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The Rabbit
The Year of the Rabbit release continues Davidoff's decade-long tradition
of honoring the Chinese New Year and its zodiacs.
by Michel Arlia
I
am in tune with the pulse of the universe. In my quiet solitude,
I hear the melodies of the soul. I float above commonplace
dissent and decay. I am subdued by my ability
to conform. I color my world in delicate pastel hues. I epitomize
harmony and inner peace. - Unknown.
Ten years ago, Davidoff introduced a pirámide-sized cigar to
the Asian market that inspired what would become their Davidoff
Year Of Series. That cigar was also known as the Year
of the Dragon. Eleven consecutive editions later, it is the turn
of the Rabbit's Zodiac sign.
The first official release of Davidoff's Year Of Series began
with the Snake in 2013, and that has kicked off a trend that a
few other manufacturers have followed in recent years. Davidoff's
Zodiac releases are highly sought after, and the popularity
of the release is also reflected in the production number,
which has increased significantly over the years.
"Over the years, we stepped up in terms of packaging, and we
stepped up in terms of blends and linked the characteristics
of each zodiac sign even more. This makes what we are doing
authentic," says Sam Reuter, Head of Product Development
and Strategic Innovation and Global Brand Ambassador. "It's
always a bit of a challenge to do better each year. Aside from
the beautiful packaging and accessories, we know that the
cigar always has to be the focus, and the consumers value
the work we put behind the cigar.
The Rabbit ( 兔 - tù, in Mandarin) represents longevity, depth,
and charm. All these characteristics flow into the creation of
Davidoff's Year of the Rabbit. Davidoff chose a perfecto sha-
16 #5-2022 CigarsLover Magazine