Business Today Egypt (BT) July - August 2021

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The Giant French Transport Operator RATP Dev Mobility Cairo Takes Over Metro
Line 3 in Cairo
Cairo Metro Line 3 is witnessing a major shift and approaching a
new benchmark in optimizing the efficiency and quality of the services
offered to local passengers, being operated and maintained
by the French Transport Operator Giant RATP Dev Mobility Cairo
(RDMC) under the patronage of the National Authority for Tunnels
(NAT).
“As a leading global public transport operator, we are proud to
support the Egyptian authorities in their vision of the city of tomorrow
and the transformation of the urban landscape,” highlighted
Laurence Batlle, President of the Executive Board of RATP Dev.
The French company has considered many measures to provide
the passengers with a world-class experience including user-mobile
app and website to facilitate tracking real-time information on stations
and unified staff uniforms. Residents of Cairo can now enjoy a
line that will improve progressively to be more efficient, innovative,
and sustainable in accordance with international standards.
In alignment with the company’s values, RDMC looks forward to
promoting the cultural and artistic heritage of Egypt through a modernized
graphic identity, aiming to revive the passengers’ memories
of Egyptian epic history throughout various time eras. The prototype
was presented in Heliopolis station where the ‘A New Start for line
3’ Event took place in the presence of Egyptian Minister of Transport
H.E. Lieutenant General Kamel Al Wazir, H.E. Stéphane Romatet,
French Ambassador to Egypt, Dr. Engineer Essam Wali, Chairman of
the National Authority for Tunnels and Laurence Batlle, President of
the Executive Board of RATP Dev.
This cooperation between the Egyptian government and the private
sector is inking a new era in the future of urban transport. With
carefully curated co-ambitious plans that have been set to boost the
local economy, RDMC is committed to hire a minimum of 90% local
workers of its staff and train them in a global training centre to transfer
precise and international expertise.
Palm Hills Club Raises the Bar for the Tennis
Future in Egypt by hosting the Rafa Nadal
Academy’s Camp on its fields
As tennis starts to become an indispensable sport in Egypt with its
increasing popularity day after day, the fans of the game highly anticipate
the emergence of more Egyptian tennis champions participating in wellknown
international tournaments representing their country. Palm Hills
Club has contributed to shaping the talented Egyptian youth to take their
very first step towards this dream by establishing a major milestone to develop
their capabilities through dedicating its field to host the one and only
Rafa Nadal Academy’s six-day training camp. Such intensive camp is taking
place for the first time in Egypt, therefore it was graced by the Spanish
Counsel General Gonzalo Munoz. Furthermore, this camp would greatly
contribute to preparing the upcoming generation to occupy advanced positions
in international ranking in the future.
The camp aims to focus on bracing the future generations of different
regions by targeting children in each selective country aged between 8 to
14 years old with average age being 11 years. Ahmed Hassanein, Head of
Commercial at Palm Hills & Clubs General Manager said: “in light of Palm
Hills’ eagerness to contribute to Egypt vision 2030 through investing in
developing sports talents. We dedicated our club to serve as the ultimate
means by opening its tennis court for Rafa Nadal Academy to run its training
camp for the Egyptian Youth.”
Hassanein further adds: “the mission of this one of a kind collaboration,
which is managed by The Tennis Club Egypt, is to lend these young talents
a helpful hand to unleash their potential in tennis by granting them the
golden opportunity to leverage on the unique training resources of Nadal
Academy that is coming to Egypt for the first time.”
The children receive an exceptional experience from four professional
Spanish coaches that the academy has provided, who also happen to be
dedicated strength & conditioning trainers to train them on the values that
Rafa Nadal has transmitted on and off the court during his professional
circuit. Moreover, five top Egyptian coaches will be present on ground to
support the Spanish coaches in running the camp. What makes this camp
very special is its unique access to the academy’s training philosophy
on modern and creative tennis allowing the participants to benefit from
highly focused training sessions and special insights that extend beyond
the court.
The academy has developed a well-thought-out program for the intensive
six-day camp to prepare the players as per its comprehensive criteria
to reach the optimum level.
The day started with a morning match, followed by endurance training
within the Fitness Skill Zone. The academy also ensures distributing
a healthy meal encompassing all the necessary nutrition, which comes in
line with the program’s mission to prepare children to become athletes.
Then, the day is complemented by the main event “Building a Champion”
program, which includes various workshops that focus on mental training.
At the end of the program, participants will receive an evaluation with
valuable insight into their current performance, and a development plan to
improve their game once they return to their academy or school.
www.BusinessTodayEgypt.com July-August 2021
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