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Babyface Annual ESG Report 2021

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1 Brand Story<br />

THE<br />

BABYFACE<br />

VISION &<br />

MISSION<br />

VISION We want to make sure that children around the world can explore the<br />

world in a playful and comfortable manner and, thus, create their own future.<br />

<strong>Babyface</strong> - Merkwaarden<br />

MISSION We help children embark on an adventure and become more<br />

resilient through play while supporting the parents at the same time. As<br />

children experience our clothes - by seeing the prints, playing games, and<br />

reading our stories - they will experience how it feels to be a 21st-century<br />

<strong>Babyface</strong> - Merkwaarden<br />

explorer.<br />

zorgen voor elkaar<br />

zorgen voor elkaar<br />

<strong>Babyface</strong> - Merkwaarden<br />

zorgen voor elkaar<br />

BRAND VALUES<br />

een beetje ondeugend is leuk<br />

een beetje ondeugend is leuk<br />

Care for each other<br />

You can only explore the world from a safe place. A place you can call home<br />

and a safe harbour when you’re unsure about what to do next. We want to<br />

contribute to this safe place with comfortable clothes that last a long time and<br />

made of wonderful materials. This is how we make sure that, whenever you’re<br />

ready, you can learn to crawl, clamber around in playgrounds, and learn how to<br />

ride a bicycle. We also want to create a safe place for the people who make your<br />

clothes. Together with our suppliers, we guarantee that your clothes are<br />

manufactured responsibly and in a safe environment.<br />

een beetje ondeugend is leuk<br />

droom groots, speel en ontdek<br />

Never mind a bit of mischief<br />

What about some small surprises that are sure to make you smile from ear to<br />

ear? The grin on your face when you do something that you’re not supposed to<br />

do, but you do it anyway? Isn’t that what makes life fun? This is also reflected<br />

in, on, and around our clothes. In the drawings, the packaging, and in the<br />

stories we tell. We want you to get a positive view of the world because that’s<br />

exactly what we have!<br />

droom groots, speel en ontdek<br />

droom groots, speel en ontdek<br />

Dream big, play and discover<br />

We firmly believe that by trying out new things and going on an adventure, you<br />

will find out what you enjoy doing and what kind of person you are. If you dare<br />

to dream, you can create your own world. Dream big, play and discover. We will<br />

help you do that! We also dream of a wonderful future for you. So when we are<br />

making your clothes, we also take good care of nature and our planet.<br />

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