25.12.2012 Views

Summer 2001 - The Association of Motion Picture Sound

Summer 2001 - The Association of Motion Picture Sound

Summer 2001 - The Association of Motion Picture Sound

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

DE\rELOPMENTS<br />

IN INTERNET<br />

TECHNOLOGY<br />

This was one <strong>of</strong> the best attcnded talks orgarrised<br />

by AMPS. given hy Sarah l"larries (at l"hat tirne<br />

representing Framfab UK) on 22nd Novemher in<br />

De [.ane Lea's Dean Street preview theatre. We are<br />

grateful to them and engineer Gerry Teague for<br />

their support. It is impossible to give an adequate<br />

report here because it was a PowerPoint<br />

presentation, liberally illustrated with'slides' and<br />

websites, though the latter were slow because a<br />

high-speed line was unavailable. However, a few<br />

printed handouts are still available to Members<br />

who wish to order a taped copy <strong>of</strong> the 2-hour<br />

evening from Bob Allen.<br />

Sarah said that CoNVERGENCE was driven by the<br />

theories that: l/ everything that can be connected<br />

will be; 2l anythingthat can be digitised will be;<br />

3/ everything that can be mobile-enabled will be.<br />

Two important factors were deregulation and fierce<br />

competition. One <strong>of</strong> her associate companies<br />

provides broadband internet access to homes,<br />

using Ethernet cabling, allowing TV, stereo,<br />

security system and computer all to share the same<br />

network and have connectivity to the outside<br />

world, without bandwidth restrictions.<br />

An example gf a subject vital to the film andTV<br />

industries was RIGHTS MANAGEMENT: who owns<br />

a film, where has it been shown, to how many,<br />

who shares the revenues? This is currently<br />

discouraging owners <strong>of</strong> film rights from releasing<br />

their valuable assets onto the net, but systems are<br />

in development to address this issue. In the coming<br />

year, new alliances would be formed in the various<br />

areas <strong>of</strong> IT and telecoms services (e.g. CL, IBM,<br />

BT, Orange, AOL), media owners (e.g. Vivendi,<br />

Warners, EMAP ), broadcasters (BBC, ITV,<br />

NTL, BSkyB) and emerging players (Gameplay,<br />

Two-Way TV, AOL).<br />

Many countries, including the US look on the<br />

UK as a test-bed for the launching <strong>of</strong> new<br />

technologies. For instance, many are interested to<br />

see what the uptake will be by the public for<br />

ADSL, the technology that converts phone lines to<br />

allow faster 512k connection to the Internet. 512k<br />

is not the maximum achievable in fact, but to keep<br />

infrastructure and the cost per subscriber down BT<br />

are intending to share this bandwidth between<br />

households at times, so achievable speeds will still<br />

vary according to how many neighbours are online<br />

simultaneouslv.<br />

With digital TV,ihe Government's stated<br />

intention to switch <strong>of</strong>f analogue TV transmission in<br />

2006(?) should drive consumers to upgrade their<br />

TV sets and hence increase the number <strong>of</strong><br />

households capablc <strong>of</strong> rcceiving interactive TV<br />

serviccs. <strong>The</strong> poterrtial <strong>of</strong> interactive TV for<br />

comrnercial exploitation lry retailerc and advertisers<br />

has already attracted huge investment hut as yct vcry<br />

few succcss stories exist as thc arxlicnc:ers arc still so<br />

small. Sonre think thal" TV vicwing will renrain<br />

passivc and relaxing anrl that viewcrs will never tnrly<br />

'irrteract'.<br />

Mobilc phones ancl mohile inl.ernet dcvices are<br />

dcvcloping f ast. WAP phorrcs (which can display<br />

basic: versions <strong>of</strong> internet sites) are alrcady here but<br />

slow and crude. GPRS is the next step which will<br />

allow faster connections and hence better quality<br />

displays. After this will come '3G', the slang term<br />

for3rd-generation mobile networks using the UMTS<br />

spectrum). This will <strong>of</strong>fer mobile phone subscribers<br />

the potential <strong>of</strong> 2MBls connection speeds to webbased<br />

services allowing the to-ing and fro-ing <strong>of</strong><br />

'rich media' such as video and music files.<br />

<strong>The</strong> Virage-Ingest system, now being used by the<br />

British Pathd newsreel library, logs a freeze-frame<br />

each time there's a scene-change in a reel: these form<br />

the backbone <strong>of</strong> a database that can be published,<br />

searched and previewed on the Net. Clips can be<br />

displayed in'streamed video' format.<br />

Bluetooth is a short-distance radio connection that<br />

doesn't depend on line-<strong>of</strong>-sight; for example it will<br />

'connect' your mobile phone to your laptop so you<br />

can check your e-mail on the train (while the phone is<br />

in your pocket!). It could evenzap a pre-bought film<br />

being received by your mobile onto a special screen;<br />

the Japanese are already testing these in bars.<br />

Streaming is a method <strong>of</strong> compressing and<br />

encoding video and audio data so it can be chopped<br />

into small packets and sent over the internet at<br />

variable rates, but played out at constant speed. Each<br />

frame is discarded once viewed, meaning no full<br />

download is necessary prior to viewing.<br />

<strong>The</strong>re are several makes <strong>of</strong> such devices, e.g. Real<br />

Player, MS Media Player and Apple Quicktime; none<br />

are very good because insufficient bandwidth is<br />

available, and the level <strong>of</strong> compression necessary<br />

omits a lot <strong>of</strong> picture detail. If you intend to put video<br />

on your own site, encode it for the player your<br />

audience is most likely to have; a lot <strong>of</strong> costly storage<br />

space and s<strong>of</strong>tware licences would be needed if you<br />

were to <strong>of</strong>fer video streams suitable for all types <strong>of</strong><br />

player at all modem speeds. (<strong>The</strong> cheapest option is<br />

Windows Media player, as there is no licence fee for<br />

the website owner and no charge for the player for<br />

viewers/users.)<br />

Many other subjects were fluently touched on by<br />

Sarah, and the evening ended with a Q & A session.<br />

We all left rather awed by the huge horizons opening<br />

ahead <strong>of</strong> us.<br />

6<br />

I'}iI'ER N{T]S(iRAVIl<br />

NB: Sarah now works at ICL, where she<br />

consults on emerging technologies. Her email<br />

atldr e s s is : sarah.harries @ ic l.c om

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!