Layout 2 - The Fashion Designer Guide

Recommendations

Info

Jonathan Morss, Owner/Footwear Designer @ morsfootwear.com Job role: Responsible for design, production, sales and marketing of casual men’s footwear brand ‘Morrs’. Previous experience includes design positions at Nike, Levi's and adidas. Favorite possession: My shoes (can I say that?) Joshua Fraser: Senior Fitness and Women's footwear designer @ Puma Job role: I am primary footwear designer for Women's Fitness, which include the Bodytrain collection. Secondly I am also Senior designer for Women's lifestyle. Favorite possession: My authentic autographed 1967 Bruce Lee Green Hornet trading card. Jristian Limsico: Art Director @ Tommy Hilfiger Job role: I’m Art Director for Tommy Hilfiger and I am Acting Creative Director for our denim brand – Hilfiger Denim. On a day to day basis this means conceptualising seasonal campaigns including global ad campaigns, showrooms, retail windows and online. Favorite possession: My iPhone 4 Louise Shill: Freelance Footwear Designer and Consultant @ shoegeek.co.uk Job role: In my current assignments, I provide footwear design and development services including: range planning, trend research, specification packs, footwear design and sample development. Favorite possession: At the moment my super stylish Clarks originals desert boot wedges, I love the masculine/famine styling. Magnus Gjoen: Designer / Product Developer @ Vivienne Westwood Job role: Development of logo's & graphics for brands tags & swing tags as well as development and design of Graphics for T-shirt Collection & denim. Favorite possession: My MacBook Pro Maxence Dinant: Senior Menswear Designer @ Luxury Fashion Brand Job role: Assisting Head Designer to overview the design process and product development of all RTW product categories. Favorite possession: Any piece I designed for Jil Sander I managed to get a hold of.
eCom Name: Nicole Le Grange: Footwear Designer @ LoveArtWearArt.com Job role: Freelance footwear designer and the creative director of new bespoke footwear label ‘Love Art Wear Art’. Love Art Wear Art is my own creation and is crazy hard work. Favorite possession: My 'Mexico Jesus', a bright colored, fab wooden figurine I bought at a market in Mexico. It could be a religious piece / antique / art piece, either way I loved it since the first time I laid eyes on it. Pascal Nuzzo: Head of Design (Leather goods and Accessories) @ Temperley London Job role: Head of leather goods and accessories at Temperly, London. This role includes managing design, production and running a team. Favorite possession: My black ink pen is my every day companion for sketching, it is cheap and there is nothing special about it, it is simply an essential in my designer’s life. Saloni Sethi, Independent Fashion Professional Job role: Currently I'm an Independent fashion professional who in the past has been a designer and design director at major high-end luxury brands, doing both primary and secondary lines. Favorite possession: Lurex Marc Jacobs jacket Jennifer Roebuck: Director of Ecommerce & Digital Marketing @ frenchconnection.com Job role: Responsible for the French Connection Group Ecommerce businesses which includes Ecommerce product buying, digital marketing, web design, operations and catalogue development Favorite possession: My MacBook Ruth Cozens: Art Director @ my-wardrobe.com Job role: I’m the Art Director at my-wardrobe.com, a luxury fashion etailer. I run a team of around 20 people comprising designers, stylists, photographers, retouchers and models. Together we’re responsible for all the visual content you see on my-wardrobe.com from editorial shoots to email newsletters. Favorite possession: A pair of antique silver earrings that were my grandmother's.
Page 1 and 2:
The Fashion Des gner Presented By M
Page 3 and 4:
The Fashion Designer guide ebook is
Page 5 and 6:
Contents Chapter 1: Design Chapter
Page 7 and 8:
Design Q. What is the basic design
Page 9 and 10:
Q. How do you manage to produce bri
Page 11 and 12:
Continued... love to sit and pontif
Page 13 and 14:
Continued: Q. Fashion is one of the
Page 15 and 16:
Continued... as possible. It´s imp
Page 17 and 18:
Continued: Q. How do you balance yo
Page 19 and 20:
Q. How important is it for a design
Page 21 and 22:
Production Q. What is the best way
Page 23 and 24:
Q. How can you ensure that the prod
Page 25 and 26:
Market Research Q. Market research
Page 27 and 28:
Q. How do you ensure that your comp
Page 29 and 30:
Chapter 4 Marketing
Page 31 and 32:
Continued: Q. What advice would you
Page 33 and 34:
Continued... What is the key to pro
Page 35 and 36:
Chapter 5 P.R
Page 37 and 38:
Q. What is the best way for a desig
Page 39 and 40:
A. The traditional folder press kit
Page 41 and 42:
Q. Designers can be victims of thei
Page 43 and 44:
Managing Money Q. What is the most
Page 45 and 46:
Continued... you can’t then you s
Page 47 and 48: Work Experience Q. With such fierce
Page 49 and 50: Get a reliable ISP with no downtime
Page 51 and 52: Continued... This being said, there
Page 53 and 54: Chapter 8 Launching your own label
Page 55 and 56: Continued: Q: Q. What advice would
Page 57 and 58: Finding the right investor Q. Inves
Page 59 and 60: Selling Q. There have never been so
Page 61 and 62: Q. What are the most important thin
Page 63 and 64: Q. What is the most effective way f
Page 65 and 66: Growing your business Q. Increased
Page 67 and 68: Chapter 12 Ecommerce
Page 69 and 70: Q. What can be done to ensure that
Page 71 and 72: Q. Are there any other tips or advi
Page 73 and 74: Social Media Q. What makes social m
Page 75 and 76: Continued... 4. A Distinctive Lexic
Page 77 and 78: Blogging Q. Bloggers are quickly be
Page 79 and 80: Continued...Q. How can a designer b
Page 81 and 82: Chapter 15 Photography
Page 83 and 84: Continued... A strong and experienc
Page 85 and 86: Tips for organising a casting If yo
Page 87 and 88: Q. Once the shoot is complete and t
Page 89 and 90: Styling Q. What is a stylist respon
Page 91 and 92: Continued...Q. How do you go about
Page 93 and 94: Q. Is there any other advice that y
Page 95 and 96: Final words... It’s a lot tougher
Page 97: Contributors Designers Ana Borges:
Page 101 and 102: Money Marketing Guy Hipwell: Foundi
Page 103 and 104: Stylist Makeup Alana Kelen: Senior
Page 105 and 106: Blogging www.tumblr.com - A feature
Page 107 and 108: Ecommerce www.thewebdesignblog.co.u
Page 109 and 110: Useful sites www.ezinearticles.com
show all

Layout 2 - The Fashion Designer Guide

Create successful ePaper yourself

Delete template?

Save as template?