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<strong>Brag</strong> <strong>Book</strong><br />
A P R I L<br />
<strong>2021</strong>
T A B L E O F<br />
1.<br />
Australia<br />
Contents<br />
2.<br />
JV & Agency<br />
3.<br />
New Zealand<br />
4.<br />
Export
A D V A N C E D B E A U T Y ADVANCED COSMECEUTICAL SKINCARE
Source: IRI MarketEdge Facial Skincare w/e 28/03/21,<br />
Priceline Pulse w/e 24/04/21<br />
160.0<br />
140.0<br />
VMS sales $(000s)<br />
AU Priceline scan<br />
AU My Chemist Group scan<br />
Total PL: $75K<br />
Total CWH: $150K<br />
Attracting shopper age 35-44<br />
Contributing 25% of Total sales<br />
120.0<br />
100.0<br />
80.0<br />
60.0<br />
40.0<br />
20.0<br />
0.0<br />
4wks<br />
08/11/20<br />
4wks<br />
06/12/20<br />
4wks<br />
03/01/21<br />
4wks<br />
31/01/21<br />
4wks<br />
28/02/21<br />
4wks<br />
28/03/21
A'kin Haircare Sales $(000s)<br />
500.0<br />
AU Woolworths scan<br />
Australia Pharmacy A’kin MAT + 12%,<br />
QTR +30%<br />
450.0<br />
400.0<br />
350.0<br />
300.0<br />
250.0<br />
200.0<br />
150.0<br />
100.0<br />
50.0<br />
0.0<br />
<strong>April</strong> 2020 May 2020 June 2020 July 2020 August 2020 September<br />
2020<br />
October 2020 November 2020 December 2020 January <strong>2021</strong> February <strong>2021</strong><br />
Source: IRI MarketEdge, Shampoo & Conditioner w/e 28/03/21
CWH SOCIAL ADVERTISING<br />
BONUS STORY CONTENT<br />
40% 23 rd <strong>April</strong> - 9 th May<br />
Liv Phyland – TV Presenter &<br />
Influencer<br />
The Loop, 10 Travelr<br />
54.3k followers
DIGITAL BANNER ACTIVITY<br />
FEATURING IN FRESH MAGAZINE!<br />
LIVE 19 TH APRIL<br />
Daily Shine,<br />
Mild & Gentle<br />
Leave In Conditioner<br />
✓<br />
✓<br />
✓<br />
Daily Shine<br />
Purifying Hand Wash<br />
Lavender Body Wash
BEST NEW NATURAL HAIR CATEGORY<br />
We are pleased to announce<br />
A'kin Volumising Shampoo has<br />
won in the Best New Natural<br />
Hair category.<br />
This award has been voted on<br />
by Beautyheaven's top tier<br />
members, proving the NPD is a<br />
standout performer in the<br />
Natural Haircare sector
NEW<br />
Manicare® dermaSOOTHE Massaging globe<br />
Consumer Insights:<br />
• Salon grade hot / cold compress for Spa experience at Home<br />
• Easy to adopt new DIY selfcare ritual at home<br />
Category Objective:<br />
• Bringing Prestige Salon treatment tool at affordable price into<br />
Mainstream pharmacy<br />
• Trade up existing Manicare Core Tools to premium offering<br />
Product Benefits:<br />
• luxurious gel-filled glass globe is specially designed to calm redness<br />
after facial treatments<br />
• relieves puffiness particularly around the under-eye or jawline areas<br />
• It can be used either cold or warm (0-55 o C) as part of your skincare<br />
routine, to help enhance the performance of actives in your<br />
favourite skincare products.<br />
• Takes your at-home spa experience to the next level<br />
RRP $32.99
NEW<br />
Manicare® Rapid Drying Hair Turban & Supersoft headband<br />
Consumer Insights:<br />
• The increase of DIY Selfcare @home, looks for easy solutions<br />
including hair<br />
• Hair styles also calls for more “natural” look which suits more for<br />
natural drying to protect hair (i.e. reducing frizz and split ends)<br />
Category Objective:<br />
• Trade up existing Manicare Core Tools with premium offering<br />
• Increase repertoire purchase to complete the DIY Selfcare at home<br />
Product Benefits:<br />
Rapid Drying Hair Turban<br />
SuperSoft Microfibre Hairband<br />
RRP: $12.99<br />
• Premium Microfibers cloth which<br />
is super absorbent and allowing<br />
hair to dry at a faster rate<br />
compared to a normal bath towel<br />
• Protects hair from friction which<br />
helps reduce fizz and split ends<br />
• Can help reduce blow-drying time<br />
• Easy to use<br />
• Enhances the benefits of leave-in<br />
hair treatments to help create<br />
healthier and shinier hair<br />
• Secures hair away from the face<br />
while applying make up, mask or<br />
during your daily<br />
cleansing/skincare routine<br />
• One size fits all<br />
• Comfortable & Easy to use<br />
• Helps avoid pressure marks on<br />
your face<br />
• Reduces kinks in hair<br />
Note: videos available<br />
RRP: $15.99
Advertorial highlights in Grocery mags to drive sales conversion
NEW GLAM BY MANICARE® BEAUTY ACCESSORIES<br />
Glam By Manicare® is diversifying to include complementary beauty<br />
accessories in line with consumer trends.<br />
NEW heated lash curler & precision lash applicator<br />
Launched in Independent Pharmacy stores in <strong>April</strong>.
DIGITAL CAMPAIGN<br />
PRODUCT EDUCATION<br />
SOCIAL MEDIA ADVERTISING<br />
INFLUENCERS ENDORSEMENT<br />
@ozbeautyexpert<br />
48.4k followers<br />
@millyrosebannister<br />
170k followers<br />
Swisspers Instagram: @swisspersaus - Facebook: @swisspersaus - Youtube video: https://youtu.be/beS-YPK20Ls<br />
Swisspers website: https://www.swisspers.com.au/
Source: IRI Cotton Scan – Dollars Share of Total Buds/Tips – AU WW scan
CHW Launch in-store date: October <strong>2021</strong>
Multix Facebook campaign supporting Easter key consumption peak, when consumers<br />
naturally cook and bake more<br />
Primary objective is reach - the posts are estimated to reach 400,000 consumers. Campaign will run for<br />
2 weeks leading up to Easter.<br />
Animated content will drive engagement and creative featuring people, not just products, will connect on an emotional level.<br />
This is the first campaign bringing to live brand’s new campaign idea: Multix – makes every moment matter<br />
This Easter, bake up some healthy treats with the kids using Multix Bake
Easter off location in 300 Woolworths stores – 3 rd successful display execution<br />
this fiscal year<br />
25
Coles ranges 5 Multix Greener NPDs – on shelf from 15.03.21<br />
Plant Based Cling Wrap 20m<br />
New<br />
longer<br />
pack size<br />
26
NPD launch supported with Coles shopper marketing and<br />
brand digital campaign<br />
Planned support – not yet live<br />
- Facebook campaign<br />
- Beanie flip over <strong>April</strong> and May<br />
27
#DIGITAL
Top 5 eCommerce Products by Volume<br />
• SugarBaby Bronze Radiance Instant Glow Wash Off Bronzing Crème<br />
• Lady Jayne Side Combs<br />
• Maseur Gentle Rose Gold Shimmer<br />
• Maseur Invigorating Black and Beige<br />
• Kotia Hydrating Day Cream<br />
29<br />
All Priceline online store orders and all Priceline DC wholesale<br />
orders are placed through account #6605. DC wholesale orders<br />
include all orders for fragrance, Swisspers, Footcare, Alpecin,<br />
Plantur39 & Private Label, therefore, these brands are excluded<br />
from the calculations. However during COVID Priceline began<br />
distributing online orders via stores This means sales for online are<br />
no longer purely flowing through account number 6605. The<br />
above Priceline number only includes #6605 sales.
In <strong>April</strong>, the onsite and social CWH advertising focused on the strong % off offers and NPD. Social also featured product education and<br />
Mother’s Day gift packs.<br />
30
CWH Digital Campaign for the A’kin Age Defy was amplified and supported<br />
by an EDM to our consumer database driving traffic to the CWH site.<br />
31
To support the Swisspers Earth Kind campaign, a social media package was distributed to the field team. The package of social media<br />
assets can be used by retailers on their own social media channels and included images & copy for Facebook & Instagram. Our packages<br />
have now been enhanced to include content for social Stories.<br />
32
33
34
8 blog posts were added to the our websites including two for Kotia, three for manicare, two for Glam and one<br />
for A’kin. The Manicare Derma Smooth page was enhanced with detailed how to content, benefits and a video.<br />
The Dr. LeWinn’s Inner Beauty landing page was also launched.<br />
35
B E A U T Y H E A V E N G L O S S C A R A W A R D S 2 0 2 1<br />
We are excited t o a n n o u n c e that<br />
Eylure ProMagnetic Lash Kit -<br />
Wispy<br />
h a v e won the<br />
beautyheaven Glosscar Awards<br />
<strong>2021</strong> for Best New Lashes<br />
3
E Y L U R E D Y B R O W T R I A L T E A M – 4 . 5 S T A R S !<br />
E yl u r e Dybrow h a v e been<br />
Tried & Tested by beautyheaven<br />
Trial Team members<br />
a n d received a<br />
4.5/5 stars review!<br />
4
B I G W I N C R E M E N T A L R A N G I N G<br />
N O . 0 0 2 N O . 0 0 6<br />
B i g W h a v e c o n f i r m e d 2 incremental ranging f o r<br />
E yl u r e with the new ¾ Length Range<br />
¾ L e n g t h R a n g e<br />
• S h o r t e r band length s o there’s n o n e e d t o t r i m !<br />
• Great for recruiting n e w users with eff o r t l e s s<br />
a p p l i cation<br />
• R e u s a b le f o r u p t o 5 wears<br />
• R R P $ 11 . 9 9<br />
5
N E W Z E A L A N D<br />
New Zealand
NPD Launches<br />
• Mita Microfibre Scrunchie<br />
• Manicare RapidDry Hair Turban<br />
• Manicare Supersoft Cosmetic Headband<br />
• Multix Greener Cling
IRI Pharmacy Highlights - Skincare<br />
Dr.LeWinns continues to<br />
show good growth at 12.1%<br />
on the MAT and 16.1% growth<br />
on the quarter.<br />
Recoverederm continues to<br />
build momentum since<br />
launching into Independent<br />
Pharmacy and now<br />
contributes 11% of all DRL<br />
sales on a scan perspective.<br />
On the quarter was the 4 th<br />
top selling segment
IRI Pharmacy Highlights – Facial Wipes<br />
Swisspers Eco<br />
Wipes continue to<br />
perform well<br />
both the<br />
Sensitive and<br />
Aloe Vera are in<br />
the top 5 Selling<br />
SKUs on the<br />
latest quarter
IRI Pharmacy Highlights – Hair<br />
Accessories<br />
Mita has 12 of the<br />
top 20 selling<br />
hair brushes<br />
which contribute<br />
over 60% of<br />
sales. All with the<br />
exception of 1 are<br />
in growth year on<br />
year
IIS Grocery Highlights – Hair Accessories<br />
Hair Accessories . FSNI - BRANDS - Sales $ Value - MQtr<br />
LADY JAYNE<br />
(75943.6%)<br />
REDBERRY (-4.3%)<br />
LADY JAYNE (0%)<br />
$100<br />
$76,272<br />
$365,836<br />
$382,182<br />
$0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000 $450,000<br />
MQtr TO w/e 28 Mar 21 MQtr YA TO w/e 29 Mar 20<br />
Hair Accessories . FSSI - BRANDS - Sales $ Value - MQtr<br />
$45,585<br />
Lady Jayne is<br />
establishing itself<br />
well on shelf in<br />
Grocery. The<br />
brand is taking<br />
dollars from<br />
Redberry<br />
$0<br />
$186,992<br />
REDBERRY (-<br />
10.9%)<br />
$209,848<br />
$0 $50,000 $100,000 $150,000 $200,000 $250,000<br />
MQtr TO w/e 28 Mar 21 MQtr YA TO w/e 29 Mar 20
Mita – Comms Highlights<br />
Tots To Teens<br />
Audience:110,000<br />
ASR: $1,730.00<br />
PR VALUE $519.00
Mita – Facebook Activity
Manicare – Comms Highlights<br />
Karin Horen<br />
Instagram: @Karin_horen / Followers: 4,172<br />
Facebook: @karinpinkvision / Followers: 1,843<br />
Blog: www.oneofus.nz<br />
Justin Konakova / TBC Makeup<br />
Facebook: @tbcmakeup /<br />
Followers: 9,752<br />
Instagram: @tbcmakeup /<br />
Followers: 2,209<br />
Blog:<br />
www.behance.net/tbcmakeup<br />
PR VALUE: $1,668.80<br />
PR VALUE: $662.70
Dr.LeWinns – Comms Highlights
Dr.LeWinns – Influencer Content<br />
Sophie Clark<br />
@iamsoph<br />
Lifestyle and Beauty<br />
Reach: 629k
Akin – Comms Highlights<br />
FMCG Business
Revitanail – Comms Highlights
SugarBaby – Comms Highlights<br />
FashioNZ<br />
Audience: 74,000<br />
PR VALUE: $6,000.00<br />
https://fashionz.co.nz/sugarbaby-is-back-with-a-clean-approach/
SugarBaby – Comms Highlights<br />
FashioNZ – Facebook Post<br />
Instagram: @fashionz.co.nz/ Followers: 13,800<br />
Facebook: @fashion.co.nz / Followers: 10, 754<br />
FashioNZ – Digital Post<br />
Audience: 74,000<br />
FashioNZ – Instagram Post<br />
Instagram: @fashionz.co.nz/ Followers: 13,800<br />
Facebook: @fashion.co.nz / Followers: 10, 754<br />
PR VALUE: $3,226.20<br />
PR VALUE: $6,000.00<br />
PR VALUE: $5,520.00
SugarBaby – Comms Highlights<br />
FashioNZ<br />
Audience: 40,000<br />
PR VALUE: $6,000.00
SugarBaby – Comms Highlights<br />
Letitia Clunie<br />
Instagram: @letitia_clunie / Followers: 5,949<br />
PR VALUE: $2,379.60
SugarBaby – Comms Highlights<br />
Letitia Clunie<br />
Instagram: @letitia_clunie / Followers: 5,949<br />
Ashley McInroe<br />
Instagram: @ashleymcinroe / Followers: 3,767<br />
Facebook: shelymcinroe / Followers: 134<br />
Bekah Robertson<br />
Instagram: @bekahrobertson/ Followers: 1,301<br />
PR VALUE: $520.40<br />
PR VALUE: $1,784.70<br />
PR VALUE: $1,130.10
SugarBaby – Comms Highlights<br />
Justin Konakova / TBC Makeup<br />
Facebook: @tbcmakeup / Followers: 9,760<br />
Instagram: @tbcmakeup / Followers: 2,209<br />
Blog: www.behance.net/tbcmakeup<br />
PR VALUE: $2,928.00
SugarBaby – Comms Highlights<br />
Ashley McInroe<br />
Instagram: @ashleymcinroe / Followers: 3,767<br />
Facebook: shelymcinroe / Followers: 134<br />
Justin Konakova / TBC Makeup<br />
Facebook: @tbcmakeup / Followers: 9,760<br />
Instagram: @tbcmakeup / Followers: 2,209<br />
Blog: www.behance.net/tbcmakeup<br />
Ardon England<br />
Instagram: @ardon_england / Followers: 2,126<br />
Bekah Robertson<br />
Instagram: @bekahrobertson/ Followers: 1,301<br />
PR VALUE: $3,904.00<br />
PR VALUE: $637.80<br />
PR VALUE: $520.40<br />
PR VALUE: $1,130.10
SugarBaby – Comms Highlights<br />
Amy Lee<br />
Instagram: @amyleefit_ / Followers: 1,100,000<br />
Facebook: @amyleefit / Followers: 1,347<br />
Blog: https://amyleefit.com/<br />
PR VALUE: $6,000.00
SugarBaby – Comms Highlights<br />
Ruth Baron<br />
Instagram: @madeupbyruth / Followers: 3,908<br />
Blog: www.ruthbaron.co.nz<br />
Ashley Collett MUA<br />
Facebook: @ashleycollettstylingnz / Followers: 1,122<br />
Instagram: @ashleycollettstylingnz / Followers: 754<br />
PR VALUE: $1,563.20<br />
PR VALUE: $301.60
SugarBaby – Comms Highlights<br />
FashioNZ<br />
Audience: 74,000<br />
PR VALUE: $6,000.00
SugarBaby – Comms Highlights<br />
Katy Jane Taylor<br />
Instagram: @katyjanemakeupartist / Followers: 4,336<br />
Facebook: @katyjanemakeupartist / Followers: 3,372<br />
PR VALUE: $1,734.40<br />
PR VALUE: $1,734.40<br />
PR VALUE: $1,734.40
PR Results for the month of <strong>April</strong><br />
TOTAL POTENTIAL AUDIENCE: 2,707,093<br />
TOTAL PR VALUE: $93,406.10<br />
X6 Digital<br />
X32 Social Media<br />
TOTAL POTENTIAL AUDIENCE: 2,400<br />
TOTAL PR COVERAGE: $7,476.00<br />
X1 Print<br />
TOTAL POTENTIAL AUDIENCE: 110,000<br />
TOTAL PR VALUE: $519.00<br />
X13 Social Media<br />
Total Potential Audience: 2,209<br />
Total PR Value: $662.70<br />
X1 Social Media<br />
Total Potential Audience: 47,863<br />
Total PR Value: $12,854.60<br />
X1 Print<br />
X4 Social Media
Pharmalines – Trade Activity
Green Cross Health Mailer – DM2
Chemist Warehouse – Mailer – A’kin ,Dr. LeWinn’s & Revitanail
Chemist Warehouse EDM
Chemist Warehouse – Featured Products Results
Chemist Warehouse – EDM Results
Chemist Warehouse – Sponsored Products Results
E X P O R T<br />
Export
CHINA | LSC Caviar Eye Serum Launch on 16 th <strong>April</strong>!<br />
Dr. LeWinn’s Caviar Eye Serum<br />
officially launched in China!<br />
Within 2 hours:<br />
14,069 units<br />
SOLD<br />
$1.73M+<br />
Sales
CHINA | LSC Caviar Eye Serum Launch<br />
VTN APP Home Page Takeover!
CHINA | LSC Caviar Eye Serum Experts Endorsements<br />
Dr Jingjing Ma<br />
Dr Shreya Andric<br />
Attending Physician of Plastic Surgery<br />
Doctor of Plastic Surgery, Nanfang Hospital<br />
Member of Cosmetic Surgery Branch of Zhejiang<br />
Plastic Surgery Industry Association<br />
Associate Dermatologist<br />
B. MED. SCI, MBBS (HONS), FACD<br />
Fellow of the Australasian College of Dermatologists
CHINA | LSC Caviar Eye Serum Celebrity Endorsement<br />
Shu Chang 舒 畅<br />
Chinese actress, singer, and television host
CHINA | LSC Caviar Eye Serum Launch | Our Shining R&D Team!<br />
LSC Caviar Eye Serum<br />
is developed by<br />
McPherson’s incredible<br />
R&D team with over<br />
150 years experience in<br />
cosmetic development
CHINA | LSC Caviar Eye Serum Beauty Shoot
CHINA | LSC Caviar Eye Serum Launch Video Assets<br />
Caviar Eye Serum TVC Video<br />
Caviar Eye Serum “How To Use” Video
CHINA | KOC User Trial and Engagement<br />
280+ KOCs tried the Caviar Eye Serum and provided testimonials and<br />
reviews on VTN and their social media accounts.
CHINA | Events<br />
Caviar Eye Serum Launch Event<br />
Ningxia Distributor Event
CHINA | Events<br />
Uluru Distributor Event
SINGAPORE<br />
Daily Vanity Beauty Awards <strong>2021</strong> Winner<br />
PR Seeding to Makeup Artist and Beauty Influencers<br />
Dr. LeWinn’s Line Smoothing Complex Hyaluronic Acid Boosting Essence was voted by<br />
Daily Vanity Beauty Awards <strong>2021</strong> as the “EDITOR’S CHOICE” for Best Anti-Ageing<br />
Essence
CHINA | Wechat, Weibo, Little Red <strong>Book</strong>, WeiTao creatives
CHINA | 5.5 Sales and MaiJiaXiu product reviews<br />
Review with Photos
SINGAPORE<br />
Daily Vanity Beauty Awards <strong>2021</strong><br />
New Volumising Shampoo & Conditioner and Miracle Shine<br />
Conditioning Hair Mask Tub PR Kit to Beauty Influencers<br />
Akin’s Miracle Shine Conditioning Hair Mask was voted by Daily Vanity Beauty Awards <strong>2021</strong><br />
as “WORTH A SHOT” Hair Mask Treatment
SINGAPORE<br />
Swisspers Earth-kind PR Kit to beauty editor and influencers<br />
Swisspers Baby & Nursing PR Kit to mummy influencers
CHINA | Wechat, Weibo, Little Red <strong>Book</strong>, WeiTao creatives
Thank You<br />
A P R I L<br />
<strong>2021</strong>
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