Cummins Asia Pacific Magazine - Issue 1 2023

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Joe Ribera…“Genuine Cummins
parts are important to the
success of our business.”
Genuine parts
critical to success of
diesel repairs business
Joe Ribera is proud of the reputation of the diesel repair business
he established with wife Donna in Derrimut, Melbourne, in 2011.
Melbourne Diesel Repairs’ focus is on
quality, and there are no compromises.
“It takes a long time to build up a
reputation,” says Joe. “If you make a
mistake it spreads like wildfire the way
social media is today.
“We don’t advertise, we don’t have a sign
up outside our workshop. We’re proud of
our reputation for quality work.”
The Ribera business in Australis Drive,
Derrimut, with four mechanics and two
apprentices on the tools, specialises in
bumper-to-bumper truck maintenance and
diesel engine repairs.
He is one of the largest parts customers of
the Cummins Laverton branch.
Pay for quality
“Genuine Cummins parts are important
to the success of our business,” he says.
“The parts are more expensive than nongenuine
parts but if you want quality you
have to pay for it.”
He points out that the parts warranty and
service support coverage provided by
Cummins also “strongly favour” the use of
genuine parts.
He confides he once used non-genuine
parts when rebuilding a Cummins engine
and it failed due to this.
“The parts supplier didn’t want to know
about it, they didn’t want to support us,”
he says. “When something goes wrong
like that it’s hard work for all involved
– the owner of the truck or engine, the
mechanical repair business. There ends up
being a lot of unpaid labour.
“I learned from that mistake. When you
buy non-genuine parts you risk having
problems.
“When you look at the R&D Cummins puts
into the design and manufacture of its
parts, the non-genuine suppliers don’t do
that, so there’s an obvious risk in terms of
poor reliability.”
With genuine Cummins parts, customers
know where and how they have been
manufactured, so they can be confident
in the quality, durability and reliability of
the parts.
Joe Ribera (left) with Chris Appleyard,
Cummins aftermarket sales executive for
Victoria (centre), and Wade Langford, parts
manager at Cummins Laverton.
When you buy
non-genuine parts you
risk having problems.
Only genuine components are built to meet
the original factory specifications while
using the latest materials, component
designs and manufacturing techniques.
Every genuine Cummins part is backed
by a comprehensive factory warranty and
supported by Cummins’ extensive support
network in the Asia Pacific region, ensuring
peace of mind and financial protection.
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