How to Increase Website Traffic

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HOW TO CREATE CONTENT THAT RANKS
With your research in hand, it’s time to start segmenting the content you need to create, and
then prioritizing appropriately. KOB is a great metric that helps nudge lower competition, high
benefit terms higher on your list, but that doesn’t mean you should automatically pick the
highest KOB topic. That would be “SEO” on ours, and with a difficulty of 86%, it’s not something
we’ll be in a position to rank for even three years from now.
What you need to do from here is establish a baseline based on the authority of your domain, how
good your content is going to be, and also, where in the funnel your content fits.
To give you an example, our domain authority is currently a mediocre 41 due to not putting a lot of
emphasis on it in the past. For that reason, we want to (almost) automatically scratch off any keyword
with a difficulty higher than 70%—we just can’t rank today. Even the 60% range as a starting point is
gutsy, but it’s achievable if the content is good enough.
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