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SmallBUZZ Talks final

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28

In recent years, the retail

landscape of town centres

across the country has been

rapidly changing. With the

rise of e-commerce stores,

many town centres have

been struggling to keep up.

Microshops are a new and

exciting trend that is

changing the face of retail in

town centres across the

country and they are now

here in Northampton.

We were able to talk more

about this with Natalie

Cotton, a team member.

“Helping small business

owners come into high

street” - Natalie

A microshop is a small,

independent retail space

pods for individual

entrepreneurs or small

businesses, and while they

can offer a small selection of

products in the market. From

artisanal foods to handmade

crafts, anyone can bring

thier creativity and

innovation to town centres

across the country.

“Inside a town centre, inside

a retail unit” - Natalie

“We identify an empty space

in the shopping centre on a

high street, and create small

pods to rent to individuals

on flexible terms and

affordable rates, inclusive

of electricity and business

rates”

One of the key advantages

of microshops is their

flexibility. Because they are

small, they can be rented at

a fraction of the cost of a

traditional retail space. This

makes it easier for

entrepreneurs and small

businesses to get started

without taking on the

burden of high overhead

costs. Additionally, because

microshops are so small,

they can be easily moved or

relocated if necessary. This

allows retailers to test out

new locations and markets

without committing to a

long-term lease.

“They can move out anytime

with one month’s notice” -

Natalie

Natalie Cotton, Special Projects,

PRINCE2 Practitioner

Another advantage of

microshops is their ability to

provide a unique shopping

experience. Because they are

run by individual

entrepreneurs or small

businesses, they would be

able to offer a level of

personalization

and

customization that is difficult

to find in larger retail

spaces. Customers are able to

interact directly with the

shop owner or artisan, and

they are often able to learn

more about the products

they are purchasing and the

story behind them.

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