OSAE Executive News Summer 2021

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OSAE 2021 ANNUAL CONFERENCE EDUCATIONAL SESSIONSFRIDAYJuly 23, 20218:30-9:30 AMCONCURRENT EDUCATION SESSION14 OSAE.ORGDE&I: UnderstandingHow Micro-AggressionsFuel ConflictLisa Flowers-Clements, AssistantDirector for Academic Support &Advising, Ohio University Officefor Multicultural Student Accessand RetentionDuring this session, participants will notonly be reminded of the value of targetedDE&I initiatives they will also learn moreabout micro-aggressions and how thesebehaviors fuel conflict within communitiesand our culture. Confronting and correctingthese behaviors and attitudes are necessarysteps to practicing and reflecting a trueDE&I awareness.8:30-9:30 AMCONCURRENT EDUCATION SESSIONCyber SecurityBill Wagg, Client Care Specialist,thinkCSCHear from Bill Wagg as he coverscybersecurity practices, as well asprofessional services and social engineeringtechniques & tactics. As challenges tostandard operating procedures continue tobe impacted by “bad actors,” now is mostdefinitely the time to examine what you’redoing to safeguard your organization andyour members.8:30-9:30 AMCONCURRENT EDUCATION SESSIONThe Importance ofHigh-end Photographyon Your Organization’sWebsiteJennifer Rotolo, Director of WebDevelopment, TCS SoftwareLearn from TCS Software’s own JenniferRotolo on the important role high-endphotography plays when used appropriatelyon your website. Too often organizationsfail to utilize a trained, skilled photographerfor graphic imagery when building andlaunching their website. Members – bothcurrent and prospective – notice this, and itcould mean fewer people want to engagewith your association.10:30 AM-12:00 PMCLOSING KEYNOTE SESSIONWould You Do BusinessWith You? BecomingYour Member – WhatDo You See?Bob Pacanovsky, Speaker,The Black Tie ExperienceTrust. Comfort. Peace of mind. Cleanliness.These traits and others are now front andcenter in the minds of your member. If thereever was a time to think and act like yourmembers, now would be that time. Everysense is now heightened for them aboutyour organization, and all of them will beon “high-alert” as we are moving out of thepandemic and into a “better normal.” That’swhy the “impact points” in your organizationmay now be one of the most importantelements in creating a top-notch MemberExperience. What if you could give yourmembers an interactive seminar where wetransform them into a member or prospectin their organization and take them on aninteractive journey on the life cycle ofimpact points?One where they get to play an active roleon what they see if they were a member orprospect. We’ll take a deep dive into howthese “impact points” affect the way peoplesee your business and the people that workfor it.This seminar gives you the three stages ofimpact points that every member may gothrough. And, sometimes, the impact youmake is in the little details that you will bedoing for them. However, you need to seeit through their eyes first. Once you do this,you can know design the experience before,during and after the sales process.
PLEASE CONSIDER DONATING AN ITEM TO THEOSAE 2021 ANNUAL CONFERENCE BROWN BAG RAFFLEFOLLOWING COVID-19, THE FOUNDATION IS COMMITTEDTO HELPING OUR INDUSTRYDURING THIS YEAR’S ANNUAL CONFERENCE, ATTENDEES CAN ONCEAGAIN BID ON WONDERFUL BROWN BAG RAFFLE ITEMS DONATED BYOUR OSAE INDUSTRY PARTNER, CVB AND ASSOCIATION MEMBERS WITHPROCEEDS RAISED BEING DIRECTED TO THE OSAE FOUNDATION.Over the years, this important fundraiser has helped the foundation help members attain theirCAE accreditation, attend industry-specific learning events and obtain access to leadership development.Last year, we were not able to hold the brown bag and it impacted our fundraising significantly.Given the generosity of our members and challenges many are still facing, we are being conservativewith our goals this year, but we still hope to raise at least $4,000 for the foundation. We’d like toalready thank OSAE Foundation Board Chair Lori Brown, the Ohio CPA Foundation; Immediate Past-chairAndrew Allman, CAE, Ohio AgriBusiness Association; Treasurer Tom Balzer, CAE, the Ohio TruckingAssociation; Board Directors Mary Ciesa, Brian Laurent and Tim White for their efforts to spearheaddonations for this year’s raffle. Because of their excitement and attendees’ commitment, the foundationhas greater opportunities to pay it forward.OUR GOALTHIS YEARISTO RAISE ATLEAST$4,000Portraits of Board MembersLuncheon and Dinner ProgramsTrade ShowsConventionsAwards ProgramsGolf OutingsFundraising Photo OpportunitiesOther Member EventsOn Site ProcessingEXECUTIVE NEWS Summer 2021www.pictureamerica.net (614) 228-368615
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OSAE Executive News Summer 2021

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