[Read]✔EBOOK⚡ Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True

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#BESTSELLERCreativity, Inc.: Overcoming the Unseen Forces That Standin the Way of True InspirationSinopsis :From a cofounder of Pixar Animation Studios - the AcademyAward-winning studio behind Coco, Inside Out, and Toy Story- comes an incisive book about creativity in business andleadership for readers of Daniel Pink, Tom Peters, and Chipand Dan Heath.New York Times best sellerNamed one of thebest books of the year by The Huffington Post Financial TimesSuccess Inc. Library JournalCreativity, Inc. is a manual foranyone who strives for originality and the first-ever all-accesstrip into the nerve center of Pixar Animation - into themeetings, postmortems, and &#8220Brintrust&#8221sessionswhere some of the most successful films in history are made. Itis, at heart, a book about creativity - but it is also, as Pixarcofounder and president Ed Catmull writes,&#8220anexpression of the ideas that I believe make the bestin us possible&#8221For nearly 20 years, Pixar has dominated
the world of animation, producing such beloved films as theToy Story trilogy, Monsters, Inc., Finding Nemo, TheIncredibles, Up, WALL-E, and Inside Out, which have gone onto set box-office records and garner 30 Academy Awards. Thejoyousness of the storytelling, the inventive plots, theemotional authenticity: In some ways, Pixar movies are anobject lesson in what creativity really is. Here, in this book,Catmull reveals the ideals and techniques that have madePixar so widely admired - and so profitable.As a young man,Ed Catmull had a dream: to make the first computer-animatedmovie. He nurtured that dream as a PhD student at theUniversity of Utah, where many computer science pioneers gottheir start, and then forged a partnership with George Lucasthat led, indirectly, to his cofounding Pixar in 1986. Nine yearslater, Toy Story was released, changing animation forever. Theessential ingredient in that movie&#8217success - and in the13 movies that followed - was the unique environment thatCatmull and his colleagues built at Pixar, based on leadershipand management philosophies that protect the creativeprocess and defy convention, such as:Give a good idea to amediocre team, and they will screw it up. But give a mediocreidea to a great team, and they will either fix it or come up withsomething better.If you don&#8217tstrive to uncover what isunseen and understand its nature, you will be ill prepared tolead.It&#8217not the manager&#8217job to prevent risks.It&#8217the manager&#8217job to make it safe for others totake them.The cost of preventing errors is often far greaterthan the cost of fixing them.A company&#8217communicationstructure should not mirror its organizational structure.Everybody should be able to talk to anybody.

[Read]✔EBOOK⚡ Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True

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