PreMedia December 2022 English World Edition
PreMedia issue December 2022 with the "Hall of Fame"
PreMedia issue December 2022 with the "Hall of Fame"
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International<br />
Media Magazine<br />
<strong>PreMedia</strong><br />
Print & Online & TV & Radio<br />
<strong>PreMedia</strong> Newsletter –<br />
about all media<br />
canals away:<br />
Print – Online<br />
www.premedianewsletter.com<br />
I N T E R N A T I O N A L M E D I A M A G A Z I N E W O R L D<br />
DECEMBER <strong>2022</strong> NUMBER 12 VOLUME 28<br />
Financial Times to see annual<br />
circulation growth
Online-Statistic of <strong>PreMedia</strong><br />
2500<br />
2000<br />
1500<br />
Age per User<br />
über 65<br />
55 bis 64<br />
45 bis 54<br />
35 bis 44<br />
25 bis 34<br />
18 bis 24<br />
2,5%<br />
7,5%<br />
15,0%<br />
10,50%<br />
30,5%<br />
34,0%<br />
1000<br />
Desktop<br />
45,75%<br />
500<br />
Mobile<br />
25,35%<br />
0<br />
Tablet<br />
28,9%<br />
Dec<br />
Jan<br />
Feb<br />
March<br />
April<br />
May<br />
June<br />
July<br />
Clicks per Month<br />
Aug<br />
Sep<br />
Oct<br />
Nov<br />
0 10 20 30 40 50<br />
Systems per view<br />
Quartal 1 german<br />
Quartal 1 english<br />
Quartal 2 german<br />
Quartal 2 english<br />
Quartal 3 german<br />
Quartal 3 english<br />
Quartal 4 german<br />
35,75%<br />
64,25%<br />
47,15%<br />
52,85%<br />
25,25%<br />
74,75%<br />
Quartal 4 english<br />
0 100 200 300 400 500<br />
Flipbook-Views<br />
Website/Flipbook* Privat/Business* new/following User*<br />
France 3,25%<br />
Netherlands 1,87%<br />
Spain2,81%<br />
Philippines 3,45%<br />
United States 3,15%<br />
Italy 3,25%<br />
Austria 6,45%<br />
Switzerland 6,252%<br />
Brazil 20,27%<br />
Germany 49,25%<br />
Country per User*<br />
* Data refer to the current monthly behavior of the users
EDITORIAL 03<br />
TIME TO REMOVE THE PRINT CORSET<br />
AUDIENCES AREN’T INTERESTED in questions of revenue or<br />
platform issues: They simply want their news and information<br />
when they want it, in the format they prefer. The newspaper fulfills<br />
an important function in the free democracies of the world.<br />
However, it can only remain economically successful - if a free democracy<br />
is important to us. The newspaper fulfills an important<br />
function in the free democracies of the world. The <strong>English</strong>-language<br />
media have the advantage. Media consumption in the<br />
USA, Canada and the home country of the newspaper England<br />
is already closer to digital media consumption. We have to Learn<br />
what key professionals need to know about the direction of our<br />
industry: strategy, trends, subscriptions, product, data, advertising,<br />
and integrated newsrooms. With every published piece<br />
of content, there ideally must be a sense of achievement for the<br />
audience in the form of an intellectual, monetary, or emotional<br />
benefit. If this happens with enough stories, readers and users<br />
buy or renew subscriptions or even expand their consumption to<br />
the brand’s other products.<br />
But reaching this goal is still being hindered by an entrenched<br />
devotion in many newsrooms to print newspaper-driven processes<br />
and practices. This misplaced commitment can be the result of<br />
“doing what you know” and a natural and understandable hesitation<br />
to change. After all, print continues to be a profit generator<br />
in many markets. Some of this response is the result of technology<br />
driving the workflow: Print-optimised processes and systems<br />
are costly to replace, so digital solutions are “bolted on” to existing systems. While<br />
lowering costs, it also limits digital development and is, inevitably, a compromise.<br />
Even if digitisation is well advanced in many editorial offices, the print product still<br />
accounts for legacy practices that may no longer be justified based on print’s contribution<br />
to the growth and sustainability of the business. And even if print still contributes<br />
substantially to revenues, its place in the workflow inevitably must change if<br />
performance is to improve and digital revenue is to grow.<br />
In many newsrooms, content is produced for print and later transferred to digital.<br />
This is true even if the content management system is “media neutral” or even<br />
“digital.” It is still difficult for many editorial offices to think and act completely independently<br />
of print, which is not surprising. Even today, there is still the widespread<br />
concern of “cannibalisation” — that the quality of and revenue produced by the print<br />
product will suffer from digitisation, despite evidence that print decline and digital<br />
growth stems from audience behaviour and not the digital response to their desires.<br />
The content and its impact must be the focus for the (paying) readership. A well-told<br />
story at the right scale works in both digital and print. But the story must drive the<br />
layout, not the other way around.<br />
Sincerely yours, Merry Christmas and a successful Happy New Year 2023!<br />
Prof. Ing. Karl Malik<br />
Karl.Malik@premedianewsletter.de
04 INHALT<br />
EDITORIAL<br />
Time TO REMOVE THE PRINT CORSET 03<br />
COVERSTORY<br />
IFRA <strong>World</strong> News Media Congress <strong>2022</strong> in Zaragoza 07<br />
CURRENT TRENDS IN<br />
THE MEDIA INDUSTRY<br />
National press ABCs: FT only newspaper to see annual circulation growth in August 10<br />
Golden Pen of Freedom Awarded to Gazeta Wyborcza and the Gazeta Wyborcza Foundation 12<br />
How The New York Times is growing subscription products beyond news 14<br />
„Success can’t just be measured in metrics“: Inside the digital<br />
transformation at DC Thomson 14<br />
York Times continues run of growth with 72% jump 15<br />
Winners of the <strong>2022</strong> Digital Media Awards <strong>World</strong>wide announced 16<br />
Lineup Systems supporting the Media 18<br />
How La Marseillaise unified the newsroom with ProtecMedia 19<br />
How diversity and inclusion make a business case for journalism 21<br />
Gannett prints fake newspapers at Des Moines Register plant 24<br />
Gannett tells its news division that more layoffs are coming Dec. 1 26<br />
Series of major orders continues: Hankyung Media Group invests in<br />
two new COLORMAN e:line printing presses 27<br />
Top 50 biggest news websites in the world in November: New<br />
York Times is fastest-growing year-on-year but drops out of top<br />
three 28<br />
IMPRESSUM<br />
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Geschäftsführung: Prof. Ing. Karl Malik<br />
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INHALT 05<br />
07<br />
IFRA <strong>World</strong> News Media Congress <strong>2022</strong> in<br />
Zaragoza<br />
18<br />
21<br />
Lineup Systems<br />
supporting the<br />
Media<br />
How diversity and inclusion make<br />
a business case for journalism<br />
24<br />
Gannett prints fake newspapers at Des Moines Register plant
06 COVERSTORY<br />
The Spanish King, Felipe VI., with outstanding ideas about free media<br />
Ben Cotton, Head of Subscription Growth, The New York Times, USA<br />
Mohit Jain, Executive President Supply Chain at The Times of India<br />
Kat Downs Mulder, Chief Product Officer & Managing Editor of the Washington Post
COVERSTORY 07<br />
IFRA <strong>World</strong> News Media<br />
Congress <strong>2022</strong> in Zaragoza<br />
Jez Walters is the Editor-in-Chief of What’s<br />
New in Publishing and a thirty-year veteran<br />
of the European advertising, marketing and<br />
publishing industries. He has edited and managed<br />
WNIP since 2012 with a special focus on how<br />
publishers can prosper at a time of profound tech<br />
disruption.<br />
We’ve just returned from a week in Zaragoza<br />
attending the <strong>World</strong> News Media Congress <strong>2022</strong>.<br />
We will be posting a number of in-depth features<br />
from the conference in due course, but below are<br />
some key ‘front of mind’ takeaways from last<br />
week’s event. Bottom line: Publishers need to keep<br />
agile, very agile.<br />
The WAN-IFRA <strong>World</strong> News Media Conference<br />
<strong>2022</strong> took place last week at the El Palacio de<br />
Congresos in Zaragoza, Spain. The event was well<br />
attended, with over 1,200 senior news media<br />
executives from 80 countries collectively breathing<br />
a sigh of relief at being able to meet in person once<br />
again.<br />
The quality of the sessions was exceptional with a<br />
raft of C-Suite executives taking the time to discuss<br />
in-depth their various business strategies, revenue<br />
models, challenges, and aspirations. Here are five<br />
key front-of-mind takeaways:<br />
• Curve balls incoming – publishers need to be very<br />
agile<br />
Normal times are over, and whether it’s pandemics,<br />
war, price inflation, power shortages, etc, the<br />
publishers that make it through successfully will<br />
be those that exhibit agility and adaptability.<br />
Thinking outside the box will be a key theme for<br />
the coming years.<br />
We asked one international publisher how they<br />
were managing empty office leases and hybrid<br />
working, “Our staff in big, capital cities don’t want<br />
to come into work, they want a hybrid work-fromhome<br />
model. That doesn’t fit our business culture.<br />
We’re now decentralizing to smaller university<br />
towns where the talent pool is large and young<br />
people actively want to work in a space with other<br />
people.” Trend to watch: Publishers decamping to<br />
university towns like Heidelberg, Bath, Grenoble,<br />
Boulder, Santiago De Compostela, etc.<br />
We asked another major LATAM publisher how<br />
they were managing 100% inflation, “We renegotiate<br />
all our staff salaries every three months.<br />
Our main problem is that to dismiss an employee<br />
we need to pay ten months’ salary by law – no<br />
publisher can afford that. Therefore if we need<br />
to make an employee redundant, we won’t renegotiate<br />
their contract. It’s dysfunctional, but<br />
we have to survive.” Trend to watch: Staff salaries<br />
being renegotiated frequently and over much<br />
smaller time lengths.<br />
• Advertising revenue remains king<br />
For some publishers advertising remains the<br />
unwanted guest at a wedding, but at the unveiling<br />
of WAN-IFRA’s <strong>2022</strong>-2023 <strong>World</strong> Press Trends<br />
outlook, it continues to play a significant role for<br />
almost all news publishers.<br />
The traditional ‘either/or’ wall between advertising<br />
and paid subscriptions is also crumbling.<br />
Moving forwards, many paid subscriptions will<br />
be accompanied by advertising. However, as one<br />
speaker remarked, “if you are advertising to people<br />
who have paid to subscribe, you’d better ensure<br />
that the advertising is highly relevant and doesn’t<br />
interfere with the user experience”.
08 COVERSTORY<br />
The good news for publishers looking to combine<br />
both advertising and paid subscriptions is that<br />
their copious volumes of first-party data should<br />
ensure both context and relevancy. Failure to do so<br />
is, quite frankly, inexcusable.<br />
• Size is no excuse – being smaller can be a<br />
competitive advantage<br />
Kat Downs-Mulder, Managing Editor & Chief<br />
Product Officer, Washington Post, reminded<br />
publishers that you can build a great product with<br />
few resources. However, to do so, you have to,<br />
“understand your audience’s needs, examine the<br />
competitive landscape, create a minimal delightful<br />
product, and keep evolving and developing it.”<br />
The theme was taken up at a seminar session<br />
with Google DNI and FT Strategies, where it was<br />
highlighted that whilst larger publishers might<br />
have more resources, it can be a much harder<br />
process to harness them, more like turning a<br />
supertanker than piloting a navy seal rib. A key<br />
theme: In larger newsrooms, editorial teams have<br />
to be involved to make a success of new products.<br />
• Publisher Alliances are on the rise<br />
A key theme emerging from the conference is<br />
that publisher alliances are on the rise. Reality is<br />
dawning on many news organizations that if they<br />
want to seriously compete with the tech platforms,<br />
they need to form strategic alliances with fellow<br />
publishers and disregard competitive concerns.<br />
A standout example was the Spanish publisher<br />
Henneo who in ten years has transformed from<br />
being a small local newspaper in Aragon to become<br />
a multi-media powerhouse and one of the Top Ten<br />
IT companies in the country. Their Alayans Media<br />
project includes 15 publishing groups across<br />
Spain who have jointly created a shared tech and<br />
monetizing solution that doesn’t rely on thirdparty<br />
cookies.<br />
On a related theme, in Scandinavia and Finland,<br />
local news organizations have thrived only by<br />
being part of larger media organizations where<br />
they can share tech resources and expertise.<br />
• Reader trust – a major, major problem<br />
Trust in news is at an all-time low and there’s no<br />
solution on the horizon. In a presentation in the<br />
main auditorium, Rasmus Kleis Nielsen, Director<br />
of Reuters Institute and Professor of Political<br />
Communication at Oxford University couldn’t<br />
have been clearer:<br />
A key problem is the ‘consensus group think’<br />
exhibited by news organizations as well as the<br />
increasing influence of outside commercial and<br />
political interests. The picture is further clouded<br />
by the significant advertising revenues that news<br />
organizations protect at all costs, often to the<br />
detriment of exposes and exclusives that can be<br />
canceled on a whim. A recent YouTube video shows<br />
firsthand the dilemma news organizations find<br />
themselves in.<br />
The news industry, perhaps, needs to take a leaf<br />
out of the manual of Academic Science:<br />
Science is the pursuit of the truth, not consensus.<br />
Good science involves perpetual, open debate, in<br />
which every objection is aired and dissents are<br />
sharpened and clarified, not smoothed over. The<br />
accomplished scientist is an original…disrupting<br />
established patterns of thought.<br />
-by John Kay, writing in the Financial Times-
COVERSTORY 09<br />
ProtecMedia presenting new software solutions<br />
Edyth Kambalame, Büro Chief-Lilongwe, Nation Publications Limited, Malawi<br />
Tangeni Amupadhi, The Namibian, Dr. Hauke Berndt, ppi Media<br />
King Felipe VI honored Gazeta Wyborcza, Poland, with the <strong>World</strong> Press Freedom Award
10 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
National press ABCs: FT only newspaper<br />
to see annual circulation growth in<br />
August<br />
The Financial Times saw marginal year-on-year<br />
growth in circulation in August, with every<br />
other newspaper continuing to decline.<br />
The FT had a circulation of 105,748 in August<br />
compared to 105,213 the year before. Its newsstand<br />
sales and non-UK circulation grew although paid<br />
subscriptions and bulks (copies distributed for<br />
free at locations such as airports and hotels) were<br />
down.<br />
Month-on-month, the only newspapers to see<br />
growth were the Daily Star Sunday, up 2% to<br />
103,200 and the Scottish title Daily Record which<br />
was up by 1% to 69,316. Both are owned by Reach.<br />
The Evening Standard also upped its free distribution,<br />
although by less than 1%. Its print<br />
readership in July was its lowest since before it<br />
went free in October 2009, with August the second<br />
lowest. Its year-on-year decline of 19% was one of<br />
the biggest in our table.<br />
Fellow London free title City AM is also at its<br />
lowest distribution (36,640) since its 2005 launch.<br />
Its print edition was paused for 18 months during<br />
the Covid-19 pandemic.<br />
The Reach-owned Sunday People’s circulation<br />
was down the most, by 22% to 82,597, with DC<br />
Thomson’s Sunday Post down by 20% to 48,943.<br />
Scroll down or click here for new graphs charting<br />
the ups and downs of the UK national press in the<br />
past 20 years.<br />
National newspaper circulations in August <strong>2022</strong><br />
(ABC) with monthly and yearly changes – this page<br />
will be updated monthly:<br />
The column for bulks refers to copies which are<br />
circulated for free at venues such as airports and<br />
hotels.<br />
The above figures do not include the Sun, Times<br />
and Telegraph titles which have all chosen to keep<br />
their ABC circulations private since the start of<br />
2020. The Guardian and Observer joined them in<br />
September 2021.<br />
The last ABC figures we have for these titles are as<br />
follows:<br />
• The Sun: 1,210,915 (March 2020)<br />
• The Sun on Sunday: 1,013,777 (March 2020)<br />
• The Sunday Times: 647,622 (March 2020)<br />
• The Times: 365,880 (March 2020)<br />
• Daily Telegraph: 317,817 (<strong>December</strong> 2019)<br />
• Sunday Telegraph: 248,288 (<strong>December</strong> 2019)<br />
• The Observer: 136,656 (July 2021)<br />
• The Guardian: 105,134 (July 2021)<br />
2021/22 in focus<br />
These charts show UK national newspaper<br />
circulation over the past 12 months.<br />
They should be seen in the backdrop of the<br />
Covid-19 pandemic, which hit the UK from March<br />
2020. Free daily Metro was by far the hardest hit<br />
as commuters disappeared from train stations and<br />
other key locations almost overnight. Circulation<br />
had started to bounce back as publisher DMGT<br />
ramped up distribution again, but the title faced a<br />
small slump in circulation in November 2020 and a<br />
larger one again in January 2021 – coinciding with<br />
the start of England’s second and third lockdowns.<br />
In May 2021 it returned to distributing 1m copies<br />
per day.
CURRENT TRENDS IN THE MEDIA INDUSTRY 11<br />
2000-present<br />
We have also charted the longerterm<br />
change in ABC circulation<br />
over the past 20 years across the<br />
UK press.<br />
These charts show the extent of<br />
the print decline from The Sun<br />
reaching 3.76m in 2000 and<br />
the Sun on Sunday’s launch in<br />
February 2012 with a shortlived<br />
3.21m before dropping to<br />
just above 2m.<br />
Meanwhile, though the Daily<br />
Mirror and Daily Mail once were<br />
competitive in print reach at<br />
around 2.3m-2.4m in 2000, the<br />
Mail now has a circulation three<br />
times the size of its former rival.<br />
The Sunday tabloids all saw a<br />
spike in 2011 after the closure<br />
of the News of the <strong>World</strong> but<br />
few retained the readers – the<br />
Sunday People and Sunday<br />
Mirror did best at doing so, but<br />
largely lost them when the Sun<br />
on Sunday launched.<br />
These charts will be updated<br />
each month to include the latest<br />
figures.<br />
-by Charlotte Tobitt and<br />
Aisha Majid Twitter-
12 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
Golden Pen of Freedom Awarded to<br />
Gazeta Wyborcza and the Gazeta<br />
Wyborcza Foundation<br />
The <strong>2022</strong> Golden Pen of Freedom, the annual press freedom award of the <strong>World</strong> Association of News Publishers<br />
(WAN-IFRA), has been awarded to Gazeta Wyborcza and the Gazeta Wyborcza Foundation in Poland.<br />
The award, made during the<br />
<strong>2022</strong> <strong>World</strong> News Media<br />
Congress currently taking place<br />
in Zaragoza, Spain recognises “a<br />
news organisation that stands<br />
as a beacon of independence<br />
and as a bulwark against<br />
authoritarianism; a paper of<br />
record that demonstrates its<br />
values daily, across its pages,<br />
through support to young<br />
journalists, in the promotion of<br />
local news, and through work<br />
across borders in solidarity with<br />
colleagues in need.”<br />
“Each of our laureates,<br />
stretching back to the very first<br />
Pen, embodies a set of values<br />
that underpin our industry,”<br />
said Warren Fernandez, Editorin-Chief<br />
of the The Straits Times<br />
in Singapore and President of<br />
the <strong>World</strong> Editors Forum, in<br />
announcing the award.<br />
“Increasingly challenged, these<br />
values are defended worldwide<br />
by journalists, editors, and news<br />
publishers who recognise the<br />
importance of free media… in<br />
safeguarding the well-being,<br />
and proper functioning of our<br />
societies and democracies. These<br />
are values that underpin WAN-<br />
IFRA and signify the continued<br />
importance of upholding,<br />
and showing our solidarity<br />
with, those on the front lines,<br />
wherever they may be. Today’s<br />
laureates exemplify this tenfold.”<br />
Facing down numerous<br />
challenges to deliver independent<br />
journalism and<br />
reliable coverage, Gazeta<br />
Wyborcza established the Gazeta<br />
Wyborcza Foundation in 2019<br />
to safeguard the publication’s<br />
future and strengthen quality<br />
journalism in Poland. Its<br />
projects have denounced neofascist<br />
organisations, fought disinformation,<br />
polarisation, and<br />
xenophobia, and supported local<br />
and regional media to produce<br />
investigative journalism.<br />
Over the past year, the<br />
Foundation has been<br />
coordinating critical financial<br />
and technical support to<br />
Ukrainian colleagues from<br />
across Europe following the<br />
Russian invasion.<br />
“The deteriorating condition of<br />
Polish democracy means that<br />
civic engagement is needed now<br />
more than ever,” said Joanna<br />
Krawczyk, Head of Partnerships<br />
at Gazeta Wyborcza and<br />
President of the Board of the<br />
Gazeta Wyborcza Foundation,<br />
accepting the award on behalf<br />
of the Foundation. “The events<br />
of recent months and years have<br />
shown with full force the scale<br />
of the challenges facing our<br />
democracies.<br />
“I thank you for your support,<br />
generosity and unity and call on<br />
you to be with us, with any media<br />
in need in the years to come. We<br />
often say nowadays: be brave<br />
like Ukrainian journalists, so<br />
let’s be brave in our decision not<br />
to leave Ukrainian media alone.<br />
Let’s not leave any independent<br />
media facing oppression alone.”<br />
Accepting the award on behalf
CURRENT TRENDS IN THE MEDIA INDUSTRY 13<br />
Publisher and Polish Legend Adam Michník, Karl Malik<br />
of the Gazeta Wyborcza newsroom,<br />
Piotr Stasiński, former<br />
deputy Editor-in-Chief and<br />
current Special Media Advisor to<br />
Gazeta Wyborcza Foundation,<br />
said: “Under PiS rule, media<br />
freedom in Poland has been<br />
seriously infringed. Already, we<br />
see a growing ‘chilling effect’<br />
and a decreasing number of<br />
media outlets that are free and<br />
independent. Developments<br />
in Poland are in line with how<br />
Hungarian independent media<br />
were suppressed by Viktor<br />
Orban’s government. Hungary,<br />
like Poland, is an EU member.”<br />
First published on 8 May 1989,<br />
under the motto “There is no<br />
freedom without Solidarity,”<br />
Gazeta Wyborcza initially faced<br />
heavy censorship but became<br />
critical in convincing the<br />
public to reject the country’s<br />
communist leadership. It also<br />
became the first legal publication<br />
that was outside of government<br />
control.<br />
By the early 2000s, ‘Wyborcza’<br />
had become one of Poland’s<br />
best-selling newspapers and<br />
has since consolidated its<br />
position as a journal of record<br />
that keeps a constant vigilance<br />
over Polish democracy. Today,<br />
as one of the country’s few<br />
remaining independent news<br />
titles, Gazeta Wyborcza – no<br />
stranger to resistance – finds<br />
itself under constant attack<br />
from a government hostile to independent<br />
news.<br />
A systematic effort by the<br />
ruling Law and Justice party<br />
to capture public service media<br />
has led them and their allies to<br />
turn their attentions to private<br />
media. An onslaught of legal<br />
and financial pressures has<br />
been brought to bear, targeting<br />
Gazeta Wyborcza in particular.<br />
The publication is facing some<br />
100 legal challenges.<br />
“A media house that faces down<br />
dozens upon dozens of lawsuits<br />
from government and its allies,<br />
and counters regular efforts to<br />
undermine its integrity; one that<br />
has established a foundation<br />
to ensure a future whereby<br />
its work reaches far beyond<br />
its circulation – all of this has<br />
required leadership, purpose,<br />
and courage,” continued Warren<br />
Fernandez. “Gazeta Wyborcza<br />
and the Gazeta Wyborcza<br />
Foundation are showing us<br />
the way, providing just that.<br />
Showing there is indeed, “no<br />
freedom without solidarity.”<br />
“The mission we are committed<br />
to is especially important now,<br />
in our troubled country, and in<br />
the increasingly troubled world,”<br />
concluded Piotr Stasiński. “The<br />
Golden Pen of Freedom award,<br />
which we humbly accept today,<br />
helps. Helps us carry on, helps<br />
us to persevere.”<br />
Joanna Krawczyk,<br />
Head of<br />
Partnerships of the<br />
Gazeta Wyborcza<br />
Foundation
14 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
How The New York Times is growing<br />
subscription products beyond news<br />
The New York Times recently announced they added 180,000 digital-only subscribers during the third quarter,<br />
and they are on track to reach their goal of 15 million subscribers by 2027.<br />
While the news product remains<br />
the core of The Times’ digital<br />
subscription success, their<br />
growth has brought its own<br />
set of challenges. Among them<br />
is to keep current subscribers<br />
onboard while bringing in new<br />
ones.<br />
A key way the company aims to<br />
do this is by putting a greater<br />
emphasis on its products beyond<br />
news, said Ben Cotton, NYT’s<br />
Head of Subscription Growth.<br />
This is not to suggest The Times<br />
has any intentions of moving<br />
away from news. They don’t,<br />
and Cotton made that clear.<br />
“The way we talk about this is,<br />
if our products at The New York<br />
Times are the solar system, then<br />
news is the sun, right in the<br />
middle, and the other products<br />
are building off of that,” he said.<br />
These additional products are<br />
intended to have their own<br />
appeal and audiences, and may<br />
represent significant revenue<br />
streams either on their own, or<br />
by being bundled with news or<br />
other products.<br />
An opportunity to grow<br />
subscriptions beyond news<br />
“This is not a huge change in<br />
strategy or anything like that,”<br />
Cotton said. “It’s very consistent<br />
with the news mission that we<br />
have had over the last several<br />
decades. But we do think it<br />
speaks to an opportunity we see<br />
to grow our subscription product<br />
beyond the news product and<br />
into a number of other areas.”<br />
Take NYT’s Games, for example,<br />
which includes the popular word<br />
game Wordle that The Times<br />
bought earlier this year, along<br />
with their famous, long-running<br />
crossword puzzle and several<br />
other games designed to keep<br />
players coming back regularly.<br />
The Times also has a number of<br />
other successful product-lines<br />
such as the product review website<br />
The Wirecutter and their<br />
standalone Cooking product.<br />
„Success can’t just be measured in metrics“:<br />
Inside the digital transformation at DC Thomson<br />
UK news publisher DC Thomson<br />
has amassed 25k paying subscribers,<br />
18 months into<br />
starting a digital-first strategy.<br />
To attract paying audiences<br />
to titles such as The Press and<br />
Journal and The Courier, every<br />
person in the newsroom took<br />
on a new job, said Richard Prest,<br />
DC Thomson’s head of content<br />
development.<br />
Reporters are now grouped
CURRENT TRENDS IN THE MEDIA INDUSTRY 15<br />
in mini-publisher teams that<br />
produce content for specific<br />
audiences with a user-first<br />
mindset. For example, the<br />
publisher found that food and<br />
drink content is often most read<br />
during the weekend, so that is<br />
when the team now publishes it.<br />
Read also: ‚Actionable user<br />
needs‘ make for more efficient<br />
newsrooms<br />
Similarly, deeper investigative<br />
pieces, like video documentaries,<br />
did particularly well when<br />
released during the evening or<br />
on a Sunday night when people<br />
had more time to watch them.<br />
Unlike Reach Plc, which<br />
launched minimum page view<br />
targets for its reporters, DC<br />
Thomson measures success<br />
with engagement metrics. It<br />
has developed its own approach<br />
called Quality Reads which<br />
looks at scroll depth, mouse<br />
movements and average reading<br />
time, allowing reporters to see<br />
how their content is being read<br />
or viewed.<br />
In addition to engagement,<br />
Prest and his teams look at<br />
interaction time, assisted<br />
subscriptions and page views.<br />
But the Quality Reads score is<br />
the most important and widely<br />
used metric in the newsroom.<br />
„Success, though, can’t just<br />
be measured in metrics,“ he<br />
says. „Witnessing changing<br />
behaviours is key. We are seeing<br />
increasing collaboration with<br />
specialist areas who work with<br />
the newsrooms, graphics, SEO,<br />
AV, data, insight and social.“<br />
Cross-team collaboration is<br />
central to success and teams<br />
often discuss the best ways to<br />
structure their content, so it<br />
is more effective in terms of<br />
engagement.<br />
Human transformation<br />
As media advisor Lucy Kueng<br />
recently said, „digital transformation<br />
is a people transformation<br />
masquerading<br />
as a technological one.“ At<br />
DC Thomson, changing the<br />
mindsets was as important as<br />
introducing any new tools.<br />
Prest says that the whole newsroom<br />
got on board with the<br />
digital transformation plan, as<br />
it was considered the best way<br />
to futureproof DC Thomson’s<br />
quality journalism.<br />
„In a change like this, you<br />
have to be quite humble and<br />
patient, especially those leading<br />
people,“ he says, adding that the<br />
team also sought advice from<br />
publishers in the US and Europe<br />
who had been there before.<br />
„I was a print editor, and had<br />
worked in print all my career<br />
but was asked to help lead the<br />
transformation which meant relearning<br />
everything I knew.“<br />
A digital transformation journey<br />
is full of obstacles but Prest<br />
says they are often a result of<br />
overthinking and fearing to<br />
fail. An antidote to this energysapping<br />
mindset is taking the<br />
next step and learning from its<br />
successes and failures.<br />
„Insight, data, product, social<br />
and audience specialists provide<br />
incredible support, ensuring<br />
that our content, subscription,<br />
and product offerings are all<br />
aligned with our audience’s<br />
wants and needs,“ he concludes.<br />
York Times continues run of growth with 72% jump<br />
The New York Times was the<br />
fastest-growing top ten site in<br />
the world in September, according<br />
to Press Gazette’s ranking of<br />
global online traffic to <strong>English</strong><br />
language newsbrands.<br />
Visits to nytimes.com were up<br />
72% year-on-year to 618.6 million,<br />
according to data from digital<br />
intelligence platform Similarweb.<br />
Mail Online, the only other<br />
top ten site to see double-digit<br />
growth, saw visits grow by 11% to<br />
411.6 million.<br />
The NY Times was the fastestgrowing<br />
top ten news site in the<br />
world<br />
Year-on-year change in visits<br />
(%), top 10 sites by number of<br />
visits<br />
nytimes.com 72<br />
dailymail.co.uk 11<br />
theguardian.com 8<br />
cnn.com and edition.cnn.com 5<br />
news.yahoo.com 2<br />
bbc.co.uk and bbc.com 1<br />
msn.com<br />
−7<br />
news.google.com<br />
−7<br />
finance.yahoo.com<br />
foxnews.com<br />
−13<br />
−17<br />
Source: Similarweb<br />
-by Aisha Majid Twitter-
16 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
Winners of the <strong>2022</strong> Digital Media Awards<br />
<strong>World</strong>wide announced<br />
WAN-IFRA has announced today the winners of the <strong>2022</strong> Digital Media Awards <strong>World</strong>wide during a ceremony at<br />
the annual <strong>World</strong> News Media Congress in Zaragoza, Spain. Five global winners were recognised in six different<br />
categories for their exceptional demonstration in digital strategies to meet the changes in how people consume<br />
news and information today.<br />
Winners of the WAN-<br />
IFRA Digital Media<br />
Awards <strong>World</strong>wide<br />
<strong>2022</strong> in Zaragoza<br />
(Photo: <strong>PreMedia</strong><br />
Newsletter Magazin)<br />
WAN-IFRA’s Digital Media<br />
Awards <strong>World</strong>wide are the news<br />
media industry’s only truly<br />
global digital media competition.<br />
To qualify for the worldwide<br />
competition, finalists first had<br />
to win at the regional level of our<br />
Digital Media Awards during this<br />
past year in Africa, Asia, Europe,<br />
Latin America, North America<br />
and South Asia, which together<br />
provide news publishers with<br />
regular showcases for the bestpractice<br />
innovation in digital<br />
publishing worldwide.<br />
The regional awards are<br />
evaluated by local juries and<br />
then later in the year, a different<br />
set of judges examine all the<br />
winners across the regions and<br />
select the best of each category<br />
for the Digital Media Awards<br />
<strong>World</strong>wide.<br />
And the winners are:<br />
Best Data Visualisation<br />
Spain lives in flats: why we<br />
have built our cities vertically,<br />
eldiario.es (Diario de Prensa<br />
Digital SL), Spain<br />
“Exceptional. This is a visually<br />
and aesthetically stunning<br />
story that also provides rich<br />
historic and geographic insight<br />
and context,” said one judge.<br />
“The overlay of charts and text<br />
over the map is beautifully<br />
executed, and the way the<br />
visual finds examples of the<br />
trends highlighted in the text is<br />
extremely enlightening.”<br />
“The piece is interesting and the<br />
maps function seamlessly,” said<br />
another.<br />
“Works amazingly well on<br />
mobile,” added a third judge.<br />
“Great storytelling, and really<br />
good use of data visualisation to<br />
make a potentially dry narrative<br />
pop.”
CURRENT TRENDS IN THE MEDIA INDUSTRY 17<br />
Best in Audience Engagement<br />
Dapat Totoo, GMA News Online,<br />
Philippines<br />
“In a world dogged by fake news<br />
and declining public engagement<br />
in public interest journalism,<br />
this campaign is right on the<br />
money in its approach in trying<br />
to engage with a younger, more<br />
difficult -to-reach audience<br />
with an election process,” said<br />
one of our judges. “A really<br />
imaginative approach, utilising<br />
the social media platforms of<br />
the generation to engage with<br />
the younger audience who often<br />
grapple with the complexities of<br />
elections.”<br />
“This is a superb entry,” said<br />
another judge. “I love the range<br />
of ways in which you have sought<br />
to connect with youth audiences<br />
on an important topic.”<br />
A third judge noted: “This project<br />
isn’t just about engaging with<br />
a news brand but encouraging<br />
audiences to engage with<br />
the fundamental principles<br />
of democracy itself. GMA<br />
has devised an experimental<br />
approach with young people<br />
firmly in mind and the playful,<br />
multi-platform messaging,<br />
design and distribution of this<br />
educational campaign should be<br />
celebrated.”<br />
Best News Website or Mobile<br />
Service<br />
CNA website and app, CNA<br />
Mediacorp Pte Ltd, Singapore<br />
“The new app and website have<br />
been created in a way that<br />
is entirely compatible with<br />
mobile-first thinking for news<br />
consumers, using a fantastically<br />
forward-thinking approach that<br />
should be a standard for the<br />
industry in <strong>2022</strong>,” said one of<br />
our judges. “As well as looking<br />
great, the attention to detail in<br />
terms of innovation makes the<br />
CNA offering stand out. The<br />
whole in-app experience with<br />
the variety of content available,<br />
customisation options and even<br />
just the pleasure in navigating<br />
around is superb.”<br />
“Simple design, clean nav menus,<br />
and impressive increases in use:<br />
‘A 17% increase in monthly<br />
average time spent per visit<br />
on the website…. grew 28% in<br />
monthly active users on iOS and<br />
18% for Android.’ Looks good<br />
on iPhone too,” noted another<br />
judge.<br />
Said a third: “I really like their<br />
Context Snippets… a great way<br />
to help readers through difficult<br />
topics!“<br />
Best Use of Online Video<br />
Disordered, Stuff Circuit, New<br />
Zealand<br />
“This is a beautiful and gripping<br />
telling of an important national<br />
story of pain and abuse all too<br />
common in countries with a<br />
wounded and often overlooked<br />
population damaged before<br />
they were even born. It has<br />
an almost languid pacing but<br />
each segment keeps the viewer<br />
engaged enough to want to see<br />
‘What happens next?’ Bravo to<br />
this team,” said a judge.<br />
Best Reader Revenue Initiative<br />
Maverick Insider, Daily<br />
Maverick, South Africa<br />
“Maverick Insider is a fantastic<br />
solution to a particular problem<br />
in Africa: how to get people to<br />
pay for news in a less developed<br />
economy,” said one of our<br />
judges. “The latest iteration of<br />
the project, which comprises<br />
this year’s entry, highlights the<br />
ongoing iterative effort which is<br />
at the heart of all digital success<br />
stories. Bringing in ecommerce<br />
offers and new partnerships<br />
was a smart way of showing the<br />
value of membership in tough<br />
economic times. Creating an<br />
expert database manages both<br />
to make readers feel like they<br />
are gaining something from<br />
membership but also helps to<br />
improve the title’s journalism.<br />
The numbers show that this<br />
initiative is clearly working.”<br />
“The longevity of this<br />
programme is testament to its<br />
success,” added another judge.<br />
“The lesson learnt was honest,<br />
and pertinent.“<br />
Noted a third: “One of the<br />
most impressive things about<br />
Maverick Insider is the way the<br />
team is using data to better<br />
understand their audiences<br />
– and also incorporating best<br />
practice and ideas from across<br />
the globe. As a membership<br />
play, Maverick Insider is tapping<br />
the true definition of reader<br />
support: the members care for<br />
the product, understand the<br />
role they play in its future and<br />
are emotionally rather than<br />
transactionally involved in its<br />
ongoing success. The variety<br />
of benefits on offer is really<br />
compelling as is the quality.”<br />
Best Newsletter<br />
First Thing with John Stupart,<br />
Daily Maverick, South Africa<br />
“Going from being ‘a spark plug’<br />
to ‘one of the wheels’ sums it<br />
up well,” said a judge. “Being a<br />
‘primary driver’ of much other<br />
success says a lot. Continuous<br />
evolution of content and<br />
function is critical. Selling out<br />
two months in advance? Raise<br />
the rates, or add ad modules.<br />
Or both. Thirteen years.<br />
Well done!“
18 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
<strong>PreMedia</strong>:<br />
Hello Susan, it’s a real pleasure<br />
to meet you again here in<br />
Spain. The media industry is<br />
undergoing dramatic change. In<br />
your opinion, is there a concept<br />
for the winners in the multimedia<br />
competition?<br />
Susan Macdonald:<br />
If I knew the answer to that<br />
question, I could win the Nobel<br />
Prize! However, I can say there<br />
are signs of a positive future<br />
for newspapers. Content<br />
is becoming increasingly<br />
important, but ad sales are<br />
steadily declining. So it’s about<br />
stabilising ad sales and ensuring<br />
that both online and print advertising<br />
has a lasting effect.<br />
Susan MacDonald and Karl Malik<br />
Lineup Systems supporting<br />
the Media<br />
<strong>PreMedia</strong>:<br />
You’ve worked in many cultures<br />
around the world. You spent<br />
20 years working overseas incl<br />
15 years in Asia, and you travel<br />
all over the world for Lineup<br />
Systems. Can you introduce<br />
Lineup to our readers?<br />
Susan Macdonald:<br />
Gladly. For over a decade,<br />
Lineup has helped the world’s<br />
largest and best-known media<br />
companies such as Die Zeit, Der<br />
PEOPLE<br />
IN<br />
DIALOGUE
CURRENT TRENDS IN THE MEDIA INDUSTRY 19<br />
Tagesspiegel, New York Times &<br />
News Corp successfully maximise<br />
their advertising sales<br />
with Adpoint; an end-to-end<br />
media sales solution spanning<br />
CRM, Order Management,<br />
Finance and Reporting offering<br />
one source of the truth so<br />
optimising data management.<br />
Some of the key benefits<br />
for our Publishers are tech<br />
stack simplification, reduced<br />
TCO, streamlined operations,<br />
improved workflows and team<br />
collaboration.<br />
Our new subscriptions solution,<br />
Amplio, is Lineup‘s multichannel<br />
audience monetisation<br />
solution that helps media<br />
companies realise their full<br />
reader revenue potential, using<br />
data-driven intelligence to<br />
engage, nurture and monetise<br />
readers with personalised offers<br />
that increase reader revenue<br />
and reduce churn.<br />
Our two software platforms,<br />
Amplio and Adpoint,are focused<br />
solely on media companies<br />
and enable our customers to<br />
ditch their legacy systems and<br />
take a faster, more modern<br />
and efficient approach to all<br />
their advertising sales and<br />
subscription management<br />
operations to increase efficiency<br />
and boost revenue.<br />
<strong>PreMedia</strong>:<br />
I‘m going to visit the New York<br />
Times. They are also a customer<br />
of Lineup Systems.<br />
Media in France<br />
How La Marseillaise unified the<br />
newsroom with ProtecMedia<br />
The newsroom team‘s web and print editing work is made much easier thanks to Protecmedia technology.<br />
La Marseillaise is a French<br />
regional newspaper. It sells<br />
around 80,000 copies a day<br />
and its website receives some<br />
170,000 visitors a month. It has<br />
been delivering comprehensive,<br />
high-quality local and regional<br />
information since 1943 in the<br />
departments of Bouches-du-<br />
Rhône, Var, Hérault and Gard.<br />
It currently delivers news via its<br />
website, its daily newspaper and<br />
a weekly publication.<br />
The digital strategy of La<br />
Marseillaise has been driven<br />
by this switch to Media Cloud<br />
technology, adopting a multichannel<br />
integrated system and<br />
updating its website. This focus<br />
on technology has helped the<br />
La Marseillaise team to focus its<br />
time and efforts on producing<br />
high-end journalism and<br />
delivering high-quality content<br />
to its readers.<br />
Straus News unifies its<br />
editorial team for 18 print<br />
and web publications<br />
with Protecmedia‘s Cloud<br />
technology.<br />
Straus News renewed together<br />
with Protecmedia the editorial<br />
system of its newsroom for the<br />
18 publications they manage.<br />
Thanks to this technological<br />
upgrade and the adoption of<br />
Protecmedia‘s Cloud system,<br />
print and web workflows have<br />
been unified.<br />
Straus News is a privately held<br />
group whose publishing activity<br />
began in 1943 and whose<br />
regional information reaches<br />
populations of more than<br />
30,000. Its circulation covers<br />
Manhattan and Orange counties<br />
in New York, Sussex and Passaic<br />
counties in New Jersey and<br />
Pike County, Pennsylvania.<br />
It has a total of 17 local news<br />
editions, both weekly print and<br />
digital publications and the<br />
environmentally themed Dirt<br />
magazine.<br />
Metrics attest to the digital<br />
revolution of El Correo Gallego,<br />
a leading news site in both traffic<br />
and registered users<br />
Rossel-La Voix Group optimises<br />
subscription management<br />
thanks to the power and agility<br />
of Shipo<br />
u Two distinct newsrooms<br />
worked separately on editing<br />
content for the 18 weekly<br />
print publications, which<br />
have more than 150,000<br />
subscribers, and their<br />
corresponding daily digital<br />
editions.<br />
u Coordination between their<br />
team of 10 editors, 5 designers<br />
and 20 correspondents was
20 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
not smooth in the work tool<br />
itself.<br />
u The editorial system did not<br />
allow them to optimize the<br />
work of editing the same<br />
news for several publications.<br />
These work processes were<br />
duplicated and performed<br />
manually.<br />
u Their technology did not<br />
allow them the flexibility a<br />
journalist needs to complete<br />
their work from any device<br />
and place.<br />
“We have found the perfect tool<br />
for our team, which works on both<br />
web and print content. It also<br />
offers a superior user experience,<br />
so we are very happy to have found<br />
Protecmedia and its Milenium<br />
publishing system”<br />
-Jeanne Strauss, President &<br />
Publisher Straus News-<br />
La Dépêche Group speeds up its<br />
digital transition with automation<br />
of its print editions<br />
Streamlining processes and<br />
saving time were the key<br />
objectives of the La Dépêche<br />
Group in its transition to a newsroom<br />
3.0 with the same quality<br />
and proximity of its hyperlocal<br />
news.<br />
The Dépêche‘s enormous digital<br />
transition challenge was closely<br />
tied to the value proposition<br />
of its readers whose loyalty<br />
is based on the newspaper‘s<br />
ability to provide them with<br />
high quality, local journalism.<br />
This compromise with local<br />
information would not be<br />
possible without the work of<br />
an extensive network of up to<br />
700 freelance writers, whose<br />
management is complex and<br />
costly.<br />
La Dépêche Group publishes 10<br />
newspapers in 14 departments<br />
in the Occitanie region and has<br />
4 local television channels. Its<br />
publications include 6 print<br />
newspapers with their own websites<br />
and their own app.<br />
La Depeche‘s core mission is to<br />
support the economic growth of<br />
the group which is threatened<br />
by the decline of the print<br />
press. This area of its business,<br />
which accounts for 80% of<br />
its activity, is experiencing a<br />
slowdown due to rising paper<br />
costs, and declining revenues<br />
from circulation, advertising<br />
and subscriptions.<br />
Through a complete redesign<br />
of its editorial workflow<br />
coordinated with our MDXP<br />
system and the implementation<br />
of the Print layout automation<br />
tool, Aida dxp, La Depeche<br />
has managed to optimise its<br />
processes and draw up a solid<br />
and promising plan for the<br />
future. The industry interest<br />
of this story is such that a<br />
dedicated webinar at INMA<br />
and a full article about it are<br />
available on the INMA´s website.<br />
Rossel-La Voix Group optimises<br />
subscription management<br />
thanks to the power and agility<br />
of Shipo<br />
Metrics attest to the digital<br />
revolution of El Correo Gallego,<br />
a leading news site in both traffic<br />
and registered users<br />
Compromise with the local<br />
information demanded by its<br />
readers.<br />
Decline in Print business, which<br />
accounts for 80%.<br />
Transition to a Digital First<br />
model in the newsroom<br />
“We have more than 700<br />
journalists and local contributors<br />
and a commitment to our readers<br />
to provide local coverage for all the<br />
territories in the region.”<br />
-Michaël Bourguignon, Group<br />
Director of Revenue, IT and<br />
Digital Development, La Depeche<br />
du Midi.-<br />
Print and web editing were not<br />
integrated, they were managed<br />
in different systems<br />
Their editorial systems were<br />
obsolete<br />
Their newsroom transferred<br />
content from print to digital<br />
manually<br />
The team detected room for<br />
improvement to make their<br />
website more mobile-friendly<br />
Their technology did not allow<br />
the team to work remotely<br />
Their website did not support a<br />
paywall<br />
“Having a single space for inputting<br />
and distributing print and web<br />
content has been a major development<br />
in our operations” (Jean--<br />
Jacques Schneider, Directeur La<br />
Marseillaise)-
CURRENT TRENDS IN THE MEDIA INDUSTRY 21<br />
How diversity and inclusion make a<br />
business case for journalism<br />
In July, the <strong>World</strong> Economic Forum (WEF) published its annual report on the Global Gender Gap, assessing<br />
146 countries, of which India ranked 135th in terms of gender parity in the workforce.<br />
While the ranking this<br />
year saw a marginal<br />
improvement (up from 140th),<br />
the issue of gender disparity<br />
persists.<br />
Akanksha Saxena, a person of<br />
colour, has worked in newsrooms<br />
internationally for about<br />
10 years. She joined WAN-IFRA<br />
for its recent Indian Media<br />
Leaders eSummit to talk about<br />
the need for building diverse and<br />
inclusive newsrooms.<br />
Saxena started her career<br />
as a researcher with BBC in<br />
2011. This was the time when<br />
discussions about diversity<br />
were already underway and<br />
media organisations were forced<br />
to make policy changes after<br />
minorities demanded to see<br />
more on-air representation.<br />
“I’ve faced a slew of challenges<br />
working in these newsrooms<br />
that are largely white, male<br />
dominated, and I have tried to<br />
make my way through that. It’s<br />
been an interesting journey filled<br />
with learnings,” said Saxena.<br />
Now, an editor at Deutsche Welle,<br />
Saxena said the organisation<br />
is constantly working towards<br />
becoming more diverse and<br />
inclusive.<br />
Diverse businesses<br />
perform better<br />
While there are many reasons<br />
for creating more diverse newsrooms<br />
and companies, a very<br />
tangible one is that the most<br />
diverse companies are also more<br />
likely than ever to outperform<br />
non-diverse companies on<br />
profitability.<br />
This is proven by a 2019<br />
McKinsey analysis that shows<br />
that companies in the top<br />
quartile of gender diversity on<br />
executive teams were also 25<br />
percent more likely to experience<br />
above-average profitability than<br />
peer companies. The reason behind<br />
this is bringing diverse<br />
perspectives and taking risks,<br />
said Saxena.<br />
“Given the degree to which media<br />
organisations rely on the ability<br />
of all their staffers to effectively<br />
connect with sources, audiences<br />
and each other, there is little<br />
doubt that a more diverse newsroom<br />
can be more productive,<br />
and therefore a more profitable<br />
one,” Saxena said.<br />
Diversity brings in unique<br />
storytelling<br />
According to Saxena, diversity<br />
is each person’s individual<br />
story stemming from their<br />
experiences and circumstances,<br />
which makes for a unique view of<br />
the world; and diversity is being<br />
accepting of these realities.<br />
“My experience as a woman<br />
having grown up in urban India<br />
is starkly different from say,<br />
a Dalit (a member of what is<br />
considered to be the lowest<br />
caste in the traditional Hindu<br />
social hierarchy) journalist. So,<br />
without diversity, we end up<br />
painting a distorted picture of<br />
reality,” she said. So, what does<br />
diversity mean in the specific<br />
context of journalism?<br />
Women in news<br />
u Women in TV in India<br />
According to the 2021 UN<br />
Women Report, only one in<br />
five panellists across <strong>English</strong><br />
prime time debates is a woman,<br />
with the gender representation<br />
actually decreasing between<br />
2019-2020. The situation for<br />
Hindi prime time is worse with<br />
just one woman for every 10<br />
male panellists.<br />
u Women’s voices missing on<br />
COVID-19 discussions<br />
According to the same report,<br />
while discussing sports, all the<br />
panels across <strong>English</strong> and Hindi<br />
channels are manels (men-only<br />
panels), with women being best<br />
represented in human interest,<br />
cultural, and entertainment<br />
stories.<br />
“There are very few women<br />
covering sports, politics, defence<br />
– fields that are referred to<br />
as ‘serious journalism beats’,”<br />
Credit: Pexels
22 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
from digital and print media<br />
surveyed:<br />
A “manel” of 12<br />
male speakers<br />
discussing a female<br />
politician – Priyanka<br />
Gandhi – without a<br />
female perspective<br />
that could add<br />
substance and<br />
layers to the debate.<br />
(Screengrab)<br />
Saxena said. As per the latest<br />
Oxfam-Newslaundry Gender<br />
Representation in Indian Newsrooms<br />
<strong>2022</strong> report, women were<br />
completely missing from panel<br />
discussions on defence, sports<br />
and business. Only women<br />
experts from specialised fields<br />
such as law, civil societies and<br />
NGOs were seen discussing<br />
issues such as politics<br />
and law.<br />
Female journalists rarely<br />
touched the mark of 50 percent<br />
even on issues related to gender;<br />
representation of the third<br />
gender still remains far-fetched<br />
in newsrooms.<br />
Digital media fared slightly<br />
better than traditional media.<br />
Against 61.5 percent male<br />
representation, there were<br />
37.5 percent women. However,<br />
the increase in women’s<br />
representation merely rose from<br />
35.5 percent in 2020 to 37.5<br />
percent in <strong>2022</strong>.<br />
u Women in print<br />
The situation is no better in<br />
print media. Across newspapers,<br />
three in every four articles are<br />
written by a male journalist.<br />
The UN report found that<br />
most publications saw an<br />
improvement in the share of<br />
news stories written by women<br />
from 2019-2020, but a dip in the<br />
number of female journalists<br />
(i.e. there were fewer female<br />
journalists, but they were writing<br />
more articles). The report also<br />
recorded a disproportionate<br />
amount of co-written articles<br />
were male collaborations only.<br />
According to the report, the<br />
highest share of womenauthored<br />
news stories was on<br />
business pages, and the least on<br />
sports pages. Gender issues were<br />
covered sparingly but women<br />
wrote 44 percent of those news<br />
articles.<br />
Of the 18 percent of all analysed<br />
articles related to COVID-19,<br />
only 36 percent were authored<br />
by women.<br />
Marginalised groups get<br />
marginal representation<br />
The latest Oxfam-Newslaundry<br />
Caste Representation Report<br />
(<strong>2022</strong>) surveyed 218 digital,<br />
print and TV newsrooms and<br />
found that 191 of them had<br />
leadership positions that were<br />
held by journalists from the<br />
general category. None of the<br />
mainstream media houses had<br />
people belonging to SC/ST<br />
(Scheduled Castes/Scheduled<br />
Tribes) categories in leadership<br />
roles. Two from SC/ST categories<br />
held leadership positions in two<br />
alternative media platforms.<br />
Here are the key highlights<br />
Print media<br />
u More than 60 percent of<br />
bylined articles in <strong>English</strong><br />
and Hindi newspapers were<br />
written by people from general<br />
category. Less than 5 percent<br />
of the articles were written by<br />
people from SC/ST categories<br />
and 10 percent belonged to<br />
OBC (Other Backward Class).<br />
Majority of the writers in the<br />
top decile belonged to dominant<br />
caste groups in both <strong>English</strong> and<br />
Hindi newspapers.<br />
u Over 50 percent of journalists<br />
who have written on caste<br />
and tribal issues belonged to<br />
dominant castes. No newspaper<br />
had a journalist from SC/ST<br />
categories writing on caste and<br />
tribal issues.<br />
u Around 60 percent of<br />
magazine stories were by people<br />
from the general category.<br />
Around 5 percent of the stories<br />
were written by people from<br />
SC/ST categories. None of the<br />
magazines had any SC/ST writer<br />
at the top. Only a few had OBCs<br />
in the top decile of writers.<br />
Magazines had 14 percent of<br />
writers from SC category writing<br />
on caste and tribal issues, while<br />
only 3.6 percent ST writers.<br />
Digital media<br />
u More than 55 percent of the<br />
writers who wrote for various<br />
mainstream digital media outlets<br />
belonged to the general<br />
category. Less than 5 percent<br />
of the articles were written by<br />
people from SC/ST categories.<br />
u Alternative digital media<br />
outlets such as Mooknayak,<br />
EastMojo fared better in terms<br />
of total number of articles<br />
contributed by people from<br />
marginalised caste groups.<br />
“These hard facts are indicative<br />
of why the Indian news media<br />
is not diverse and inclusive
CURRENT TRENDS IN THE MEDIA INDUSTRY 23<br />
enough,” Saxena said. “Without<br />
proper representation, we<br />
cannot actually have a complete<br />
picture of the mediascape. These<br />
varied experiences are what<br />
really make the crux of news<br />
storytelling.”<br />
What diversity and<br />
inclusion can look like<br />
In recalling her time as a BBC<br />
Producer, Saxena said: “We<br />
would cover stories from the<br />
hinterlands of India and mostly,<br />
women would refuse to talk in<br />
front of the camera. We realised<br />
they were uncomfortable with<br />
a male cameraperson and were,<br />
therefore, unable to express<br />
themselves clearly.<br />
“Once we switched to a female<br />
cameraperson, we noticed the<br />
women we were filming appeared<br />
more confident in talking about<br />
the discriminations they face<br />
daily, asking for accountability<br />
from those in power. So, this is<br />
primarily about access.”<br />
Similarly Saxena emphasised<br />
on caste, regional, cultural,<br />
and linguistic diversity and<br />
representation being equally<br />
crucial.<br />
“News should be about balance.<br />
We need to have different<br />
viewpoints to add value to our<br />
coverage.<br />
As part of Deutsche Welle’s<br />
growth strategy and ethical<br />
responsibility, the editorial team<br />
is increasingly trying to include<br />
more women in their coverage,<br />
as well as strike a gender balance<br />
in the newsroom.<br />
Last year, DW launched a<br />
miniseries called HER – Women<br />
in Asia, which follows the lives<br />
of Asian women talking about<br />
issues plaguing them in a maledominated<br />
society.<br />
“As a result, so many more<br />
women have actually started<br />
engaging on our platforms,” said<br />
Saxena.<br />
Diversity builds trust by<br />
giving agency<br />
Global trust in media has been<br />
rapidly depleting.<br />
An Ipsos study of 27 countries<br />
found that during a fiveyear<br />
period from 2014-2019,<br />
public trust in newspapers<br />
and magazines dropped by an<br />
average of 16 percent. In the<br />
United States of America and<br />
Great Britain – two countries<br />
traditionally seen as home<br />
to model independent media<br />
systems – public trust in print<br />
media dropped by 26 percent<br />
and 27 percent, respectively.<br />
A similar pattern can be seen<br />
in radio, television and digital<br />
media, in all the countries<br />
surveyed.<br />
The study also states that building<br />
diverse newsrooms is even more<br />
important to establishing trust<br />
with underrepresented groups,<br />
where “the challenge is often<br />
not about rebuilding trust, but<br />
about building a relationship<br />
from scratch.”<br />
Best practices for and<br />
from newsrooms<br />
Saxena shared five tips to help<br />
newsrooms work towards<br />
improving diversity, equity and<br />
inclusion:<br />
u Be bold: Create a culture<br />
that recognises, supports and<br />
advances diversity.<br />
u Ensure effective re presen<br />
tation in news coverage<br />
(demographic surveys, incorporating<br />
it as a corporate goal).<br />
u Build diversity within the<br />
newsroom at all levels (viz a<br />
viz pay gap, mentoring, mental<br />
health, executive roles).<br />
u Engage with marginalised<br />
parts of your community. No<br />
false diversity; similarities<br />
beyond differences.<br />
u Remove unconscious bias.<br />
Are women victims? Are<br />
migrants criminals? Are Dalits<br />
disenfranchised?<br />
-by Neha Gupta
24 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
Gannett prints fake newspapers at<br />
Des Moines Register plant<br />
Photo provided by<br />
Illinois recipient,<br />
published with<br />
permission<br />
Fake newspapers designed<br />
to drive Illinois voters away<br />
from Democratic candidates are<br />
being printed at the Des Moines<br />
Register‘s plant, Gannett<br />
staff confirmed to Bleeding<br />
Heartland.<br />
At least eleven printed<br />
publications, which are part<br />
of the conservative network<br />
Local Government Information<br />
Services (LGIS), have been<br />
distributed to Illinois residents<br />
since August. Sometimes known<br />
as „pink slime“ journalism, such<br />
publications combine political<br />
advocacy with stories resembling<br />
neutral coverage of local news or<br />
sports. The material has the look<br />
and feel of a newspaper, but the<br />
content is more like political advertising.<br />
Jem Bartholomew of the<br />
Columbia Journalism Review<br />
was first to report in early<br />
October that Gannett had<br />
taken over printing of the<br />
LGIS products. The previous<br />
publisher, which also owns the<br />
suburban Chicago newspaper<br />
Daily Herald, canceled its<br />
commercial printing contract<br />
with LGIS in late September,<br />
saying „Many critics cannot or<br />
refuse to differentiate between a<br />
commercial printing operation“<br />
and the Herald‘s „editorial<br />
mission to be unbiased and fair.“<br />
The Des Moines Register‘s<br />
executive editor, Carol Hunter,<br />
had no comment beyond<br />
confirming in a November 4<br />
email that „these are commercial<br />
print clients.“ She provided<br />
a statement from Gannett‘s<br />
corporate communications<br />
staff: „We do not discuss our<br />
commercial print clients and<br />
have no further comment.“<br />
The Illinois mailings have<br />
featured numerous materials<br />
targeting Governor J.B. Pritzker<br />
or promoting his Republican<br />
challenger, Darren Bailey.<br />
The fake newspapers don‘t<br />
appear on a regular schedule.<br />
Many „articles“ contain<br />
inaccurate information or push<br />
conservative talking points<br />
about issues such as COVID-19<br />
and how schools approach sex<br />
education or gender identity.<br />
Pritzker has denounced the<br />
publications as “racist”; they<br />
have highlighted people of<br />
color alleged to have committed<br />
crimes.<br />
Journalist and media critic<br />
Dan Froomkin, who runs the<br />
Press Watch website, told<br />
Bleeding Heartland, „The image<br />
of real news and fake news<br />
coming off literally the same<br />
presses—presses owned by a<br />
legitimate news organization—<br />
is horrifying.“<br />
Froomkin added that the<br />
groups pretending to be<br />
news organizations „are<br />
inherently fraudulent. They<br />
do enormous damage to real<br />
news organizations both by<br />
misinforming people and by<br />
blurring the line between news<br />
and propaganda.“<br />
Priyanjana Bengani of Columbia<br />
University‘s Tow Center for<br />
Digital Journalism recently<br />
published new research on a network<br />
of some 1,200 conservative<br />
sites purporting to provide local<br />
news. The sites have offered<br />
„a range of campaign services<br />
to conservative candidates“<br />
before the <strong>2022</strong> elections.<br />
They are also running „stories<br />
that boost the positions<br />
of special-interest groups
CURRENT TRENDS IN THE MEDIA INDUSTRY 25<br />
interspersed between thousands<br />
of algorithmically generated<br />
stories and republished press<br />
releases.“<br />
„While publishing news sites or<br />
newspapers to exert influence is<br />
not new,“ wrote Bengani in the<br />
Columbia Journalism Review<br />
on October 31, the network‘s<br />
tactics „create a challenge for<br />
independent local journalism<br />
and demonstrate how modern<br />
political campaigning makes it<br />
harder for readers to distinguish<br />
between political advertising<br />
and journalism.“<br />
For Froomkin, „Fake news<br />
should be at the top of the<br />
list“ of things Gannett won‘t<br />
publish. „As news organizations,<br />
presumably including Gannett,<br />
fight to reduce the spread of<br />
disinformation on social-media<br />
platforms, the idea that they<br />
are letting groups like this use<br />
their own presses is incredibly<br />
hypocritical,“ he said.<br />
In 2018, the Des Moines<br />
Register‘s editorial board joined<br />
more than 400 other newspapers<br />
in a coordinated effort to<br />
denounce then President Donald<br />
Trump‘s comments portraying<br />
accountability journalism as<br />
„fake news“ and reporters as<br />
„enemies of the people.“<br />
Many Iowans received a fake<br />
newspaper purporting to be<br />
the „Iowa Catholic Tribune“<br />
in October. The eight-page<br />
publication, not affiliated with<br />
any Catholic organization in<br />
Iowa, pushed negative storylines<br />
about Democratic candidates<br />
and positive messages about<br />
Republican ones, along with<br />
misleading information about<br />
abortion and LGBTQ materials<br />
in schools. Some of the content<br />
was nearly identical to the<br />
„Arizona Catholic Tribune,“<br />
distributed around the same<br />
time.<br />
The slogan „Real data. Real<br />
value. Real news“ appears on the<br />
fake Catholic newspaper‘s masthead,<br />
similar to what appears<br />
on the LGIS products in Illinois<br />
(„Real data. Real news“).<br />
Hunter told Bleeding Heartland<br />
the Des Moines Register‘s plant<br />
did not print the Iowa Catholic<br />
Tribune. Asked whether<br />
another Gannett facility printed<br />
that product, she referred<br />
the question to corporate<br />
communications.<br />
UPDATE: A Chicago resident<br />
provided this photo of a<br />
newspaper that arrived in the<br />
mail November 5.<br />
Photo by Laura<br />
Belin<br />
Top image of fake<br />
„Chicago City<br />
Wire“ newspaper<br />
provided by an<br />
Illinois resident<br />
and published with<br />
permission.
26 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
Gannett tells its news division that more<br />
layoffs are coming Dec. 1<br />
Roughly 200 more employees are expected to lose their jobs<br />
AP Photo/<br />
Jacquelyn Martin<br />
Gannett’s news division is<br />
being hit with another<br />
round of layoffs, the company’s<br />
third move to slash costs in the<br />
last six months.<br />
Journalists were informed in a<br />
note Thursday from the news<br />
division’s new interim head,<br />
Henry Faure Walker. It said<br />
those affected will be informed<br />
Dec. 1 and 2.<br />
The note did not specify a<br />
number, but communications<br />
chief Lark-Marie Anton said in<br />
an email that the target was a<br />
6% reduction. With a headcount<br />
of 3,440, that would amount<br />
to roughly 200. Faure Walker<br />
said that he had conferred with<br />
other executives and decided,<br />
“While we have taken several<br />
steps already, we must enter the<br />
new year in a stronger economic<br />
position, and the reality is that<br />
our News cost base is currently<br />
too high for the revenues it<br />
generates.”<br />
After posting a big loss in the<br />
second quarter, Gannett laid<br />
off more than 400 employees<br />
and said it was leaving 400<br />
more open positions vacant.<br />
Then in October it imposed<br />
a week’s unpaid mandatory<br />
leave, suspended contributions<br />
to 401(k) plans and asked<br />
employees to consider a<br />
voluntary separation offer.<br />
Those actions were all company<br />
wide. Thursday’s was directed<br />
just to the news division.<br />
Faure Walker, who is CEO of<br />
Gannett’s United Kingdom<br />
subsidiary, also assumed the<br />
top role directing U.S. news<br />
operations when Maribel Perez<br />
Wadsworth announced earlier<br />
this month that she would be<br />
leaving the company at the end<br />
of the year. Some employees<br />
represented by the NewsGuild<br />
and in the middle of contract<br />
negotiations are exempt from<br />
the layoffs.<br />
The company had 12,331<br />
employees as of the end of the<br />
third quarter. It publishes USA<br />
Today and more than 200 local<br />
dailies.<br />
In tweets and emails, Gannett<br />
journalists complained about<br />
the timing of the note – leaving<br />
them in suspense for two weeks<br />
about whether they will be asked<br />
to leave.<br />
Anton told me in her email,<br />
“While incredibly difficult, we<br />
felt it was important to be transparent<br />
that further efficiencies<br />
will be implemented across<br />
the company as we decisively<br />
respond to the ongoing<br />
macroeconomic volatility to<br />
continue propelling Gannett’s<br />
future.”<br />
The news division is also in<br />
the midst of a reorganization<br />
announced a week ago that<br />
will split its smaller dailies and<br />
some weeklies into a new Center<br />
for Community Journalism<br />
division.<br />
-by Rick Edmonds-<br />
+++ Latest News +++ Latest News +++ Latest News +++ Latest News +++ Latest News +++ Latest News +++<br />
US magazine circulations: America’s<br />
biggest titles saw circulation fall<br />
8% year-on-year but digital growth<br />
continues<br />
The top 50 US magazines’ collective average circulation fell<br />
from 145M in H1 2021 to 133M in H1 <strong>2022</strong>; print subs fell<br />
11% YoY, digital grew 28%<br />
-karma-
CURRENT TRENDS IN THE MEDIA INDUSTRY 27<br />
Series of major orders continues:<br />
Hankyung Media Group invests in two<br />
new COLORMAN e:line printing presses<br />
The South Korean Hankyung<br />
Media Group, which prints<br />
„The Korea Economic Daily“, is<br />
investing in a comprehensive<br />
newspaper printing project<br />
with manroland Goss. The longestablished<br />
media company<br />
opted for the highest print<br />
quality, the fastest production<br />
speeds, and state-of-the-art<br />
automation. At the heart of<br />
the newly built printing plant<br />
are two highly automated<br />
COLORMAN e:line presses that<br />
will supply the newsprint market<br />
in South Korea with high-quality<br />
print products in the future.<br />
u Hankyung Media Group<br />
sets a strong signal for<br />
the future of the Korean<br />
newspaper market with the<br />
new COLORMAN e:line<br />
presslines<br />
u State-of-the-art automation<br />
technology is the<br />
foundation for efficient<br />
production of subcontracted<br />
printing orders<br />
u The COLORMAN e:line<br />
technology raises the<br />
quality standard in the<br />
Korean newspaper industry<br />
to a new level<br />
At the new production site in<br />
Bupyeong National Industrial<br />
Complex in Incheon, a new stateof-the-art<br />
print production is<br />
being built on a 3,700 m² site.<br />
The presses will be equipped with<br />
a very high degree of automation<br />
and maximum production output<br />
to ensure productivity and<br />
top print quality.<br />
After signing the contract in<br />
September <strong>2022</strong>, Mr. Hyun,<br />
Executive Director, is convinced<br />
From left to right: Mr. Park BumSuk – AllesInternational CEO, Mr. Kim Dong-Suk – Printing Manager,<br />
Heiko Ritscher – Vice President Sales & Service International, Franz Kriechbaum – CEO manroland Goss web systems<br />
Mr. Kim Jung-Ho – President & CEO of The Korea Economic Daily, Mr. Park Hae-Jun – General Affairs Director,<br />
Mr. Mr. Hyun Seung-Yoon – Executive Director, Mr. Lee Seo-Jun – Finance Director, Mr. Jung Hee-Jun – Production<br />
Director, Mr. Ryoo Won-Seok – Management Support General Manager<br />
that: „With the acquisition of<br />
the COLORMAN e:line, we will<br />
have the most powerful and<br />
automated production line for<br />
daily newspapers in Korea. A<br />
major focus of this project is<br />
also that the 60th anniversary<br />
edition in 2024 will have the best<br />
print quality of all newspapers<br />
printed in Korea. With these<br />
features, the production line<br />
naturally also offers many<br />
attractive advantages for<br />
contract printing orders from<br />
the Korean newspaper market.”<br />
Heiko Ritscher, Vice President<br />
International Sales & Service<br />
at manroland Goss adds: „Two<br />
partners with similar goals<br />
are working together on this<br />
project. The management and<br />
project team of „Hankyung“<br />
with a business model that, in<br />
addition to high-quality printing<br />
of its own daily newspaper, also<br />
focuses on becoming the largest<br />
newspaper contract printing<br />
company in Korea in the next<br />
few years; along with manroland<br />
Goss, an established supplier and<br />
service provider for web offset<br />
printing presses on the global<br />
market, which is clearly focused<br />
on further consolidating and<br />
expanding this leading position.<br />
This as a clear commitment to<br />
the future of the printed daily<br />
newspaper as a news channel.”<br />
High-tech and high-speed times<br />
two made in Augsburg<br />
The investment is characterized<br />
by clear project goals. Two<br />
manroland Goss COLORMAN<br />
e:line presses will print the highcirculation<br />
business newspaper<br />
„The Korea Economic Daily“.<br />
The printing presses each<br />
consist of six printing units, six<br />
reel splicers, two folders and<br />
a comprehensive automation<br />
package. The reliable long-term<br />
service availability provides
28 CURRENT TRENDS IN THE MEDIA INDUSTRY<br />
strong investment protection.<br />
High-tech and high-speed<br />
are standard for the „e:line“:<br />
the production of one system<br />
is designed for an output of<br />
95,000 copies per hour. This<br />
means that the new Hankyung<br />
Media Group printing plant has<br />
a total production potential of<br />
190,000 copies per hour. This<br />
corresponds to a production<br />
output of up to one million<br />
newspapers per night. The aim<br />
is to achieve cost-effectiveness<br />
with reduced unit costs for the<br />
production of large circulations,<br />
as well as smaller subcontracted<br />
circulations – thanks to the high<br />
level of automation.<br />
COLORMAN e:line –<br />
convincing and powerful in<br />
daily operation<br />
Before signing the contract,<br />
a delegation of experts from<br />
South Korea had already had the<br />
opportunity to inspect similar<br />
printing presses. „The fact that<br />
we were able to demonstrate<br />
the automation functions and<br />
the performance potential<br />
when visiting new COLORMAN<br />
e:line presses with the project<br />
group here in Germany certainly<br />
contributed to the success in<br />
this major project. The success<br />
story of the COLORMAN e:line<br />
continues in the Asian market,“<br />
says Alwin Stadler, Deputy Vice<br />
President Sales at manroland<br />
Goss.<br />
Technically sophisticated,<br />
highly automated, and efficient<br />
– Hankyung Media Group<br />
and manroland Goss making<br />
competitive newspaper<br />
production in South Korea ready<br />
for the future.<br />
Top 50 biggest news websites in the world in<br />
November: New York Times is fastest-growing<br />
year-on-year but drops out of top three<br />
The New York Times was the<br />
fastest-growing news website<br />
in the world in November<br />
but dropped out of the top three,<br />
according to Press Gazette’s<br />
ranking of global online traffic to<br />
<strong>English</strong>-language newsbrands.<br />
• Top 50 most popular news<br />
websites in the UK (monthly<br />
ranking)<br />
• Top 50 most popular news<br />
websites in the US (monthly<br />
ranking)<br />
Visits to nytimes.com were<br />
up 93% year-on-year to reach<br />
702.2m, according to data from<br />
digital intelligence platform<br />
Similarweb. However the site<br />
lost its third-place ranking<br />
in the top 50 to CNN (779.1<br />
million visits), which outpaced<br />
the New York Times for monthon-month<br />
growth in visits (21%<br />
compared to 11%).<br />
CNN was the second-fastest<br />
growing site year-on-year<br />
among the ten biggest sites<br />
by number of visits (up 22%).<br />
It was followed by Microsoft<br />
news aggregator, msn.com<br />
(870.8 million visits, up 15%),<br />
theguardian.com (387.6 million,<br />
up 13%) and washingtonpost.<br />
com (186.2 million, up 13%).<br />
Overall, eight of the top ten<br />
sites by number of visits grew<br />
year-on-year in November<br />
with only Google News (453.3<br />
million visits, down 8% year-onyear)<br />
and Yahoo Finance (245.3<br />
million, down 8%) seeing less<br />
traffic than in November 2021.