2021 OMA Annual Report

46 Annual Report 2021
FRAMEWORK
PICTURED OPPOSITE
WORLD EQUALITY DAY, BUMBLE
BEAUTIFUL BUSINESS, XERO
CODES
OVERVIEW OF SELF-REGULATION FRAMEWORK
The OMA endorses the display of advertising that adheres to
the following 18 self-regulatory policies and codes of practice:
— OMA Code of Ethics
— OMA Advertising Content Policy
— OMA Digital Signage Policy
— OMA Alcohol Advertising Policy
— OMA National Health and Wellbeing Policy
— OMA Political Advertising Policy
— OMA Placement Policy
— OMA Environment and Sustainability Policy
— AANA Code for Advertising and Marketing Communications
to Children
— AANA Code of Ethics
— AANA Environmental Claims in Advertising and Marketing
Code
— AANA Food and Beverages Advertising and Marketing
Communications Code
— AANA Wagering Advertising and Marketing Communication
Code
— ABAC Responsible Alcohol Marketing Code
— Australian Food and Grocery Council Quick Service
Restaurant Initiative
— The Federal Chamber of Automotive Industries’ Voluntary
Code of Practice for Motor Vehicle Advertising
— The Therapeutic Goods Advertising Code
— The Weight Management Industry Code of Practice
CODE OF ETHICS
Adhering to the OMA Code of Ethics is a pre-requisite of
membership. The Code is a set of principles that defines
the industry’s standards for doing business with advertisers
and regulators and sets out its responsibilities towards
the community and the environment. The Code of Ethics
supplements the obligations that members are already
required to comply with under existing federal and state laws.
OOH ADVERTISING IS ALWAYS
ON, DELIVERING MESSAGES 24 HOURS
A DAY, SEVEN DAYS A WEEK.