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from your Farm. Farms that consistently promote their products and
ask for the sale (without incorporating stories that either educate or
entertain) see lower overall conversions.
This example is from Grassfed Cattle
Co., a pastured protein Farm located in
Minnesota. With the opening line bolded
in red, Valerie highlights the topic of her
email - that pastured chickens are available
for sale in her Farm store. In the body of
the email, Valerie shares why pasture-raised
is important and quotes the American
Pastured Proteins Association (APPPA) for an
educational component.
Also, note the layout. Valerie included
Order Your Pastured Chicken!
an eye-catching photo at the top of the
email. The header text stands out (in a red
font color), and she uses 2-3 sentences
per paragraph, making the newsletter
consumable and easy to read.
Watch: 5 Tactics to Save Time & Drive Farm Conversions with
Email Marketing
Listen: Save Time and Boost Sales with Practical Email
Marketing Tactics
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