Insurance Domain Current Context_M1

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Insurance Service Break up•Life Insurance – 24 Players•Term Life Insurance•Permanent Life Insurance•General Insurance -35 Players•Fire•Marine•Medclaim•Accidental•Motor VehicleIntermediariesContextual HypothesisThe Marketing Mix•Smart Landing Pages•Wallet Cards•Mobile Marketing•Affiliate Marketing•Omni channels•Contextual Content•Interactive Marketing•Partners Engagement•Integrated Comm. Model•Networking & InfluencerManagement•PPC•Podcasting•Client Appreciations•Mobile App1. The main hypothesis: Electronic marketing affects life andinvestment insurance sales2. The first sub-hypothesis: using internet in marketing activitiesrelated to clients affects life and investment insurance sales.3. The second sub-hypothesis: using internet in marketingactivities related to distribution channels affects life andinvestment insurance sales.4. The third sub-hypothesis: using internet in marketing activitiesrelated to marketing research affects life and investmentinsurance sales.
18 INSURANCE MARKETING IDEAS YOU’LL EVERNEED IN 2021-22The emerging social andtechnological trends aredisrupting the insurancemarket, inviting new players,and forcing incumbentagencies to look for and adoptnew strategies.Smart marketing strategies arenecessary so that an insuranceagency can stand out from thenational and local competition.These are but a few examplesof marketing strategies aninsurance agency can employ,but every agency shouldconsider the market andexactly what the target marketis looking for beforeimplementing any newprogram.• Insurance Marketing Ideas to Attract New Policyholders1. SCALING UP YOUR LANDING MICRO SITE2. INVEST ON DIGITAL MARKETING FRAMEWORK FROM AUDIT TO EXECUTION3. INTEGRATE THOUGHT LEADERSHIP BLOG4. IMPLEMENT “SMART RESOURCE SECTION”5. IMPLEMENT PPC6. BRAND COMMUNICATION THROUGH CONTEXTUAL DIGITAL MARKETING PLAN7. GENERATE THE CONTEXTUAL REVIEWS8. HIGHLIGHT YOUR DIFFERENCES IN YOUR CONTENT1. TOWARDS NEW2. TOWARDS EXISTING9. IMPLEMENT SMART EMAIL NEWSLETTER MARKETING MANAGEMENT10. BE ACTIVE IN SOCIAL MEDIA CHANNELS & OPTIMIZED MODE11. IMPLEMENT COMMUNITY & NETWORKING MANAGEMENT12. IMPLEMENT INFLUENCER MARKETING13. ENSURE TRANSPARENCY AND TRUST14. PERSONALIZE MARKETING EFFORTS15. USE TECHNOLOGY TO DIGITIZE SERVICES16. USE REMARKETING ADS TO CONTROL CPC17. BUILD A REFERRAL NETWORK18. BUILD THE VIDEO PROPOSALS19. VIRTUAL DOOR 2 DOOR CAMPAIGN MANAGEMENT
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Page 3 and 4: Indian InsuranceMARKET SIZEOpportun
Page 5 and 6: IRDA GOVERNS THE INDIAN INSURANCE S
Page 7 and 8: FY 2020 ReportOpportunities in Indi
Page 9 and 10: Insurance MarketOverviewThe types o
Page 11 and 12: CompetitiveAdvantage for India• G
Page 13 and 14: Latest Insights onInsurance Industr
Page 15 and 16: TOP 15 - key industry Organizations
Page 17 and 18: ‣Insurance provides you with fina
Page 19 and 20: Holistic Approach onCustomer Risk M
Page 21 and 22: Complaints Managementhttps://igms.i
Page 23 and 24: FOR More Queries Connect with us th
Page 25 and 26: Insurance DomainBroking Company to
Page 27 and 28: PRIMECustomer PreferencesAs per Acc
Page 29: Sales EnablerTechnology Enabler
Page 33 and 34: Modern marketing (convergingtraditi
Page 35 and 36: Insurance companies offering e-serv
Page 37 and 38: NEEDMARKET MIX
Page 39 and 40: Life InsuranceService Touch PointsL

Insurance Domain Current Context_M1

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