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PreMedia Newsletter English World Edition March/April 2022

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world edition<br />

<strong>PreMedia</strong><br />

<strong>Newsletter</strong><br />

MARCH<br />

<strong>Newsletter</strong><br />

<strong>PreMedia</strong> <strong>Newsletter</strong> –<br />

about all media<br />

canals away:<br />

Print – Online<br />

www.premedianewsletter.com<br />

MANAGEMENT<br />

INFORMATION<br />

FOR THE<br />

MEDIA INDUSTRY<br />

<strong>2022</strong> /<br />

APRIL <strong>2022</strong><br />

NUMBER 3/4 VOLUME 28<br />

Will the news boom help the<br />

news media?


Media Report <strong>2022</strong> now available<br />

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Software – Support - References<br />

Prof. Ing. Karl Malik<br />

karl.malik@premedianewsletter.de


EDITORIAL 03<br />

Will the news boom help the news media?<br />

ANALYSIS: NEWSPAPERS HAVE ATTRACTED RE-<br />

CORD NUMBERS of readers seeking trusted sources in uncertain<br />

times<br />

From the pandemic and the war in Ukraine to the Westminster<br />

partygate saga, newspapers are benefiting from a financially<br />

lucrative news boom. However, is the news industry enjoying a<br />

one-off blip in the battle for survival against big tech, or is this<br />

proof that publishers have finally forged commercial models fit<br />

for the new media age?<br />

In a sign of the shifting fortunes amid unprecedented news<br />

events, Rupert Murdoch’s Times and Sunday Times last week reported<br />

a doubling of operating profits to their highest level since<br />

1990 and the Sun, a one-time cash cow turned high-profile casualty<br />

of the digital age, is within £1m of returning to operating<br />

profit for the first time in a decade.<br />

The papers’ parent company, News Corporation, where executives<br />

have seen the market value double to $13bn (£9.9bn) since<br />

2019, is the latest to reveal the significant financial boost thanks<br />

to news-hungry readers seeking trusted media outlets during<br />

uncertain times in record numbers. Other major news organisations<br />

are also enjoying a revival in fortunes.<br />

The New York Times hit its target of 10m subscriptions three<br />

years early, albeit in part thanks to spending $550m buying the<br />

sports news subscription service the Athletic, and its chief executive,<br />

Meredith Kopit Levien, said 2021 was its most profitable<br />

for many years.<br />

The news rush has helped the Financial Times and the Guardian to pass 1 million<br />

digital subscribers each, while the Telegraph has reached 750,000 print and digital<br />

combined, at an average spend per subscriber of £172. And last year Reach, the publisher<br />

of the Mirror and Express titles, as well as hundreds of regional brands including<br />

the Liverpool Echo and the Manchester Evening News, managed its first like-for-like<br />

revenue growth since 2007.<br />

“One of the knock-on effects of such an extraordinary news run is that it has given<br />

confidence back to the news industry that it has a role, a purpose and a community<br />

of people prepared to value it,” said Douglas McCabe, the chief executive of the research<br />

consultancy Enders Analysis. “Every conversation used to be about the battle<br />

with Google, but now heads are up. For the first time executives can see, imagine, and<br />

picture an online future.”<br />

However, the tectonic plates of the hitherto one-sided relationship have changed<br />

significantly. Regulatory and lobbying pressure on both sides of the Atlantic has focused<br />

on creating a fairer playing field.<br />

It is a long and winding road.<br />

Sincerely yours,<br />

Prof. Ing. Karl Malik<br />

Karl.Malik@premedianewsletter.de


04 INHALT<br />

EDITORIAL Will the news boom help the news media? | 03<br />

PEOPLE IN<br />

DIALOGUE<br />

The appeal of Alexei Pogorelov, President Ukrainian Media<br />

Business Association (UMBA), to support Ukrainian media and journalists | 06<br />

Alexei Pogorelov: “When we had no electricity and we were<br />

forced to save on everything, even charging our phone battery,<br />

we were still listening to the radio.” | 07<br />

Russian Affairs, and disinformation expert Thomas Kent on how<br />

Russia skews its own people’s perception of the war in Ukraine,<br />

and what can be done to promote the truth. | 10<br />

Oksana Brovko: “We need to be alive to show the world the truth” | 12<br />

Dr. Ludwin Monz on taking over as CEO of Heidelberger Druckmaschinen<br />

AG: “We have to make our technological expertise<br />

available for new markets in a targeted manner.” | 13<br />

LATEST NEWS FROM<br />

THE SUPPLY INDUSTRY<br />

Druckerei Konstanz keeps finding security and continuity in QIPC | 14<br />

Mail Force Ukraine Refugee Appeal Tops £10 Million | 15


INHALT 05<br />

06<br />

Druckerei Konstanz keeps finding<br />

security and continuity in QIPC<br />

07<br />

Mail Force Ukraine Refugee<br />

Appeal Tops £10 Million


06 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

The appeal of Alexei Pogorelov, President<br />

Ukrainian Media Business Association<br />

(UMBA), to support Ukrainian media and<br />

journalists<br />

Dear colleagues,<br />

In these awful times of the war, initiated by Russia<br />

against my beloved Ukraine, we are asking you and<br />

your colleagues to support Ukrainian media and<br />

journalists.<br />

Ukrainian Media Business Association (UMBA) asked<br />

publishers and editors to share with us information<br />

about their urgent needs and activities. From 94<br />

answers collected it is clearly seen that:<br />

1. More than 80% of media are working despite the<br />

war<br />

2. All local newspapers at the war zone have stopped<br />

printing but are working online<br />

3. A lot of local newspapers are working not only<br />

as information sources, but as communication<br />

platforms for local people to solve actual issues –<br />

providing actual information for evacuation, food<br />

and medicine distribution, volunteers’ help, etc.<br />

4. The main need for all the media now – to get<br />

some small money for the closest period (3<br />

months) to pay the people to buy food and to<br />

cover basic needs. All the income sources are now<br />

destroyed for the media in Ukraine.<br />

5. The next very important need, which I clearly see<br />

from the current information flows in Ukraine<br />

– to get qualified consultancy and information<br />

from the best world thinkers on how to plan the<br />

future and on what to do now. This advice will be<br />

distributed to Ukrainian people and to Ukrainian<br />

media managers and journalists. The news stream<br />

about the war is important, but all the people in<br />

Ukraine who live in more or less safe territories<br />

need to work and to see the closest perspective.<br />

It is very important to give such a perspective for<br />

journalists and media managers – it will substantially<br />

increase their productivity and motivation.<br />

No one or almost no one of us in Ukraine has<br />

such experience and knowledge – thus we can<br />

make mistakes.<br />

<strong>World</strong> best thinkers can help us not to make a lot<br />

of these mistakes and can give great help to be<br />

more effective and productive.<br />

6. And last but not least – to close the sky in<br />

Ukraine for Russian missiles and bombardiers.<br />

They are destroying our cities and killing our<br />

people and we all need to stop this immediately.<br />

In the case you’ll be able to help we will send you<br />

immediately:<br />

– the list of media, selected by UMBA by the criteria<br />

of (i) being at the worst conditions (war zone,<br />

occupied territory, etc) and (ii) actively working<br />

as an information source and/or communication<br />

platform. This is the shortest possible list – we<br />

choose only media in the active war zone. There<br />

are more media on our list, who are also asking<br />

for support. Please let us know if there is any possibility<br />

to support more media, at least partially<br />

– budget calculated for 3 months support for basic<br />

needs for these media.<br />

For sure, we will provide full and transparent reporting<br />

on how money will be used.<br />

UMBA takes all responsibility for the money management<br />

and reporting in full.<br />

Please let us know what we can provide additionally<br />

to get support for local Ukrainian media who are<br />

working for Ukrainian local people and for Ukraine’s<br />

victory.<br />

Sincerely,<br />

Alexei Pogorelov<br />

UMBA President


CURRENT TRENDS IN THE MEDIA INDUSTRY 07<br />

A call to fellow media professionals for help.<br />

Interview with Alexei Pogorelov, President of the Ukrainian Media Business Association (UMBA)<br />

Alexei Pogorelov: “When we had no electricity and we<br />

were forced to save on everything, even charging our<br />

phone battery, we were still listening to the radio.”<br />

After Russia’s invasion of<br />

Ukraine, accurate information<br />

is more important than ever.<br />

What we really need now is<br />

for the world to receive trustworthy,<br />

verified information<br />

from across the country so that<br />

people in Ukraine, Russia and<br />

Belarus know exactly what is<br />

going on. However, journalists<br />

working in Ukraine are facing<br />

unprecedented challenges.<br />

Ukrainian media organisations<br />

are working tirelessly and under<br />

extreme pressure to spread the<br />

news and inform Ukrainians<br />

about all aspects of the Russian<br />

invasion. In rural areas, media<br />

organisations are the ones<br />

organising public services and<br />

making sure people have the<br />

right information to structure,<br />

organise and plan their lives<br />

under extraordinary conditions.<br />

We spoke to Alexei Pogorelov,<br />

President of the Ukrainian<br />

Media Business Association<br />

(UMBA), to find out what their<br />

needs are and how we can help.<br />

That is why we are now calling<br />

on media organisations across<br />

Europe to join forces to provide<br />

Ukrainian media organisations<br />

with the financial, operational<br />

and technical support they<br />

need at this very difficult<br />

time.<br />

Ioana Straeter:<br />

You have lived three weeks<br />

now under a state of war with<br />

Russia. How has your life been<br />

during these three weeks?<br />

Alexei Pogorelov:<br />

After several days, the electricity<br />

stopped, and the constant<br />

shooting started: with artillery,<br />

with helicopters, with planes. It<br />

was so awful! We were sleeping<br />

in the basement of our house<br />

because of security reasons.<br />

Then the gas supply stopped.<br />

We had no resources for living –<br />

like electricity, like gas, and mobile<br />

communication was occasional.<br />

It was very bad. We had<br />

no mobile internet, of course,<br />

but somehow sometimes we<br />

could make a call to our parents<br />

and say that we are still alive.<br />

We were trying to find a way<br />

to leave the place. Explosions<br />

were everywhere. We could only<br />

guess where Russian troops<br />

were and where the Ukrainian<br />

army was. One of our neighbors<br />

was trying to communicate with<br />

Russians that were in tanks<br />

near our petrol station. We were<br />

trying to find out a way to leave<br />

the territory. The negotiations<br />

started for the green corridors.<br />

One day we saw a very long column<br />

of private automobiles and<br />

they were leaving the territory.<br />

But we were late, and we saw<br />

just the final cars of this column<br />

so we could not join anymore.<br />

The next day we were lucky. We<br />

decided to leave, but we were<br />

just six private cars without any<br />

protection, and the worst place<br />

to be was the Zhytomersky<br />

Highway. This is a highway from<br />

Kyiv to the town of Zhytomyr<br />

and this highway was occupied<br />

by Russians and we knew the<br />

Russians were shooting on private<br />

cars there. We were lucky<br />

and we crossed this highway.<br />

There was no one there, so we<br />

were lucky we could cross it.<br />

Immediately after this highway<br />

was the territory controlled by<br />

the Ukrainian army. So that’s<br />

the situation.<br />

Ioana Straeter:<br />

Do you feel safer now? Are you<br />

able now to plan for yourself<br />

and your family? What about<br />

PEOPLE<br />

IN<br />

DIALOGUE


08 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

cash, how are you living?<br />

Alexei Pogorelov:<br />

We have some money in cash,<br />

as well some on credit cards.<br />

Banking system is working<br />

properly in Ukraine so we can<br />

pay for our expenses. Here in<br />

Cherkasy region where we are<br />

now, in central Ukraine, we have<br />

a lot of alarms of air threats<br />

several times a day. Yesterday it<br />

was Sunday, and it looked like<br />

a weekend day for the Russian<br />

Army so there were less shooting<br />

and airstrike alarms. This<br />

night we already had one alert.<br />

But in comparison with the<br />

war in Vorzel, where we lived<br />

for at least 12 days, there were<br />

constant explosions all around<br />

you, helicopters were flying<br />

over your head, where there are<br />

fighters flying over your head<br />

and turning around just above<br />

the trees – it’s quite a different<br />

situation. Nobody can be safe in<br />

Ukraine now. It’s clear.<br />

Ioana Straeter:<br />

Is it possible to just think about<br />

the next week, next month? Are<br />

you in touch with your members?<br />

Alexei Pogorelov:<br />

It’s very difficult. We have<br />

a close connection with our<br />

members. While I was near<br />

Vorzel my colleague Olga made<br />

a questionnaire, she asked our<br />

members to answer some questions<br />

about how they’re living,<br />

what they can plan.<br />

We have got ninety-two or<br />

ninety-three answers. Yesterday<br />

I analyzed everything.<br />

The biggest problem is the cash<br />

flow. The advertising market<br />

stopped; all media have no<br />

income. More than 80 percent<br />

of media are still working but<br />

stopped printing because of<br />

electricity problems, newsprint<br />

deficit and postal delivery difficulties.<br />

Especially in the regions<br />

of active war actions. Almost all<br />

of them are working online on<br />

websites, Facebook groups, and<br />

other social networks because<br />

they’re trying to communicate<br />

with audiences. The main issue<br />

is money to pay the people, just<br />

to buy food. That is the biggest<br />

problem for everyone.<br />

The second very big problem,<br />

which no one is talking about:<br />

how to plan the future?<br />

This is a very big issue, and I believe<br />

you can help us somehow.<br />

Media now in Ukraine, they<br />

are united. We have, let’s say,<br />

common information flow for<br />

radio stations, for TV stations.<br />

When we had no electricity<br />

and we were forced to save on<br />

everything, even our phone<br />

battery’ charge, we were still<br />

listening to the radio. There is<br />

a standard application in the<br />

smartphone and you can listen<br />

to the radio via smartphone.<br />

It was the only information<br />

channel for us there since there<br />

was no internet, no television,<br />

no electricity…. but the radio<br />

was working.<br />

Back to the planning, we need<br />

to consider three different types<br />

of territories.<br />

First are the ones where explosions<br />

are going on and obviously,<br />

there is no electricity – but<br />

radio can work there. This is the<br />

only thing that works while you<br />

have no internet, you have no<br />

social networks, but Radio FM<br />

is working.<br />

Second: if you have electricity,<br />

you can have wider communication<br />

channels and you can<br />

even print for older people, for<br />

example. You can print on an<br />

ordinary printer and distribute<br />

it manually or through the kiosk<br />

or in a shop.<br />

Third: there is a part of Ukraine<br />

where still everything is working<br />

as usual.<br />

We can see the occupants are<br />

trying to destroy television<br />

stations to stop the distribution<br />

of Ukrainian information, and<br />

spread propaganda instead;<br />

spread the information saying<br />

that they won the war.<br />

These are the three different<br />

types of information distribution<br />

depending on access to<br />

electricity, if it is occupied territory,<br />

or if it is still Ukrainian<br />

territory. Back to the planning:<br />

planning is the weakest part<br />

after the money that is needed<br />

to buy food. The weakest part<br />

is the planning because in the<br />

first weeks a lot of people were<br />

expecting to win quickly or that<br />

the war will be finished after<br />

several weeks. Now we can<br />

understand that it will not be<br />

finished for some time, and this<br />

time may be long.<br />

Planning is important, but no<br />

one was ready for this situation.


CURRENT TRENDS IN THE MEDIA INDUSTRY 09<br />

Nobody has an understanding<br />

of which actions will be good<br />

and which not. That’s why it will<br />

be very important [to learn] if<br />

people who have experience in<br />

other countries where something<br />

like that happened before.<br />

How to plan? What to do? How<br />

to prepare for the next weeks,<br />

and the next months. It’s very<br />

important not only for the media,<br />

but for the people because<br />

all people are listening to the<br />

media. What we have through<br />

media now is mainly information<br />

about the war, about the<br />

bombing, about the destruction.<br />

Nobody knows what to do tomorrow.<br />

Nevertheless, we need<br />

to help people to think about<br />

tomorrow somehow, to plan<br />

something, to do something.<br />

Ioana Straeter:<br />

I think it was 10 years ago we<br />

worked together on the congress<br />

in Kyiv in 2012. I remember<br />

the wonderful collaboration<br />

you enjoyed with Russian colleagues,<br />

with the Russian Association,<br />

and how they were your<br />

number one supporters above<br />

all others. How is your communication<br />

with them now?<br />

Alexei Pogorelov:<br />

No communication. Not at all.<br />

Since 2014. For five years in<br />

a row we ran the congress for<br />

press distributors and press<br />

publishers together with them,<br />

and it was quite a good congress.<br />

[Then] At the beginning<br />

of 2014, they said: “Look, as<br />

you can understand, we can’t<br />

communicate with you anymore<br />

because it’s risky for us.”<br />

Ioana Straeter:<br />

I did not know that. I thought<br />

you were perhaps still in contact<br />

with colleagues in Russia. Let’s<br />

go back to your situation. I understood<br />

problem number one<br />

is, of course, cash flow. You have<br />

to live: you have to eat. Problem<br />

number two is information<br />

distribution and for that radio<br />

is a very important means,<br />

especially for the areas that are<br />

under bombardment. Then if<br />

you have electricity, you can<br />

print and distribute it manually<br />

in the shops or in the kiosk.<br />

And thirdly you really need to<br />

counteract the Russian propaganda<br />

and counteract their<br />

claims that they are winning<br />

the war. Moving forward a key<br />

point is planning. You need to<br />

understand how you can plan<br />

for the future. For this, experience<br />

from others who have been<br />

through comparably terrible<br />

times would be very valuable.<br />

These are my key take outs.<br />

Now I know that you are already<br />

working with media in Western<br />

countries to find ways to help<br />

you. Concretely, how can Wester<br />

publishers help? What do you<br />

need?<br />

Alexei Pogorelov:<br />

Starting from the direct needs<br />

of publishers and journalists,<br />

the first need is some amount of<br />

money for them to survive.<br />

Second: since very local media<br />

are working for the people –<br />

they have become very important<br />

not only as an information<br />

source, but as service providers.<br />

By service, I mean communication<br />

service. They are doing<br />

a big job to discuss local issues;<br />

local problems like garbage collection,<br />

repairing networks, and<br />

a lot of issues, which Ukraine is<br />

going through. This local media<br />

is a platform to discuss, and to<br />

find solutions. They cannot be<br />

neglected as they are very small.<br />

The local media is important,<br />

but they are the weakest in the<br />

chain. They are three to five<br />

people for each medium, they<br />

have no support now, not from<br />

the local power or from local<br />

businesses. Even before they<br />

didn’t have advertising budgets<br />

or the means of national<br />

advertisers. They rely on local<br />

advertisements like classified<br />

advertisements. This has absolutely<br />

stopped. They lost all the<br />

money for making a living. And<br />

this is important. Since they are<br />

the weakest in the chain, they<br />

don’t have access to international<br />

sources, often they don’t<br />

speak <strong>English</strong>, often they just<br />

speak Ukrainian or maybe Russian,<br />

but do not speak European<br />

languages like German, <strong>English</strong>,<br />

so they don’t even have access<br />

to the publications abroad.<br />

They don’t have the possibility<br />

to directly communicate with<br />

colleagues.<br />

What can we do for them as an<br />

association? We can help them<br />

to establish a connection – maybe<br />

a not direct connection – but<br />

to provide valuable information<br />

for them: how to plan, how<br />

to estimate what can happen<br />

tomorrow. How to make new<br />

connections with the local people,<br />

with the farmers because<br />

farmers need to start working<br />

on the crops already now. They<br />

will need to understand where<br />

they will find everything. Will<br />

it be safe for the crops? It’s a<br />

long period even between <strong>April</strong><br />

and September until the crops<br />

can be collected, and they need<br />

to invest money. If we can help<br />

them, all of them – not only<br />

journalists and media publishers<br />

and editors, but people all<br />

around Ukraine through media,<br />

this is very important.<br />

Ioana Straeter:<br />

Absolutely. It’s a global imperative,<br />

not only for Ukraine.<br />

I understand that through the<br />

media, you need to help the local<br />

population to continue their<br />

lives and save what is possible<br />

to save. What are your resources,<br />

how many people can help<br />

you there?


10 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

Alexei Pogorelov:<br />

We have three staff workers:<br />

me, Olga and Oksana, she’s our<br />

accountant. As an association,<br />

we unite more than 50 publishing<br />

companies and among them,<br />

national publishers like Burda<br />

Ukraine, Edipresse, and other<br />

national publishers and we have<br />

very small members in cities<br />

that are heavily bombarded<br />

these days, not far from the Russian<br />

border. We are quite big if<br />

we need to distribute something.<br />

Ioana Straeter:<br />

The most important thing is the<br />

network still works among you<br />

and your members.<br />

Alexei Pogorelov:<br />

Definitely. Ukraine is very<br />

united now. We keep a close<br />

connection. I forgot to say one<br />

more thing. I understand the<br />

arguments of the European<br />

leaders, but the worst thing for<br />

us in this war is Russian aviation.<br />

They are heavily bombing.<br />

It’s awful. It’s absolutely awful.<br />

They are bombing cities especially.<br />

It’s not a mistake. It’s a<br />

target. They’re bombing houses,<br />

schools, hospitals. It’s a target<br />

for them. Somehow, we need to<br />

stop it because on the ground,<br />

the Ukrainian army is quite<br />

strong. But we need somehow<br />

to close the sky.<br />

Ioana Straeter:<br />

This is really terrible, Alexei.<br />

But on the other hand, it’s<br />

just wonderful that you are so<br />

united now in Ukraine. I think<br />

you noticed that Europe and the<br />

Western world is also backing<br />

you up with everything they<br />

can. We will spread the word<br />

about your needs. And I am sure<br />

that many media professionals<br />

and bodieswill be ready to help.<br />

Thank you so much.<br />

Alexei Pogorelov:<br />

One more illustration for you<br />

for the unification. Yesterday,<br />

we discussed with the National<br />

Union of Journalists of Ukraine,<br />

to join forces to ask Google and<br />

Facebook for support. Because<br />

we know about their efforts to<br />

finance journalism, we will ask<br />

them to support local media in<br />

Ukraine. We will send letters<br />

today for them. If you can also<br />

ask them for the same kind of<br />

support, it also will be very valuable.<br />

I will send you our letters.<br />

Ioana Straeter:<br />

Thank you so much, Alexei.<br />

We’ll spread the word about<br />

your needs. Stay safe!<br />

A call to fellow media professionals for help.<br />

Interview with Thomas Kent, Countering Disinformation<br />

Russian Affairs, and disinformation expert<br />

Thomas Kent on how Russia skews its own<br />

people’s perception of the war in Ukraine,<br />

and what can be done to promote the truth.<br />

PEOPLE<br />

IN<br />

DIALOGUE<br />

David Sallinen:<br />

How has the Kremlin’s propaganda<br />

increased in recent years<br />

and days?<br />

Thomas Kent:<br />

Propaganda has a long history<br />

in Russia. From the first days<br />

of the Soviet Union, its leaders<br />

understood the country could<br />

not survive endlessly as the only<br />

socialist nation in the world; it


CURRENT TRENDS IN THE MEDIA INDUSTRY 11<br />

had to convince people in other<br />

countries to overthrow capitalism<br />

as well. Propaganda was a<br />

tool it developed early on, and<br />

to which it devoted great attention.<br />

As new communications<br />

means developed – radio, television,<br />

social networks – Russia<br />

kept making its information<br />

activities more sophisticated.<br />

While information in Western<br />

countries is largely the job of<br />

the private sector, in the Soviet<br />

Union and Putin’s Russia it has<br />

always been a top strategic concern<br />

of the government.<br />

Before the Ukraine invasion,<br />

Russia stepped up its efforts to<br />

convince the world that Ukraine<br />

was a corrupt nation that<br />

threatened Russia and had no<br />

real legitimacy as an independent<br />

state. In my opinion, it was<br />

not a very successful campaign,<br />

since most foreigners had<br />

little knowledge of the region<br />

or desire to listen to lectures<br />

about Ukrainian history. After<br />

the invasion, the facts became<br />

very simple: a big, powerful<br />

country invaded a small, weaker<br />

one with no direct provocation.<br />

Russian information warfare<br />

has been unable to get much<br />

traction against this very clear<br />

narrative.<br />

David Sallinen:<br />

What do Russians think of the<br />

invasion?<br />

Thomas Kent:<br />

Most Russians get their news<br />

from state television. It says the<br />

invasion (a term it never uses)<br />

is going well, and that Russia<br />

never attacks civilian targets.<br />

Many citizens believe this; it<br />

is natural for people to want<br />

to think their army is successful,<br />

and that it is behaving in<br />

a moral way. However, news<br />

of what is really happening in<br />

Ukraine is starting to reach the<br />

population, through relatives<br />

in the army, friends abroad and<br />

sometimes family members in<br />

Ukraine.<br />

David Sallinen:<br />

What risks do Russian and<br />

Western journalists based in<br />

Russia run if they want to do<br />

their job?<br />

Thomas Kent:<br />

Russian and foreign journalists<br />

in Russia risk imprisonment<br />

for up to 15 years if they report<br />

“false news” about the Russian<br />

armed forces. “False news” can<br />

be whatever the government<br />

says is false. The few independent<br />

Russian publications have<br />

shut down, or stopped reporting<br />

anything about the war that<br />

could get them in trouble. Many<br />

foreign correspondents have<br />

left the country, also fearing the<br />

draconian new law.<br />

David Sallinen:<br />

In your article “How to Reach<br />

Russian Ears”, you explain why<br />

it is so important to be able to<br />

inform Russian citizens and<br />

not just certain people within<br />

the Kremlin. How should this<br />

be done in the face of Putin’s<br />

powerful propaganda?<br />

Thomas Kent:<br />

Getting news into Russia now<br />

recalls the efforts by Western<br />

countries to reach Soviet<br />

citizens during the Cold War. At<br />

that time, many foreign publications<br />

were banned, and radio<br />

broadcasts from the West were<br />

jammed. Today, there are many<br />

more routes into Russia: social<br />

networks, telephone, fax, email<br />

… Russian authorities are trying<br />

frantically to block outside<br />

information about the war, both<br />

on the web and on social networks.<br />

But it is extremely difficult<br />

to catch everything. Also,<br />

many Russians have grown up<br />

with a firm belief that they are<br />

entitled to internet freedom.<br />

This is a hard belief to change.<br />

It can only be done by coercion,<br />

which is rarely effective in the<br />

long term.<br />

David Sallinen:<br />

Has information warfare entered<br />

a new era or is it simply<br />

a continuation of a reality that<br />

many Westerners did not want<br />

to see?<br />

Thomas Kent:<br />

The reality of information<br />

warfare has been here for a<br />

long time. In the past decade,<br />

Western countries have become<br />

much more aware of Russian<br />

information operations, and<br />

worked to defend themselves<br />

from them. They have devoted<br />

much less time to thinking<br />

about how to get information<br />

into Russia. To some degree,<br />

this is because Western publics<br />

are wary of their governments<br />

creating any kind of “propaganda”<br />

agencies. In my opinion, the<br />

best messaging to Russia will<br />

be created not by governments<br />

but by civil society actors – including<br />

Russians living<br />

abroad who can create highly<br />

effective messages for their<br />

compatriots back home.<br />

They may need financial and<br />

technical support, however,<br />

from governments and foundations<br />

in order to get their<br />

messages through.


12 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

A call to fellow media professionals for help.<br />

18th day of the war – Oksana Brovko CEO of the Association of Independent Regional Publishers of Ukraine calls for<br />

solidarity to support the Ukrainian people and media professionals.<br />

Oksana Brovko: “We need to be alive to show<br />

the world the truth”<br />

Streaming the news, announcing<br />

the bombing, publishing special<br />

war editions.<br />

Some of them were already<br />

evacuated. Some others – still in<br />

the cities under attack. Some of<br />

them – are in blockade.<br />

But all we need to be alive.<br />

To show the world the truth.<br />

To notice everything for The<br />

Hague.<br />

Oksana Brovko:<br />

I do not know what day is it<br />

today.<br />

I do not know what date is it<br />

today: I just know that today is<br />

18th day of the war.<br />

I am lucky. Because unlike most<br />

of Ukrainians, my intuition<br />

told me exactly that night that<br />

something would happen. I did<br />

not sleep all that night waiting<br />

for something. So just the war<br />

started we grabbed our 4 kids<br />

and ran away from Kyiv.<br />

We are a lucky country. Because<br />

our people are brave.<br />

Because our army is powerful.<br />

Because we have the president<br />

whom we are proud of.<br />

Ioana Straeter:<br />

How is it going with the media?<br />

Oksana Brovko:<br />

Our journalists now are volunteers,<br />

our managers are psychologists.<br />

Our income is zero. But<br />

still anybody who can continue<br />

to work – they carry on working.<br />

Ioana Straeter:<br />

What can our colleagues do for<br />

us?<br />

Oksana Brovko:<br />

Please promote in your media<br />

that Ukraine becomes an EU<br />

member-state. And we need to<br />

be together. Not only because<br />

of Ukraine, but also because of<br />

the EU. Please promote in your<br />

media that all businesses have go<br />

away from Russia. Not just make<br />

a release or stop to invest, but<br />

stop all their business in Russia.<br />

Please promote in your media<br />

that we need your support to<br />

close the sky.<br />

PEOPLE<br />

IN<br />

DIALOGUE<br />

Ioana Straeter:<br />

What can people do<br />

for us?<br />

Oksana Brovko:<br />

If you can, please send us vests<br />

and helmets. We need ammunition.<br />

If you can, please support<br />

our media with donations.<br />

If you can, please support<br />

our journalists with kids<br />

who were evacuated from the<br />

country.


CURRENT TRENDS IN THE MEDIA INDUSTRY 13<br />

If you can, please ask us, every<br />

morning, if we are still alive<br />

and what we need for our<br />

Victory. Remember that today<br />

Ukrainian kids, solders,<br />

doctors, journalists, teachers<br />

are keeping the fire of war away<br />

from you.<br />

Thank you, Oksana Brovko<br />

Dr. Ludwin Monz on taking<br />

over as CEO of Heidelberger<br />

Druckmaschinen AG: “We have to<br />

make our technological expertise<br />

available for new markets in a<br />

targeted manner.”<br />

Dr. Ludwin Monz (58) today succeeded<br />

Rainer Hundsdörfer (64)<br />

as Chairman of the Management<br />

Board of Heidelberger Druckmaschinen<br />

AG (Heidelberg).<br />

Rainer Hundsdörfer, who held<br />

the post for six years, is retiring<br />

as planned.<br />

After more than ten years at<br />

the helm of Carl Zeiss Meditec<br />

AG, Ludwin Monz is taking over<br />

management duties and will continue<br />

to drive forward Heidelberg’s<br />

strategic realignment. In<br />

the future, he will continue the<br />

chosen path of opening up new<br />

markets with core competencies:<br />

“Our task is to use our technological<br />

strength to generate new<br />

business. To do this, we have to<br />

sustainably increase profitability<br />

and resilience and make our<br />

existing technological expertise<br />

available for new markets in a<br />

targeted manner,” says Ludwin<br />

Monz. The printing industry and<br />

its structures are changing at a<br />

rapid pace. However, customers’<br />

expectations of Heidelberg remain<br />

high. “The important goal<br />

is therefore not to stand still in<br />

our own development,” emphasizes<br />

Ludwin Monz. “We want<br />

to prioritize our strategy and<br />

the expansion of our leading position<br />

in our core markets even<br />

more closely in line with customer<br />

needs. Because our claim is to<br />

always be the best partner for our<br />

customers.”<br />

Dr. Ludwin Monz is a recognized<br />

leader in German industry with<br />

capital market experience. He<br />

has had a long and successful<br />

career in technology companies,<br />

including positions as head of<br />

development as well as management<br />

of various business<br />

units.<br />

“We are delighted to be able to<br />

hand over the chairmanship of<br />

the Management Board to the<br />

experienced hands of Ludwin<br />

Monz,” says Dr. Martin Sonnenschein,<br />

Chairman of the Supervisory<br />

Board of Heidelberger<br />

Druckmaschinen AG. “With his<br />

distinctive expertise in cutting-edge<br />

technologies and innovations,<br />

he will continue to drive<br />

the growth and realignment of<br />

the company. We would like to<br />

thank Rainer Hundsdörfer for<br />

his outstanding achievements<br />

and high level of commitment<br />

until the end of his term of office.<br />

With the successful establishment<br />

of e-mobility as a new business<br />

area, he has had a decisive<br />

influence on the realignment of<br />

the company.”<br />

Dr. Ludwin<br />

Monz, CEO,<br />

Heidelberger<br />

Druckmaschinen<br />

AG.


14 LATEST NEWS FROM THE SUPPLY INDUSTRY<br />

Druckerei Konstanz keeps finding<br />

security and continuity in QIPC<br />

Michael Schäfer,<br />

Managing Director<br />

of Druckerei<br />

Konstanz GmbH<br />

The company<br />

building<br />

of Druckerei<br />

Konstanz in the<br />

town of the<br />

same name in<br />

Germany<br />

Security and continuity for<br />

many years to come, that is<br />

what Q.I. Press Controls (QIPC),<br />

supplies to Druckerei Konstanz<br />

GmbH, a company based<br />

in a town by the same name<br />

in the south-western state of<br />

Baden-Württemberg in Germany.<br />

On one hand the company<br />

had to consider the advanced<br />

age of the electronics, the accumulating<br />

malfunctions and<br />

the outdated parts, that have<br />

become obsolete. On the other<br />

hand, they wanted their press to<br />

last for years to come. In short;<br />

now was the right time to bring<br />

the current QIPC solutions up to<br />

date.<br />

Druckerei Konstanz has a KBA<br />

Cortina triple width newspaper<br />

press in operation that consists<br />

of 4 printing units and 2 folders.<br />

Right from the start the press<br />

was equipped with press control<br />

automation of QIPC. Michael<br />

Schäfer, Managing Director of<br />

Druckerei Konstanz: “Our KBA<br />

Cortina has been equipped with<br />

QIPC’s mRC+ cut-off and colour<br />

register controls since it went<br />

into production in 2009. The<br />

QIPC systems were and still are<br />

a central component of the automation<br />

concept that enables us<br />

to keep staffing levels lean and<br />

thus operate our printing plant<br />

economically.”<br />

“For us, the QIPC solution is<br />

now a self-evident proven standard<br />

that nobody questions. The<br />

indispensable contribution it<br />

makes to the efficiency and<br />

profitability of our production<br />

processes is always apparent<br />

when, for some reason, it is not<br />

available at a certain time.” Michael<br />

Schäfer continues: “Our<br />

many years of experience in<br />

working with QIPC and using its<br />

system have been positive. For<br />

this alone, there was no reason<br />

to question the long-term our<br />

relationship with QIPC. Moreover,<br />

when replacing the QIPC<br />

system, we can continue to use<br />

some of the components i.e. the<br />

cabling in the press and the existing<br />

interfaces from the previous<br />

installation. This is not only<br />

economically attractive for us,<br />

but it is also sustainable, and it<br />

simplifies the renewal during<br />

the ongoing operation considerably.”<br />

The mRC+ camera’s that currently<br />

control the colour register<br />

will be replaced by 8 new IDS-3D<br />

cameras. Also, the old computer<br />

platform and screens will be replaced<br />

with new hardware. The<br />

removed cameras will serve as<br />

spare parts for the mRC+ cut-off<br />

cameras that will remain on the<br />

press. “The new cameras for the<br />

colour register will detect the<br />

register marks at lower densities.<br />

Thus, the checking process<br />

will start earlier and with greater<br />

reliability. This will allow us once<br />

again to save a little more time<br />

and waste. But it is also very<br />

important for us to have a very<br />

high system availability with as<br />

few failures as possible.”<br />

“It was a real pleasure to guide<br />

a very experienced QIPC customer<br />

through this renewal<br />

process and to ensure their production<br />

efficiency and profitability<br />

for many years to come,”<br />

says Harold Drinhuyzen, Area<br />

Sales Manager QIPC. “We had<br />

many pleasant and constructive<br />

meetings where we could explain<br />

our upgrade concepts and<br />

the changes and improvements<br />

made when we compare the old<br />

mRC+ to our current version of<br />

mRC-3D. In order to meet the<br />

specific needs of the customer,<br />

we are going to deliver our new


LATEST NEWS FROM THE SUPPLY INDUSTRY 15<br />

IDS-3D scanners. They will provide<br />

the flexibility to upgrade<br />

too, for instance, the closed loop<br />

colour functionally, if needed in<br />

the future.”<br />

“As a coldset printer, we are in<br />

a challenging market, which is<br />

also clearly noticeable in the<br />

supply industry. But even in a<br />

tougher market, we still see considerable<br />

opportunities for us in<br />

this market for many years to<br />

come. This makes it all the more<br />

important for us to have system<br />

partners we can count on,” Michael<br />

Schäfer concludes.<br />

Druckerei Konstanz GmbH<br />

is one of the largest printing<br />

plants in Baden-Württemberg,<br />

Germany and has a rich history.<br />

The company logo still portrays<br />

two interlocking fish, dating<br />

back to 1927 when the company<br />

was called Druckerei am Fischmarkt<br />

and was then located at<br />

the fish market in the centre of<br />

Konstanz. Druckerei Konstanz<br />

prints around 120 million copies<br />

per year. It produces a wide<br />

range of newspapers, promotional<br />

inserts, high-quality magazines<br />

and brochures for its own<br />

publishing house and numerous<br />

customers.<br />

The KBA Cortina<br />

press line of<br />

Druckerei Konstanz<br />

Mail Force Ukraine Refugee Appeal<br />

Tops £10 Million<br />

The Mail Force Refugee Appeal to raise funds for<br />

Ukrainians fleeing the war in the country has<br />

reached a landmark £10.4 million.<br />

Recipients of the funds include a huge number of<br />

Ukrainians who have fled to neighbouring countries,<br />

as well as those finding sanctuary in Britain. The appeal<br />

has recently announced its latest grant of more<br />

than £338,000 to Refugees at Home.<br />

The cash, donated by Mail Newspapers and MailOnline<br />

readers, will enable the charity to expand massively<br />

its programme which links up evacuees with<br />

British households who have offered their spare<br />

rooms. Co-founder and trustee of Refugees at Home,<br />

Sara Nathan, said: “We are really grateful to the Mail’s<br />

readers for supporting us and other groups who are<br />

trying to make the lives of Ukrainians fleeing war<br />

as positive as possible.”The money will make a huge<br />

amount of difference to our capacity.”<br />

The latest coverage of the Mail Force Ukraine Refugee<br />

Appeal, including updates on funds raised, news<br />

of allocation of donations and details of how to donate,<br />

can be found here. Separately today, the informal<br />

OSCE Group of Friends on Safety of Journalists<br />

voiced concern about the safety of journalists in<br />

Ukraine.<br />

In a statement, the group said: “We strongly condemn<br />

all attacks on journalists and media workers.<br />

We urgently call on Russia to immediately end their<br />

attacks on independent media and to respect the<br />

rights of journalists and media workers in accordance<br />

with international human rights law, international<br />

humanitarian law and OSCE commitments.<br />

“We stand with journalists and media workers who,<br />

at great personal risk and sacrifice, continue to report<br />

the facts and bring Russia’s human rights violations<br />

and abuses, as well as war crimes, to light. We commend<br />

their professionalism and resilience to ensure<br />

the free flow of independent information despite the<br />

most challenging circumstances.”

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