MUSIC NEWS Scotland (Apr23-5)

music news scotland page 17
Arts & Business Scotland becomes Culture & Business
Scotland with new identity and strategic vision
The former Arts &
Business Scotland has
today announced its
rebranding to Culture
& Business
Scotland, as well as
launching its strategy
for the next five
years.
Jane Morrison-Ross, Chair of Culture &
Business Scotland
Since the charity’s demerger from Arts & Business UK
over a decade ago, it has significantly extended its
reach across both the Scottish business and culture
sectors, now encompassing heritage as well as the
arts and further developing its offer to businesses.
Uniquely positioned as the only agency in Scotland to
act as a conduit between the two sectors, the
organisation has now repositioned itself as Culture &
Business Scotland, part of its aim to ensure that
potential beneficiaries across both the culture and
business sectors better recognise the value of its
work.
Along with its rebranding, the newly renamed Culture
& Business Scotland is setting out its strategic plan. In
alignment with its commitment to helping both
sectors to thrive, the strategic plan accounts for the
challenging economic backdrop the organisation is
operating in and focusses on ways to mitigate the
effects of this.
The legacy of Brexit, the Covid-19 pandemic and
economic crises continue to present challenges to the
cultural sector, compounded by pressures on public
funding. Culture & Business Scotland’s strategic plan
addresses this by supporting the cultural sector to
access new opportunities and models of working,
while ensuring that businesses gain an edge over
competitors by mobilising the innovation and
creativity offered by cultural organisations.
The organisation’s Strategic Plan outlines three
key strategic goals:
A commitment to championing the benefits of cultural
experiences, both for individuals and collectively, and
advocating for investment in culture based on the
value it brings to social, civic and economic life;
Further cultivating relationships between the cultural
and business industries, including expanding
membership to the organisation itself, facilitating
funding opportunities between the two sectors and
delivering and promoting the Culture & Business
Marketplace Scotland initiative; and offering sectorspecific
training and development possibilities, as well
as collaborating with industry partners to offer
insights into compelling industry issues and provide
professional expertise on relevant topics such as
governance, fundraising and sponsorship.
Collaboration remains key to Culture & Business
Scotland’s ethos, and the strategic plan will continue
to uphold the organisation’s dedication to forming and
building strong connections with other agencies, local
authorities, higher education institutes and thirdsector
interfaces.
David Watt, CEO of Culture & Business Scotland,
said: “As an organisation, we have grown and
evolved immeasurably over the past decade, and the
new naming and repositioning of our identity reflects
this. Our rebranding to Culture & Business Scotland
Guests at a Culture & Business Scotland event
demonstrates our fundamental commitment to both
sectors while ensuring that all potential beneficiaries
can recognise the scope of our work and the value it
can offer them”.
Jane Morrison-Ross, Chair of Culture & Business
Scotland added: “Scotland’s cultural industry faces a
challenging set of circumstances, but it also has
immense potential. By helping to forge connections
between the cultural and business sectors, providing
genuinely meaningful training and development
opportunities for creative and industry professionals
and advocating for the value of cultural experiences,
we’re supporting the cultural sector to fully harness
this potential and strengthening its ability to weather
the challenges ahead.
“Our new strategic plan is a manifestation of our
values, vision, and mission, and reinforces our resolve
to enable mutually beneficial connections and
relationships between the cultural and business
sectors – a unique commitment amongst Scottish
organisations”.
www.cultureandbusiness.scot
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