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#BESTSELLERThe Professional Product Owner: Leveraging Scrum as aCompetitive AdvantageSinopsis :The Professional Product Owner's Guide to Maximizing Valuewith Scrum This book presents a method of communicatingour desires, cogently, coherently, and with a minimum of fussand bother.&#8213Ke Schwaber, Chairman &ampFounder,Scrum.org The role of the Product Owner is more crucial thanever. But it's about much more than mechanics: it's abouttaking accountability and refocusing on value as the primaryobjective of all you do. In The Professional Product Owner, twoleading experts in successful Scrum product ownership showexactly how to do this. You'll learn how to identify where valuecan be found, measure it, and maximize it throughout yourentire product lifecycle.Drawing on their combined 40+ yearsof experience in using agile and Scrum in product
management, Don McGreal and Ralph Jocham guide youthrough all facets of envisioning, emerging, and maturing aproduct using the Scrum framework. McGreal and Jochamdiscuss strategy, showing how to connect Vision, Value, andValidation in ROI-focused agile product management. They layout Scrum best-practices for managing complexity andcontinuously delivering value, and they define the concretepractices and tools you can use to manage Product Backlogsand release plans, all with the goal of making you a moresuccessful Product Owner. Throughout, the authors sharerevealing personal experiences that illuminate obstacles tosuccess and show how they can be overcome. Define successfrom the outside in, using external customer-drivenmeasurements to guide development and maximizevalueBring empowerment and entrepreneurship to the ProductOwner's role, and align everyone behind a shared businessmodelUse Evidence-Based Management (EBMgt) to invest inthe right places, make smarter decisions, and reduceriskEffectively apply Scrum&#8217Product Owner role,artifacts, and eventsPopulate and manage Product Backlogs,and use just-in-time specificationsPlan and manage releases,improve transparency, and reduce technical debtScale yourproduct, not your ScrumUse Scrum to inject autonomy,mastery, and purpose into your productteam&#8217workWhatever your role in product managementor agile development, this guide will help you deliver productsthat offer more value, more rapidly, and more often. Registeryour book for convenient access to downloads, updates,and/or corrections as they become available. See inside bookfor details.

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