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“Great makers don’t make disposable jeans. They hope that you do justice to their<br />
creation by wearing it day in and day out for years. The truly timeless pieces have clearly<br />
been made with this in mind. They tend to be conservative, making quiet statements of<br />
quality and refinement that enthusiasts have learned to pick up on.<br />
The true classics are made to last and made to fade. They rise to the top, not because<br />
they are bold or different, but because they are the perfect canvas for your fade<br />
masterpiece”.<br />
Extract from DENIM HEADS