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For keywords, you purchase as part of a pay-per-click campaign,

where an advertisement for your business displays above or next to

the organic search results, the competition is similarly fierce. Each

time someone clicks on your link, you have to pay the search engine

company. Again, if you don't have a huge budget, you must

concentrate on niche keywords.

AVOID STUFFING YOUR WEBSITE

WITH KEYWORDS.

Making pages primarily for users rather than search engines is advised,

according to Google's webmaster guidelines.

Don't overuse keywords in your material; doing so increases the

likelihood that the meaning will be distorted and that readers will

become irritated.

Making the writing understandable and simple to read should be your

top goal.

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