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PreMedia December 2022 English World Edition

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International<br />

Media Magazine<br />

<strong>PreMedia</strong><br />

Print & Online & TV & Radio<br />

<strong>PreMedia</strong> Newsletter –<br />

about all media<br />

canals away:<br />

Print – Online<br />

www.premedianewsletter.com<br />

I N T E R N A T I O N A L M E D I A M A G A Z I N E W O R L D<br />

DECEMBER <strong>2022</strong> NUMBER 12 VOLUME 28<br />

Financial Times to see annual<br />

circulation growth


Online-Statistic of <strong>PreMedia</strong><br />

2500<br />

2000<br />

1500<br />

Age per User<br />

über 65<br />

55 bis 64<br />

45 bis 54<br />

35 bis 44<br />

25 bis 34<br />

18 bis 24<br />

2,5%<br />

7,5%<br />

15,0%<br />

10,50%<br />

30,5%<br />

34,0%<br />

1000<br />

Desktop<br />

45,75%<br />

500<br />

Mobile<br />

25,35%<br />

0<br />

Tablet<br />

28,9%<br />

Dec<br />

Jan<br />

Feb<br />

March<br />

April<br />

May<br />

June<br />

July<br />

Clicks per Month<br />

Aug<br />

Sep<br />

Oct<br />

Nov<br />

0 10 20 30 40 50<br />

Systems per view<br />

Quartal 1 german<br />

Quartal 1 english<br />

Quartal 2 german<br />

Quartal 2 english<br />

Quartal 3 german<br />

Quartal 3 english<br />

Quartal 4 german<br />

35,75%<br />

64,25%<br />

47,15%<br />

52,85%<br />

25,25%<br />

74,75%<br />

Quartal 4 english<br />

0 100 200 300 400 500<br />

Flipbook-Views<br />

Website/Flipbook* Privat/Business* new/following User*<br />

France 3,25%<br />

Netherlands 1,87%<br />

Spain2,81%<br />

Philippines 3,45%<br />

United States 3,15%<br />

Italy 3,25%<br />

Austria 6,45%<br />

Switzerland 6,252%<br />

Brazil 20,27%<br />

Germany 49,25%<br />

Country per User*<br />

* Data refer to the current monthly behavior of the users


EDITORIAL 03<br />

TIME TO REMOVE THE PRINT CORSET<br />

AUDIENCES AREN’T INTERESTED in questions of revenue or<br />

platform issues: They simply want their news and information<br />

when they want it, in the format they prefer. The newspaper fulfills<br />

an important function in the free democracies of the world.<br />

However, it can only remain economically successful - if a free democracy<br />

is important to us. The newspaper fulfills an important<br />

function in the free democracies of the world. The <strong>English</strong>-language<br />

media have the advantage. Media consumption in the<br />

USA, Canada and the home country of the newspaper England<br />

is already closer to digital media consumption. We have to Learn<br />

what key professionals need to know about the direction of our<br />

industry: strategy, trends, subscriptions, product, data, advertising,<br />

and integrated newsrooms. With every published piece<br />

of content, there ideally must be a sense of achievement for the<br />

audience in the form of an intellectual, monetary, or emotional<br />

benefit. If this happens with enough stories, readers and users<br />

buy or renew subscriptions or even expand their consumption to<br />

the brand’s other products.<br />

But reaching this goal is still being hindered by an entrenched<br />

devotion in many newsrooms to print newspaper-driven processes<br />

and practices. This misplaced commitment can be the result of<br />

“doing what you know” and a natural and understandable hesitation<br />

to change. After all, print continues to be a profit generator<br />

in many markets. Some of this response is the result of technology<br />

driving the workflow: Print-optimised processes and systems<br />

are costly to replace, so digital solutions are “bolted on” to existing systems. While<br />

lowering costs, it also limits digital development and is, inevitably, a compromise.<br />

Even if digitisation is well advanced in many editorial offices, the print product still<br />

accounts for legacy practices that may no longer be justified based on print’s contribution<br />

to the growth and sustainability of the business. And even if print still contributes<br />

substantially to revenues, its place in the workflow inevitably must change if<br />

performance is to improve and digital revenue is to grow.<br />

In many newsrooms, content is produced for print and later transferred to digital.<br />

This is true even if the content management system is “media neutral” or even<br />

“digital.” It is still difficult for many editorial offices to think and act completely independently<br />

of print, which is not surprising. Even today, there is still the widespread<br />

concern of “cannibalisation” — that the quality of and revenue produced by the print<br />

product will suffer from digitisation, despite evidence that print decline and digital<br />

growth stems from audience behaviour and not the digital response to their desires.<br />

The content and its impact must be the focus for the (paying) readership. A well-told<br />

story at the right scale works in both digital and print. But the story must drive the<br />

layout, not the other way around.<br />

Sincerely yours, Merry Christmas and a successful Happy New Year 2023!<br />

Prof. Ing. Karl Malik<br />

Karl.Malik@premedianewsletter.de


04 INHALT<br />

EDITORIAL<br />

Time TO REMOVE THE PRINT CORSET 03<br />

COVERSTORY<br />

IFRA <strong>World</strong> News Media Congress <strong>2022</strong> in Zaragoza 07<br />

CURRENT TRENDS IN<br />

THE MEDIA INDUSTRY<br />

National press ABCs: FT only newspaper to see annual circulation growth in August 10<br />

Golden Pen of Freedom Awarded to Gazeta Wyborcza and the Gazeta Wyborcza Foundation 12<br />

How The New York Times is growing subscription products beyond news 14<br />

„Success can’t just be measured in metrics“: Inside the digital<br />

transformation at DC Thomson 14<br />

York Times continues run of growth with 72% jump 15<br />

Winners of the <strong>2022</strong> Digital Media Awards <strong>World</strong>wide announced 16<br />

Lineup Systems supporting the Media 18<br />

How La Marseillaise unified the newsroom with ProtecMedia 19<br />

How diversity and inclusion make a business case for journalism 21<br />

Gannett prints fake newspapers at Des Moines Register plant 24<br />

Gannett tells its news division that more layoffs are coming Dec. 1 26<br />

Series of major orders continues: Hankyung Media Group invests in<br />

two new COLORMAN e:line printing presses 27<br />

Top 50 biggest news websites in the world in November: New<br />

York Times is fastest-growing year-on-year but drops out of top<br />

three 28<br />

IMPRESSUM<br />

<strong>PreMedia</strong>-Newsletter GmbH<br />

Herausgeberin: Dipl.-Graph. Piri Malik<br />

Geschäftsführung: Prof. Ing. Karl Malik<br />

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Deutschland Deutschland Telefon: (+49) 62 23 7 47 57<br />

Telefax: (+49) 62 23 7 41 39<br />

E-Mail: info@premedianewsletter.de<br />

Website: http//www.premedianewsletter.de<br />

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Alle Fotos und Grafiken dieser Ausgabe, sofern nicht anders angegeben,<br />

unterliegen dem Copyright des Verlages <strong>PreMedia</strong> Newsletter.


INHALT 05<br />

07<br />

IFRA <strong>World</strong> News Media Congress <strong>2022</strong> in<br />

Zaragoza<br />

18<br />

21<br />

Lineup Systems<br />

supporting the<br />

Media<br />

How diversity and inclusion make<br />

a business case for journalism<br />

24<br />

Gannett prints fake newspapers at Des Moines Register plant


06 COVERSTORY<br />

The Spanish King, Felipe VI., with outstanding ideas about free media<br />

Ben Cotton, Head of Subscription Growth, The New York Times, USA<br />

Mohit Jain, Executive President Supply Chain at The Times of India<br />

Kat Downs Mulder, Chief Product Officer & Managing Editor of the Washington Post


COVERSTORY 07<br />

IFRA <strong>World</strong> News Media<br />

Congress <strong>2022</strong> in Zaragoza<br />

Jez Walters is the Editor-in-Chief of What’s<br />

New in Publishing and a thirty-year veteran<br />

of the European advertising, marketing and<br />

publishing industries. He has edited and managed<br />

WNIP since 2012 with a special focus on how<br />

publishers can prosper at a time of profound tech<br />

disruption.<br />

We’ve just returned from a week in Zaragoza<br />

attending the <strong>World</strong> News Media Congress <strong>2022</strong>.<br />

We will be posting a number of in-depth features<br />

from the conference in due course, but below are<br />

some key ‘front of mind’ takeaways from last<br />

week’s event. Bottom line: Publishers need to keep<br />

agile, very agile.<br />

The WAN-IFRA <strong>World</strong> News Media Conference<br />

<strong>2022</strong> took place last week at the El Palacio de<br />

Congresos in Zaragoza, Spain. The event was well<br />

attended, with over 1,200 senior news media<br />

executives from 80 countries collectively breathing<br />

a sigh of relief at being able to meet in person once<br />

again.<br />

The quality of the sessions was exceptional with a<br />

raft of C-Suite executives taking the time to discuss<br />

in-depth their various business strategies, revenue<br />

models, challenges, and aspirations. Here are five<br />

key front-of-mind takeaways:<br />

• Curve balls incoming – publishers need to be very<br />

agile<br />

Normal times are over, and whether it’s pandemics,<br />

war, price inflation, power shortages, etc, the<br />

publishers that make it through successfully will<br />

be those that exhibit agility and adaptability.<br />

Thinking outside the box will be a key theme for<br />

the coming years.<br />

We asked one international publisher how they<br />

were managing empty office leases and hybrid<br />

working, “Our staff in big, capital cities don’t want<br />

to come into work, they want a hybrid work-fromhome<br />

model. That doesn’t fit our business culture.<br />

We’re now decentralizing to smaller university<br />

towns where the talent pool is large and young<br />

people actively want to work in a space with other<br />

people.” Trend to watch: Publishers decamping to<br />

university towns like Heidelberg, Bath, Grenoble,<br />

Boulder, Santiago De Compostela, etc.<br />

We asked another major LATAM publisher how<br />

they were managing 100% inflation, “We renegotiate<br />

all our staff salaries every three months.<br />

Our main problem is that to dismiss an employee<br />

we need to pay ten months’ salary by law – no<br />

publisher can afford that. Therefore if we need<br />

to make an employee redundant, we won’t renegotiate<br />

their contract. It’s dysfunctional, but<br />

we have to survive.” Trend to watch: Staff salaries<br />

being renegotiated frequently and over much<br />

smaller time lengths.<br />

• Advertising revenue remains king<br />

For some publishers advertising remains the<br />

unwanted guest at a wedding, but at the unveiling<br />

of WAN-IFRA’s <strong>2022</strong>-2023 <strong>World</strong> Press Trends<br />

outlook, it continues to play a significant role for<br />

almost all news publishers.<br />

The traditional ‘either/or’ wall between advertising<br />

and paid subscriptions is also crumbling.<br />

Moving forwards, many paid subscriptions will<br />

be accompanied by advertising. However, as one<br />

speaker remarked, “if you are advertising to people<br />

who have paid to subscribe, you’d better ensure<br />

that the advertising is highly relevant and doesn’t<br />

interfere with the user experience”.


08 COVERSTORY<br />

The good news for publishers looking to combine<br />

both advertising and paid subscriptions is that<br />

their copious volumes of first-party data should<br />

ensure both context and relevancy. Failure to do so<br />

is, quite frankly, inexcusable.<br />

• Size is no excuse – being smaller can be a<br />

competitive advantage<br />

Kat Downs-Mulder, Managing Editor & Chief<br />

Product Officer, Washington Post, reminded<br />

publishers that you can build a great product with<br />

few resources. However, to do so, you have to,<br />

“understand your audience’s needs, examine the<br />

competitive landscape, create a minimal delightful<br />

product, and keep evolving and developing it.”<br />

The theme was taken up at a seminar session<br />

with Google DNI and FT Strategies, where it was<br />

highlighted that whilst larger publishers might<br />

have more resources, it can be a much harder<br />

process to harness them, more like turning a<br />

supertanker than piloting a navy seal rib. A key<br />

theme: In larger newsrooms, editorial teams have<br />

to be involved to make a success of new products.<br />

• Publisher Alliances are on the rise<br />

A key theme emerging from the conference is<br />

that publisher alliances are on the rise. Reality is<br />

dawning on many news organizations that if they<br />

want to seriously compete with the tech platforms,<br />

they need to form strategic alliances with fellow<br />

publishers and disregard competitive concerns.<br />

A standout example was the Spanish publisher<br />

Henneo who in ten years has transformed from<br />

being a small local newspaper in Aragon to become<br />

a multi-media powerhouse and one of the Top Ten<br />

IT companies in the country. Their Alayans Media<br />

project includes 15 publishing groups across<br />

Spain who have jointly created a shared tech and<br />

monetizing solution that doesn’t rely on thirdparty<br />

cookies.<br />

On a related theme, in Scandinavia and Finland,<br />

local news organizations have thrived only by<br />

being part of larger media organizations where<br />

they can share tech resources and expertise.<br />

• Reader trust – a major, major problem<br />

Trust in news is at an all-time low and there’s no<br />

solution on the horizon. In a presentation in the<br />

main auditorium, Rasmus Kleis Nielsen, Director<br />

of Reuters Institute and Professor of Political<br />

Communication at Oxford University couldn’t<br />

have been clearer:<br />

A key problem is the ‘consensus group think’<br />

exhibited by news organizations as well as the<br />

increasing influence of outside commercial and<br />

political interests. The picture is further clouded<br />

by the significant advertising revenues that news<br />

organizations protect at all costs, often to the<br />

detriment of exposes and exclusives that can be<br />

canceled on a whim. A recent YouTube video shows<br />

firsthand the dilemma news organizations find<br />

themselves in.<br />

The news industry, perhaps, needs to take a leaf<br />

out of the manual of Academic Science:<br />

Science is the pursuit of the truth, not consensus.<br />

Good science involves perpetual, open debate, in<br />

which every objection is aired and dissents are<br />

sharpened and clarified, not smoothed over. The<br />

accomplished scientist is an original…disrupting<br />

established patterns of thought.<br />

-by John Kay, writing in the Financial Times-


COVERSTORY 09<br />

ProtecMedia presenting new software solutions<br />

Edyth Kambalame, Büro Chief-Lilongwe, Nation Publications Limited, Malawi<br />

Tangeni Amupadhi, The Namibian, Dr. Hauke Berndt, ppi Media<br />

King Felipe VI honored Gazeta Wyborcza, Poland, with the <strong>World</strong> Press Freedom Award


10 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

National press ABCs: FT only newspaper<br />

to see annual circulation growth in<br />

August<br />

The Financial Times saw marginal year-on-year<br />

growth in circulation in August, with every<br />

other newspaper continuing to decline.<br />

The FT had a circulation of 105,748 in August<br />

compared to 105,213 the year before. Its newsstand<br />

sales and non-UK circulation grew although paid<br />

subscriptions and bulks (copies distributed for<br />

free at locations such as airports and hotels) were<br />

down.<br />

Month-on-month, the only newspapers to see<br />

growth were the Daily Star Sunday, up 2% to<br />

103,200 and the Scottish title Daily Record which<br />

was up by 1% to 69,316. Both are owned by Reach.<br />

The Evening Standard also upped its free distribution,<br />

although by less than 1%. Its print<br />

readership in July was its lowest since before it<br />

went free in October 2009, with August the second<br />

lowest. Its year-on-year decline of 19% was one of<br />

the biggest in our table.<br />

Fellow London free title City AM is also at its<br />

lowest distribution (36,640) since its 2005 launch.<br />

Its print edition was paused for 18 months during<br />

the Covid-19 pandemic.<br />

The Reach-owned Sunday People’s circulation<br />

was down the most, by 22% to 82,597, with DC<br />

Thomson’s Sunday Post down by 20% to 48,943.<br />

Scroll down or click here for new graphs charting<br />

the ups and downs of the UK national press in the<br />

past 20 years.<br />

National newspaper circulations in August <strong>2022</strong><br />

(ABC) with monthly and yearly changes – this page<br />

will be updated monthly:<br />

The column for bulks refers to copies which are<br />

circulated for free at venues such as airports and<br />

hotels.<br />

The above figures do not include the Sun, Times<br />

and Telegraph titles which have all chosen to keep<br />

their ABC circulations private since the start of<br />

2020. The Guardian and Observer joined them in<br />

September 2021.<br />

The last ABC figures we have for these titles are as<br />

follows:<br />

• The Sun: 1,210,915 (March 2020)<br />

• The Sun on Sunday: 1,013,777 (March 2020)<br />

• The Sunday Times: 647,622 (March 2020)<br />

• The Times: 365,880 (March 2020)<br />

• Daily Telegraph: 317,817 (<strong>December</strong> 2019)<br />

• Sunday Telegraph: 248,288 (<strong>December</strong> 2019)<br />

• The Observer: 136,656 (July 2021)<br />

• The Guardian: 105,134 (July 2021)<br />

2021/22 in focus<br />

These charts show UK national newspaper<br />

circulation over the past 12 months.<br />

They should be seen in the backdrop of the<br />

Covid-19 pandemic, which hit the UK from March<br />

2020. Free daily Metro was by far the hardest hit<br />

as commuters disappeared from train stations and<br />

other key locations almost overnight. Circulation<br />

had started to bounce back as publisher DMGT<br />

ramped up distribution again, but the title faced a<br />

small slump in circulation in November 2020 and a<br />

larger one again in January 2021 – coinciding with<br />

the start of England’s second and third lockdowns.<br />

In May 2021 it returned to distributing 1m copies<br />

per day.


CURRENT TRENDS IN THE MEDIA INDUSTRY 11<br />

2000-present<br />

We have also charted the longerterm<br />

change in ABC circulation<br />

over the past 20 years across the<br />

UK press.<br />

These charts show the extent of<br />

the print decline from The Sun<br />

reaching 3.76m in 2000 and<br />

the Sun on Sunday’s launch in<br />

February 2012 with a shortlived<br />

3.21m before dropping to<br />

just above 2m.<br />

Meanwhile, though the Daily<br />

Mirror and Daily Mail once were<br />

competitive in print reach at<br />

around 2.3m-2.4m in 2000, the<br />

Mail now has a circulation three<br />

times the size of its former rival.<br />

The Sunday tabloids all saw a<br />

spike in 2011 after the closure<br />

of the News of the <strong>World</strong> but<br />

few retained the readers – the<br />

Sunday People and Sunday<br />

Mirror did best at doing so, but<br />

largely lost them when the Sun<br />

on Sunday launched.<br />

These charts will be updated<br />

each month to include the latest<br />

figures.<br />

-by Charlotte Tobitt and<br />

Aisha Majid Twitter-


12 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

Golden Pen of Freedom Awarded to<br />

Gazeta Wyborcza and the Gazeta<br />

Wyborcza Foundation<br />

The <strong>2022</strong> Golden Pen of Freedom, the annual press freedom award of the <strong>World</strong> Association of News Publishers<br />

(WAN-IFRA), has been awarded to Gazeta Wyborcza and the Gazeta Wyborcza Foundation in Poland.<br />

The award, made during the<br />

<strong>2022</strong> <strong>World</strong> News Media<br />

Congress currently taking place<br />

in Zaragoza, Spain recognises “a<br />

news organisation that stands<br />

as a beacon of independence<br />

and as a bulwark against<br />

authoritarianism; a paper of<br />

record that demonstrates its<br />

values daily, across its pages,<br />

through support to young<br />

journalists, in the promotion of<br />

local news, and through work<br />

across borders in solidarity with<br />

colleagues in need.”<br />

“Each of our laureates,<br />

stretching back to the very first<br />

Pen, embodies a set of values<br />

that underpin our industry,”<br />

said Warren Fernandez, Editorin-Chief<br />

of the The Straits Times<br />

in Singapore and President of<br />

the <strong>World</strong> Editors Forum, in<br />

announcing the award.<br />

“Increasingly challenged, these<br />

values are defended worldwide<br />

by journalists, editors, and news<br />

publishers who recognise the<br />

importance of free media… in<br />

safeguarding the well-being,<br />

and proper functioning of our<br />

societies and democracies. These<br />

are values that underpin WAN-<br />

IFRA and signify the continued<br />

importance of upholding,<br />

and showing our solidarity<br />

with, those on the front lines,<br />

wherever they may be. Today’s<br />

laureates exemplify this tenfold.”<br />

Facing down numerous<br />

challenges to deliver independent<br />

journalism and<br />

reliable coverage, Gazeta<br />

Wyborcza established the Gazeta<br />

Wyborcza Foundation in 2019<br />

to safeguard the publication’s<br />

future and strengthen quality<br />

journalism in Poland. Its<br />

projects have denounced neofascist<br />

organisations, fought disinformation,<br />

polarisation, and<br />

xenophobia, and supported local<br />

and regional media to produce<br />

investigative journalism.<br />

Over the past year, the<br />

Foundation has been<br />

coordinating critical financial<br />

and technical support to<br />

Ukrainian colleagues from<br />

across Europe following the<br />

Russian invasion.<br />

“The deteriorating condition of<br />

Polish democracy means that<br />

civic engagement is needed now<br />

more than ever,” said Joanna<br />

Krawczyk, Head of Partnerships<br />

at Gazeta Wyborcza and<br />

President of the Board of the<br />

Gazeta Wyborcza Foundation,<br />

accepting the award on behalf<br />

of the Foundation. “The events<br />

of recent months and years have<br />

shown with full force the scale<br />

of the challenges facing our<br />

democracies.<br />

“I thank you for your support,<br />

generosity and unity and call on<br />

you to be with us, with any media<br />

in need in the years to come. We<br />

often say nowadays: be brave<br />

like Ukrainian journalists, so<br />

let’s be brave in our decision not<br />

to leave Ukrainian media alone.<br />

Let’s not leave any independent<br />

media facing oppression alone.”<br />

Accepting the award on behalf


CURRENT TRENDS IN THE MEDIA INDUSTRY 13<br />

Publisher and Polish Legend Adam Michník, Karl Malik<br />

of the Gazeta Wyborcza newsroom,<br />

Piotr Stasiński, former<br />

deputy Editor-in-Chief and<br />

current Special Media Advisor to<br />

Gazeta Wyborcza Foundation,<br />

said: “Under PiS rule, media<br />

freedom in Poland has been<br />

seriously infringed. Already, we<br />

see a growing ‘chilling effect’<br />

and a decreasing number of<br />

media outlets that are free and<br />

independent. Developments<br />

in Poland are in line with how<br />

Hungarian independent media<br />

were suppressed by Viktor<br />

Orban’s government. Hungary,<br />

like Poland, is an EU member.”<br />

First published on 8 May 1989,<br />

under the motto “There is no<br />

freedom without Solidarity,”<br />

Gazeta Wyborcza initially faced<br />

heavy censorship but became<br />

critical in convincing the<br />

public to reject the country’s<br />

communist leadership. It also<br />

became the first legal publication<br />

that was outside of government<br />

control.<br />

By the early 2000s, ‘Wyborcza’<br />

had become one of Poland’s<br />

best-selling newspapers and<br />

has since consolidated its<br />

position as a journal of record<br />

that keeps a constant vigilance<br />

over Polish democracy. Today,<br />

as one of the country’s few<br />

remaining independent news<br />

titles, Gazeta Wyborcza – no<br />

stranger to resistance – finds<br />

itself under constant attack<br />

from a government hostile to independent<br />

news.<br />

A systematic effort by the<br />

ruling Law and Justice party<br />

to capture public service media<br />

has led them and their allies to<br />

turn their attentions to private<br />

media. An onslaught of legal<br />

and financial pressures has<br />

been brought to bear, targeting<br />

Gazeta Wyborcza in particular.<br />

The publication is facing some<br />

100 legal challenges.<br />

“A media house that faces down<br />

dozens upon dozens of lawsuits<br />

from government and its allies,<br />

and counters regular efforts to<br />

undermine its integrity; one that<br />

has established a foundation<br />

to ensure a future whereby<br />

its work reaches far beyond<br />

its circulation – all of this has<br />

required leadership, purpose,<br />

and courage,” continued Warren<br />

Fernandez. “Gazeta Wyborcza<br />

and the Gazeta Wyborcza<br />

Foundation are showing us<br />

the way, providing just that.<br />

Showing there is indeed, “no<br />

freedom without solidarity.”<br />

“The mission we are committed<br />

to is especially important now,<br />

in our troubled country, and in<br />

the increasingly troubled world,”<br />

concluded Piotr Stasiński. “The<br />

Golden Pen of Freedom award,<br />

which we humbly accept today,<br />

helps. Helps us carry on, helps<br />

us to persevere.”<br />

Joanna Krawczyk,<br />

Head of<br />

Partnerships of the<br />

Gazeta Wyborcza<br />

Foundation


14 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

How The New York Times is growing<br />

subscription products beyond news<br />

The New York Times recently announced they added 180,000 digital-only subscribers during the third quarter,<br />

and they are on track to reach their goal of 15 million subscribers by 2027.<br />

While the news product remains<br />

the core of The Times’ digital<br />

subscription success, their<br />

growth has brought its own<br />

set of challenges. Among them<br />

is to keep current subscribers<br />

onboard while bringing in new<br />

ones.<br />

A key way the company aims to<br />

do this is by putting a greater<br />

emphasis on its products beyond<br />

news, said Ben Cotton, NYT’s<br />

Head of Subscription Growth.<br />

This is not to suggest The Times<br />

has any intentions of moving<br />

away from news. They don’t,<br />

and Cotton made that clear.<br />

“The way we talk about this is,<br />

if our products at The New York<br />

Times are the solar system, then<br />

news is the sun, right in the<br />

middle, and the other products<br />

are building off of that,” he said.<br />

These additional products are<br />

intended to have their own<br />

appeal and audiences, and may<br />

represent significant revenue<br />

streams either on their own, or<br />

by being bundled with news or<br />

other products.<br />

An opportunity to grow<br />

subscriptions beyond news<br />

“This is not a huge change in<br />

strategy or anything like that,”<br />

Cotton said. “It’s very consistent<br />

with the news mission that we<br />

have had over the last several<br />

decades. But we do think it<br />

speaks to an opportunity we see<br />

to grow our subscription product<br />

beyond the news product and<br />

into a number of other areas.”<br />

Take NYT’s Games, for example,<br />

which includes the popular word<br />

game Wordle that The Times<br />

bought earlier this year, along<br />

with their famous, long-running<br />

crossword puzzle and several<br />

other games designed to keep<br />

players coming back regularly.<br />

The Times also has a number of<br />

other successful product-lines<br />

such as the product review website<br />

The Wirecutter and their<br />

standalone Cooking product.<br />

„Success can’t just be measured in metrics“:<br />

Inside the digital transformation at DC Thomson<br />

UK news publisher DC Thomson<br />

has amassed 25k paying subscribers,<br />

18 months into<br />

starting a digital-first strategy.<br />

To attract paying audiences<br />

to titles such as The Press and<br />

Journal and The Courier, every<br />

person in the newsroom took<br />

on a new job, said Richard Prest,<br />

DC Thomson’s head of content<br />

development.<br />

Reporters are now grouped


CURRENT TRENDS IN THE MEDIA INDUSTRY 15<br />

in mini-publisher teams that<br />

produce content for specific<br />

audiences with a user-first<br />

mindset. For example, the<br />

publisher found that food and<br />

drink content is often most read<br />

during the weekend, so that is<br />

when the team now publishes it.<br />

Read also: ‚Actionable user<br />

needs‘ make for more efficient<br />

newsrooms<br />

Similarly, deeper investigative<br />

pieces, like video documentaries,<br />

did particularly well when<br />

released during the evening or<br />

on a Sunday night when people<br />

had more time to watch them.<br />

Unlike Reach Plc, which<br />

launched minimum page view<br />

targets for its reporters, DC<br />

Thomson measures success<br />

with engagement metrics. It<br />

has developed its own approach<br />

called Quality Reads which<br />

looks at scroll depth, mouse<br />

movements and average reading<br />

time, allowing reporters to see<br />

how their content is being read<br />

or viewed.<br />

In addition to engagement,<br />

Prest and his teams look at<br />

interaction time, assisted<br />

subscriptions and page views.<br />

But the Quality Reads score is<br />

the most important and widely<br />

used metric in the newsroom.<br />

„Success, though, can’t just<br />

be measured in metrics,“ he<br />

says. „Witnessing changing<br />

behaviours is key. We are seeing<br />

increasing collaboration with<br />

specialist areas who work with<br />

the newsrooms, graphics, SEO,<br />

AV, data, insight and social.“<br />

Cross-team collaboration is<br />

central to success and teams<br />

often discuss the best ways to<br />

structure their content, so it<br />

is more effective in terms of<br />

engagement.<br />

Human transformation<br />

As media advisor Lucy Kueng<br />

recently said, „digital transformation<br />

is a people transformation<br />

masquerading<br />

as a technological one.“ At<br />

DC Thomson, changing the<br />

mindsets was as important as<br />

introducing any new tools.<br />

Prest says that the whole newsroom<br />

got on board with the<br />

digital transformation plan, as<br />

it was considered the best way<br />

to futureproof DC Thomson’s<br />

quality journalism.<br />

„In a change like this, you<br />

have to be quite humble and<br />

patient, especially those leading<br />

people,“ he says, adding that the<br />

team also sought advice from<br />

publishers in the US and Europe<br />

who had been there before.<br />

„I was a print editor, and had<br />

worked in print all my career<br />

but was asked to help lead the<br />

transformation which meant relearning<br />

everything I knew.“<br />

A digital transformation journey<br />

is full of obstacles but Prest<br />

says they are often a result of<br />

overthinking and fearing to<br />

fail. An antidote to this energysapping<br />

mindset is taking the<br />

next step and learning from its<br />

successes and failures.<br />

„Insight, data, product, social<br />

and audience specialists provide<br />

incredible support, ensuring<br />

that our content, subscription,<br />

and product offerings are all<br />

aligned with our audience’s<br />

wants and needs,“ he concludes.<br />

York Times continues run of growth with 72% jump<br />

The New York Times was the<br />

fastest-growing top ten site in<br />

the world in September, according<br />

to Press Gazette’s ranking of<br />

global online traffic to <strong>English</strong><br />

language newsbrands.<br />

Visits to nytimes.com were up<br />

72% year-on-year to 618.6 million,<br />

according to data from digital<br />

intelligence platform Similarweb.<br />

Mail Online, the only other<br />

top ten site to see double-digit<br />

growth, saw visits grow by 11% to<br />

411.6 million.<br />

The NY Times was the fastestgrowing<br />

top ten news site in the<br />

world<br />

Year-on-year change in visits<br />

(%), top 10 sites by number of<br />

visits<br />

nytimes.com 72<br />

dailymail.co.uk 11<br />

theguardian.com 8<br />

cnn.com and edition.cnn.com 5<br />

news.yahoo.com 2<br />

bbc.co.uk and bbc.com 1<br />

msn.com<br />

−7<br />

news.google.com<br />

−7<br />

finance.yahoo.com<br />

foxnews.com<br />

−13<br />

−17<br />

Source: Similarweb<br />

-by Aisha Majid Twitter-


16 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

Winners of the <strong>2022</strong> Digital Media Awards<br />

<strong>World</strong>wide announced<br />

WAN-IFRA has announced today the winners of the <strong>2022</strong> Digital Media Awards <strong>World</strong>wide during a ceremony at<br />

the annual <strong>World</strong> News Media Congress in Zaragoza, Spain. Five global winners were recognised in six different<br />

categories for their exceptional demonstration in digital strategies to meet the changes in how people consume<br />

news and information today.<br />

Winners of the WAN-<br />

IFRA Digital Media<br />

Awards <strong>World</strong>wide<br />

<strong>2022</strong> in Zaragoza<br />

(Photo: <strong>PreMedia</strong><br />

Newsletter Magazin)<br />

WAN-IFRA’s Digital Media<br />

Awards <strong>World</strong>wide are the news<br />

media industry’s only truly<br />

global digital media competition.<br />

To qualify for the worldwide<br />

competition, finalists first had<br />

to win at the regional level of our<br />

Digital Media Awards during this<br />

past year in Africa, Asia, Europe,<br />

Latin America, North America<br />

and South Asia, which together<br />

provide news publishers with<br />

regular showcases for the bestpractice<br />

innovation in digital<br />

publishing worldwide.<br />

The regional awards are<br />

evaluated by local juries and<br />

then later in the year, a different<br />

set of judges examine all the<br />

winners across the regions and<br />

select the best of each category<br />

for the Digital Media Awards<br />

<strong>World</strong>wide.<br />

And the winners are:<br />

Best Data Visualisation<br />

Spain lives in flats: why we<br />

have built our cities vertically,<br />

eldiario.es (Diario de Prensa<br />

Digital SL), Spain<br />

“Exceptional. This is a visually<br />

and aesthetically stunning<br />

story that also provides rich<br />

historic and geographic insight<br />

and context,” said one judge.<br />

“The overlay of charts and text<br />

over the map is beautifully<br />

executed, and the way the<br />

visual finds examples of the<br />

trends highlighted in the text is<br />

extremely enlightening.”<br />

“The piece is interesting and the<br />

maps function seamlessly,” said<br />

another.<br />

“Works amazingly well on<br />

mobile,” added a third judge.<br />

“Great storytelling, and really<br />

good use of data visualisation to<br />

make a potentially dry narrative<br />

pop.”


CURRENT TRENDS IN THE MEDIA INDUSTRY 17<br />

Best in Audience Engagement<br />

Dapat Totoo, GMA News Online,<br />

Philippines<br />

“In a world dogged by fake news<br />

and declining public engagement<br />

in public interest journalism,<br />

this campaign is right on the<br />

money in its approach in trying<br />

to engage with a younger, more<br />

difficult -to-reach audience<br />

with an election process,” said<br />

one of our judges. “A really<br />

imaginative approach, utilising<br />

the social media platforms of<br />

the generation to engage with<br />

the younger audience who often<br />

grapple with the complexities of<br />

elections.”<br />

“This is a superb entry,” said<br />

another judge. “I love the range<br />

of ways in which you have sought<br />

to connect with youth audiences<br />

on an important topic.”<br />

A third judge noted: “This project<br />

isn’t just about engaging with<br />

a news brand but encouraging<br />

audiences to engage with<br />

the fundamental principles<br />

of democracy itself. GMA<br />

has devised an experimental<br />

approach with young people<br />

firmly in mind and the playful,<br />

multi-platform messaging,<br />

design and distribution of this<br />

educational campaign should be<br />

celebrated.”<br />

Best News Website or Mobile<br />

Service<br />

CNA website and app, CNA<br />

Mediacorp Pte Ltd, Singapore<br />

“The new app and website have<br />

been created in a way that<br />

is entirely compatible with<br />

mobile-first thinking for news<br />

consumers, using a fantastically<br />

forward-thinking approach that<br />

should be a standard for the<br />

industry in <strong>2022</strong>,” said one of<br />

our judges. “As well as looking<br />

great, the attention to detail in<br />

terms of innovation makes the<br />

CNA offering stand out. The<br />

whole in-app experience with<br />

the variety of content available,<br />

customisation options and even<br />

just the pleasure in navigating<br />

around is superb.”<br />

“Simple design, clean nav menus,<br />

and impressive increases in use:<br />

‘A 17% increase in monthly<br />

average time spent per visit<br />

on the website…. grew 28% in<br />

monthly active users on iOS and<br />

18% for Android.’ Looks good<br />

on iPhone too,” noted another<br />

judge.<br />

Said a third: “I really like their<br />

Context Snippets… a great way<br />

to help readers through difficult<br />

topics!“<br />

Best Use of Online Video<br />

Disordered, Stuff Circuit, New<br />

Zealand<br />

“This is a beautiful and gripping<br />

telling of an important national<br />

story of pain and abuse all too<br />

common in countries with a<br />

wounded and often overlooked<br />

population damaged before<br />

they were even born. It has<br />

an almost languid pacing but<br />

each segment keeps the viewer<br />

engaged enough to want to see<br />

‘What happens next?’ Bravo to<br />

this team,” said a judge.<br />

Best Reader Revenue Initiative<br />

Maverick Insider, Daily<br />

Maverick, South Africa<br />

“Maverick Insider is a fantastic<br />

solution to a particular problem<br />

in Africa: how to get people to<br />

pay for news in a less developed<br />

economy,” said one of our<br />

judges. “The latest iteration of<br />

the project, which comprises<br />

this year’s entry, highlights the<br />

ongoing iterative effort which is<br />

at the heart of all digital success<br />

stories. Bringing in ecommerce<br />

offers and new partnerships<br />

was a smart way of showing the<br />

value of membership in tough<br />

economic times. Creating an<br />

expert database manages both<br />

to make readers feel like they<br />

are gaining something from<br />

membership but also helps to<br />

improve the title’s journalism.<br />

The numbers show that this<br />

initiative is clearly working.”<br />

“The longevity of this<br />

programme is testament to its<br />

success,” added another judge.<br />

“The lesson learnt was honest,<br />

and pertinent.“<br />

Noted a third: “One of the<br />

most impressive things about<br />

Maverick Insider is the way the<br />

team is using data to better<br />

understand their audiences<br />

– and also incorporating best<br />

practice and ideas from across<br />

the globe. As a membership<br />

play, Maverick Insider is tapping<br />

the true definition of reader<br />

support: the members care for<br />

the product, understand the<br />

role they play in its future and<br />

are emotionally rather than<br />

transactionally involved in its<br />

ongoing success. The variety<br />

of benefits on offer is really<br />

compelling as is the quality.”<br />

Best Newsletter<br />

First Thing with John Stupart,<br />

Daily Maverick, South Africa<br />

“Going from being ‘a spark plug’<br />

to ‘one of the wheels’ sums it<br />

up well,” said a judge. “Being a<br />

‘primary driver’ of much other<br />

success says a lot. Continuous<br />

evolution of content and<br />

function is critical. Selling out<br />

two months in advance? Raise<br />

the rates, or add ad modules.<br />

Or both. Thirteen years.<br />

Well done!“


18 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

<strong>PreMedia</strong>:<br />

Hello Susan, it’s a real pleasure<br />

to meet you again here in<br />

Spain. The media industry is<br />

undergoing dramatic change. In<br />

your opinion, is there a concept<br />

for the winners in the multimedia<br />

competition?<br />

Susan Macdonald:<br />

If I knew the answer to that<br />

question, I could win the Nobel<br />

Prize! However, I can say there<br />

are signs of a positive future<br />

for newspapers. Content<br />

is becoming increasingly<br />

important, but ad sales are<br />

steadily declining. So it’s about<br />

stabilising ad sales and ensuring<br />

that both online and print advertising<br />

has a lasting effect.<br />

Susan MacDonald and Karl Malik<br />

Lineup Systems supporting<br />

the Media<br />

<strong>PreMedia</strong>:<br />

You’ve worked in many cultures<br />

around the world. You spent<br />

20 years working overseas incl<br />

15 years in Asia, and you travel<br />

all over the world for Lineup<br />

Systems. Can you introduce<br />

Lineup to our readers?<br />

Susan Macdonald:<br />

Gladly. For over a decade,<br />

Lineup has helped the world’s<br />

largest and best-known media<br />

companies such as Die Zeit, Der<br />

PEOPLE<br />

IN<br />

DIALOGUE


CURRENT TRENDS IN THE MEDIA INDUSTRY 19<br />

Tagesspiegel, New York Times &<br />

News Corp successfully maximise<br />

their advertising sales<br />

with Adpoint; an end-to-end<br />

media sales solution spanning<br />

CRM, Order Management,<br />

Finance and Reporting offering<br />

one source of the truth so<br />

optimising data management.<br />

Some of the key benefits<br />

for our Publishers are tech<br />

stack simplification, reduced<br />

TCO, streamlined operations,<br />

improved workflows and team<br />

collaboration.<br />

Our new subscriptions solution,<br />

Amplio, is Lineup‘s multichannel<br />

audience monetisation<br />

solution that helps media<br />

companies realise their full<br />

reader revenue potential, using<br />

data-driven intelligence to<br />

engage, nurture and monetise<br />

readers with personalised offers<br />

that increase reader revenue<br />

and reduce churn.<br />

Our two software platforms,<br />

Amplio and Adpoint,are focused<br />

solely on media companies<br />

and enable our customers to<br />

ditch their legacy systems and<br />

take a faster, more modern<br />

and efficient approach to all<br />

their advertising sales and<br />

subscription management<br />

operations to increase efficiency<br />

and boost revenue.<br />

<strong>PreMedia</strong>:<br />

I‘m going to visit the New York<br />

Times. They are also a customer<br />

of Lineup Systems.<br />

Media in France<br />

How La Marseillaise unified the<br />

newsroom with ProtecMedia<br />

The newsroom team‘s web and print editing work is made much easier thanks to Protecmedia technology.<br />

La Marseillaise is a French<br />

regional newspaper. It sells<br />

around 80,000 copies a day<br />

and its website receives some<br />

170,000 visitors a month. It has<br />

been delivering comprehensive,<br />

high-quality local and regional<br />

information since 1943 in the<br />

departments of Bouches-du-<br />

Rhône, Var, Hérault and Gard.<br />

It currently delivers news via its<br />

website, its daily newspaper and<br />

a weekly publication.<br />

The digital strategy of La<br />

Marseillaise has been driven<br />

by this switch to Media Cloud<br />

technology, adopting a multichannel<br />

integrated system and<br />

updating its website. This focus<br />

on technology has helped the<br />

La Marseillaise team to focus its<br />

time and efforts on producing<br />

high-end journalism and<br />

delivering high-quality content<br />

to its readers.<br />

Straus News unifies its<br />

editorial team for 18 print<br />

and web publications<br />

with Protecmedia‘s Cloud<br />

technology.<br />

Straus News renewed together<br />

with Protecmedia the editorial<br />

system of its newsroom for the<br />

18 publications they manage.<br />

Thanks to this technological<br />

upgrade and the adoption of<br />

Protecmedia‘s Cloud system,<br />

print and web workflows have<br />

been unified.<br />

Straus News is a privately held<br />

group whose publishing activity<br />

began in 1943 and whose<br />

regional information reaches<br />

populations of more than<br />

30,000. Its circulation covers<br />

Manhattan and Orange counties<br />

in New York, Sussex and Passaic<br />

counties in New Jersey and<br />

Pike County, Pennsylvania.<br />

It has a total of 17 local news<br />

editions, both weekly print and<br />

digital publications and the<br />

environmentally themed Dirt<br />

magazine.<br />

Metrics attest to the digital<br />

revolution of El Correo Gallego,<br />

a leading news site in both traffic<br />

and registered users<br />

Rossel-La Voix Group optimises<br />

subscription management<br />

thanks to the power and agility<br />

of Shipo<br />

u Two distinct newsrooms<br />

worked separately on editing<br />

content for the 18 weekly<br />

print publications, which<br />

have more than 150,000<br />

subscribers, and their<br />

corresponding daily digital<br />

editions.<br />

u Coordination between their<br />

team of 10 editors, 5 designers<br />

and 20 correspondents was


20 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

not smooth in the work tool<br />

itself.<br />

u The editorial system did not<br />

allow them to optimize the<br />

work of editing the same<br />

news for several publications.<br />

These work processes were<br />

duplicated and performed<br />

manually.<br />

u Their technology did not<br />

allow them the flexibility a<br />

journalist needs to complete<br />

their work from any device<br />

and place.<br />

“We have found the perfect tool<br />

for our team, which works on both<br />

web and print content. It also<br />

offers a superior user experience,<br />

so we are very happy to have found<br />

Protecmedia and its Milenium<br />

publishing system”<br />

-Jeanne Strauss, President &<br />

Publisher Straus News-<br />

La Dépêche Group speeds up its<br />

digital transition with automation<br />

of its print editions<br />

Streamlining processes and<br />

saving time were the key<br />

objectives of the La Dépêche<br />

Group in its transition to a newsroom<br />

3.0 with the same quality<br />

and proximity of its hyperlocal<br />

news.<br />

The Dépêche‘s enormous digital<br />

transition challenge was closely<br />

tied to the value proposition<br />

of its readers whose loyalty<br />

is based on the newspaper‘s<br />

ability to provide them with<br />

high quality, local journalism.<br />

This compromise with local<br />

information would not be<br />

possible without the work of<br />

an extensive network of up to<br />

700 freelance writers, whose<br />

management is complex and<br />

costly.<br />

La Dépêche Group publishes 10<br />

newspapers in 14 departments<br />

in the Occitanie region and has<br />

4 local television channels. Its<br />

publications include 6 print<br />

newspapers with their own websites<br />

and their own app.<br />

La Depeche‘s core mission is to<br />

support the economic growth of<br />

the group which is threatened<br />

by the decline of the print<br />

press. This area of its business,<br />

which accounts for 80% of<br />

its activity, is experiencing a<br />

slowdown due to rising paper<br />

costs, and declining revenues<br />

from circulation, advertising<br />

and subscriptions.<br />

Through a complete redesign<br />

of its editorial workflow<br />

coordinated with our MDXP<br />

system and the implementation<br />

of the Print layout automation<br />

tool, Aida dxp, La Depeche<br />

has managed to optimise its<br />

processes and draw up a solid<br />

and promising plan for the<br />

future. The industry interest<br />

of this story is such that a<br />

dedicated webinar at INMA<br />

and a full article about it are<br />

available on the INMA´s website.<br />

Rossel-La Voix Group optimises<br />

subscription management<br />

thanks to the power and agility<br />

of Shipo<br />

Metrics attest to the digital<br />

revolution of El Correo Gallego,<br />

a leading news site in both traffic<br />

and registered users<br />

Compromise with the local<br />

information demanded by its<br />

readers.<br />

Decline in Print business, which<br />

accounts for 80%.<br />

Transition to a Digital First<br />

model in the newsroom<br />

“We have more than 700<br />

journalists and local contributors<br />

and a commitment to our readers<br />

to provide local coverage for all the<br />

territories in the region.”<br />

-Michaël Bourguignon, Group<br />

Director of Revenue, IT and<br />

Digital Development, La Depeche<br />

du Midi.-<br />

Print and web editing were not<br />

integrated, they were managed<br />

in different systems<br />

Their editorial systems were<br />

obsolete<br />

Their newsroom transferred<br />

content from print to digital<br />

manually<br />

The team detected room for<br />

improvement to make their<br />

website more mobile-friendly<br />

Their technology did not allow<br />

the team to work remotely<br />

Their website did not support a<br />

paywall<br />

“Having a single space for inputting<br />

and distributing print and web<br />

content has been a major development<br />

in our operations” (Jean--<br />

Jacques Schneider, Directeur La<br />

Marseillaise)-


CURRENT TRENDS IN THE MEDIA INDUSTRY 21<br />

How diversity and inclusion make a<br />

business case for journalism<br />

In July, the <strong>World</strong> Economic Forum (WEF) published its annual report on the Global Gender Gap, assessing<br />

146 countries, of which India ranked 135th in terms of gender parity in the workforce.<br />

While the ranking this<br />

year saw a marginal<br />

improvement (up from 140th),<br />

the issue of gender disparity<br />

persists.<br />

Akanksha Saxena, a person of<br />

colour, has worked in newsrooms<br />

internationally for about<br />

10 years. She joined WAN-IFRA<br />

for its recent Indian Media<br />

Leaders eSummit to talk about<br />

the need for building diverse and<br />

inclusive newsrooms.<br />

Saxena started her career<br />

as a researcher with BBC in<br />

2011. This was the time when<br />

discussions about diversity<br />

were already underway and<br />

media organisations were forced<br />

to make policy changes after<br />

minorities demanded to see<br />

more on-air representation.<br />

“I’ve faced a slew of challenges<br />

working in these newsrooms<br />

that are largely white, male<br />

dominated, and I have tried to<br />

make my way through that. It’s<br />

been an interesting journey filled<br />

with learnings,” said Saxena.<br />

Now, an editor at Deutsche Welle,<br />

Saxena said the organisation<br />

is constantly working towards<br />

becoming more diverse and<br />

inclusive.<br />

Diverse businesses<br />

perform better<br />

While there are many reasons<br />

for creating more diverse newsrooms<br />

and companies, a very<br />

tangible one is that the most<br />

diverse companies are also more<br />

likely than ever to outperform<br />

non-diverse companies on<br />

profitability.<br />

This is proven by a 2019<br />

McKinsey analysis that shows<br />

that companies in the top<br />

quartile of gender diversity on<br />

executive teams were also 25<br />

percent more likely to experience<br />

above-average profitability than<br />

peer companies. The reason behind<br />

this is bringing diverse<br />

perspectives and taking risks,<br />

said Saxena.<br />

“Given the degree to which media<br />

organisations rely on the ability<br />

of all their staffers to effectively<br />

connect with sources, audiences<br />

and each other, there is little<br />

doubt that a more diverse newsroom<br />

can be more productive,<br />

and therefore a more profitable<br />

one,” Saxena said.<br />

Diversity brings in unique<br />

storytelling<br />

According to Saxena, diversity<br />

is each person’s individual<br />

story stemming from their<br />

experiences and circumstances,<br />

which makes for a unique view of<br />

the world; and diversity is being<br />

accepting of these realities.<br />

“My experience as a woman<br />

having grown up in urban India<br />

is starkly different from say,<br />

a Dalit (a member of what is<br />

considered to be the lowest<br />

caste in the traditional Hindu<br />

social hierarchy) journalist. So,<br />

without diversity, we end up<br />

painting a distorted picture of<br />

reality,” she said. So, what does<br />

diversity mean in the specific<br />

context of journalism?<br />

Women in news<br />

u Women in TV in India<br />

According to the 2021 UN<br />

Women Report, only one in<br />

five panellists across <strong>English</strong><br />

prime time debates is a woman,<br />

with the gender representation<br />

actually decreasing between<br />

2019-2020. The situation for<br />

Hindi prime time is worse with<br />

just one woman for every 10<br />

male panellists.<br />

u Women’s voices missing on<br />

COVID-19 discussions<br />

According to the same report,<br />

while discussing sports, all the<br />

panels across <strong>English</strong> and Hindi<br />

channels are manels (men-only<br />

panels), with women being best<br />

represented in human interest,<br />

cultural, and entertainment<br />

stories.<br />

“There are very few women<br />

covering sports, politics, defence<br />

– fields that are referred to<br />

as ‘serious journalism beats’,”<br />

Credit: Pexels


22 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

from digital and print media<br />

surveyed:<br />

A “manel” of 12<br />

male speakers<br />

discussing a female<br />

politician – Priyanka<br />

Gandhi – without a<br />

female perspective<br />

that could add<br />

substance and<br />

layers to the debate.<br />

(Screengrab)<br />

Saxena said. As per the latest<br />

Oxfam-Newslaundry Gender<br />

Representation in Indian Newsrooms<br />

<strong>2022</strong> report, women were<br />

completely missing from panel<br />

discussions on defence, sports<br />

and business. Only women<br />

experts from specialised fields<br />

such as law, civil societies and<br />

NGOs were seen discussing<br />

issues such as politics<br />

and law.<br />

Female journalists rarely<br />

touched the mark of 50 percent<br />

even on issues related to gender;<br />

representation of the third<br />

gender still remains far-fetched<br />

in newsrooms.<br />

Digital media fared slightly<br />

better than traditional media.<br />

Against 61.5 percent male<br />

representation, there were<br />

37.5 percent women. However,<br />

the increase in women’s<br />

representation merely rose from<br />

35.5 percent in 2020 to 37.5<br />

percent in <strong>2022</strong>.<br />

u Women in print<br />

The situation is no better in<br />

print media. Across newspapers,<br />

three in every four articles are<br />

written by a male journalist.<br />

The UN report found that<br />

most publications saw an<br />

improvement in the share of<br />

news stories written by women<br />

from 2019-2020, but a dip in the<br />

number of female journalists<br />

(i.e. there were fewer female<br />

journalists, but they were writing<br />

more articles). The report also<br />

recorded a disproportionate<br />

amount of co-written articles<br />

were male collaborations only.<br />

According to the report, the<br />

highest share of womenauthored<br />

news stories was on<br />

business pages, and the least on<br />

sports pages. Gender issues were<br />

covered sparingly but women<br />

wrote 44 percent of those news<br />

articles.<br />

Of the 18 percent of all analysed<br />

articles related to COVID-19,<br />

only 36 percent were authored<br />

by women.<br />

Marginalised groups get<br />

marginal representation<br />

The latest Oxfam-Newslaundry<br />

Caste Representation Report<br />

(<strong>2022</strong>) surveyed 218 digital,<br />

print and TV newsrooms and<br />

found that 191 of them had<br />

leadership positions that were<br />

held by journalists from the<br />

general category. None of the<br />

mainstream media houses had<br />

people belonging to SC/ST<br />

(Scheduled Castes/Scheduled<br />

Tribes) categories in leadership<br />

roles. Two from SC/ST categories<br />

held leadership positions in two<br />

alternative media platforms.<br />

Here are the key highlights<br />

Print media<br />

u More than 60 percent of<br />

bylined articles in <strong>English</strong><br />

and Hindi newspapers were<br />

written by people from general<br />

category. Less than 5 percent<br />

of the articles were written by<br />

people from SC/ST categories<br />

and 10 percent belonged to<br />

OBC (Other Backward Class).<br />

Majority of the writers in the<br />

top decile belonged to dominant<br />

caste groups in both <strong>English</strong> and<br />

Hindi newspapers.<br />

u Over 50 percent of journalists<br />

who have written on caste<br />

and tribal issues belonged to<br />

dominant castes. No newspaper<br />

had a journalist from SC/ST<br />

categories writing on caste and<br />

tribal issues.<br />

u Around 60 percent of<br />

magazine stories were by people<br />

from the general category.<br />

Around 5 percent of the stories<br />

were written by people from<br />

SC/ST categories. None of the<br />

magazines had any SC/ST writer<br />

at the top. Only a few had OBCs<br />

in the top decile of writers.<br />

Magazines had 14 percent of<br />

writers from SC category writing<br />

on caste and tribal issues, while<br />

only 3.6 percent ST writers.<br />

Digital media<br />

u More than 55 percent of the<br />

writers who wrote for various<br />

mainstream digital media outlets<br />

belonged to the general<br />

category. Less than 5 percent<br />

of the articles were written by<br />

people from SC/ST categories.<br />

u Alternative digital media<br />

outlets such as Mooknayak,<br />

EastMojo fared better in terms<br />

of total number of articles<br />

contributed by people from<br />

marginalised caste groups.<br />

“These hard facts are indicative<br />

of why the Indian news media<br />

is not diverse and inclusive


CURRENT TRENDS IN THE MEDIA INDUSTRY 23<br />

enough,” Saxena said. “Without<br />

proper representation, we<br />

cannot actually have a complete<br />

picture of the mediascape. These<br />

varied experiences are what<br />

really make the crux of news<br />

storytelling.”<br />

What diversity and<br />

inclusion can look like<br />

In recalling her time as a BBC<br />

Producer, Saxena said: “We<br />

would cover stories from the<br />

hinterlands of India and mostly,<br />

women would refuse to talk in<br />

front of the camera. We realised<br />

they were uncomfortable with<br />

a male cameraperson and were,<br />

therefore, unable to express<br />

themselves clearly.<br />

“Once we switched to a female<br />

cameraperson, we noticed the<br />

women we were filming appeared<br />

more confident in talking about<br />

the discriminations they face<br />

daily, asking for accountability<br />

from those in power. So, this is<br />

primarily about access.”<br />

Similarly Saxena emphasised<br />

on caste, regional, cultural,<br />

and linguistic diversity and<br />

representation being equally<br />

crucial.<br />

“News should be about balance.<br />

We need to have different<br />

viewpoints to add value to our<br />

coverage.<br />

As part of Deutsche Welle’s<br />

growth strategy and ethical<br />

responsibility, the editorial team<br />

is increasingly trying to include<br />

more women in their coverage,<br />

as well as strike a gender balance<br />

in the newsroom.<br />

Last year, DW launched a<br />

miniseries called HER – Women<br />

in Asia, which follows the lives<br />

of Asian women talking about<br />

issues plaguing them in a maledominated<br />

society.<br />

“As a result, so many more<br />

women have actually started<br />

engaging on our platforms,” said<br />

Saxena.<br />

Diversity builds trust by<br />

giving agency<br />

Global trust in media has been<br />

rapidly depleting.<br />

An Ipsos study of 27 countries<br />

found that during a fiveyear<br />

period from 2014-2019,<br />

public trust in newspapers<br />

and magazines dropped by an<br />

average of 16 percent. In the<br />

United States of America and<br />

Great Britain – two countries<br />

traditionally seen as home<br />

to model independent media<br />

systems – public trust in print<br />

media dropped by 26 percent<br />

and 27 percent, respectively.<br />

A similar pattern can be seen<br />

in radio, television and digital<br />

media, in all the countries<br />

surveyed.<br />

The study also states that building<br />

diverse newsrooms is even more<br />

important to establishing trust<br />

with underrepresented groups,<br />

where “the challenge is often<br />

not about rebuilding trust, but<br />

about building a relationship<br />

from scratch.”<br />

Best practices for and<br />

from newsrooms<br />

Saxena shared five tips to help<br />

newsrooms work towards<br />

improving diversity, equity and<br />

inclusion:<br />

u Be bold: Create a culture<br />

that recognises, supports and<br />

advances diversity.<br />

u Ensure effective re presen<br />

tation in news coverage<br />

(demographic surveys, incorporating<br />

it as a corporate goal).<br />

u Build diversity within the<br />

newsroom at all levels (viz a<br />

viz pay gap, mentoring, mental<br />

health, executive roles).<br />

u Engage with marginalised<br />

parts of your community. No<br />

false diversity; similarities<br />

beyond differences.<br />

u Remove unconscious bias.<br />

Are women victims? Are<br />

migrants criminals? Are Dalits<br />

disenfranchised?<br />

-by Neha Gupta


24 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

Gannett prints fake newspapers at<br />

Des Moines Register plant<br />

Photo provided by<br />

Illinois recipient,<br />

published with<br />

permission<br />

Fake newspapers designed<br />

to drive Illinois voters away<br />

from Democratic candidates are<br />

being printed at the Des Moines<br />

Register‘s plant, Gannett<br />

staff confirmed to Bleeding<br />

Heartland.<br />

At least eleven printed<br />

publications, which are part<br />

of the conservative network<br />

Local Government Information<br />

Services (LGIS), have been<br />

distributed to Illinois residents<br />

since August. Sometimes known<br />

as „pink slime“ journalism, such<br />

publications combine political<br />

advocacy with stories resembling<br />

neutral coverage of local news or<br />

sports. The material has the look<br />

and feel of a newspaper, but the<br />

content is more like political advertising.<br />

Jem Bartholomew of the<br />

Columbia Journalism Review<br />

was first to report in early<br />

October that Gannett had<br />

taken over printing of the<br />

LGIS products. The previous<br />

publisher, which also owns the<br />

suburban Chicago newspaper<br />

Daily Herald, canceled its<br />

commercial printing contract<br />

with LGIS in late September,<br />

saying „Many critics cannot or<br />

refuse to differentiate between a<br />

commercial printing operation“<br />

and the Herald‘s „editorial<br />

mission to be unbiased and fair.“<br />

The Des Moines Register‘s<br />

executive editor, Carol Hunter,<br />

had no comment beyond<br />

confirming in a November 4<br />

email that „these are commercial<br />

print clients.“ She provided<br />

a statement from Gannett‘s<br />

corporate communications<br />

staff: „We do not discuss our<br />

commercial print clients and<br />

have no further comment.“<br />

The Illinois mailings have<br />

featured numerous materials<br />

targeting Governor J.B. Pritzker<br />

or promoting his Republican<br />

challenger, Darren Bailey.<br />

The fake newspapers don‘t<br />

appear on a regular schedule.<br />

Many „articles“ contain<br />

inaccurate information or push<br />

conservative talking points<br />

about issues such as COVID-19<br />

and how schools approach sex<br />

education or gender identity.<br />

Pritzker has denounced the<br />

publications as “racist”; they<br />

have highlighted people of<br />

color alleged to have committed<br />

crimes.<br />

Journalist and media critic<br />

Dan Froomkin, who runs the<br />

Press Watch website, told<br />

Bleeding Heartland, „The image<br />

of real news and fake news<br />

coming off literally the same<br />

presses—presses owned by a<br />

legitimate news organization—<br />

is horrifying.“<br />

Froomkin added that the<br />

groups pretending to be<br />

news organizations „are<br />

inherently fraudulent. They<br />

do enormous damage to real<br />

news organizations both by<br />

misinforming people and by<br />

blurring the line between news<br />

and propaganda.“<br />

Priyanjana Bengani of Columbia<br />

University‘s Tow Center for<br />

Digital Journalism recently<br />

published new research on a network<br />

of some 1,200 conservative<br />

sites purporting to provide local<br />

news. The sites have offered<br />

„a range of campaign services<br />

to conservative candidates“<br />

before the <strong>2022</strong> elections.<br />

They are also running „stories<br />

that boost the positions<br />

of special-interest groups


CURRENT TRENDS IN THE MEDIA INDUSTRY 25<br />

interspersed between thousands<br />

of algorithmically generated<br />

stories and republished press<br />

releases.“<br />

„While publishing news sites or<br />

newspapers to exert influence is<br />

not new,“ wrote Bengani in the<br />

Columbia Journalism Review<br />

on October 31, the network‘s<br />

tactics „create a challenge for<br />

independent local journalism<br />

and demonstrate how modern<br />

political campaigning makes it<br />

harder for readers to distinguish<br />

between political advertising<br />

and journalism.“<br />

For Froomkin, „Fake news<br />

should be at the top of the<br />

list“ of things Gannett won‘t<br />

publish. „As news organizations,<br />

presumably including Gannett,<br />

fight to reduce the spread of<br />

disinformation on social-media<br />

platforms, the idea that they<br />

are letting groups like this use<br />

their own presses is incredibly<br />

hypocritical,“ he said.<br />

In 2018, the Des Moines<br />

Register‘s editorial board joined<br />

more than 400 other newspapers<br />

in a coordinated effort to<br />

denounce then President Donald<br />

Trump‘s comments portraying<br />

accountability journalism as<br />

„fake news“ and reporters as<br />

„enemies of the people.“<br />

Many Iowans received a fake<br />

newspaper purporting to be<br />

the „Iowa Catholic Tribune“<br />

in October. The eight-page<br />

publication, not affiliated with<br />

any Catholic organization in<br />

Iowa, pushed negative storylines<br />

about Democratic candidates<br />

and positive messages about<br />

Republican ones, along with<br />

misleading information about<br />

abortion and LGBTQ materials<br />

in schools. Some of the content<br />

was nearly identical to the<br />

„Arizona Catholic Tribune,“<br />

distributed around the same<br />

time.<br />

The slogan „Real data. Real<br />

value. Real news“ appears on the<br />

fake Catholic newspaper‘s masthead,<br />

similar to what appears<br />

on the LGIS products in Illinois<br />

(„Real data. Real news“).<br />

Hunter told Bleeding Heartland<br />

the Des Moines Register‘s plant<br />

did not print the Iowa Catholic<br />

Tribune. Asked whether<br />

another Gannett facility printed<br />

that product, she referred<br />

the question to corporate<br />

communications.<br />

UPDATE: A Chicago resident<br />

provided this photo of a<br />

newspaper that arrived in the<br />

mail November 5.<br />

Photo by Laura<br />

Belin<br />

Top image of fake<br />

„Chicago City<br />

Wire“ newspaper<br />

provided by an<br />

Illinois resident<br />

and published with<br />

permission.


26 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

Gannett tells its news division that more<br />

layoffs are coming Dec. 1<br />

Roughly 200 more employees are expected to lose their jobs<br />

AP Photo/<br />

Jacquelyn Martin<br />

Gannett’s news division is<br />

being hit with another<br />

round of layoffs, the company’s<br />

third move to slash costs in the<br />

last six months.<br />

Journalists were informed in a<br />

note Thursday from the news<br />

division’s new interim head,<br />

Henry Faure Walker. It said<br />

those affected will be informed<br />

Dec. 1 and 2.<br />

The note did not specify a<br />

number, but communications<br />

chief Lark-Marie Anton said in<br />

an email that the target was a<br />

6% reduction. With a headcount<br />

of 3,440, that would amount<br />

to roughly 200. Faure Walker<br />

said that he had conferred with<br />

other executives and decided,<br />

“While we have taken several<br />

steps already, we must enter the<br />

new year in a stronger economic<br />

position, and the reality is that<br />

our News cost base is currently<br />

too high for the revenues it<br />

generates.”<br />

After posting a big loss in the<br />

second quarter, Gannett laid<br />

off more than 400 employees<br />

and said it was leaving 400<br />

more open positions vacant.<br />

Then in October it imposed<br />

a week’s unpaid mandatory<br />

leave, suspended contributions<br />

to 401(k) plans and asked<br />

employees to consider a<br />

voluntary separation offer.<br />

Those actions were all company<br />

wide. Thursday’s was directed<br />

just to the news division.<br />

Faure Walker, who is CEO of<br />

Gannett’s United Kingdom<br />

subsidiary, also assumed the<br />

top role directing U.S. news<br />

operations when Maribel Perez<br />

Wadsworth announced earlier<br />

this month that she would be<br />

leaving the company at the end<br />

of the year. Some employees<br />

represented by the NewsGuild<br />

and in the middle of contract<br />

negotiations are exempt from<br />

the layoffs.<br />

The company had 12,331<br />

employees as of the end of the<br />

third quarter. It publishes USA<br />

Today and more than 200 local<br />

dailies.<br />

In tweets and emails, Gannett<br />

journalists complained about<br />

the timing of the note – leaving<br />

them in suspense for two weeks<br />

about whether they will be asked<br />

to leave.<br />

Anton told me in her email,<br />

“While incredibly difficult, we<br />

felt it was important to be transparent<br />

that further efficiencies<br />

will be implemented across<br />

the company as we decisively<br />

respond to the ongoing<br />

macroeconomic volatility to<br />

continue propelling Gannett’s<br />

future.”<br />

The news division is also in<br />

the midst of a reorganization<br />

announced a week ago that<br />

will split its smaller dailies and<br />

some weeklies into a new Center<br />

for Community Journalism<br />

division.<br />

-by Rick Edmonds-<br />

+++ Latest News +++ Latest News +++ Latest News +++ Latest News +++ Latest News +++ Latest News +++<br />

US magazine circulations: America’s<br />

biggest titles saw circulation fall<br />

8% year-on-year but digital growth<br />

continues<br />

The top 50 US magazines’ collective average circulation fell<br />

from 145M in H1 2021 to 133M in H1 <strong>2022</strong>; print subs fell<br />

11% YoY, digital grew 28%<br />

-karma-


CURRENT TRENDS IN THE MEDIA INDUSTRY 27<br />

Series of major orders continues:<br />

Hankyung Media Group invests in two<br />

new COLORMAN e:line printing presses<br />

The South Korean Hankyung<br />

Media Group, which prints<br />

„The Korea Economic Daily“, is<br />

investing in a comprehensive<br />

newspaper printing project<br />

with manroland Goss. The longestablished<br />

media company<br />

opted for the highest print<br />

quality, the fastest production<br />

speeds, and state-of-the-art<br />

automation. At the heart of<br />

the newly built printing plant<br />

are two highly automated<br />

COLORMAN e:line presses that<br />

will supply the newsprint market<br />

in South Korea with high-quality<br />

print products in the future.<br />

u Hankyung Media Group<br />

sets a strong signal for<br />

the future of the Korean<br />

newspaper market with the<br />

new COLORMAN e:line<br />

presslines<br />

u State-of-the-art automation<br />

technology is the<br />

foundation for efficient<br />

production of subcontracted<br />

printing orders<br />

u The COLORMAN e:line<br />

technology raises the<br />

quality standard in the<br />

Korean newspaper industry<br />

to a new level<br />

At the new production site in<br />

Bupyeong National Industrial<br />

Complex in Incheon, a new stateof-the-art<br />

print production is<br />

being built on a 3,700 m² site.<br />

The presses will be equipped with<br />

a very high degree of automation<br />

and maximum production output<br />

to ensure productivity and<br />

top print quality.<br />

After signing the contract in<br />

September <strong>2022</strong>, Mr. Hyun,<br />

Executive Director, is convinced<br />

From left to right: Mr. Park BumSuk – AllesInternational CEO, Mr. Kim Dong-Suk – Printing Manager,<br />

Heiko Ritscher – Vice President Sales & Service International, Franz Kriechbaum – CEO manroland Goss web systems<br />

Mr. Kim Jung-Ho – President & CEO of The Korea Economic Daily, Mr. Park Hae-Jun – General Affairs Director,<br />

Mr. Mr. Hyun Seung-Yoon – Executive Director, Mr. Lee Seo-Jun – Finance Director, Mr. Jung Hee-Jun – Production<br />

Director, Mr. Ryoo Won-Seok – Management Support General Manager<br />

that: „With the acquisition of<br />

the COLORMAN e:line, we will<br />

have the most powerful and<br />

automated production line for<br />

daily newspapers in Korea. A<br />

major focus of this project is<br />

also that the 60th anniversary<br />

edition in 2024 will have the best<br />

print quality of all newspapers<br />

printed in Korea. With these<br />

features, the production line<br />

naturally also offers many<br />

attractive advantages for<br />

contract printing orders from<br />

the Korean newspaper market.”<br />

Heiko Ritscher, Vice President<br />

International Sales & Service<br />

at manroland Goss adds: „Two<br />

partners with similar goals<br />

are working together on this<br />

project. The management and<br />

project team of „Hankyung“<br />

with a business model that, in<br />

addition to high-quality printing<br />

of its own daily newspaper, also<br />

focuses on becoming the largest<br />

newspaper contract printing<br />

company in Korea in the next<br />

few years; along with manroland<br />

Goss, an established supplier and<br />

service provider for web offset<br />

printing presses on the global<br />

market, which is clearly focused<br />

on further consolidating and<br />

expanding this leading position.<br />

This as a clear commitment to<br />

the future of the printed daily<br />

newspaper as a news channel.”<br />

High-tech and high-speed times<br />

two made in Augsburg<br />

The investment is characterized<br />

by clear project goals. Two<br />

manroland Goss COLORMAN<br />

e:line presses will print the highcirculation<br />

business newspaper<br />

„The Korea Economic Daily“.<br />

The printing presses each<br />

consist of six printing units, six<br />

reel splicers, two folders and<br />

a comprehensive automation<br />

package. The reliable long-term<br />

service availability provides


28 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />

strong investment protection.<br />

High-tech and high-speed<br />

are standard for the „e:line“:<br />

the production of one system<br />

is designed for an output of<br />

95,000 copies per hour. This<br />

means that the new Hankyung<br />

Media Group printing plant has<br />

a total production potential of<br />

190,000 copies per hour. This<br />

corresponds to a production<br />

output of up to one million<br />

newspapers per night. The aim<br />

is to achieve cost-effectiveness<br />

with reduced unit costs for the<br />

production of large circulations,<br />

as well as smaller subcontracted<br />

circulations – thanks to the high<br />

level of automation.<br />

COLORMAN e:line –<br />

convincing and powerful in<br />

daily operation<br />

Before signing the contract,<br />

a delegation of experts from<br />

South Korea had already had the<br />

opportunity to inspect similar<br />

printing presses. „The fact that<br />

we were able to demonstrate<br />

the automation functions and<br />

the performance potential<br />

when visiting new COLORMAN<br />

e:line presses with the project<br />

group here in Germany certainly<br />

contributed to the success in<br />

this major project. The success<br />

story of the COLORMAN e:line<br />

continues in the Asian market,“<br />

says Alwin Stadler, Deputy Vice<br />

President Sales at manroland<br />

Goss.<br />

Technically sophisticated,<br />

highly automated, and efficient<br />

– Hankyung Media Group<br />

and manroland Goss making<br />

competitive newspaper<br />

production in South Korea ready<br />

for the future.<br />

Top 50 biggest news websites in the world in<br />

November: New York Times is fastest-growing<br />

year-on-year but drops out of top three<br />

The New York Times was the<br />

fastest-growing news website<br />

in the world in November<br />

but dropped out of the top three,<br />

according to Press Gazette’s<br />

ranking of global online traffic to<br />

<strong>English</strong>-language newsbrands.<br />

• Top 50 most popular news<br />

websites in the UK (monthly<br />

ranking)<br />

• Top 50 most popular news<br />

websites in the US (monthly<br />

ranking)<br />

Visits to nytimes.com were<br />

up 93% year-on-year to reach<br />

702.2m, according to data from<br />

digital intelligence platform<br />

Similarweb. However the site<br />

lost its third-place ranking<br />

in the top 50 to CNN (779.1<br />

million visits), which outpaced<br />

the New York Times for monthon-month<br />

growth in visits (21%<br />

compared to 11%).<br />

CNN was the second-fastest<br />

growing site year-on-year<br />

among the ten biggest sites<br />

by number of visits (up 22%).<br />

It was followed by Microsoft<br />

news aggregator, msn.com<br />

(870.8 million visits, up 15%),<br />

theguardian.com (387.6 million,<br />

up 13%) and washingtonpost.<br />

com (186.2 million, up 13%).<br />

Overall, eight of the top ten<br />

sites by number of visits grew<br />

year-on-year in November<br />

with only Google News (453.3<br />

million visits, down 8% year-onyear)<br />

and Yahoo Finance (245.3<br />

million, down 8%) seeing less<br />

traffic than in November 2021.

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