E-Book Gamification, Game-based Learning & Serious Games

GAMIFICATION
GAME-BASED
LEARNING
SERIOUS GAMES
IS THERE ANY
DIFFERENCE?
by
Leader in Gamification

Gamification, Game-Based Learning & Serious Games
A complete guide for
companies seeking the best
game solutions to improve their
business processes.
These solutions come down to a particular goal.
Yet, it uses different ways to accomplish it.
This e-Book will enlighten you with the essential
details of what makes gamification, gamebased
learning, and serious games differ from
one another.
Ultimately, it aims to help you choose the best
solutions for your company’s needs.

Gamification, Game-Based Learning & Serious Games
01
02
03
04
Insights. 4
Gamification:
Overview. 6
How to use it. 7
Elements. 8
When to use it. 9
Benefits. 10
Our thoughts. 11
Game-based learning (GBL):
Overview. 13
How to use it. 14
Elements. 15
When to use it. 16
Benefits. 17
Our thoughts. 18
Serious games:
Overview. 20
How to use it. 21
Elements. 22
When to use it. 23
Benefits. 24
Our thoughts. 25
CONTENT
05
Usability of Gamification, GBL &
Serious Games on Training. 27
Usability of Gamification, GBL &
Serious Games on Operations. 28
Usability of Gamification, GBL &
Serious Games on Customer
Relations. 29
06
How to Scale Up your Business:
Use Cases. 31
Features. 32

Gamification, Game-Based Learning & Serious Games
Insights
Serious games are developed by the
learning objective a company wants to
achieve.
40%
40% of the global organizations
transformed their business operations
with gamification.
Adoption of game-based learning into the
workplace resulted in an annual growth
rate of 53.4%.
53.4%
50
40
30
20
10
0
2020 2021
Companies that incorporated
gamification in their business
experienced 7x higher conversion rates.
Game-based learning allows mistakes in a
risk-free setting, encouraging users to
experiment and learn simultaneously.
A gamification in the workplace is
likely to fail by 80% if implemented
without meaning or value.
Serious games started to hit the market
with its revenue growth of 3.5billion USD by
2018 and will continue to expand with 24
billion by 2024.
2018
2024
$0B
$5B
$10B
$15B
$20B
$25B
04

02
GAMIFICATION
OVERVIEW
HOW TO USE IT
ELEMENTS
WHEN TO USE IT
BENEFITS
OUR THOUGHTS
05

Gamification, Game-Based Learning & Serious Games
Gamification
OVERVIEW
Gamification is a technological solution that uses game
elements in a non-gaming context. Most companies that
incorporate gamification software use it to increase their
employee and customer engagement. It usually serves as an
extrinsic motivation for learning or training.
The use of gamification in the business setting became
rampant by 2015, where 40% of global organizations used
gamification to transform their business operations digitally.
From this transition, they experienced 7x higher conversion
rates.
One of the factors that played a significant role in this
increase is that 80% of US households own a gaming device.
The desktop PC is the preferred gaming device of most 62%
of frequent gamers, while 35% use their smartphones to play.
Suppose you would think that gaming consoles such as
Nintendo and PlayStation are the trending gaming consoles.
Think again, as these are less popular at 21%.
06

Gamification, Game-Based Learning & Serious Games
Gamification
HOW TO USE IT
To use this technology, a gamification solution is added to
existing processes or operations used by the company, for
instance, in the onboarding process, employee training or
customer workshops.
You can find this software used in digital platforms,
classrooms, and public spaces.
07

Gamification, Game-Based Learning & Serious Games
Gamification
ELEMENTS
Competition: Leaderboard, Ranking, Score
Challenge: Learning Target, Deadline, Learning Events,
Learning Report
Compensation: Badges, Level up, Event Gifts, Score
Relationship: Like, Share, Reply, Q&A, Contacts
Usability: Pop-up, Tutorial, Help Desk, User Manual
08

Gamification
WHEN TO USE IT
Gamification is best used to awaken the user’s competitive
spirits and gauge the performance level of people who will
participate in events where this gamified solution will be
incorporated.
Training employees prefer attending gamified training for
corporate compliance training based on survey results of 30%.
Some employees see gamification as effective on products
and service training by 18%, while other 16% see it as more
efficient for skills development training.
09

Gamification, Game-Based Learning & Serious Games
Gamification
THE BENEFITS
Most companies nowadays embraced gamification to meet
the needs of most consumers who are tech-savvy. It
introduces innovative dynamics within the organization thanks
to the following features it bears:
Immediate feedback to users
Measurable experiences through shortand
long-term challenges
Transparency on the progress of users
through leaderboards
Rankings that encourage the
competitive spirit
10

Gamification, Game-Based Learning & Serious Games
Gamification
OUR THOUGHTS
The gamification process is not a one-size-fits-all technology
because it has pros and cons when used in business
operations.
This technology is good to use on a short-term basis to
engage users, motivate and increase their productivity.
It can be a quick activity used as an ice breaker during virtual
training and workshops or as an opening activity to capture
audiences’ attention on events, tradeshows and conferences.
11

03
GAME-BASED
LEARNING
OVERVIEW
HOW TO USE IT
ELEMENTS
WHEN TO USE IT
BENEFITS
OUR THOUGHTS
12

Gamification, Game-Based Learning & Serious Games
Game-based Learning
OVERVIEW
Game-based learning is the process and practice of using
games to learn. The game characteristics and principles are
embedded in the learning materials to engage and motivate
users.
The higher education sector will experience growth from 2019
to 2024 by 15.4%.
Such change is inevitable, as 67% of students found
challenge-based game-based learning more motivating
and engaging than traditional courses (Intuition, 2019).
Not only does GBL apply to a classroom setting, but this
practice also became highly effective in the workplace.
Adopting this process resulted in an annual growth rate of
53.4% for many companies that integrate it into their business
operations, employee training and onboarding.
13

Gamification, Game-Based Learning & Serious Games
Game-based Learning
HOW TO USE IT
Companies can use the
game-based learning process
by repurposing existing games
used according to the learning
objectives or requesting a
customizable game that suits
the learning objectives. For
instance, Domino’s Pizza makes
use of the game-based
learning strategy in its
onboarding process.
New hires of the giant pizza company undergo training
simulation that involves mastering the pizza menu and quickly
preparing pizza with 100% accuracy. The Pizza Maker course
aims to engage, assess and reward the employees who can
successfully surpass their old scores and top the
leaderboards.
With such gaming elements incorporated, the time it takes to
onboard new employees decreased significantly. It allows the
company to train recruits effectively. Best of all, Domino’s Pizza
managed to deliver high-quality standards of food and
service with consistency.
14

Gamification, Game-Based Learning & Serious Games
Game-based Learning
ELEMENTS
Competition: Leaderboards, Scoreboards, Ranking
Challenge: Mini-games, Puzzles, Riddles
Compensation: Gift Codes, Points, Badges
Relationship: Like, Share, Reply, Q&A, Contacts
Usability: Simulation, Tutorial
15

Gamification, Game-Based Learning & Serious Games
Game-based Learning
WHEN TO USE IT
Game-based learning applies to the workplaces with existing
games used for different scenarios, for instance, dealing with
clients, onboarding an employee, or enhancing administrative
skills.
However, it can only be used under the supervision of an
expert to ensure that proper feedback is given.
16

Gamification, Game-Based Learning & Serious Games
Game-based Learning
THE BENEFITS
A good game-based learning software draws
the users into the virtual environment and
provides a look and feel that is familiar and
relevant.
A GBL software is designed toward a goal
where users can choose actions and
experience consequences along the way. It
allows mistakes in a risk-free setting.
Through trial and error, users can actively learn
and practice the proper ways to do things.
17

Gamification, Game-Based Learning & Serious Games
Game-based Learning
OUR THOUGHTS
Game-based learning is best suited to organizations with
existing games which can be repurposed for specific uses.
It is an excellent technique if companies want their employees
to master a skill or learn a new skill that further improves the
business operations. Likewise, it is worth implementing in the
onboarding process to pick the best talents with efficiency.
Yet repurposing the existing games used in the company
should be aligned with the company goals to maintain
employee engagement and increase retention.
.
18

04
SERIOUS
GAMES
OVERVIEW
HOW TO USE IT
ELEMENTS
WHEN TO USE IT
BENEFITS
OUR THOUGHTS
19

Gamification, Game-Based Learning & Serious Games
Serious games
OVERVIEW
A serious game is built according to your companies’ needs.
It is designed by your business goals, missions, and vision to
deliver excellent value and meaning to the users. Many
companies are starting to use serious games in their
employee training way back in 2018 as it charted revenue
growth of 3.5 billion USD. It is expected to continue by 2024
with 24 million USD revenue.
Compared to the usual games we see online that focuses on
the visual features of the games found in the avatars, effects,
and virtual environment. Serious games appeal to the
storyline and its lasting experience to the users.
Every activity embedded in the game has a learning objective
incorporated — often combined with challenges. Serious
games can be designed in a way where users can learn,
acquire, or synthesize new behavior to an existing one.
20

Gamification, Game-Based Learning & Serious Games
Serious games
HOW TO USE IT
Serious games are created from scratch and are based on
their preferences, aligned with their business goals.
Developing a serious game takes a lot of processes but is
rewarding because the tasks in the games are experiential.
Thus, companies can expect outputs from the participants
who will be using it.
21

Gamification, Game-Based Learning & Serious Games
Serious games
ELEMENTS
Competition: Leaderboards, Scoreboards, Ranking
Challenge: Task Completion per Stage/Round, skill-specific
Tasks
Compensation: Gift Codes, Level up, Score, Badges
Relationship: Like, Share, Reply, Q&A, Contacts
Usability: Simulation, Tutorial, Sandbox Video Game
22

Gamification, Game-Based Learning & Serious Games
Serious games
WHEN TO USE IT
It is best used in the classroom for young students and adults.
It is also used as an engaging and motivational tool in
employee onboarding and training.
Another use case is within the public event field like
tradeshows and product launches, and home.
23

Gamification, Game-Based Learning & Serious Games
Serious games
THE BENEFITS
It is highly recommended to companies with no
existing games or who want to incorporate gaming
principles in their business operations because it can
train new skills, change workplace behavior, and make
knowledge transfer more accessible.
Like gamification and game-based learning, it also
increases engagement as well as intrinsic and extrinsic
motivation. However, it is more impactful because it is
designed to meet the needs of the users. Meaning,
users of Serious games will not get bored playing them
since everyone can relate their everyday tasks with the
activities in the game.
Best of all, serious games do not require expert
supervision because they are a standalone
intervention specifically designed to meet a specific
learning goal.
24

Gamification, Game-Based Learning & Serious Games
Serious games
OUR THOUGHTS
Serious games are tailored to the company’s needs, making it
a more realistic gamified software than gamification and
game-based learning. It is more impactful as it focuses on the
storyline, allowing users to relate to each scenario faced.
It may be high on the price tag, but the features of the games
are meaningful and experiential, which makes the acquisition
and transfer of knowledge much more manageable and
efficient.
Industries have seen the much potential of integrating
gamification, game-based learning and serious games in
improving business practices with digital solutions where
company owners, employees and customers are the winners.
25

05
USABILITY
GAMIFICATION, GAME-BASED
LEARNING AND SERIOUS GAMES
ON:
TRAINING
OPERATION
CUSTOMER RELATIONS
26

Gamification, Game-Based Learning & Serious Games
ON TRAINING
Gamification
50%
50% of employees perceived an
increase in work productivity
because of gamification training
features.
Game-based
learning
80%
80% of employees believe gamebased
learning is more engaging.
Serious games
20%
20% of companies used serious
games in the form of
simulation games to train staff
members.
27

Gamification, Game-Based Learning & Serious Games
ON OPERATIONS
Gamification
85%
85% of employees enjoy
gamification at work.
Game-based
learning
89%
89%of employees believe that they
became productive after
attending a game-like training.
Serious games
56%
56% of large organizations
purchase Serious games to
improve their user
engagement and motivation.
28

Gamification, Game-Based Learning & Serious Games
ON CUSTOM
RELATIONS
Gamification
Texas Bank Extraco experienced
changes in the conversion rate from
2% to 14% with gamification to teach
clients about the product offers and
benefits.
15
10
5
0
2% 14%
2017
2019
Game-based learning
The Minecraft: Education Edition,
licensed to 2 million users by
Microsoft in 2017, had a user base
soar to more than 5 million after two
years (Metaari, 2019).
Serious games
LivingSocial gained more than 90%
of voluntary reviews coming from
participants after turning their
annual reviews into a gamified
experience using Serious games.
90%
29

06
HOW TO SCALE
UP YOUR
BUSINESS
WITH
CLUEHUB
USE CASES
FEATURES
30

Gamification, Game-Based Learning & Serious Games
USE CASES
Cluehub offers gamified solutions to your business with its
custom platform designed to suit your business needs.
Whether it is for onboarding and training new and current
employees, building camaraderie in the workplace, improving
sales and marketing or boosting your customer engagement
and social awareness, Cluehub will come up with the bestgamified
solutions for you.
And here is why Cluehub is the best-gamified software to
integrate into your business:
Team
Building
Company
Meeting
&
Events
USE CASES
Training
Onboarding Recruiting
Virtual Fair
&
&
Development
Conference
Marketing
&
Branding
Educational
Learning
Gamification
As Ice
Breaker
As Ice
Breaker
Game-Based
Learning
Serious
Games
Cluehub
Customizable
Virtual
Gamification
Platform
As Ice
Breaker
As Ice
Breaker
31

Gamification, Game-Based Learning & Serious Games
FEATURES
Cluehub is a digital platform based on the famous concept of
Escape Rooms that embodies the features of gamification,
game-based learning and serious games for your business
needs. We offer digital solutions that work as a one-of-a-kind
ecosystem that enable companies like yours to carry out our
virtual gamification platform for many use cases that you can
customize for your varied needs.
Let us give you ideas on how you can leverage this powerful
tool to scale up your business thoroughly and accelerate the
digital transformation of your business with these features that
you can only find in our virtual gamification platform.
32

Gamification, Game-Based Learning & Serious Games
FEATURES
Use cases
Recommended
Use
Special
Features
Team Building
Product Launches
Milestone Celebrations
Remote Team Building Events
Live actor (optional)
Score
3D Rooms
Hint Solutions
Company
Meeting
& Events
Virtual Company Parties
Presentations
Lunch Break
Stand-up Meeting
Coffee Time
Happy Hour
Birthday Parties
Personalization
Web-based Riddles
Creative Content
Fun Riddles
Team Bonding
Training &
Development
Online Internal Education
Programs
Team Training
Simulation Practice
Score
Progress Indicator
Supporting Material
Incentive Rewards
Onboarding
Company Role and
Responsibilities
Induction Company
Culture Learning
Employee Annual Orientation
Web-based
Embeddable
Support Material
Simulation Riddles
Recruiting
Recruitment
Talent/Skill Search &
Assessment
Result analytics
Deadline
Company Material
Riddle Hint & Solution
Virtual Fairs &
Conferences
Trade Shows
Seminars
Expos & Conferences
Workshops
Summit
Email Collection
Lead Generation
UI Customization
Embeddable
Web-based
Data Protection
Solo-Player Mode
Marketing &
Branding
Loyalty Programs Sponsorship
Product Launches
Email Collection
Lead Generation
Data Analysis
Product placement
UI Customization
3D Room
Educational
Learning
Languages Lessons
Academic Subjects
Simulation Training
Test Preparations
Topic Reinforcement
Immersive Narrative
Progress Indicators
Help Desk
Level Up Challenges
Supporting Material
Deadline
33

Are you ready to accelerate the
digital transformation of your
business? Contact our Cluehub
support today and schedule a free
demo.
Made with love by
Leader in Gamification
contact@cluehub.io
+49 174 4080947
https://cluehub.io