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For keywords, you purchase as part of a pay-per-click campaign,
where an advertisement for your business displays above or next to
the organic search results, the competition is similarly fierce. Each
time someone clicks on your link, you have to pay the search engine
company. Again, if you don't have a huge budget, you must
concentrate on niche keywords.
AVOID STUFFING YOUR WEBSITE
WITH KEYWORDS.
Making pages primarily for users rather than search engines is advised,
according to Google's webmaster guidelines.
Don't overuse keywords in your material; doing so increases the
likelihood that the meaning will be distorted and that readers will
become irritated.
Making the writing understandable and simple to read should be your
top goal.
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