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[READ DOWNLOAD] Contagious: Why Things Catch On
Copy Link >> https://getpdf.readbooks.link/yupu/B008J4GQKW The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about c
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The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about c
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Contagious: Why Things Catch On
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The New York Times bestseller that explains why certain
products and ideas become popular. “Joah Berger
knows more about what makes information
‘goviral’than anyone in the
world.”—Daiel Gilbert, author of the bestseller
Stumbling on HappinessWhat makes things popular? If you
said advertising, think again. People don’tlisten to
advertisements, they listen to their peers. But why do people
talk about certain products and ideas more than others? Why
are some stories and rumors more infectious? And what
makes online content go viral? Wharton marketing professor
Jonah Berger has spent the last decade answering these
questions. He’studied why New York Times articles
make the paper’own Most E-mailed list, why products
get word of mouth, and how social influence shapes everything
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