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The popularity of recreational<br />
vehicles and the RV lifestyle —<br />
is experiencing a resurgence.<br />
That‘s in part, to interest among<br />
millennials who aren’t ready or<br />
can’t afford to buy a home and are<br />
able to work remotely while they<br />
indulge their wanderlust.<br />
Then came the coronavirus<br />
pandemic — and the subsequent<br />
economic downturn. Sales of<br />
luxury, big-ticket items like RVs and<br />
boats were supposed to come to a<br />
screeching halt. Just like the years<br />
following the 2008 financial crisis.<br />
But something funny happened on<br />
the way to a COVID-19 crisis-led<br />
downturn: a surge in sales.<br />
“Even with a ton of uncertainty<br />
in the world right now, and more<br />
The Resurgence Of RV and Boat Ownership<br />
uncertainty to come, people are<br />
pretty dang passionate about<br />
boating,” says Brett McGill, CEO<br />
of Clearwater-based MarineMax,<br />
one of the nation’s largest boat<br />
dealers, “They’re less cautious<br />
than I thought they would be at this<br />
time, which is great.”<br />
With schools, summer camps,<br />
sports leagues and other activities<br />
shut down because of the<br />
pandemic, boats and RVs allow<br />
families to get outdoors and travel<br />
while feeling safe and socially<br />
distant. And because both the<br />
RV and marine industries were<br />
deemed essential services during<br />
the pandemic, dealers were able to<br />
keep their doors open to the public.<br />
“There‘s a certain comfort level”<br />
to the RV lifestyle, says Kevin<br />
Campbell, president of Sarasotabased<br />
Campbell RV. “You can very<br />
easily distance yourself from other<br />
people and get some space.<br />
But with every extreme market<br />
fluctuation, positive or negative,<br />
come repercussions and<br />
challenges. In the case of the<br />
boat and RV industries, supply —<br />
a steady pipeline of product, both<br />
new and used — has become an<br />
obstacle to navigate. Major boat<br />
and RV manufacturers nationwide<br />
were shut down for six weeks or so<br />
at the outset of the pandemic. That<br />
resulted in an 82% decrease in RV<br />
and boat shipments that led to a<br />
backlog of orders dealers are still<br />
trying to fill.<br />
It wasn’t a sure thing, by any means,<br />
that boat and RV sales would<br />
rebound. Then came a May blast.<br />
RV orders, the company says in a<br />
statement, increased about 90%<br />
over May 2019. Unit sales were<br />
up 55% year-over-year in May, and<br />
revenue increased 36%.<br />
And in boating, when people bring<br />
friends and family out on the water,<br />
it tends to have a domino effect on<br />
future interest and sales. “Rather<br />
than just looking at sales, look<br />
how many people are out boating,”<br />
McGill says. “Good things happen<br />
when we can get people out on the<br />
water.”<br />
Boat dealers, McGill says, so<br />
far aren’t facing similar supplyand-demand<br />
pressures as their<br />
counterparts in the RV world.<br />
But he expects that to change<br />
now that summer weather has<br />
arrived in Southern states. n the<br />
call, McGill predicts the COVID-19<br />
crisis will have long-term effects on<br />
consumers’ habits, much like the<br />
years following the 2008 financial<br />
crisis.<br />
One of the many good things in<br />
the boating industry is you don‘t<br />
have to choose to purchase a<br />
boat from a specific dealer with<br />
the internet and shipping options.<br />
The identical boat in Florida may<br />
be priced thousands more than<br />
one in Buffalo NY. A 20‘ boat<br />
costs approximately $1,000 to<br />
be shipped from Buffalo, NY to<br />
Tampa, FL.<br />
By: Brittany Samuels SL News<br />
Source: RVIA