SKNCOP GAurav
How to start a pharmaceutical business in India
How to start a pharmaceutical business in India
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Product Positioning – Eg. Coffee
What Category Does Coffee Fit in ??
A) Beverage B) Cosmetic C) Nutraceutical
If its a Beverage: sold for ₹ 15-20 Cup
Coffee powder Nescafe: ₹ 340 100gms
Coffee Naked and raw as a scrub: ₹ 450 for 100gms
If its a Cosmetic Sugar Syrup+ Some preservatives+ Coffee (I made an insta
Cosmetic): sold for ₹ 600 for100gms
As a Nutraceuticals: (Anti-Oxidant): Price varies by Brand
As a Supplement: it is Anti-Obesity coffee Flavoured Protein Shakes no need to
mention rate ₹ 1000 for 100gms
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