Trends in Digital Marketing in 2022

outcomes. Hence this is a trend that can be expected to escalate through 2022. This will also
increase the demand for video editors in the marketing industry.
Google Planning to End Cookie Tracking
Google recently announced that cookie tracking shall end by 2023, which can drive more people
towards digital marketing, reducing the obstacles for online marketers, making it easier for them to
reach their target audience. Hence the end of cookie tracking can be a very powerful move for the
digital market.
Automated Marketing Strategies
In 2022 there is a predicted popularization of automated marketing strategies. Automated
marketing strategies involve online marketers streamlining their campaigns, channelizing their
workflow, generating automated advertisements based on data collected online, and customer
profiling on the basis of online searches and general interests. These profiles shall then receive
advertisements that might interest them, solely through the system with fewer people involved.
Automated marketing reduces efforts and maximizes the output with people receiving the
advertisements that might interest them, hence increasing sales.
Development in Ease of Use
Incorporation of visual and voice searches is also a marketing strategy that helps ease out the online
search for products. Easy access to products for consumers, makes it easier to maximize sales.
Secondly, in this fast era of smartphones and fast food, people tend to prefer less time-consuming
work with minimum effort involved.
Hence as we project marketing trends for 2022, we see a further rise in digital marketing, with a
special incline towards AI and automated marketing that shall generate targeted ads, increasing
sales in many ways. If we can help with your digital marketing, contact us at Blue 16 Marketing.