West Wales Life&Style Winter 2020

West Wales Life&Style
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C o f r e s t r w c h y n | R e g i s t e r a t :
w w w . c e r e d i g i o n . a c . u k
Pembrokeshire tourism
takes a new direction
Pembrokeshire’s tourism
industry is heading in a new
direction.
Over the last 20 months, key
partners in the industry, including
Pembrokeshire County Council,
PLANED, The Pembrokeshire
Coast National Park Authority
and Pembrokeshire Tourism
have been collaborating to create
a new Destination Management
Organisation under the name Visit
Pembrokeshire.
Visit Pembrokeshire, which was
launched on November16, is the
first organisation of its type in
Wales, bringing together the public,
private and third sector to drive
growth and development within the
industry.
Leading the organisation as chief
executive officer is Emma Thornton.
Emma was chosen from a list of 460
applicants from all over the UK and
abroad.
Speaking about her appointment,
Emma said: “I am absolutely
delighted to be appointed as the new
CEO for Visit Pembrokeshire.
“Pembrokeshire is one of the most
beautiful parts of the UK and in fact
the world.
“2020 has been an incredibly
tough year for tourism, but with
its stunning coastline, natural and
cultural assets and great visitor
experiences, Pembrokeshire is now
well placed to benefit from a growth
in domestic tourism and, when the
time is right, international visitors.
“I feel privileged to be taking up
this role at this challenging but
exciting time, and look forward
to working with the new Visit
Pembrokeshire team and to help
support business recovery.”
Jane Rees-Baynes, chair of
the transition board of Visit
Pembrokeshire said: “We are
exceptionally pleased to have found
Emma who is an outstanding
Emma Thornton, CEO of the newly-created Visit Pembrokeshire
tourism leader who brings to
the county extensive destination
management experience as well as
public-private sector partnerships.
“Emma will lead Visit
Pembrokeshire with real confidence
to an exciting future both for our
members and our local communities
who want to see economic growth
closely aligned to the values of a
sustainable future.”
Pembrokeshire County Council’s
cabinet member for economy,
tourism, leisure and culture, Paul
Miller, said: “The launch of Visit
Pembrokeshire is fantastic news
for this county. This is the first
organisation of its kind in Wales
and I’m proud that the Council has
been at the forefront of making it
happen. It’s been an enormously
challenging year for our tourism
industry, and the creation of this
new organisation brings hope and
excitement for a better future.”
Tegryn Jones, chief executive
of the Pembrokeshire Coast
National Park Authority said:
“Tourism is an important part
of the Pembrokeshire economy
and the National Park Authority
looks forward to working with
Emma and her team, the board
of Visit Pembrokeshire and
the wider tourism industry to
develop a sustainable tourism
offer that supports the people and
communities of Pembrokeshire.”
If you would like to get involved
with the new organisation,
there are three vacancies for
trade members to be elected
onto the Visit Pembrokeshire
board – if you are interested in
finding out more about these
roles and how to apply, contact
Visit Pembrokeshire.
enquiries@ceredigion.ac.uk
58 westwaleslifeandstyle.co.uk
westwaleslifeandstyle.co.uk
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01239 612032 01970 639700