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Maverick Marketer: Time to Get Creative

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[Download] [epub]^^ Maverick Marketer: Time to Get Creative 'Full_Pages'



Description

In "Maverick Marketer," Johnstone considers the course of his life, from taking the helm of a

sailboat in a race at age 2, through college days at Princeton, to creating the leading performance

brand in sailing, then doing same with powerboats. Regaling readers with sailing stories and how

award-winning boats were created, Johnstone seeks to ignite a creative spark in others, urging

them to follow their passion and chart their own course to victory. Part memoir, part love story, part

marketing case study, "Maverick Marketer" is an entrepreneurial success story brimming with

lessons on innovation, business development, and problem-solving. Rebecca White, awardwinning

Professor of Entrepreneurship at the University of Tampa, said, "I'd recommend Bob

Johnstone's book for every college student today." "Maverick Marketer" is available for purchase

on Amazon.com.

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