PreMedia Newsletter English World Edition March/April 2022
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world edition<br />
<strong>PreMedia</strong><br />
<strong>Newsletter</strong><br />
MARCH<br />
<strong>Newsletter</strong><br />
<strong>PreMedia</strong> <strong>Newsletter</strong> –<br />
about all media<br />
canals away:<br />
Print – Online<br />
www.premedianewsletter.com<br />
MANAGEMENT<br />
INFORMATION<br />
FOR THE<br />
MEDIA INDUSTRY<br />
<strong>2022</strong> /<br />
APRIL <strong>2022</strong><br />
NUMBER 3/4 VOLUME 28<br />
Will the news boom help the<br />
news media?
Media Report <strong>2022</strong> now available<br />
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Software – Support - References<br />
Prof. Ing. Karl Malik<br />
karl.malik@premedianewsletter.de
EDITORIAL 03<br />
Will the news boom help the news media?<br />
ANALYSIS: NEWSPAPERS HAVE ATTRACTED RE-<br />
CORD NUMBERS of readers seeking trusted sources in uncertain<br />
times<br />
From the pandemic and the war in Ukraine to the Westminster<br />
partygate saga, newspapers are benefiting from a financially<br />
lucrative news boom. However, is the news industry enjoying a<br />
one-off blip in the battle for survival against big tech, or is this<br />
proof that publishers have finally forged commercial models fit<br />
for the new media age?<br />
In a sign of the shifting fortunes amid unprecedented news<br />
events, Rupert Murdoch’s Times and Sunday Times last week reported<br />
a doubling of operating profits to their highest level since<br />
1990 and the Sun, a one-time cash cow turned high-profile casualty<br />
of the digital age, is within £1m of returning to operating<br />
profit for the first time in a decade.<br />
The papers’ parent company, News Corporation, where executives<br />
have seen the market value double to $13bn (£9.9bn) since<br />
2019, is the latest to reveal the significant financial boost thanks<br />
to news-hungry readers seeking trusted media outlets during<br />
uncertain times in record numbers. Other major news organisations<br />
are also enjoying a revival in fortunes.<br />
The New York Times hit its target of 10m subscriptions three<br />
years early, albeit in part thanks to spending $550m buying the<br />
sports news subscription service the Athletic, and its chief executive,<br />
Meredith Kopit Levien, said 2021 was its most profitable<br />
for many years.<br />
The news rush has helped the Financial Times and the Guardian to pass 1 million<br />
digital subscribers each, while the Telegraph has reached 750,000 print and digital<br />
combined, at an average spend per subscriber of £172. And last year Reach, the publisher<br />
of the Mirror and Express titles, as well as hundreds of regional brands including<br />
the Liverpool Echo and the Manchester Evening News, managed its first like-for-like<br />
revenue growth since 2007.<br />
“One of the knock-on effects of such an extraordinary news run is that it has given<br />
confidence back to the news industry that it has a role, a purpose and a community<br />
of people prepared to value it,” said Douglas McCabe, the chief executive of the research<br />
consultancy Enders Analysis. “Every conversation used to be about the battle<br />
with Google, but now heads are up. For the first time executives can see, imagine, and<br />
picture an online future.”<br />
However, the tectonic plates of the hitherto one-sided relationship have changed<br />
significantly. Regulatory and lobbying pressure on both sides of the Atlantic has focused<br />
on creating a fairer playing field.<br />
It is a long and winding road.<br />
Sincerely yours,<br />
Prof. Ing. Karl Malik<br />
Karl.Malik@premedianewsletter.de
04 INHALT<br />
EDITORIAL Will the news boom help the news media? | 03<br />
PEOPLE IN<br />
DIALOGUE<br />
The appeal of Alexei Pogorelov, President Ukrainian Media<br />
Business Association (UMBA), to support Ukrainian media and journalists | 06<br />
Alexei Pogorelov: “When we had no electricity and we were<br />
forced to save on everything, even charging our phone battery,<br />
we were still listening to the radio.” | 07<br />
Russian Affairs, and disinformation expert Thomas Kent on how<br />
Russia skews its own people’s perception of the war in Ukraine,<br />
and what can be done to promote the truth. | 10<br />
Oksana Brovko: “We need to be alive to show the world the truth” | 12<br />
Dr. Ludwin Monz on taking over as CEO of Heidelberger Druckmaschinen<br />
AG: “We have to make our technological expertise<br />
available for new markets in a targeted manner.” | 13<br />
LATEST NEWS FROM<br />
THE SUPPLY INDUSTRY<br />
Druckerei Konstanz keeps finding security and continuity in QIPC | 14<br />
Mail Force Ukraine Refugee Appeal Tops £10 Million | 15
INHALT 05<br />
06<br />
Druckerei Konstanz keeps finding<br />
security and continuity in QIPC<br />
07<br />
Mail Force Ukraine Refugee<br />
Appeal Tops £10 Million
06 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
The appeal of Alexei Pogorelov, President<br />
Ukrainian Media Business Association<br />
(UMBA), to support Ukrainian media and<br />
journalists<br />
Dear colleagues,<br />
In these awful times of the war, initiated by Russia<br />
against my beloved Ukraine, we are asking you and<br />
your colleagues to support Ukrainian media and<br />
journalists.<br />
Ukrainian Media Business Association (UMBA) asked<br />
publishers and editors to share with us information<br />
about their urgent needs and activities. From 94<br />
answers collected it is clearly seen that:<br />
1. More than 80% of media are working despite the<br />
war<br />
2. All local newspapers at the war zone have stopped<br />
printing but are working online<br />
3. A lot of local newspapers are working not only<br />
as information sources, but as communication<br />
platforms for local people to solve actual issues –<br />
providing actual information for evacuation, food<br />
and medicine distribution, volunteers’ help, etc.<br />
4. The main need for all the media now – to get<br />
some small money for the closest period (3<br />
months) to pay the people to buy food and to<br />
cover basic needs. All the income sources are now<br />
destroyed for the media in Ukraine.<br />
5. The next very important need, which I clearly see<br />
from the current information flows in Ukraine<br />
– to get qualified consultancy and information<br />
from the best world thinkers on how to plan the<br />
future and on what to do now. This advice will be<br />
distributed to Ukrainian people and to Ukrainian<br />
media managers and journalists. The news stream<br />
about the war is important, but all the people in<br />
Ukraine who live in more or less safe territories<br />
need to work and to see the closest perspective.<br />
It is very important to give such a perspective for<br />
journalists and media managers – it will substantially<br />
increase their productivity and motivation.<br />
No one or almost no one of us in Ukraine has<br />
such experience and knowledge – thus we can<br />
make mistakes.<br />
<strong>World</strong> best thinkers can help us not to make a lot<br />
of these mistakes and can give great help to be<br />
more effective and productive.<br />
6. And last but not least – to close the sky in<br />
Ukraine for Russian missiles and bombardiers.<br />
They are destroying our cities and killing our<br />
people and we all need to stop this immediately.<br />
In the case you’ll be able to help we will send you<br />
immediately:<br />
– the list of media, selected by UMBA by the criteria<br />
of (i) being at the worst conditions (war zone,<br />
occupied territory, etc) and (ii) actively working<br />
as an information source and/or communication<br />
platform. This is the shortest possible list – we<br />
choose only media in the active war zone. There<br />
are more media on our list, who are also asking<br />
for support. Please let us know if there is any possibility<br />
to support more media, at least partially<br />
– budget calculated for 3 months support for basic<br />
needs for these media.<br />
For sure, we will provide full and transparent reporting<br />
on how money will be used.<br />
UMBA takes all responsibility for the money management<br />
and reporting in full.<br />
Please let us know what we can provide additionally<br />
to get support for local Ukrainian media who are<br />
working for Ukrainian local people and for Ukraine’s<br />
victory.<br />
Sincerely,<br />
Alexei Pogorelov<br />
UMBA President
CURRENT TRENDS IN THE MEDIA INDUSTRY 07<br />
A call to fellow media professionals for help.<br />
Interview with Alexei Pogorelov, President of the Ukrainian Media Business Association (UMBA)<br />
Alexei Pogorelov: “When we had no electricity and we<br />
were forced to save on everything, even charging our<br />
phone battery, we were still listening to the radio.”<br />
After Russia’s invasion of<br />
Ukraine, accurate information<br />
is more important than ever.<br />
What we really need now is<br />
for the world to receive trustworthy,<br />
verified information<br />
from across the country so that<br />
people in Ukraine, Russia and<br />
Belarus know exactly what is<br />
going on. However, journalists<br />
working in Ukraine are facing<br />
unprecedented challenges.<br />
Ukrainian media organisations<br />
are working tirelessly and under<br />
extreme pressure to spread the<br />
news and inform Ukrainians<br />
about all aspects of the Russian<br />
invasion. In rural areas, media<br />
organisations are the ones<br />
organising public services and<br />
making sure people have the<br />
right information to structure,<br />
organise and plan their lives<br />
under extraordinary conditions.<br />
We spoke to Alexei Pogorelov,<br />
President of the Ukrainian<br />
Media Business Association<br />
(UMBA), to find out what their<br />
needs are and how we can help.<br />
That is why we are now calling<br />
on media organisations across<br />
Europe to join forces to provide<br />
Ukrainian media organisations<br />
with the financial, operational<br />
and technical support they<br />
need at this very difficult<br />
time.<br />
Ioana Straeter:<br />
You have lived three weeks<br />
now under a state of war with<br />
Russia. How has your life been<br />
during these three weeks?<br />
Alexei Pogorelov:<br />
After several days, the electricity<br />
stopped, and the constant<br />
shooting started: with artillery,<br />
with helicopters, with planes. It<br />
was so awful! We were sleeping<br />
in the basement of our house<br />
because of security reasons.<br />
Then the gas supply stopped.<br />
We had no resources for living –<br />
like electricity, like gas, and mobile<br />
communication was occasional.<br />
It was very bad. We had<br />
no mobile internet, of course,<br />
but somehow sometimes we<br />
could make a call to our parents<br />
and say that we are still alive.<br />
We were trying to find a way<br />
to leave the place. Explosions<br />
were everywhere. We could only<br />
guess where Russian troops<br />
were and where the Ukrainian<br />
army was. One of our neighbors<br />
was trying to communicate with<br />
Russians that were in tanks<br />
near our petrol station. We were<br />
trying to find out a way to leave<br />
the territory. The negotiations<br />
started for the green corridors.<br />
One day we saw a very long column<br />
of private automobiles and<br />
they were leaving the territory.<br />
But we were late, and we saw<br />
just the final cars of this column<br />
so we could not join anymore.<br />
The next day we were lucky. We<br />
decided to leave, but we were<br />
just six private cars without any<br />
protection, and the worst place<br />
to be was the Zhytomersky<br />
Highway. This is a highway from<br />
Kyiv to the town of Zhytomyr<br />
and this highway was occupied<br />
by Russians and we knew the<br />
Russians were shooting on private<br />
cars there. We were lucky<br />
and we crossed this highway.<br />
There was no one there, so we<br />
were lucky we could cross it.<br />
Immediately after this highway<br />
was the territory controlled by<br />
the Ukrainian army. So that’s<br />
the situation.<br />
Ioana Straeter:<br />
Do you feel safer now? Are you<br />
able now to plan for yourself<br />
and your family? What about<br />
PEOPLE<br />
IN<br />
DIALOGUE
08 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
cash, how are you living?<br />
Alexei Pogorelov:<br />
We have some money in cash,<br />
as well some on credit cards.<br />
Banking system is working<br />
properly in Ukraine so we can<br />
pay for our expenses. Here in<br />
Cherkasy region where we are<br />
now, in central Ukraine, we have<br />
a lot of alarms of air threats<br />
several times a day. Yesterday it<br />
was Sunday, and it looked like<br />
a weekend day for the Russian<br />
Army so there were less shooting<br />
and airstrike alarms. This<br />
night we already had one alert.<br />
But in comparison with the<br />
war in Vorzel, where we lived<br />
for at least 12 days, there were<br />
constant explosions all around<br />
you, helicopters were flying<br />
over your head, where there are<br />
fighters flying over your head<br />
and turning around just above<br />
the trees – it’s quite a different<br />
situation. Nobody can be safe in<br />
Ukraine now. It’s clear.<br />
Ioana Straeter:<br />
Is it possible to just think about<br />
the next week, next month? Are<br />
you in touch with your members?<br />
Alexei Pogorelov:<br />
It’s very difficult. We have<br />
a close connection with our<br />
members. While I was near<br />
Vorzel my colleague Olga made<br />
a questionnaire, she asked our<br />
members to answer some questions<br />
about how they’re living,<br />
what they can plan.<br />
We have got ninety-two or<br />
ninety-three answers. Yesterday<br />
I analyzed everything.<br />
The biggest problem is the cash<br />
flow. The advertising market<br />
stopped; all media have no<br />
income. More than 80 percent<br />
of media are still working but<br />
stopped printing because of<br />
electricity problems, newsprint<br />
deficit and postal delivery difficulties.<br />
Especially in the regions<br />
of active war actions. Almost all<br />
of them are working online on<br />
websites, Facebook groups, and<br />
other social networks because<br />
they’re trying to communicate<br />
with audiences. The main issue<br />
is money to pay the people, just<br />
to buy food. That is the biggest<br />
problem for everyone.<br />
The second very big problem,<br />
which no one is talking about:<br />
how to plan the future?<br />
This is a very big issue, and I believe<br />
you can help us somehow.<br />
Media now in Ukraine, they<br />
are united. We have, let’s say,<br />
common information flow for<br />
radio stations, for TV stations.<br />
When we had no electricity<br />
and we were forced to save on<br />
everything, even our phone<br />
battery’ charge, we were still<br />
listening to the radio. There is<br />
a standard application in the<br />
smartphone and you can listen<br />
to the radio via smartphone.<br />
It was the only information<br />
channel for us there since there<br />
was no internet, no television,<br />
no electricity…. but the radio<br />
was working.<br />
Back to the planning, we need<br />
to consider three different types<br />
of territories.<br />
First are the ones where explosions<br />
are going on and obviously,<br />
there is no electricity – but<br />
radio can work there. This is the<br />
only thing that works while you<br />
have no internet, you have no<br />
social networks, but Radio FM<br />
is working.<br />
Second: if you have electricity,<br />
you can have wider communication<br />
channels and you can<br />
even print for older people, for<br />
example. You can print on an<br />
ordinary printer and distribute<br />
it manually or through the kiosk<br />
or in a shop.<br />
Third: there is a part of Ukraine<br />
where still everything is working<br />
as usual.<br />
We can see the occupants are<br />
trying to destroy television<br />
stations to stop the distribution<br />
of Ukrainian information, and<br />
spread propaganda instead;<br />
spread the information saying<br />
that they won the war.<br />
These are the three different<br />
types of information distribution<br />
depending on access to<br />
electricity, if it is occupied territory,<br />
or if it is still Ukrainian<br />
territory. Back to the planning:<br />
planning is the weakest part<br />
after the money that is needed<br />
to buy food. The weakest part<br />
is the planning because in the<br />
first weeks a lot of people were<br />
expecting to win quickly or that<br />
the war will be finished after<br />
several weeks. Now we can<br />
understand that it will not be<br />
finished for some time, and this<br />
time may be long.<br />
Planning is important, but no<br />
one was ready for this situation.
CURRENT TRENDS IN THE MEDIA INDUSTRY 09<br />
Nobody has an understanding<br />
of which actions will be good<br />
and which not. That’s why it will<br />
be very important [to learn] if<br />
people who have experience in<br />
other countries where something<br />
like that happened before.<br />
How to plan? What to do? How<br />
to prepare for the next weeks,<br />
and the next months. It’s very<br />
important not only for the media,<br />
but for the people because<br />
all people are listening to the<br />
media. What we have through<br />
media now is mainly information<br />
about the war, about the<br />
bombing, about the destruction.<br />
Nobody knows what to do tomorrow.<br />
Nevertheless, we need<br />
to help people to think about<br />
tomorrow somehow, to plan<br />
something, to do something.<br />
Ioana Straeter:<br />
I think it was 10 years ago we<br />
worked together on the congress<br />
in Kyiv in 2012. I remember<br />
the wonderful collaboration<br />
you enjoyed with Russian colleagues,<br />
with the Russian Association,<br />
and how they were your<br />
number one supporters above<br />
all others. How is your communication<br />
with them now?<br />
Alexei Pogorelov:<br />
No communication. Not at all.<br />
Since 2014. For five years in<br />
a row we ran the congress for<br />
press distributors and press<br />
publishers together with them,<br />
and it was quite a good congress.<br />
[Then] At the beginning<br />
of 2014, they said: “Look, as<br />
you can understand, we can’t<br />
communicate with you anymore<br />
because it’s risky for us.”<br />
Ioana Straeter:<br />
I did not know that. I thought<br />
you were perhaps still in contact<br />
with colleagues in Russia. Let’s<br />
go back to your situation. I understood<br />
problem number one<br />
is, of course, cash flow. You have<br />
to live: you have to eat. Problem<br />
number two is information<br />
distribution and for that radio<br />
is a very important means,<br />
especially for the areas that are<br />
under bombardment. Then if<br />
you have electricity, you can<br />
print and distribute it manually<br />
in the shops or in the kiosk.<br />
And thirdly you really need to<br />
counteract the Russian propaganda<br />
and counteract their<br />
claims that they are winning<br />
the war. Moving forward a key<br />
point is planning. You need to<br />
understand how you can plan<br />
for the future. For this, experience<br />
from others who have been<br />
through comparably terrible<br />
times would be very valuable.<br />
These are my key take outs.<br />
Now I know that you are already<br />
working with media in Western<br />
countries to find ways to help<br />
you. Concretely, how can Wester<br />
publishers help? What do you<br />
need?<br />
Alexei Pogorelov:<br />
Starting from the direct needs<br />
of publishers and journalists,<br />
the first need is some amount of<br />
money for them to survive.<br />
Second: since very local media<br />
are working for the people –<br />
they have become very important<br />
not only as an information<br />
source, but as service providers.<br />
By service, I mean communication<br />
service. They are doing<br />
a big job to discuss local issues;<br />
local problems like garbage collection,<br />
repairing networks, and<br />
a lot of issues, which Ukraine is<br />
going through. This local media<br />
is a platform to discuss, and to<br />
find solutions. They cannot be<br />
neglected as they are very small.<br />
The local media is important,<br />
but they are the weakest in the<br />
chain. They are three to five<br />
people for each medium, they<br />
have no support now, not from<br />
the local power or from local<br />
businesses. Even before they<br />
didn’t have advertising budgets<br />
or the means of national<br />
advertisers. They rely on local<br />
advertisements like classified<br />
advertisements. This has absolutely<br />
stopped. They lost all the<br />
money for making a living. And<br />
this is important. Since they are<br />
the weakest in the chain, they<br />
don’t have access to international<br />
sources, often they don’t<br />
speak <strong>English</strong>, often they just<br />
speak Ukrainian or maybe Russian,<br />
but do not speak European<br />
languages like German, <strong>English</strong>,<br />
so they don’t even have access<br />
to the publications abroad.<br />
They don’t have the possibility<br />
to directly communicate with<br />
colleagues.<br />
What can we do for them as an<br />
association? We can help them<br />
to establish a connection – maybe<br />
a not direct connection – but<br />
to provide valuable information<br />
for them: how to plan, how<br />
to estimate what can happen<br />
tomorrow. How to make new<br />
connections with the local people,<br />
with the farmers because<br />
farmers need to start working<br />
on the crops already now. They<br />
will need to understand where<br />
they will find everything. Will<br />
it be safe for the crops? It’s a<br />
long period even between <strong>April</strong><br />
and September until the crops<br />
can be collected, and they need<br />
to invest money. If we can help<br />
them, all of them – not only<br />
journalists and media publishers<br />
and editors, but people all<br />
around Ukraine through media,<br />
this is very important.<br />
Ioana Straeter:<br />
Absolutely. It’s a global imperative,<br />
not only for Ukraine.<br />
I understand that through the<br />
media, you need to help the local<br />
population to continue their<br />
lives and save what is possible<br />
to save. What are your resources,<br />
how many people can help<br />
you there?
10 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
Alexei Pogorelov:<br />
We have three staff workers:<br />
me, Olga and Oksana, she’s our<br />
accountant. As an association,<br />
we unite more than 50 publishing<br />
companies and among them,<br />
national publishers like Burda<br />
Ukraine, Edipresse, and other<br />
national publishers and we have<br />
very small members in cities<br />
that are heavily bombarded<br />
these days, not far from the Russian<br />
border. We are quite big if<br />
we need to distribute something.<br />
Ioana Straeter:<br />
The most important thing is the<br />
network still works among you<br />
and your members.<br />
Alexei Pogorelov:<br />
Definitely. Ukraine is very<br />
united now. We keep a close<br />
connection. I forgot to say one<br />
more thing. I understand the<br />
arguments of the European<br />
leaders, but the worst thing for<br />
us in this war is Russian aviation.<br />
They are heavily bombing.<br />
It’s awful. It’s absolutely awful.<br />
They are bombing cities especially.<br />
It’s not a mistake. It’s a<br />
target. They’re bombing houses,<br />
schools, hospitals. It’s a target<br />
for them. Somehow, we need to<br />
stop it because on the ground,<br />
the Ukrainian army is quite<br />
strong. But we need somehow<br />
to close the sky.<br />
Ioana Straeter:<br />
This is really terrible, Alexei.<br />
But on the other hand, it’s<br />
just wonderful that you are so<br />
united now in Ukraine. I think<br />
you noticed that Europe and the<br />
Western world is also backing<br />
you up with everything they<br />
can. We will spread the word<br />
about your needs. And I am sure<br />
that many media professionals<br />
and bodieswill be ready to help.<br />
Thank you so much.<br />
Alexei Pogorelov:<br />
One more illustration for you<br />
for the unification. Yesterday,<br />
we discussed with the National<br />
Union of Journalists of Ukraine,<br />
to join forces to ask Google and<br />
Facebook for support. Because<br />
we know about their efforts to<br />
finance journalism, we will ask<br />
them to support local media in<br />
Ukraine. We will send letters<br />
today for them. If you can also<br />
ask them for the same kind of<br />
support, it also will be very valuable.<br />
I will send you our letters.<br />
Ioana Straeter:<br />
Thank you so much, Alexei.<br />
We’ll spread the word about<br />
your needs. Stay safe!<br />
A call to fellow media professionals for help.<br />
Interview with Thomas Kent, Countering Disinformation<br />
Russian Affairs, and disinformation expert<br />
Thomas Kent on how Russia skews its own<br />
people’s perception of the war in Ukraine,<br />
and what can be done to promote the truth.<br />
PEOPLE<br />
IN<br />
DIALOGUE<br />
David Sallinen:<br />
How has the Kremlin’s propaganda<br />
increased in recent years<br />
and days?<br />
Thomas Kent:<br />
Propaganda has a long history<br />
in Russia. From the first days<br />
of the Soviet Union, its leaders<br />
understood the country could<br />
not survive endlessly as the only<br />
socialist nation in the world; it
CURRENT TRENDS IN THE MEDIA INDUSTRY 11<br />
had to convince people in other<br />
countries to overthrow capitalism<br />
as well. Propaganda was a<br />
tool it developed early on, and<br />
to which it devoted great attention.<br />
As new communications<br />
means developed – radio, television,<br />
social networks – Russia<br />
kept making its information<br />
activities more sophisticated.<br />
While information in Western<br />
countries is largely the job of<br />
the private sector, in the Soviet<br />
Union and Putin’s Russia it has<br />
always been a top strategic concern<br />
of the government.<br />
Before the Ukraine invasion,<br />
Russia stepped up its efforts to<br />
convince the world that Ukraine<br />
was a corrupt nation that<br />
threatened Russia and had no<br />
real legitimacy as an independent<br />
state. In my opinion, it was<br />
not a very successful campaign,<br />
since most foreigners had<br />
little knowledge of the region<br />
or desire to listen to lectures<br />
about Ukrainian history. After<br />
the invasion, the facts became<br />
very simple: a big, powerful<br />
country invaded a small, weaker<br />
one with no direct provocation.<br />
Russian information warfare<br />
has been unable to get much<br />
traction against this very clear<br />
narrative.<br />
David Sallinen:<br />
What do Russians think of the<br />
invasion?<br />
Thomas Kent:<br />
Most Russians get their news<br />
from state television. It says the<br />
invasion (a term it never uses)<br />
is going well, and that Russia<br />
never attacks civilian targets.<br />
Many citizens believe this; it<br />
is natural for people to want<br />
to think their army is successful,<br />
and that it is behaving in<br />
a moral way. However, news<br />
of what is really happening in<br />
Ukraine is starting to reach the<br />
population, through relatives<br />
in the army, friends abroad and<br />
sometimes family members in<br />
Ukraine.<br />
David Sallinen:<br />
What risks do Russian and<br />
Western journalists based in<br />
Russia run if they want to do<br />
their job?<br />
Thomas Kent:<br />
Russian and foreign journalists<br />
in Russia risk imprisonment<br />
for up to 15 years if they report<br />
“false news” about the Russian<br />
armed forces. “False news” can<br />
be whatever the government<br />
says is false. The few independent<br />
Russian publications have<br />
shut down, or stopped reporting<br />
anything about the war that<br />
could get them in trouble. Many<br />
foreign correspondents have<br />
left the country, also fearing the<br />
draconian new law.<br />
David Sallinen:<br />
In your article “How to Reach<br />
Russian Ears”, you explain why<br />
it is so important to be able to<br />
inform Russian citizens and<br />
not just certain people within<br />
the Kremlin. How should this<br />
be done in the face of Putin’s<br />
powerful propaganda?<br />
Thomas Kent:<br />
Getting news into Russia now<br />
recalls the efforts by Western<br />
countries to reach Soviet<br />
citizens during the Cold War. At<br />
that time, many foreign publications<br />
were banned, and radio<br />
broadcasts from the West were<br />
jammed. Today, there are many<br />
more routes into Russia: social<br />
networks, telephone, fax, email<br />
… Russian authorities are trying<br />
frantically to block outside<br />
information about the war, both<br />
on the web and on social networks.<br />
But it is extremely difficult<br />
to catch everything. Also,<br />
many Russians have grown up<br />
with a firm belief that they are<br />
entitled to internet freedom.<br />
This is a hard belief to change.<br />
It can only be done by coercion,<br />
which is rarely effective in the<br />
long term.<br />
David Sallinen:<br />
Has information warfare entered<br />
a new era or is it simply<br />
a continuation of a reality that<br />
many Westerners did not want<br />
to see?<br />
Thomas Kent:<br />
The reality of information<br />
warfare has been here for a<br />
long time. In the past decade,<br />
Western countries have become<br />
much more aware of Russian<br />
information operations, and<br />
worked to defend themselves<br />
from them. They have devoted<br />
much less time to thinking<br />
about how to get information<br />
into Russia. To some degree,<br />
this is because Western publics<br />
are wary of their governments<br />
creating any kind of “propaganda”<br />
agencies. In my opinion, the<br />
best messaging to Russia will<br />
be created not by governments<br />
but by civil society actors – including<br />
Russians living<br />
abroad who can create highly<br />
effective messages for their<br />
compatriots back home.<br />
They may need financial and<br />
technical support, however,<br />
from governments and foundations<br />
in order to get their<br />
messages through.
12 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
A call to fellow media professionals for help.<br />
18th day of the war – Oksana Brovko CEO of the Association of Independent Regional Publishers of Ukraine calls for<br />
solidarity to support the Ukrainian people and media professionals.<br />
Oksana Brovko: “We need to be alive to show<br />
the world the truth”<br />
Streaming the news, announcing<br />
the bombing, publishing special<br />
war editions.<br />
Some of them were already<br />
evacuated. Some others – still in<br />
the cities under attack. Some of<br />
them – are in blockade.<br />
But all we need to be alive.<br />
To show the world the truth.<br />
To notice everything for The<br />
Hague.<br />
Oksana Brovko:<br />
I do not know what day is it<br />
today.<br />
I do not know what date is it<br />
today: I just know that today is<br />
18th day of the war.<br />
I am lucky. Because unlike most<br />
of Ukrainians, my intuition<br />
told me exactly that night that<br />
something would happen. I did<br />
not sleep all that night waiting<br />
for something. So just the war<br />
started we grabbed our 4 kids<br />
and ran away from Kyiv.<br />
We are a lucky country. Because<br />
our people are brave.<br />
Because our army is powerful.<br />
Because we have the president<br />
whom we are proud of.<br />
Ioana Straeter:<br />
How is it going with the media?<br />
Oksana Brovko:<br />
Our journalists now are volunteers,<br />
our managers are psychologists.<br />
Our income is zero. But<br />
still anybody who can continue<br />
to work – they carry on working.<br />
Ioana Straeter:<br />
What can our colleagues do for<br />
us?<br />
Oksana Brovko:<br />
Please promote in your media<br />
that Ukraine becomes an EU<br />
member-state. And we need to<br />
be together. Not only because<br />
of Ukraine, but also because of<br />
the EU. Please promote in your<br />
media that all businesses have go<br />
away from Russia. Not just make<br />
a release or stop to invest, but<br />
stop all their business in Russia.<br />
Please promote in your media<br />
that we need your support to<br />
close the sky.<br />
PEOPLE<br />
IN<br />
DIALOGUE<br />
Ioana Straeter:<br />
What can people do<br />
for us?<br />
Oksana Brovko:<br />
If you can, please send us vests<br />
and helmets. We need ammunition.<br />
If you can, please support<br />
our media with donations.<br />
If you can, please support<br />
our journalists with kids<br />
who were evacuated from the<br />
country.
CURRENT TRENDS IN THE MEDIA INDUSTRY 13<br />
If you can, please ask us, every<br />
morning, if we are still alive<br />
and what we need for our<br />
Victory. Remember that today<br />
Ukrainian kids, solders,<br />
doctors, journalists, teachers<br />
are keeping the fire of war away<br />
from you.<br />
Thank you, Oksana Brovko<br />
Dr. Ludwin Monz on taking<br />
over as CEO of Heidelberger<br />
Druckmaschinen AG: “We have to<br />
make our technological expertise<br />
available for new markets in a<br />
targeted manner.”<br />
Dr. Ludwin Monz (58) today succeeded<br />
Rainer Hundsdörfer (64)<br />
as Chairman of the Management<br />
Board of Heidelberger Druckmaschinen<br />
AG (Heidelberg).<br />
Rainer Hundsdörfer, who held<br />
the post for six years, is retiring<br />
as planned.<br />
After more than ten years at<br />
the helm of Carl Zeiss Meditec<br />
AG, Ludwin Monz is taking over<br />
management duties and will continue<br />
to drive forward Heidelberg’s<br />
strategic realignment. In<br />
the future, he will continue the<br />
chosen path of opening up new<br />
markets with core competencies:<br />
“Our task is to use our technological<br />
strength to generate new<br />
business. To do this, we have to<br />
sustainably increase profitability<br />
and resilience and make our<br />
existing technological expertise<br />
available for new markets in a<br />
targeted manner,” says Ludwin<br />
Monz. The printing industry and<br />
its structures are changing at a<br />
rapid pace. However, customers’<br />
expectations of Heidelberg remain<br />
high. “The important goal<br />
is therefore not to stand still in<br />
our own development,” emphasizes<br />
Ludwin Monz. “We want<br />
to prioritize our strategy and<br />
the expansion of our leading position<br />
in our core markets even<br />
more closely in line with customer<br />
needs. Because our claim is to<br />
always be the best partner for our<br />
customers.”<br />
Dr. Ludwin Monz is a recognized<br />
leader in German industry with<br />
capital market experience. He<br />
has had a long and successful<br />
career in technology companies,<br />
including positions as head of<br />
development as well as management<br />
of various business<br />
units.<br />
“We are delighted to be able to<br />
hand over the chairmanship of<br />
the Management Board to the<br />
experienced hands of Ludwin<br />
Monz,” says Dr. Martin Sonnenschein,<br />
Chairman of the Supervisory<br />
Board of Heidelberger<br />
Druckmaschinen AG. “With his<br />
distinctive expertise in cutting-edge<br />
technologies and innovations,<br />
he will continue to drive<br />
the growth and realignment of<br />
the company. We would like to<br />
thank Rainer Hundsdörfer for<br />
his outstanding achievements<br />
and high level of commitment<br />
until the end of his term of office.<br />
With the successful establishment<br />
of e-mobility as a new business<br />
area, he has had a decisive<br />
influence on the realignment of<br />
the company.”<br />
Dr. Ludwin<br />
Monz, CEO,<br />
Heidelberger<br />
Druckmaschinen<br />
AG.
14 LATEST NEWS FROM THE SUPPLY INDUSTRY<br />
Druckerei Konstanz keeps finding<br />
security and continuity in QIPC<br />
Michael Schäfer,<br />
Managing Director<br />
of Druckerei<br />
Konstanz GmbH<br />
The company<br />
building<br />
of Druckerei<br />
Konstanz in the<br />
town of the<br />
same name in<br />
Germany<br />
Security and continuity for<br />
many years to come, that is<br />
what Q.I. Press Controls (QIPC),<br />
supplies to Druckerei Konstanz<br />
GmbH, a company based<br />
in a town by the same name<br />
in the south-western state of<br />
Baden-Württemberg in Germany.<br />
On one hand the company<br />
had to consider the advanced<br />
age of the electronics, the accumulating<br />
malfunctions and<br />
the outdated parts, that have<br />
become obsolete. On the other<br />
hand, they wanted their press to<br />
last for years to come. In short;<br />
now was the right time to bring<br />
the current QIPC solutions up to<br />
date.<br />
Druckerei Konstanz has a KBA<br />
Cortina triple width newspaper<br />
press in operation that consists<br />
of 4 printing units and 2 folders.<br />
Right from the start the press<br />
was equipped with press control<br />
automation of QIPC. Michael<br />
Schäfer, Managing Director of<br />
Druckerei Konstanz: “Our KBA<br />
Cortina has been equipped with<br />
QIPC’s mRC+ cut-off and colour<br />
register controls since it went<br />
into production in 2009. The<br />
QIPC systems were and still are<br />
a central component of the automation<br />
concept that enables us<br />
to keep staffing levels lean and<br />
thus operate our printing plant<br />
economically.”<br />
“For us, the QIPC solution is<br />
now a self-evident proven standard<br />
that nobody questions. The<br />
indispensable contribution it<br />
makes to the efficiency and<br />
profitability of our production<br />
processes is always apparent<br />
when, for some reason, it is not<br />
available at a certain time.” Michael<br />
Schäfer continues: “Our<br />
many years of experience in<br />
working with QIPC and using its<br />
system have been positive. For<br />
this alone, there was no reason<br />
to question the long-term our<br />
relationship with QIPC. Moreover,<br />
when replacing the QIPC<br />
system, we can continue to use<br />
some of the components i.e. the<br />
cabling in the press and the existing<br />
interfaces from the previous<br />
installation. This is not only<br />
economically attractive for us,<br />
but it is also sustainable, and it<br />
simplifies the renewal during<br />
the ongoing operation considerably.”<br />
The mRC+ camera’s that currently<br />
control the colour register<br />
will be replaced by 8 new IDS-3D<br />
cameras. Also, the old computer<br />
platform and screens will be replaced<br />
with new hardware. The<br />
removed cameras will serve as<br />
spare parts for the mRC+ cut-off<br />
cameras that will remain on the<br />
press. “The new cameras for the<br />
colour register will detect the<br />
register marks at lower densities.<br />
Thus, the checking process<br />
will start earlier and with greater<br />
reliability. This will allow us once<br />
again to save a little more time<br />
and waste. But it is also very<br />
important for us to have a very<br />
high system availability with as<br />
few failures as possible.”<br />
“It was a real pleasure to guide<br />
a very experienced QIPC customer<br />
through this renewal<br />
process and to ensure their production<br />
efficiency and profitability<br />
for many years to come,”<br />
says Harold Drinhuyzen, Area<br />
Sales Manager QIPC. “We had<br />
many pleasant and constructive<br />
meetings where we could explain<br />
our upgrade concepts and<br />
the changes and improvements<br />
made when we compare the old<br />
mRC+ to our current version of<br />
mRC-3D. In order to meet the<br />
specific needs of the customer,<br />
we are going to deliver our new
LATEST NEWS FROM THE SUPPLY INDUSTRY 15<br />
IDS-3D scanners. They will provide<br />
the flexibility to upgrade<br />
too, for instance, the closed loop<br />
colour functionally, if needed in<br />
the future.”<br />
“As a coldset printer, we are in<br />
a challenging market, which is<br />
also clearly noticeable in the<br />
supply industry. But even in a<br />
tougher market, we still see considerable<br />
opportunities for us in<br />
this market for many years to<br />
come. This makes it all the more<br />
important for us to have system<br />
partners we can count on,” Michael<br />
Schäfer concludes.<br />
Druckerei Konstanz GmbH<br />
is one of the largest printing<br />
plants in Baden-Württemberg,<br />
Germany and has a rich history.<br />
The company logo still portrays<br />
two interlocking fish, dating<br />
back to 1927 when the company<br />
was called Druckerei am Fischmarkt<br />
and was then located at<br />
the fish market in the centre of<br />
Konstanz. Druckerei Konstanz<br />
prints around 120 million copies<br />
per year. It produces a wide<br />
range of newspapers, promotional<br />
inserts, high-quality magazines<br />
and brochures for its own<br />
publishing house and numerous<br />
customers.<br />
The KBA Cortina<br />
press line of<br />
Druckerei Konstanz<br />
Mail Force Ukraine Refugee Appeal<br />
Tops £10 Million<br />
The Mail Force Refugee Appeal to raise funds for<br />
Ukrainians fleeing the war in the country has<br />
reached a landmark £10.4 million.<br />
Recipients of the funds include a huge number of<br />
Ukrainians who have fled to neighbouring countries,<br />
as well as those finding sanctuary in Britain. The appeal<br />
has recently announced its latest grant of more<br />
than £338,000 to Refugees at Home.<br />
The cash, donated by Mail Newspapers and MailOnline<br />
readers, will enable the charity to expand massively<br />
its programme which links up evacuees with<br />
British households who have offered their spare<br />
rooms. Co-founder and trustee of Refugees at Home,<br />
Sara Nathan, said: “We are really grateful to the Mail’s<br />
readers for supporting us and other groups who are<br />
trying to make the lives of Ukrainians fleeing war<br />
as positive as possible.”The money will make a huge<br />
amount of difference to our capacity.”<br />
The latest coverage of the Mail Force Ukraine Refugee<br />
Appeal, including updates on funds raised, news<br />
of allocation of donations and details of how to donate,<br />
can be found here. Separately today, the informal<br />
OSCE Group of Friends on Safety of Journalists<br />
voiced concern about the safety of journalists in<br />
Ukraine.<br />
In a statement, the group said: “We strongly condemn<br />
all attacks on journalists and media workers.<br />
We urgently call on Russia to immediately end their<br />
attacks on independent media and to respect the<br />
rights of journalists and media workers in accordance<br />
with international human rights law, international<br />
humanitarian law and OSCE commitments.<br />
“We stand with journalists and media workers who,<br />
at great personal risk and sacrifice, continue to report<br />
the facts and bring Russia’s human rights violations<br />
and abuses, as well as war crimes, to light. We commend<br />
their professionalism and resilience to ensure<br />
the free flow of independent information despite the<br />
most challenging circumstances.”