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Online Magazine - Mobile App & eCommerce June 2021 Issue

It has grown more difficult to drive traffic to e-commerce websites. You're fighting against not only behemoths like Target and Amazon, but also a slew of other high-traffic sites that dominate the top pages of search engines. You may question, as a new e-Commerce website owner, what they do that you don't. We understand this frustration and want to address this issue in our cover article in this magazine. We will talk about seven common mistakes that e-commerce owners make and how you can avoid them to succeed in your the eCommerce business. In the mobile app section of the magazine, we guide how you can secure your m-commerce app, discuss UX trends for mobile apps, summarize Apple’sWWDC 2021 event, and what to consider when hiring mobile app developers.

It has grown more difficult to drive traffic to e-commerce websites. You're fighting against not only behemoths like Target and Amazon, but also a slew of other high-traffic sites that dominate the top pages of search engines. You may question, as a new e-Commerce website owner, what they do that you don't. We understand this frustration and want to address this issue in our cover article in this magazine. We will talk about seven common mistakes that e-commerce owners make and how you can avoid them to succeed in your the eCommerce business. In the mobile app section of the magazine, we guide how you can secure your m-commerce app, discuss UX trends for mobile apps, summarize Apple’sWWDC 2021 event, and what to consider when hiring mobile app developers.

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E-COMMERCE

ADOBE ACQUIRES MAGENTO: MAGENTO IS NOW ADOBE

COMMERCE

Magento Commerce is now Adobe Commerce officially. The popular eCommerce platform

gained a new moniker and is now a full-fledged part of the Adobe family, according to a

statement made by Adobe and Magento on April 21, 2021.

Adobe announced the rebranding of Magento Commerce and Adobe Commerce Cloud as a

single, unified Adobe Commerce brand ahead of this year's Adobe Summit conference. This is

the last step of an integration that has been going on behind the scenes for over three years

since the Magento platform was acquired.

The news came nearly three years after Adobe

declared in May 2018 that it would purchase Magento

Commerce. The $1.68 billion purchase was made to

improve Adobe Experience Cloud, the company's

marketing and sales platform.

Magento would now be part of well-known tools like

Adobe Analytics, Adobe Experience Manager, Adobe

Marketo, etc.

The addition of Magento will give Adobe customers

seamless eCommerce connectivity, allowing them to

utilize a single platform that serves both B2B and B2C

clients internationally.

The addition of

Magento will give

Adobe customers

seamless eCommerce

connectivity

12 Online Magazine - Mobile Apps & E-Commerce : Issue 08 . June. 2021

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