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The 10 Most Influential Leaders to Follow in 2022

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the video production and social media management

they need and the start-ups who desperately need it but

can’t afford it. Multiple times a week she has conversations

with small businesses who have been taken

advantage of by a salesman claiming to be a marketer

or a cookie-cutter agency who overcharged and

under-delivered. Kelli’s solution for serving these

people at a price they can afford is Ember Marketing

the Group. Along with her business partner Chareese

Jorgensen, Kelli teaches members of the group basic

content creation and marketing principals. She and her

team assists them with creating their content, encouraging

them through the process and strategizing with

them, identifying the best methods to grow their

business per their industry, at a small price point that

they can afford.

When Going Gets Tough

Shortly after Kelli resigned from

her previous job and started her

agency, she went through a divorce.

With suddenly no security net and

no backup plan, Kelli burned

through her savings and had to sell

her house and move in with her best

friend to survive. That friend along

with her supportive community at

the gym were instrumental in

getting Kelli through that first year.

She refused to give up and look for

a job so it was do or die for Kelli.

She gave that first year and a half

everything she had to make it on

her own and she is happy to report

that in just three years she has

purchased her first investment

property, has plans to build a house

this year, and has built a six-figure

marketing agency that continues to

grow. This came from a willingness to celebrate

doing the hardest things in life and business and

continuing to push forward despite the hardships.

Future Roadmap

Kelli’s company continues to grow rapidly. She is

most excited about continuing to expand her client

base and team, growing Ember Marketing Group’s

subscription group to help start-ups, and continuing to

grow her brand as one of the best marketers of her

generation. Kelli is also working on her first book

and she can’t wait to debut that in the coming year.

Suggestions for Young Entrepreneurs

Kelli says, “The hardest part of working with

start-ups is when reality sets in. Everyone has

brilliant dreams and ideas and when they finally

take the leap and launch, they quickly find out it is

a steep and gruelling climb just to break even.

Make sure your personal relationships are strong,

your time management is stronger and you have the

fortitude to overcome the discouragement, dips, and

hits that come with any start-up. Do your research

and make sure your idea is viable for your audience

and you have a strong chance of building a brand or

company that can

survive and generate

revenue.”

18

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