How to handle & manage your ads in google ads management

How to handle & manage your ads in
google ads management?
Google holds 85.55% of the search engine market share. Hence, if you plan to invest money
in advertisement, it better be Google Ads.
What is Google Ads?
It is a paid advertising channel under the category of pay-per-click, where the advertiser
pays for every click the ad gets.
In Google Ads, you can create and customize an advertisement and schedule it for
execution. Hence, when people search for certain keywords related to your business, your
ad appears on the search engine result page.
Hire a Google Ads management services provider to promote your business effectively
through Google Ads and boost sales.
Tips for managing your ads in Google ads
management
● Review your account structure
In Google Ads, you follow the Account → Campaigns → Ad Groups → Keywords hierarchy.

Suppose you launch a campaign for ‘cake.’ You will add keywords like ‘cheesecake,’
‘chocolate cake,’ ‘red velvet cake,’ and carrot cake.’
However, if you add mismatched keywords, it will waste your budget and decrease
performance. So, it is necessary to create coordinated ad groups with relevant keywords.
To discover relevant keywords, hire an SEO marketing services provider.
● Competitors research
Competitor’s research is significant in every marketing module, and Google Ads is no
exception.
● Enter your keywords in Google
● Use tools to gain a full insight into competitor’s tactics
● With some tools, you can also view their keywords
● Create dedicated landing pages
Users are taken to your landing page when they click your ad, and hence, they are crucial to
boosting the conversion rate.
It is crucial to develop a dedicated landing page for every ad group. In addition, it is also
important for landing pages to match your keywords and ad.
However, creating a dedicated landing page is a time-consuming process that can be
managed easily by a Google ads management services provider.
● Manage your bids
Google ads allow automation for bid management, but it is also helpful to manage them
manually. You may need to give a considerable amount of time in managing bids
strategically, but you can oversee your ad budget.
Bids also influence Ad rank, so it is crucial to handle them strategically.
● Analyze performance
Analyzing keyword performance can offer great insights into what works and what does not.
You can examine which keywords get more clicks and which keywords are costly.
In addition, you can also see which type of audience drives more conversions and adjust
your plans accordingly.

● A/B test your ad copy
Your ad copy can consist of segments like your offer, headline, description, URL, and
extensions. You can change and test them. As a result, you can keep what works best.
However, you should change one thing at a time; otherwise, you will be confused about
which element works and which does not.
Conclusion
63% of visitors have clicked on a Google ad. Hence, Google ads is one of the best ways to
promote your business and boost conversions speedily.
Another way for paid promotion is through social media. For this, you can hire the best social
media marketing company.