Haileybury Gazette | Hope | Issue 9

HUMANITY RUNS ON
COFFEE
FEATURE
BY ALIKSENIIA M
"I stop drinking coffee, I stop doing the standing and
walking and the words-putting-into-sentence-doing."
— Lorelai Gilmore
COFFEE DEFINITION:
noun /ˈkɒfi/
a magical substance that turns "Leave me alone or die" into "Good morning!"
HOW DOES COFFEE AFFECT CULTURES?
HISTORY AND ADAPTATION
According to the National Coffee Association, coffee is
the most consumed beverage aside from water. For most
people, coffee marks the start of and then continues to get
us through the day. How did the beverage grow into the
cultural phenomenon it is today?
Legend has it, coffee was discovered centuries ago by an
Ethiopian farmer, Kaldi, who observed his goats eating the
coffee cherries and exhibiting strange, exuberant and excessively active behavior. After the
stimulating effect was discovered, coffee cherries and their beans began being passed across
the globe. The beverage spread, gaining popularity. Different regions around the world
began growing and cultivating coffee. In the 1600s, coffee took over as the favored
breakfast beverage, replacing wine and beer.
As consumption patterns changed over the years, so did consumer expectations.
By the 1970s, the term “specialty” coffee came in, and an interest in knowing
and distinguishing between different coffee-growing regions began to take hold.
Coffees with a single-origin profile became popular, such as our Private Reserve
Brazil Santos Bourbon, which features the rare yellow Bourbon variety of Arabica
beans which is known for its smooth, mellow flavor. Other coffees blended a
variety of regions to create skillfully crafted flavors, like the Private Reserve
Founder’s Blend.
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