Ronald's Realm Conceptbook

revenue streams & active models
The 3 models that we will be using
for the concept are as follows:
1 2 3
Transaction model.
This model is active when the AR game is sold directly
to the customer on Steam, creating an instant
profit for RVDK.
This model is active when an independent customer
buys the game for personal use.
Price:
- €14.99,- per game (on Steam).
Costs:
- €100,- Steam entry price (non-recurring).
- €0.91,- distribution fee (per game sold).
An equipment leasing model.
This model is active when institutes or schools do not
own any AR-equipment themselves. In collaboration with
a tech-company such as Samsung, Apple or Sony, the AR
headsets can be leased to educational institutes or primary
schools. Both the tech-company and RVDK will earn a part
of the profit. The tech-company will repair/restore the AR
gear whenever damaged and/or broken.
Price:
- €30,- set monthly price.
- €16.99,- per AR-device with installed game.
(of which both RVDK and the collaborator receive 50%)
Subscription model.
This model is active when institutes or schools already
own AR-equipment and solely want to purchase the
game. The subscription model allows an organisation
to buy the AR-game for a dedicated period of time.
The subscription allows for free DLC (Downloadable
content) and access to multiple devices at the same
time.
Price:
- €20,- set monthly price.
- €2.99,- per device linked to the game.
Costs:
- €140,- tech support per organisation/school linked (yearly)
Costs:
- €45- tech support per organisation linked (yearly)
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