad 12/26 - 31 

27 28 29 30 New Year’s 

Seafood Sale 




Closed; 

Ad 1/1 – 1/5 

2

Wine Demo/Tasting Cellar 70 

Display & 

Suggestive Display 

• Wine bottle Demos/Events 

tree or festive display 

• Holiday gift sets on display 

• Cellar 70 & Bakery 

• Holiday Wine & Cheese pairings – with demos 

• Coffee with Tom & Jerry Mix with deli 

Suggested Demos/Samples 

Sparkling Wines and Holiday Egg Nog or like Holiday 

items.

Creative Decor Cellar 70 

Display & 

XXX 

Demos/Events

Wine Pairing Guide 

Have wine pairing guides handy. 

Order from marketing ASAP if you 

need more. 

Available online also and for 

download at: 

https://www.trigs.com/discover/depar 

tments/cellar-70/wine-pairing-guide

Mistletoe Market Calendar – Center Store 

66 



1 2 3 4 5 

11/3 – 12/25 – Baking Displays in place 

6 7 8 9 - First “Christmas 

Ad” Breaks; Mistletoe 


Guide/Ad Breaks 

10 11 – 

Tentative 3-Day 

Meat Sale 



12/16 – 12/24 

17 18 19 

12 Open House - 



20 21 22 23 24 TrigsToGo – Last 

Pickup/Delivery is 2 pm 

timeslots 


27 28 29 30 New Year’s 

Seafood Sale 



25 Christmas 

Closed 


Closed; 

Ad 1/1 – 1/5 

26 

Ad 12/26 - 31 

2

GM/Center 

Make sure Christmas merchandise is out on the floor and work with your department leader to feature 

food samples.

Northwoods Popcorn 

• Caramel Corn 

• Others for the holidays 

• Don’t forget to display the 

bucket tins which will be 

delivered by 11/20 and have 

samples available.

Breakroom Banner Sign

Team Building & FUN! 

• Flash Mob Carolers led by 2-3 people at each store 

– they decide when/songs from our list, etc. 

• Ugly Sweaters all season 

• 12 Days of Christmas for employees

Team Building & FUN! 

• Dress Up

Website 

• Trig’s Signature Thanksgiving & Holiday 

Dinner Order Page 

• Homepage Sliders featuring Thanksgiving 

Dinner, Holiday Dinner, & featured 

products 

• Holiday Florals from Trig’s Floral & Home 

• Download Holiday Guides 

• Calendar of Events at the Market

Social Media 

• Promote Trig’s Signature Dinner 

• Create Cookie Walk Facebook 

events and promote 

• Demo Facebook events 

• Snowball Fights 

(on days it snows in at least 2 store 

locations) 

• & More

Phone Wallpaper Download 

• iPhone 8/11 shown 

• JPG for a white background 

• PNG for black background

Thank you

Holiday 2020 - Mistletoe Market - Part II - ver5B-notfinal

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