Kleon, Austin - Show your work!_ 10 ways to share your creativity and get discovered-Workman Publishing Company (2014)

Ted Orland in their book, Art and Fear: “To all viewers but
yourself, what matters is the product: the finished artwork.
To you, and you alone, what matters is the process: the
experience of shaping the artwork.” An artist is supposed
to toil in secrecy, keeping her ideas and her work under
lock and key, waiting until she has a magnificent product
to show for herself before she tries to connect with an
audience. “The private details of artmaking are utterly
uninteresting to audiences,” write Bayles and Orland,
“because they’re almost never visible—or even knowable—
from examining the finished work.”
This all made sense in a pre-digital age, when the only way
an artist could connect with an audience was through a
gallery show or write-up in some fancy art magazine. But
today, by taking advantage of the Internet and social media,
an artist can share whatever she wants, whenever she wants,
at almost no cost. She can decide exactly how much or
how little of her work and herself she will share, and she
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