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26 - PropTech Global Trends 2021 BarometerFocus on the US PropTech IndustryInvestment per category and companyOf the 12 categories, Commercial Real Estate Search is the US PropTech categorywith the highest amount of investment funds raised, primarily due to We Companythat dwarves all other companies. The smallest category on the other hand is IndoorMapping which has both a small number of US PropTech companies as well as a smallnumber of investment funds raised. See Figure 20Figure 20: Distribution of Investments by Company & CategoryCommercial RealEstate SearchHome ServicesIoT HomeReal Estate AgentToolsShort-Term Rentals/ Vacation SearchPortfolioManagementConstructionManagementPropertyManagementLong-Term Rentals /Sale SearchFacilityManagementIndoor MappingLife, Home, Property &Casualty Insurance
27 - PropTech Global Trends 2021 BarometerFocus on the US PropTech IndustryFunding structure of American PropTech companiesThe total funding in the US PropTech market has exponentially increased over time(Figure 21). By categorising the funding into 21 different sources, we can see that Seriesfinancing is the funding type that has contributed the most to the PropTech market.Figure 21: Investment by Funding Type over TimeInvestment ($ Bn)10 20 30Funding TypeAngel and SeedSeries D, E and FPost IPO EquityDebtCorporate, Equity and ProductCrowdfunding, Grant and Other2000Figure 22 reveals which funding types are employed at different periods of thecompanies’ growth. Clearly, traditional start-up financing methods are employedin the early years of companies’ existence, such as Seed and Series A-D financing.Meanwhile, companies tend to employ Debt financing once they have establishedthemselves in the market for around 8 years, raising the highest volumes of investmentfunds. Further down the line, late Series H financing occurs round and about the 11thyear mark, possibly due to mergers and acquisitions.Figure 22: Investment by Funding Type over Company AgeFunding Type002005 2010 2015 2020Investment ($ Bn)10 20 30Angel and SeedSeries D, E and FPost IPO EquityDebtCorporate, Equity and ProductCrowdfunding, Grant and Other05 10 15 20Company Age
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