The 10 Most Influential Leaders to Follow in 2022
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
the video production and social media management
they need and the start-ups who desperately need it but
can’t afford it. Multiple times a week she has conversations
with small businesses who have been taken
advantage of by a salesman claiming to be a marketer
or a cookie-cutter agency who overcharged and
under-delivered. Kelli’s solution for serving these
people at a price they can afford is Ember Marketing
the Group. Along with her business partner Chareese
Jorgensen, Kelli teaches members of the group basic
content creation and marketing principals. She and her
team assists them with creating their content, encouraging
them through the process and strategizing with
them, identifying the best methods to grow their
business per their industry, at a small price point that
they can afford.
When Going Gets Tough
Shortly after Kelli resigned from
her previous job and started her
agency, she went through a divorce.
With suddenly no security net and
no backup plan, Kelli burned
through her savings and had to sell
her house and move in with her best
friend to survive. That friend along
with her supportive community at
the gym were instrumental in
getting Kelli through that first year.
She refused to give up and look for
a job so it was do or die for Kelli.
She gave that first year and a half
everything she had to make it on
her own and she is happy to report
that in just three years she has
purchased her first investment
property, has plans to build a house
this year, and has built a six-figure
marketing agency that continues to
grow. This came from a willingness to celebrate
doing the hardest things in life and business and
continuing to push forward despite the hardships.
Future Roadmap
Kelli’s company continues to grow rapidly. She is
most excited about continuing to expand her client
base and team, growing Ember Marketing Group’s
subscription group to help start-ups, and continuing to
grow her brand as one of the best marketers of her
generation. Kelli is also working on her first book
and she can’t wait to debut that in the coming year.
Suggestions for Young Entrepreneurs
Kelli says, “The hardest part of working with
start-ups is when reality sets in. Everyone has
brilliant dreams and ideas and when they finally
take the leap and launch, they quickly find out it is
a steep and gruelling climb just to break even.
Make sure your personal relationships are strong,
your time management is stronger and you have the
fortitude to overcome the discouragement, dips, and
hits that come with any start-up. Do your research
and make sure your idea is viable for your audience
and you have a strong chance of building a brand or
company that can
survive and generate
revenue.”
18