01.08.2021 Views

The Black Unicorn Report for 2021

In this Black Unicorn Report for 2021, we’ve taken a few unique cybersecurity lenses to view the market and predict the future. Note that post COVID-19, the world has turned upside down and it’s accelerated telecommuting and cloud-based apps (SaaS) expansion, moving us from 3-4% home workforce to over 51% and growing. Thus, the major attack vectors have shifted to the cloud and weaker home-computing hygiene. This has opened doors for increased revenues and visibility among those players who secure the cloud, SaaS apps and deal with weak, remote, exposed endpoints. Learn about the winners and finalists in seven key categories and get one step ahead of the next threat with their help.

In this Black Unicorn Report for 2021, we’ve taken a few unique cybersecurity lenses to view the market and predict the future. Note that post COVID-19, the world has turned upside down and it’s accelerated telecommuting and cloud-based apps (SaaS) expansion, moving us from 3-4% home workforce to over 51% and growing. Thus, the major attack vectors have shifted to the cloud and weaker home-computing hygiene. This has opened doors for increased revenues and visibility among those players who secure the cloud, SaaS apps and deal with weak, remote, exposed endpoints. Learn about the winners and finalists in seven key categories and get one step ahead of the next threat with their help.

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What is a <strong>Black</strong> <strong>Unicorn</strong>?<br />

In the venture capital industry, a unicorn refers to any tech startup company that reaches a $1<br />

billion-dollar market value as determined by private or public investment.<br />

<strong>The</strong> term was originally coined in 2013 by venture capitalist Aileen Lee, choosing the mythical<br />

animal to represent the statistical rarity of such successful ventures. Last year, CB Insights<br />

reported that the odds of becoming a unicorn — a company valued at $1 billion or more — was<br />

less than 1% <strong>for</strong> companies that had raised venture capital. In 2018, there were 47 tech companies<br />

in the US to reach this unicorn status, according to data provided by PitchBook.<br />

In the cybersecurity industry, in 2019, Gary S. Miliefsky coined the term black unicorn as a<br />

cybersecurity company that has the potential to reach a $1 billion-dollar market value as<br />

determined by private or public investment.<br />

<strong>The</strong> black unicorn awards are designed to help showcase companies with this kind of potential.<br />

Ultimately, the judging in our awards is tough and it’s still up to those notable mentions, finalists<br />

and the winners to execute a flawless business model to reach this potential. It takes innovation,<br />

dedication, passion – the right team and the right cyber security solution, harmoniously executed<br />

to become a unicorn.<br />

Our mission is to uncover future <strong>Black</strong> <strong>Unicorn</strong>s and based upon the hard work of our judges and<br />

the entrants in our awards program, we think we’ve found them.<br />

Let's not <strong>for</strong>get last year’s winners: Armis, Checkmarx, Code42, Dragos, KnowBe4, ObserveIT,<br />

RedSeal, Remediant, ReversingLabs and XM Cyber, of which KnowBe4 has gone public <strong>for</strong> over<br />

$3B in value, exceeding our expectations.<br />

We thank Robert Herjavec <strong>for</strong> his passionate support in kicking off the <strong>Black</strong> <strong>Unicorn</strong> Awards<br />

and helping us judge them in our first year. This year, our judges, and some in<strong>for</strong>mation about<br />

them, follow. Our Judges <strong>for</strong> the <strong>Black</strong> <strong>Unicorn</strong> Awards this year are Gary S. Miliefsky, Dr.<br />

Peter Stephenson, Dr. David DeWalt and Robert R. Ackerman, Jr.<br />

Now, let’s introduce the Judges…<br />

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