lesommet_inbroadcast_201412

I N T E R N A T I O N A L N E W S
WWW.INBROADCAST.COM | ISSUE 38 - DECEMBER 2014
InREPLY
Sennheiser In The Middle East
Sennheiser’s Middle East Business Development Manager
John McGregor, fields InBroadcast's questions on the
company’s products and solutions…
Installed Sound:
Sennheiser
ADN W system
24
InB: How is your company
adapting to meet customer
demands?
John McGregor: As we are
seeing the market growing and our
customer base getting larger and
spread across a larger geographic
area we have added to our staff
levels at our offi ce here in Dubai,
one of the reasons that I can
answer these questions. I am
actually the newest addition to
the Sennheiser Middle East office.
Obviously we are seeing an
increase in our Installed Sound
solutions going out to the market.
With our ADN system we had
massive interest, but we wanted
to make the system even easier to
work with. To this end we introduced
the ADN W (wireless) systems. By
going wireless with this system we
now have a conferencing system
that can be setup easily and
quickly and does not have to be
considered as a fixed install. All you
now need is a central unit that is
feeding out to all the desktop units
across the wireless network. All
of a sudden you can now create
a conference room in minutes but
still have the same functionality
of the wired predecessor.
We are also looking carefully at our
technical offerings to the broadcast
market, with a specifi c focus on
Neumann Studio Monitors promise accurate sound
Digital technology. Our Digital
9000 Series wireless microphone
system is now the benchmark for
all Digital Wireless systems on the
market. With restrictions in the RF
bandwidths available to users of
professional wireless technology,
thanks to Digital TV and 4G mobile
data networks we have had to look
at ways of allowing the same number
of channels to exist with a much
smaller window of frequencies.
Having witnessed the interest and
uptake of the Digital 9000 Series
we know that we have created a
product that the market was waiting
for and needed right now to keep
pace with developments in the
industry.
InB: What criteria are broadcasters
using to select products?
JMcG: Well with Sennheiser it is
fairly simple to answer that question.
They are looking for perfect sound.
The ethos behind Sennheiser is
all around the ‘Pursuit of Perfect
Sound’. We are known in the
industry for creating products that
not only offer amazing technical
breakthroughs but most importantly
always offer the best possible sound
capture, and now replay thanks to
the addition of the Neumann Studio
Monitors to our portfolio of products.
InB: Which territories are showing
particular activity?
JMcG: We are seeing a lot of activity
in the GCC (Gulf Cooperation
Council) specifi cally Kingdom of
Saudi Arabia & Qatar this year.
However we know that there will
be a lot of activity from the UAE &
Oman in the New Year. Beyond this
we are seeing an uptake in activity
in our Central Asian markets as well.
InB: Any product innovations
ahead that you can discuss?
JMcG: Well the latest innovation is
the addition of DANTE to our Digital
9000 Series. Now we have the ability
to link our systems to any DANTE
enabled networks, this allows for
great flexibility and integration with
existing digital networks that are
already deployed. Moving forward
we will begin to see the Digital
9000 technologies fi lter down to
other products. It will definitely be
an interesting future for wireless
technology.
InB: Can you describe some of
your recent deployments?
JMcG: We’ve had two large ADN
installs in the region this year. One
is going to a major International
hotel in Doha and the other is being
deployed in a prominent Bank in
Kuwait. We have also been thrilled
to see Al Jazeera specify our
Digital 9000 Series in the UK and
US offices.
Broadcast: Sennheiser’s
‘benchmark’ Digital 9000 system
InB: Thank you for taking the time
to answer our questions.