Excellent Workshops - Intercultural Conference

2012
9 th Intercultural Conference
Using Cross-Culture Successfully
October 11 th-13 th, 2012
Your conference papers

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Greeting
Jürgen Dupper
Mayor of the City of Passau
Welcome to the 9 th Intercultural Conference in Passau!
The city of Passau is delighted to welcome speakers
and guests to the Intercultural Conference. This is
the ninth time we have had the pleasure of being your
host over three exciting days.
This year’s conference coincides with the city’s anniversary
year “350 years of the baroque city of Passau”.
In 1662 a devastating fire almost completely destroyed
the city. Thanks to the energy of its inhabitants the
current old town was newly created in an Italianbaroque
style, for which the city is now famous. The
“baroque” theme will be showcased all year round
with cultural events and activities for the inhabitants
of Passau and its visitors. We would also like to invite
you to enjoy this special atmosphere as a participant
of the Intercultural Conference.
We are particularly delighted to be the venue for the
Intercultural Conference “New Horizons” for the
ninth time. The conference has established itself as
the leading event in its field. In the complex environment
of internationalisation, among other aspects,
the automotive industry will be discussed. The programme
will include many lectures and workshops
by international experts from business and politics with
varied, exciting practical insights and approaches covering
the subject of successful globalisation. I hope you have
many opportunities to exchange personal experiences and
take part in high-quality networking in our unique city.
There has been nine years of successful cooperation between
the city of Passau and ICUnet.AG. This hasn’t only
taken place at the conference, but we particularly appreciate
their commitment in staging this event. As the market leader
for intercultural services and assignment management
ICUnet.AG is one of the most successful companies in the
city. The company now has ten additional offices located in
Germany, Austria and China.
With its commitment ICUnet.AG is developing new approaches
for our region and constantly provides proof of
the intercultural cosmopolitan outlook of Passau.
I hope that you gain new insights, take part in interesting
discussions and have a pleasant stay in our exceptional
city. Enjoy the unique flair of our city during the . We are
already looking forward to being able to welcome you here
again in the future.
Jürgen Dupper
Mayor of the City of Passau

Intercultural Management
and international cooperation in the heart of Europe
9 th Intercultural Conference in Passau!
Welcome to Passau – the city where three rivers meet!
I’m delighted to welcome you to the Intercultural
Conference! This is now the ninth time we have had
the pleasure of inviting you to Passau in order to
discuss current topics and global trends as well as
exchanging best practices in the area of internationalisation.
Being aware and making others aware of distinctive
intercultural features is the key to international success
and smooth cooperation. As soon as companies
and globally operating organisations recognise the
power of the diversity of their employees they can
clearly profit from it. Not just from an entrepreneurial
perspective, conflict can also be avoided proactively in
politics when there is the opportunity for an exchange
of views in an intercultural forum.
This year’s programme takes into account different
areas in which interculturality can be a valuable addition.
You can look forward to exciting speakers from
the fields of business, politics and culture who will
show us new horizons.
I hope you enjoy an animated exchange at the Intercultural
Conference and I’m glad you are joining us!
Dr. Fritz Audebert
CEO ICUnet.AG
2012
9 th Intercultural Conference
Contents
Greeting ...................................................................p. 2
Speakers
Tatyana Baeva ..........................................................p. 4
Gerlinde Binder........................................................p. 5
Basil H. E. Coleman .................................................p. 6
Petra Dann & Stephanie Dreutter ...........................p. 7
Tanya Kopps .............................................................p. 8
Cornelius Matthes ...................................................p. 9
Johan de Nysschen ..................................................p. 10
Prof. Dr. Gunther Olesch .........................................p. 11
Raymond R. Reilly ...................................................p. 12
Eberhard Weiblen ....................................................p. 13
Orange Sofa Lounge Talk
The Roadwarrior – an all-round talent in
great demand ...........................................................p. 5
Excellent Workshops
A. Occupational pension provision as a success
factor – the international AEGON Study 2012 ...p. 14
B. Corporate Mobility Insurance Solutions ............p. 14
C. Corporate Mobility Assistance Solutions ...........p. 15
D. Enhancing Your Business Acumen –
and Your Business Career ..................................p. 15
E. Legal questions during international employee
assignments and the latest information about
the Blue Card .......................................................p. 16
F. Global Mobility – best practices & trends ..........p. 16
G. Business traveller risk – putting theory
in practice ..........................................................p. 17
H. New approaches for foreign assignments.........p. 17
Cooperation Partners ..............................................p. 18
Overview map ..........................................................p. 20
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Tatyana Baeva
about intercultural aspects of security politics
Tatyana Baeva
Press and Public Information Officer, OSCE Secretariat
“Communicating security from Vancouver to
Vladivostok” – Intercultural aspects in the work of the
Organization for Security and Co-operation in Europe
(OSCE)
OSCE is the world’s largest regional security organization
bringing together 56 participating states. It is
unique both in its geographic scope and in the nature
of its work as a forum for political dialogue between
the states. Working in the OSCE Secretariat in Vienna
is not only about trying to integrate into the Austrian
culture, but also about communicating with people of
different cultures within the organization – in units,
field missions, and institutions, as well as externally
– with journalists, researchers, and representatives of
OSCE participating states. Communicating to reach a
common ground is essential for the consensus-driven
organization, and the importance of intercultural
component in the process cannot be overestimated.
While reaching full unanimity is unrealistic, the
OSCE seeks to acknowledge the political and cultural
differences and tries to bridge them through building
trust – between people, communities and states.
Tatyana Baeva has served as a Russian-language press
and public information officer at the Vienna-based
Secretariat of the Organization for Security and Cooperation
in Europe since 2009. She was also Press
Officer at the European Commission’s Delegation to
Moscow (2005-2009) and held jobs at private companies
and the Information Office on Russia’s WTO
accession in Moscow. She holds degrees in Public
Relations as well as in International and European
Relations from universities in Saint-Petersburg, Russia,
and Amsterdam, Netherlands.
More than 2,800 employees are working for the
OSCE, mostly in field missions in Eastern Europe,
South-Eastern Europe, Southern Caucasus, and
Central Asia. The Secretariat and the specific scientific
institutions employ 548 people overall and have a
budget of 150.8 million Euro.

Gerlinde Binder
Business Travelling as soft-skill training 2.0
Gerlinde Binder
CEO & Vice President Human Resources North & Central
Europe, BCD Travel Germany GmbH
The Road Warrior – A sought-after and in-demand allround
talent
If somebody travels 150 days a year like Gerlinde
Binder does, then they will definitely have a ‘real life’
experience while on the road – long lines-ups in front
of security checkpoints, delays of connecting flights,
technical problems with trains or other unexpected
occurrences that can come up when travelling. But
imagine this – there’s business to be done out there but
nobody goes after it! When you look at the news, this
scenario is becoming more and more likely – travelling
has gone from being a welcome change in a manager’s
everyday working life to an annoying duty. Companies
are well advised to offer their travelling key players a
concept that guarantees safety and support while on the
road. Even better would be if they manage to turn the
tables and let the business trips of their road warriors
once again become a fascinating experience – with offers
arousing the curiosity about countries and people,
despite the unavoidable obstacles.
2012
9 th Intercultural Conference
On the “Orange Sofa” of the Intercultural Conference,
Gerlinde Binder will present herself not only as a top
manager of the business travel management company
BCD Travel but also as an affected person, as a road
warrior reporting on her own sometimes obscure experiences
and providing useful travel tips. She’ll speak
about how, where and when the German economy
travels and which horizons can be opened for one’s own
business if road warriors can once again perceive business
travelling as enrichment and not as a duty.
Gerlinde Binder started her professional career in
1978 with an apprenticeship as a travel consultant at
Hapag-Lloyd Reisebüro GmbH in Munich. Following
her apprenticeship, she worked for different teams in
Munich and from1989 onwards as the deputy office
manager. In 1991 she became Director of the office
and several implant offices in the Munich area; in 1996
she was appointed Regional Sales Director at Hapag-
Lloyd Business Travel GmbH and expanded her human
resource responsibility. Following the merger of Hapag-
Lloyd Business Travel GmbH and TQ3 Travel Solutions
GmbH, Gerlinde Binder became the Director Operations
Area South in 2000. After TQ3 Travel Solutions
GmbH became BCD Travel in 2006, she continued to
be responsible for the operational customer business
and 400 travel consultants, as well as for the German
Training Center Management covering basic and further
training. In 2010 she joined the EMEA Management
Team as Senior Director Business Travel Academy
EMEA where her tasks included the organizational and
cultural reuniting of teams from different European
countries. In this context, she initiated European Junior
Management Programs and new training methods, established
international connections and teams, coordinated
decision-making processes and led the management
team of the Business Travel Academy. In 2012 Gerlinde
Binder was appointed Vice President Human Resources
North & Central Europe and is since then Managing
Director and Human Resources Director of BCD Travel
Germany GmbH.
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Basil H. E. Coleman
gives cultural insights and outlooks on artistic cooperation
Basil H. E. Coleman
General Music Director Landestheater Niederbayern
Emigrating on the continent
The British General Music Director Basil H. E. Coleman,
married to a German, gives rather entertaining
insights into his private and professional international
environment. An intercultural and not only musical
journey full of surprises awaits you!
The conductor Basil H.E. Coleman received his education
at the Keble College at Oxford University and
at the Vienna Conservatory. After positions at the Vereinigten
Städtischen Bühnen Krefeld, Mönchengladbach,
the Münchner Gärtnerplatztheater, and at the
Städtischen Bühnen Augsburg, he was appointed first
conductor of the musical department at the Landestheather
Niederbayern. In September 2000 he took on
the direction of the Department of Musical Theatre at
the Bayerische Theaterakademie August Everding in
Munich. In 2001 he was appointed musical director
of the Landestheater Niederbayern, and in 2005 he
became General Music Director.
The Landestheater Niederbayern was founded in 1952
and combines two divisions, theatre and musical
theatre. There are three main stages involved in
this regional alliance: the Stadttheater in Landshut
and in Passau, as well as the Theater am Hagen in
Straubing. The Niederbayerische Philharmonie is the
Landestheater’s own orchestra.

2012
9 th Intercultural Conference
Petra Dann and Stephanie Dreutter
are convinced of the enrichment assignments offer for companies
Stephanie Dreutter
Psychologist and HR
Business Consultant
Petra Dann
Director Global Communications
& Change Management,
Siemens AG, Global Shared
Services GSS
Was ist der Mehrwert von Auslandsentsendungen – ein
Best-Practice-Vortrag
As a global company with locations in 190 countries all
over the globe and an increasingly interlinked global
economy Siemens has built up centers of competence
to support the growing mobile workforce. These centers
guarantee proximity to the delegate and quick response
in case of crisis management. Petra Dann and Stephanie
Dreutter will share Best Practices in an interactive
session.
Petra Dann, a cultural economist, started her professional
career in the department of international distribution
at Siemens Nixdorf AG. Her main tasks included
the supervision of suppliers and partner companies of
Siemens AG in many domains such as development
and marketing. She also revamped and expanded the
online sales- and marketing network of the travel management.
When the new division at Siemens Global
Shared Services was newly founded in 2006, she developed
and implemented the global branding process,
the online/offline communications systems, and the
change management strategy. She became Director
of Corporate Communication and Business Development
for the Global Shared Services Americas in
2009 and supervised 1,000 employees as well as clients
and stakeholders. Petra Dann is now responsible
for the department of Communication and Change
Management Strategy, a division that employs about
2,200 staff members in more than 20 branch offices
of Siemens AG. She also is supporting Branding,
Global Communications, and Change Management
in 80 different countries.
Psychologist Stephanie Dreutter has been working
as HR Business Consultant since twelve years. She
was leading optimisation projects worldwide, e.g. in
France, Denmark and Malaysia. In 2010 she supported
the build-up of the Delegation Service Hub in
Beijing, China.
Siemens AG is present in 190 regions worldwide
today and is the predominant force in the branches
of Energy, Healthcare, Industry and Infrastructure &
Cities. Individuals from more than 140 nations are
employed in its ten biggest national units alone. With
more than 360,000 employees overall, Siemens AG
is able to offer solutions locally and in nearly every
country.
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Tanya Kopps
sees intercultural awareness as a profitable catalysator of mergers
Tanya Kopps
Finance & Administration Director of Makro Cash & Carry,
Spain
First learnings: merger of Makro Spain and Makro
Portugal. Intercultural awareness is key*
In the spring of 2012, Makro Spain and Makro
Portugal initiated a joint journey together. During
the planning and transitional phases of the merger,
intercultural competence at all levels of both companies
played a critical role. In her speech, Tanya Kopps
will elaborate on her personal experiences and lessons
learned during the merger process.
Tanya Kopps is the Managing Director of Finance
at Makro Cash & Carry Spain, which is part of the
German METRO Group. METRO GROUP is one
of the most important international retailing companies.
Some 280,000 employees from 180 nations
are working at over 2,100 outlets in 33 countries in
Europe, Africa, and Asia. METRO Cash & Carry is an
international self-service wholesale retailer. It is the
largest sales division of the German trade and retail
giant METRO AG.
Tanya Kopps, a native of the U.S., has been working
for Metro Cash & Carry for the last twelve years. Her
current areas of responsibility include controlling,
finance & accounting as well as information technology.
Prior to Spain, her professional life included various
international assignments in Germany, Romania,
the UK, and Hungary.
In 2011, she also represented METRO Group in the
German testimonial campaign under the slogan “We
put our trust in female leadership.“ The campaign’s
goal is to portray METRO Group as an international
and diverse employer. At the same time, METRO
Group wants to raise awareness for career opportunities
for female specialists and managers in the trade
sector.
*presentation in English language

Cornelius Matthes
organises successful business alliances in a project that unites cultures
Cornelius Matthes
Director Business Alliances, Dii GmbH
“Desertec: A Vision to unite people, continents and
cultures”
The Desertec vision stands for the utilization of solar
and wind potentials to produce energy in the MENA
deserts. The therefore necessary economic, political,
and social cooperation supports the development
of local markets and creates a win-win situation for
EUMENA. Young people, in particular, gain a new
perspective through the creation of new jobs.
Sustainable production of energy strengthens the local
and international security of supply and has positive
effects on the environment. The international team
and the Dii partner network guarantee a successful
merging of continents and cultures. Planning and
realisation of a common goal have recently led to concrete
projects in northern Africa that symbolize the
beginning of a firm cooperation and friendship.
2012
9 th Intercultural Conference
Cornelius Matthes, Director of Business Alliances at
Dii GmbH since 2010, was responsible for building
Dii’s shareholder network as well as other industrial
initiatives, associations, and NGOs. He is also in
charge of finances and HR as well as the work group
Power Transmission.
Prior to that he served as Deputy Head and Member
of the Management Board at Deutsche Bank’s Asset
Management in Italy. He has comprehensive experience
in M&A as well as strategy and distribution
functions. In addition, he played an instrumental role
in the promotion of several successful mutual funds
within the green investments field.
Dii is an industrial initiative aimed at achieving
the objective of Desertec in the EUMENA territory
(Europe, the Middle East and North Africa). The
specific target is to deliver the framework for largescale
utilisation of the energy that can be produced
from the desert sun and wind. Dii was founded in
Munich in 2009 as an international consortium, now
numbering more than 60 companies and institutions,
including the non-profit DESERTEC Foundation, and
the Fraunhofer and Max-Planck research institutes in
16 countries.
Numerous individual projects will be created in
cooperation with local stakeholders (governments,
companies), aiming to produce and transfer power
generated from renewable energies. In this process,
Dii is a facilitator, catalyst and coordinator. By the end
of 2012, the major political, legal, regulatory, economic,
and technological frameworks aimed at establishing
the Desertec vision will have been created.
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Johan de Nysschen
the intercultural diversity as motor for local success of a product
Johan de Nysschen
President Infiniti Global Limited
“The Impact of cultural differences on the philosophy
of vehicle design, development and manufacturing for
Japanese, German and American automakers”*
Japanese companies approach product developments
conservatively, have a high percentage of carry-over
technology between successive models so as to ensure
reliability, and prioritize ease of manufacturing in vehicle
design.
German companies push technological boundaries and
emphasize innovation and high performance. Products
tend to be more complex and operational reliability is
sacrificed in pursuit of sophisticated ‘state of the art’ engineering.
Ease of production is low on the priority list.
American companies attach highest priority to low cost
of production. Quantity is emphasized over quality.
Vehicles are large, utilize low-technology, inexpensive
materials, and are designed to facilitate ease of manufacturing.
The priority is to offer the “most” vehicle for
the least price.
The native South-African will discuss exclusively his
first intercultural impressions after his change from the
US to Infiniti Global Limited in Hong Kong. „After 19
years at Audi, I am looking forward to new challenges,
and without question that also entails intercultural challenges
as well. I am happy to be able to provide some
insight on my current work for Infiniti as well as my global
experience in the automotive industry.“, says Johan
de Nysschen, President Infiniti Global Limited.
Johan de Nysschen is President of Infiniti Global Limited,
a Japanese luxury vehicle brand. He joined Infiniti
just this past July and runs the company from its global
headquarters in Hong Kong. Most recently, he led the
U.S. arm of Audi. Prior to that, he was President of Audi
Japan. His career also includes leadership roles at Audi
of South Africa, BMW South Africa and in the vehicle
components industry. De Nysschen has a broad perspective
of the cultural influence on the business philosophy
of Japanese, German, and American automakers
having spent a lot of time in Germany, and having lived
in Japan and the USA.
Infiniti Global Limited is expanding its global presence
as well as its range of products. Before Infinity’s business
was limited to the US, now it has representatives in
over 43 countries. Its sales volume was 150,000 vehicles
worldwide.
*presentation in English language

Prof. Dr. Gunther Olesch
about cultural diversity as a competitive advantage
Prof. Dr. Gunther Olesch
CEO Phoenix GmbH & Co. KG
“International business culture as an economic factor
of success”
Phoenix Contact GmbH is demonstrating the way as
a globally acting company: more than 12,000 employees
and a 1.5 billion Euro turnover make it the
market leader worldwide in electrotechnic and electric
connection technology. In his presentation, Dr. Olesch
will discuss the challenges and obstacles that frequently
arise in his dealings with daily business life.
As one of the CEOs and people responsible for human
resources, computer science, and law, he reports on
the recipe for success of Phoenix Contact GmbH
and deals with topics like the relation between the
company’s success and satisfaction of the employees,
the importance of visionary leadership, measurement
of an international business culture, or the realisation
of a uniform leadership strategy.
2012
9 th Intercultural Conference
Prof. Dr. Gunther Olesch is CEO at Phoenix Contact
GmbH Co. KG. His areas of responsibility include
personnel management, personnel development,
information technology and law. He has written several
books and over 130 publications concerning topics
including human resources management, management,
and information technology. Prof. Olesch holds
a honorary professorship at university Ostwestfalen
and is a volunteer member of the vocational training
committee BDA. He is also a member of the Advisory
Board of the Human Resources Forum, Chairman of
the Initiative for Employment OWL, and CEO of the
regional employers’ association. In 2009 and 2011 the
magazine Personalmagazin named him one of the 10
leading HR managers in Germany. Since 1989 Gunther
Olesch has worked at Phoenix Contact in Blomberg.
With 11,000 employees, 50 owned sales companies, 30
sales partners worldwide, and a revenue of 1,5 billion
Euro, Phoenix Contact is a leading manufacturer of
electric connection and industrial automation technology.
Phoenix has received various awards for its
excellent human resources management and management
culture, e.g. Best Employer 2011, TOB JOB, Best
Employer for engineers 2010 in job security, and the
Human Resources Award for Health Management
2010, Fraunhofer Institute.
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Raymond R. Reilly
highlights the importance of international business acumen for business success
Raymond R. Reilly
Professor of Business Administration Michigan Ross School
of Business
“Enhancing Your Business Acumen – and Your
Business Career”*
In our complex and dynamic business environment,
strong business acumen is more important than ever.
The forces of globalization will continue to upset the
status quo in industries and individual businesses
worldwide. Future success depends on awareness
and understanding of and responsiveness to the
threats and opportunities presented by these potential
changes. People with highly-developed business
acumen are more likely to correctly read the early
signals, develop reasonable organizational responses,
and maintain the flexibility to continue making
adjustments as the implications of change are better
understood.
Raymond R. Reilly is a professor of Business Administration
at the Ross School of Business, at the University of
Michigan. He was Associate Dean for Executive Education
at The Ross School of Business 2002 – 2008. Currently,
he continues his work in Executive Education as a teacher
and faculty director for The Michigan Executive Program,
Business Acumen for High-Potential Leaders, and a variety
of company-specific customized executive development
programs. This work seeks to improve the effectiveness of
directors by clarifying the meaning of board oversight of
business activities, identifying the information needed to
fulfill the role, and specifying the skills necessary to work
successfully with top management.
Reilly’s current research interests involve the intersection of
value-based business decisions and corporate performance
measurements. He has published in a variety of academic
and professional journals and is co-author of two books.
Reilly acts as a consultant to businesses in a number of
areas, including corporate strategy development, corporate
valuation, corporate business and improvement of operating.
He is a past member of the board of directors for
Electrocon International and CARI, a financial subsidiary of
General Motors. Reilly currently serves as a board member
of Fabri-Kal Corporation, Kalamazoo, MI.
The Ross School of Business is the business department of
the University of Michigan. It offers Bachelor and Master
Studies as well as leadership and management programs.
Please note that Professor Reilly will give a dinner speech
at the Gala-Dinner of the conference and will also conduct a
comprehensive workshop.
*presentation in English language

Eberhard Weiblen
states that intercultural change management is basic for success in communication
Eberhard Weiblen
Chairman of the Board of Directors of Porsche Consulting
GmbH
“Change successfully in different cultures – examples
from real life”
Flexibility is a vital competitive factor worldwide in
business life. Reasons can be found in increasing
business fluctuations and new customer requirements.
Successful entrepreneurs therefore continuously
check and adapt their business models. There
is one aspect, though, that is generally overlooked,
especially in international business: changes require
a way of communicating that reaches every employee
and, more importantly, is convincing. Rigid central
instructions are not goal-oriented. An acute awareness
for cultural differences is essential for a sensitive dialogue
in a global-acting company.
2012
9 th Intercultural Conference
Eberhard Weiblen has overseen many profound changes
in different international companies and organisations.
He often observes reactions of the people at their places
of work. Weiblen therefore reports from real life and is
convinced that those who are able to carefully combine
the strengths of different cultures will have better results.
Eberhard Weiblen has been head of the management
consulting company Porsche Consulting GmbH since
1998. The company specializes in lean and non-wasteful
processes and is a 100 percent subsidiary of the Porsche
AG. Its revenue in the fiscal year 2011 was 70 million
Euro.
Under the leadership of Eberhard Weiblen, Porsche
has become one of the top 25 management consulting
companies in Germany. World-wide more than 300
employees are carrying the concept of a lean enterprise
from the automobile industry into a whole range of other
industries. With its head-office in Bietigheim-Bissingen
near Stuttgart and three international offices in Milan
(Italy), São Paulo (Brasil) and Atlanta (GA, USA), Porsche
Consulting provides management consulting services
for approximately 200 hundred enterprises and mediumsized
companies a year.
Eberhard Weiblen studied technically-orientated business
administration at the University of Stuttgart, focusing on
the core subjects of controlling, marketing, and production
engineering. He started out as an assistant at a
sporting goods manufacturer in New York and worked
as a senior adviser for Arthur Andersen LLP from 1992
till 1994 before joining Porsche Consulting as a project
manager.
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Excellent Workshops
Occupational pension provision as a
success factor – the international
AEGON Study 2012
Contents:
• Trends 2060 – A change in worldwide demographics
• Consequences for the social budget of nations
• Reactions of companies and the special role of
expats
• Do company pensions say something about the
culture of a company?
• What is a “good plan” for pension provision during
assignments abroad?
Speaker: Rüdiger Blaich
Regional Director D A CH & CCE, AEGON Global
Pensions
Rüdiger Blaich has been providing advice to clients in
the area of occupational pension provision for thirty
years. In 2007 he was appointed “Regional Sales
Director” at AEGON Global Pensions (AGP) and is
responsible for the region Austria, Switzerland, Liechtenstein,
Germany as well as Central and Eastern
Europe. AGP specialises in supporting internationally
established companies when setting up and improving
occupational pension provision – locally, transnationally
and internationally.
Corporate Mobility Insurance
Solutions
Contents:
• Service (Administration, Payment Management,
Assistance)
• Active damage management
• Compliance
Speakers:
Christoph Kirsch is the Regional General Manager of
Allianz Worldwide Care Ltd. and is responsible for the
German-speaking region as well as Central Europe.
Dr. Martin Bausen is a coach for the health insurance
business in Northern and Eastern Germany in the
specialist sales department of Allianz Beratungs- und
Vertriebs-AG. He is in charge of various agencies operating
nationally and doctor’s commercial centres.
Ernst Wiedemann is an economics graduate and has
been working for Allianz Beratungs- und Vertriebs-AG
since 1984. As a life insurance coach he works in the
area of occupational pension provision.

Excellent Workshops
Corporate Mobility Assistance
Solutions
Contents:
• Comprehensive protection through a combination
of the range of assistance services with insurance
solutions
• Practical examples: Medical Assistance,
Security Assistance and Online Solutions
• Practical examples: Medical Assistance, Security
Assistance and Online Solutions
Speaker:
Dirk Guß, Director Sales Finance & Sales Lines,
Allianz Global Assistance
Dirk Guß has been working as the Director of Sales
Finance & Special Lines in a managerial capacity at
Allianz Global Assistance in Munich since 1 January
2010 and is responsible for Business Travel,
along with other areas. Born in Essen, he completed
training as an insurance salesman at Colonia Versicherung
AG in Düsseldorf. Following his training
he moved into sales and since then he has worked
in insurance in a managerial capacity. He has been a
member of the board for the last six years and in this
position he has been responsible for travel insurance,
along with other areas. He has been involved in insurance
cover for business trips and expatriates since
1998 and has successfully built up this business over
twelve years and is responsible for this side of the
business as a member of the board.
2012
9 th Intercultural Conference
Enhancing Your Business Acumen – and
Your Business Career
Contents:
• Business acumen overview
• Understanding the business model
• The critical skills
• The Business Case
This is an exercise that requires participants to deve
lop a set of questions whose answers offer useful in
sights into the applicable business model. The ability
to write the questions gives insights into a person’s
business acumen.
• The Take-Away
This tool offers a general technique for developing the
questions required in the case analysis. It should pro
vide a starting point for any investigation of a business
model. The skill is useful for investment analysis, credit
analysis, employment analysis and any other task that
requires an essential understanding of the viability and
potential of a business.
Speaker: Raymond R. Reilly, Professor of Business Administration
at the Ross School of Business, University of
Michigan
Please note: Professor Reilly will be giving a dinner speech
as well as holding a workshop.
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16
Excellent Workshops
Legal questions during international
employee assignments and the latest
information about the Blue Card
Contents:
• Industrial law (in particular during project assign
ments and personnel provision)
• Social security law
• Tax law
• Residency and work permit law
Speaker: Angelika Schmid, Lawyer at Noerr LLP
Angelika Schmid is a Lawyer at Noerr LLP. Angelika
Schmid was able to gain diverse intercultural experiences
while studying law at the Charles University
in Prague for two years and as part of law firm
internships in Moscow and Prague. Angelika Schmid
worked for four years as a Lawyer and Advokátka
(CZ) in the Prague office of Noerr, and now works in
the Munich office of the firm in the areas of industrial
law and social legislation. She regularly advises
companies operating internationally in all areas of
international employee assignments, in particular
the settlement of foreign employees in Germany and
when sending German employees abroad, including
all related questions regarding industrial law, right of
residency, social security law and tax law.
Global Mobility – best practices &
trends
Contents:
• In which direction are things moving? Which pro -
cesses have proved to be a success, what are the new
trends?
• Transformation of assignment management
• The link between talent and assignment
management
Speaker: Ulrike Hasbargen, Partner, Ernst & Young
GmbH
Ulrike Hasbargen is a partner at Ernst & Young
GmbH and also an accountant and tax consultant.
She is head of the Human Capital department for
Germany, Austria and Switzerland and has been
working in the area of international tax law for over
25 years. She has vast experience in the comprehensive
consultation for international contracts in the
area of tax law with regards to sending employees on
assignments abroad. The main focus of her advisory
services is worldwide Global Mobility Programmes
and the resulting tax implications for the individual
employee and their company. A further focus is
consultancy regarding pension provision, long term
incentive plans, severance pay, etc. The development
of directives for foreign assignments and the application
of processes related to employee assignments as
well as tax optimisation of remuneration are also part
of the consultancy services on offer. Ulrike Hasbargen
has had articles published in professional journals.

Excellent Workshops
Business traveller risk – putting
theory in practice
Contents:
• What are accidental expatriates and how can I
record this population?
• Which risks are connected with this population?
• Which solutions are available?
Speaker:
David J. Rooney, Executive Director, Ernst & Young
GmbH
David Rooney is Executive Director in the field of
Human Capital - Global Mobility at Ernst & Young in
Eschborn. He already has over 20 years’ experience in
this area, ten of which were as Global Head of International
Mobility and a further ten years in various
consultancy roles. His main focus has always been in
the area of Global Mobility Program Transformation.
Rooney is responsible for all Global Mobility projects
for one of the largest clients in the world operating in
the financial sector. Furthermore he is responsible for
national initiatives in areas such as Global Mobility
Transformation, Short-term Business Traveller
Solutions, Policy and Process Development as well as
Transition Management.
New approaches for foreign
assignments
2012
9 th Intercultural Conference
Contents:
• The influence of local remuneration on expatriate
packages has increased over the past few years.
• High basic salaries in the emerging markets have
become a challenge for foreign assignments.
• The practices of emerging markets have also
influenced guidelines all over the world.
Speaker:
Dr. Ulrico Lucchi, European Partner; EMEA Mobility
Leader, Mercer (Switzerland) SA
Dr. Ulrico Lucchi is head of the EMEA Global Mobility
Center of Excellence for Information Product Solutions
at Mercer (Switzerland) SA. As European Partner in the
Geneva office he is responsible for the areas of compensation
and expatriate management and is currently
involved in consulting projects all over Europe.
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Special thanks to our cooperation partners
without whom the conference would not be possible.
DIVERSITY LEADERSHIP

Medienpartner
Media partners
2012
9 th Intercultural Conference
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2013 – 10 years Intercultural Conference
Join us now for a unique anniversary event.
Celebrate with us more international speakers, more workshops and more networ-
king from the 26th until 28th of September. Simply activate the QR Code or go to
www.intercultural-conference.com/2013 and benefit from early bird registration.
Your conference hotline for all your questions & needs: +49 (0) 177 - 7 85 85 87
Venues and Hotels - Overview map
WA GABRIEL.LLOYD MARTENS.GMBH, PASSAU +49-851-93488111