Spa Executive March-April

Rosewood’s Emmanuel Arroyo on succeeding
as an industry leader & supporting our teams
Emmanuel Arroyo was recently promoted
to Senior Corporate Director of Wellness at
Rosewood after more than 11 years with the
brand and several more in the hospitality, spa
and wellness sector.
Rosewood Hotels is a global collection of oneof-a-kind
luxury hotels, resorts and residences,
inspired by the philosophy “A Sense of Place,”
to reflect the local culture and spirit of a
destination. The brand aspires to create travel
experiences that are “authentic, original, and
deeply personal.”
Emmanuel Arroyo was recently promoted
to Senior Corporate Director of Wellness at
Rosewood after more than 11 years with the
brand and several more in the hospitality, spa
and wellness sector.
His hospitality career began with Fairmont as
a spa experience coordinator at one of the
Willow Stream locations. A management trainee
program led to opening the brand’s location
in Mayakoba, after which he went to work for
Hilton Worldwide for three years before joining
Rosewood where he operated the first branded
Sense Spa, also in Mayakoba.
“Sense Mayakoba became the first 5-Star Spa
by Forbes Travel Guide in Latin America,” says
Mr. Arroyo. “That was exciting. Not just for us
as a spa or hotel, but also as a recognition for
Rosewood as a brand and a statement for
Mexico, which is a destination with so many
high caliber spas, enough to be known as a
worldwide top spa and wellness destination.
Later, he was promoted to Regional Director
of Wellness, North America, Caribbean, and
Europe, before moving into his current role.
He now supports 27 spas, with 25 more
in the pipeline. “My responsibilities are
mainly dedicated to operational excellence,
business strategies, maximizing our financial
performance, and supporting the pre-opening
and opening process of the new projects.”
As Senior Corporate Director of Wellness for a
brand so renowned for its singularly authentic
and original positioning, Mr. Arroyo is well
placed to share some deep and valuable
insights about what it takes to succeed as
an industry leader and how we can better
support our teams and create truly excellent
customer experiences. So, we asked him
about these things.
What does it take to succeed as a leader in spa
and wellness?
There are so many things but if I must
choose, I think you must commit to staying
ahead of the curve and being an innovator.
You have to challenge yourself to not be in
the same spot for too long and recognize
that this is a very fast changing industry. At
Rosewood, not exclusively from a wellness
perspective, we really are aiming to be
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