TSC Milk Snacks

The new benchmark
for chilled Milk Snacks.
Private
Label

The Market
• The chilled milk snack market is growing throughout Europe despite crisis 1
• Great potential for private label milk snacks 1
• Snacking is not just a global trend in the milk snack segment – on worldwide
basis more snacks are consumed every day than meals 2
• Indulgence is an important part in everydays life but the focus is shifting
more and more towards portion-control and the quality of the snacks 2
• The main reasons for the consumption of chilled milk snacks are: 3
A tasty snack in between (2/3 of consumers),
good taste (50%),
perfect indulgence break (42%)
• Milk Snacks are an all family product, which is not only consumed by kids but even more by adults
• 50% of all milk snack users are heavy users, enjoying them several times a week 3
• Almost 70% of all milk snack buyers are under 50 years
Source:
1
Nielsen IQ (2020): Market Data Chilled Milk Snacks FY 2020 Multicountry
2
State of Snacking (2019): Introducing the State of Snacking Study
3
Sensor survey 2020
TSC Expertise
• TSC as Category Captain with:
Private Label brands, license brands,
brands and industrial brands

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The Products
MILK & HONEY SNACK
A fluffy cream of fresh whole milk between two moist, fine cocoa sponge cakes.
TSC milk & honey snack surpasses the market leader:
identical product dimensions
same amount of milk (40%) and honey (5%)
less sugar 29,0 vs. 29,5g per 100g
less fat 25,7 vs. 27,9g per 100g
less saturated fats 14,3 vs. 16,6g per 100g
more proteins 8,5 vs. 7,9g per 100g
fresh egg instead of egg powder
identical taste profile identical fluffy milk cream refined and more moist cocoa sponge better nutrition values
MILK & CHOCO SNACK
A fluffy cream of fresh whole milk with a chocolate tongue, between two thin, cocoa sponge
cakes, enrobed with a crispy dark chocolate glaze. TSC milk & choco snack surpasses the
market leader:
identical product dimensions
same amount of milk (24%)
less fat 28,1 vs. 29,7g per 100g
less saturated fats 16,2 vs. 20,0g per 100g
more proteins 7,8 vs. 7,0g per 100g
higher amount of chocolate 26,7 vs. 22g per 100g
real dark chocolate with the crack
fresh egg instead of egg powder
identical taste profile identical fluffy milk cream refined and more moist cocoa sponge better nutrition values
TSC MILK SNACKS HAVE EVEN
MORE ADVANTAGES:
• no flavour enhancers
• no dye stuffs
• no preservatives
• only natural flavourings
• sugar partly replaced by honey
• energy per portion < 150kcal
• fat per portion < 30%
• segregated palm oil from certified
sustainable sources
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New Generation 2.0
Now even
fluffier
New Generation 2.0
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Packaging options Options
Consumer unit
Transport unit
Consumer unit
Transport unit
Single
24 x 1
CB-Box 6 horizontal
8 x CB-Box 6
Cluster 4
12 x 4
CB-Box 6 vertical
16 x CB-Box 6*
Cluster 5
9 x 5
CB-Box 8
8 x CB-Box 8
CB-Box 4 14 x CB-Box 4
CB-Box 10
8 x CB-Box 10
*also available as 8xCBB6, single facing
BENEFITS
• Growth of category
• Convincing private label product
• Improvement of trade margin
• Reduction of market leader‘s dominance
• Chance for a perfect relaunch
Possibility to use claim „Now even fluffier“ on packagings
High quality product shots in different perspectives available
TSC Food Products GmbH
Bahnhofplatz 1 | 4600 Wels | Austria
www.milksnack.com