Catalogue_Geiger_2021/2022

Catalogue 2021/2022
We’ve learnt, changed & evolved!
Changing requirements create new structures - faster!
Within a very short time in 2020/21, our reality changed from barely
constrained and real to distanced and digital.
Kind regards
What have we learned from this? How did we evolve?
• Online activities, virtual trade fairs and events were expanded
• short product explainer videos were created, suitable for all digital
channels
• internal processes were reorganised, streamlined and simplified
• a new process management was established to help us to identify
and solve your „pain points“ better
• Added product value is now transported quickly and easily to the
customer via our B2B business blog, campaign specific landing
pages and individual downloads.
But we also recognise that nothing replaces real, personal contact and
products that you hold in the hand simply inspire more.
Liudger Böll
Creative Director
Holding a product, being inspired, that’s how new ideas for your customers
develop! This is the reason why we’re printing our catalogue and
handing it over to you today.
In the front part of the catalogue, you will find the new products from
2021 together with the highlight products from the last 1.5 years.
We have deliberately changed the concept and show our newest products
together with the trend products over the lockdown months! This
way you will not miss any of our highlights.
Of course, there is an overview of the current new products in our online
store: business.troika.de/catalog/en/new-collection
What about our goals for the future? To become even better digitally
and to further develop TROIKA in a sustainable and resource-saving
way.
We remain optimistic and look forward to hearing from you!