WP 53_Jacob_neu - ESCP Europe Business School
WP 53_Jacob_neu - ESCP Europe Business School
WP 53_Jacob_neu - ESCP Europe Business School
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AUTHORS<br />
Dr. Olaf Plötner<br />
Managing Director<br />
ESMT Customized Solutions GmbH<br />
Schlossplatz 1, 10178 Berlin<br />
Germany<br />
T: +49 (0) 30 / 2 12 31-8010<br />
F: +49 (0) 30 / 2 12 31-8001<br />
ploetner@esmt.org<br />
Dr. Jan Lakotta<br />
Capgemini Consulting<br />
Kurfürstendamm 21, 10719 Berlin<br />
Germany<br />
T: +49 (0) 30 / 8 87 03-196<br />
jan.lakotta@capgemini.com<br />
Prof. Dr. Frank <strong>Jacob</strong><br />
Chair of Marketing<br />
<strong>ESCP</strong> <strong>Europe</strong><br />
<strong>Business</strong> <strong>School</strong> Berlin<br />
Heubnerweg 6, 14059 Berlin<br />
Germany<br />
T: +49 (0) 30 / 3 20 07-146<br />
F: +49 (0) 30 / 3 20 07-118<br />
frank.jacob@escpeurope.de<br />
Differentiating Market<br />
Offerings Using Complexity<br />
and Co-Creation<br />
Implications for Customer<br />
Decision-Making Uncertainty<br />
ISSN: 1869-5426<br />
EDITOR<br />
© <strong>ESCP</strong> <strong>Europe</strong> <strong>Business</strong> <strong>School</strong> Berlin<br />
Heubnerweg 6, 14059 Berlin, Germany<br />
T: +49 (0) 30 / 3 20 07-0<br />
F: +49 (0) 30 / 3 20 07-111<br />
workingpaper-berlin@escpeurope.de<br />
www.escpeurope.eu
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