ECOMMERCE PRODUCT CONFIGURATOR- A COMPLETE GUIDE
Have you ever purchased something online that didn’t live up to the photographs on its product catalog? The exact terminology for this is called buyer’s remorse. It is something that everyone as a consumer wants to avoid. This buyer’s remorse certainly contributes to the fact that buyers in America end up buying only 58% of the items present in their online shopping carts each year.
Have you ever purchased something online that didn’t live up to the photographs on its product catalog? The exact terminology for this is called buyer’s remorse. It is something that everyone as a consumer wants to avoid. This buyer’s remorse certainly contributes to the fact that buyers in America end up buying only 58% of the items present in their online shopping carts each year.
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• Interactive 3D
3D configurators are responsive and interactive as compared to the 2D ones. Buyers
can rotate the products and get a 360-degree view of it. Along with this, they can
change the customizable features just like a 2D configurator. Interactive 3D
configurators are the best way to make sure that shoppers know exactly what they’re
purchasing.
II. Based on Industry
Configurators are useful for both B2B and B2C businesses.
• B2B Configurators
Primarily, sales representatives use configurators during the CPQ (Configure, Price,
Quote) process. It provides the sales reps to provide quick and accurate quotes to
clients. Some benefits of B2B configurators are:
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Reduces the sales cycle time
Minimizing human errors
Provides an engaging experience
Up-to-date product information
Example: Herman Miller
Herman Miller is one of the most popular names in office and home furnishings. It is
one of the top B2B sellers of premium furniture. They provide their customers with a
way to preview their customizable office chairs before purchasing.
• B2C Configurators
The use of the configurator for B2C is quite clear in the customization industry. It
provides an easy avenue for end-customers to co-design their products, giving them a
sense of ownership.
Example: There can be various examples of companies that provide product
configurators. Most companies now provide at least the 2D configurator option.
Here’s a configurable watch with various components and a combination logic.
Wondering what all can a Product configurator do? Take a demo and see for yourself!
III. Based on Target Audience
The strategic goal of the configurator and target audience plays an important role in the
conception of a product configurator. Let us look at this classification one by one:
• Marketing Product Configurators
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