Issue 92 - february 2023

Photographer Giovanni Perfetti (Italy)
Can you tell us a little about you? I was born in Cosenza, in the deep south of Italy. At the age of twenty I moved to
the city of Bologna start my studies in Medicine and Surgery at the University. In Bologna I also started my job as a
professional photographer in the fashion field, and then I extended it to the advertising one.
How and when did you get into photography? Since I was a child, I think around nine or ten years old, I used to
stole my mother’s little Bencini Comet S to take a picture on anything I saw. Since then, I never moved away from
photography, first analog then digital, wherever I went, my shooting camera was always with me.
What does photography mean to you? Photography allow you to stop time. Although today it is a instantaneous
and ephemeral form of expression, especially after the advent of social networks, I think the greatest emotion is
always that of finding an old picture in a drawer. That brings us back to reliving a memory and savoring our distant
emotions. Of course, in my job it becomes an element of expression, a language in which we address the observer.
Please briefly describe your photography style for our readers. My style is very classic. Surely my photographs were
initially inspired by the great Master Helmut Newton. However, sometimes I experiment and encroach in Pop Art
or conceptual photography. I like mixing different forms of expression and canalize them into fashion photography.
Would you consider yourself a hobbyist or a paid professional? As I was saying before, I am a professional photographer.
I collaborate with various advertising agencies and mainly work for companies.
Model Olga Shutieva
Make up & hair Diana Corniola
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