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AI R LI N E SGulf Air and Amadeus extend partnership todeliver improved customer choice and satisfactionMANAMA: Bahrain’s nationalcarrier, Gulf Air, has extended itspartnership with Amadeus in a bid tomeet the needs of travelers andtravel professionals in the newnormal.The companies said the sheernumber of travel options and faresavailable can be overwhelming toc o n s u m e r s , t h u s , t h e y h a v eextended their partnership beyondtechnology and distribution.Under Amadeus AirlineFare Families, airlines likeGulf Air can showcase thefull value of their traveloffers, allowing travelprofessionals to easily viewall possible options.This includes the details of servicesincluded in a fare or offered at acharge, as well as the applicable fareconditions. For travel retailers usingAmadeus technology, a unique,proactive upgrade facility will helpdrive revenues for both the travelagency and Gulf Air and enablecustomers to enjoy the flexibility andcomfort that is important to them.Being able to provide visibility totravel professionals and travelers about all the fare conditions applicable to each travel option –such as refund or ticket exchange rules – are key to improving customer service and travelersatisfaction, especially in these challenging times.Additionally, Amadeus Rich Merchandising helps Gulf Air differentiate and showcase itsproducts and services in a rich, compelling manner by displaying images and media to travelersand travel professionals at the critical shopping and booking stages. This enables travel agentsto propose the travel options that best match the needs and preferences of customers.“Our partnership with Amadeus is going from strength to strength. We are pleased to extendour existing cooperation to include Amadeus Airline Fare Families and Amadeus RichMerchandising. We are proud of the products and service we provide, and this technology willenable us to better showcase our differentiated offer to our customers. As travelers return tothe skies, we are confident that these technologies will help drive even greater customersatisfaction,” said Vincent Coste, Chief Commercial Officer, Gulf Air.Maher Koubaa, Executive Vice President, Airlines, Middle East, Turkey & Africa, Amadeus, adds,“Gulf Air is a valued and longstanding customer, and we already work closely on a number ofstrategic areas including distribution and customer loyalty. With so much choice andinnovation taking place in the aviation industry, forward-thinking airline partners such as GulfAir are using our merchandising solutions to win travelers’ hearts and wallets.”Thales introduces 'Ready to Flytouchless' portfolio of solutionsThe Ready to Fly“touchless” solutionsallow passengers tosafely control theinflight entertainmentsystem with theirpersonal phone or tabletPARIS: After introducing its strategy for a low carbon future enabling a10% reduction of aircraft CO2 emissions by 2023, Thales says it issupporting its global airline customers with advanced technologies torestore confidence in air travel by enhancing the health safety andwellness of passengers.The French company said its “Ready to Fly” portfolio of solutionsexpedites the industry’s digital transformation through passengercentricsolutions and integrated products as well as services thatincrease crew efficiency. It enables cabin innovations that reduce touchand mitigate passenger congestion.The Ready to Fly “touchless” solutions allow passengers to safely controlthe inflight entertainment system with their personal phone or tablet fora full IFE experience, including digital versions of onboard paper menus,magazines and important safety and health information.To reduce physical interactions with the crew, while maximizing services,the Thales Travel Assistant solution will enable passengers to requestand receive automated information on the seatback monitor. The crewwill also have the ability to gather information, receive notifications andcontrol the cabin from their own secure personal phone or tablet.35AirCargoUpdate