DISC Personality Assessments

DISC Personality
Assessments
What they mean and how to leverage in your business

What does DISC stand for?
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Dominance (Director) - Decisive
Influence (Interactor) - Interactive
Steadiness (Supporter) - Stabilizing
Conscientiousness (Thinker) - Cautious

Why is a DISC Assessment and why is it important?
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It is a behavioural assessment is a tool used to help understand a person's behavior. When we have a
better understanding of who we are, we're able to improve our communication, increase our
productivity, and strengthen our relationships.

D - Dominance (Director)
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Direct and guarded
Wants: to make money, save time, be more efficient
Fears: Being taken advantage of
Seeks: Productivity, Bottom Line
If you’re dealing with a D, be brief and direct, validate your argument with a few carefully selected data
points, and let them take the lead -- within reason.
Styles are direct, goal focused, quick, and decisive. They tend to think of themselves individualistically.
Therefore, D-styles tend to ask questions that affect them directly. They do not want a lot of details, but
just the facts they need to know
What? - What’s the bottom line, ? What’s in it for me?
Fast-paced/outspoken AND questioning/skeptical

I - Influence (Interactor)
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Direct and open
Wants: to have fun, talk about themselves
Fears: Loss of prestige
Seeks: Recognition, Fun
If you’re dealing with an I, be jovial and friendly, focus on the big picture rather than the details, and
strive to provide an interactive experience.
Styles are social, energetic, and talkative. They like to be liked and also to be the center of attention.
Prefer to focus on interactions over tasks. They are all about the people so it makes sense that they
prefer to ask the "who" questions.
Who? - tend to ask questions like, "who's going to be at this meeting?" or "who else is using this?"
Fast-paced/outspoken AND warm/accepting

S - Steadiness (Supporter)
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Indirect and open
Wants: to have security, safety, sense of belonging
Fears: Sudden change
Seeks: Acceptance
If you’re dealing with an S, be relaxed and open, walk them through your proposal step by step, listen to
them, and address their concerns.
Styles are reserved and prefer to have as much understanding as possible before making decisions.
They will ask a lot of questions to make sure the decision is right for them, but also for the people close
to them.
How? - "how are we doing to do this?" or "how is this going to impact us?"
Cautious/reflective AND warm/accepting

C - Conscientiousness (Thinker)
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Indirect and guarded
Wants: practicality, logic, fairness, systematic approach
Fears: Criticism of work
Seeks: Accuracy
If you’re dealing with a C, be tactful and sincere, provide them with in-depth data, and explain the
rationale behind your statements.
Styles are analytical and reserved. They want to know as many facts and data as possible to make the
correct decision. C-styles are cautious and will ask a lot of questions.
Why? - "why does it work this way?" and "why is that step necessary?"
Cautious/reflective AND questioning/skeptical

How to determine someone’s DISC personality
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Listen to the types of questions they ask (what, who, how, why)
Determine their core personality traits
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Ask yourself if this person tends to be fast-paced and outspoken (they think fast, walk fast, talk
fast, make decisions fast, etc.) OR more cautious and reflective (they are laid-back, pensive,
slower to make final decisions, speak at a moderate or slow pace, etc.)?
Next, think about whether this person tends to be questioning and skeptical (they have a hard
time believing anything without an abundance of supporting facts or data) OR are they accepting
and warm (they are quick to trust and express affection).

What types of questions do they ask?

What are their primary personality traits?

Personality traits for DISC personalities