CS Nov-Dec 2022
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
ook review<br />
YOU AND YOUR DATA ARE THE PRODUCT<br />
THIS ARTICLE IS AN EDITED EXTRACT FROM THE PRIVACY MISSION: ACHIEVING ETHICAL DATA FOR OUR<br />
LIVES ONLINE, BY ANNIE MACHON (PUBLISHED BY WILEY, <strong>2022</strong>)<br />
Making money from<br />
selling people's data is now a wellknown<br />
business model, whether<br />
that data is contact information or browsing<br />
history. How do you think Facebook grew so<br />
exponentially and became so rich? By selling<br />
our data to ad companies. Any free service<br />
available online will probably be using our<br />
data as their product by selling it to thirdparty<br />
organisations. This means that each one<br />
of us who uses this technology has become<br />
the product and we are being data farmed.<br />
What I would like you to understand is that<br />
the big corporations treat us like battery hens.<br />
All the data we churn out is being used<br />
to generate profit for other people; as<br />
individuals, we do not see a penny of it.<br />
The General Data Protection Regulation<br />
(GDPR) legislation introduced in the EU in<br />
2016 was put in place in an attempt to rein<br />
in some of the most aggressive data-farming<br />
practices. While it is good in theory, it does<br />
not seem to be that effective in practice. As<br />
the United States has not followed suit, there<br />
is little to deter big American corporations<br />
from continuing how they always have when<br />
it comes to their data collection, storage and<br />
sharing methods.<br />
If you look at a list of the world's biggest<br />
companies in <strong>2022</strong>, you will see that it is<br />
dominated by tech firms. Apple, Microsoft,<br />
Alphabet (Google), Amazon, Tesla, Meta and<br />
Tencent are all featured at the time of this<br />
writing.1 How do you think many of those<br />
companies made their money? Using data -<br />
our data. Data is the new oil.<br />
The drive to commoditise our data has often<br />
been likened to the oil rush at the end of the<br />
nineteenth and beginning of the twentieth<br />
centuries, when many huge American<br />
corporate fortunes and monopolies were<br />
established. The tech giants are merely<br />
continuing this trend of using data to build<br />
their wealth and, thanks to their huge wealth<br />
advantage, they are able to manipulate the<br />
sector to ensure their continued dominance.<br />
As soon as a rival technology appears that<br />
could threaten their business model, they buy<br />
the firm out.<br />
Although it is referred to as our data, I want<br />
you to realise that it is much more than data.<br />
This is your life. We live so much of our lives<br />
online that your 'data' covers every aspect of<br />
you, from your thoughts, relationships,<br />
political beliefs or activism to your financial<br />
and health records. All of this information is<br />
online and it is all accessible. There is a huge<br />
blurring of lines between our physical lives<br />
and online lives, which is what makes us so<br />
vulnerable.<br />
Those of us who grew up in a world without<br />
the internet, and who very clearly remember<br />
that time, may have a greater awareness of<br />
some of these issues. But if you are part of<br />
the generation termed digital natives (broadly,<br />
anyone born from the 1990s onward), this<br />
has always been your reality and you may<br />
never have considered the underlying<br />
concepts surrounding your privacy and<br />
human rights. In fact, these days I would<br />
argue that the only privacy we have as<br />
individuals is what goes on inside our heads.<br />
1. 'Biggest companies in the world <strong>2022</strong>',<br />
FinanceCharts.com, accessed 4 May <strong>2022</strong>, available at:<br />
https://www.financecharts.com/screener/biggest.<br />
Annie Machon is an international public speaker, writer,<br />
media commentator and political campaigner. She has also<br />
appeared in award-winning films and TV documentaries.<br />
She is currently a Director of the World Ethical Data<br />
Foundation. Machon is a former MI5 intelligence officer, a<br />
European board member of the drug reform organisation,<br />
Law Enforcement Action Partnership and a member of the<br />
Organising Committee of the Sam Adams Associates for<br />
Integrity in Intelligence.<br />
www.computingsecurity.co.uk @<strong>CS</strong>MagAndAwards <strong>Nov</strong>/<strong>Dec</strong> <strong>2022</strong> computing security<br />
15