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Ception

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F U C K

T H E

P H A R

M A

Marketing decisions, rather than scientific innovations, have guided

the develop ment and positioning of contraceptive products in recent

years. Pharmaceutical companies have been content with th status

quo, offering women small lifestyle add-ons to basically the same old

I N D U

oral contraceptives, seeking to maximize profits and minimize losses

rather than to develop true innovations in birth control. Therefore, for

the past 50 years, the Pill has retained the dubious honor of being the

least unsatisfactory choice in contraception for American women.

S T R Y

You are IN RAGE? You should be. You want to pressure the industry?

You should. Write a email to pharmaceutical@industry.com and tell

them how you feel!

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