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South Magazine Fall 2023

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SIX DECADES OF SOUTH<br />

1960s<br />

A Promising Start<br />

The region’s higher education dreams finally come true. State Rep. Clara<br />

Stone Fields of Mobile coins the name University of <strong>South</strong> Alabama:<br />

“‘USA’ just has a good ring to it.” Visionary young President Frederick<br />

Whiddon (pictured at top right), appointed in October 1963, oversees<br />

rapid growth. Enrollment rises from zero in spring 1964 to 4,526 by fall<br />

1969. Outside class, students hang out at the administration building’s<br />

basement snack bar and enjoy excellent cafeteria food from Pete Zitsos,<br />

later of Zitsos Cafeteria downtown. In celebration of the University’s<br />

60th Anniversary, <strong>South</strong> <strong>Magazine</strong> features selected moments<br />

and memories from our first six decades, drawn from yearbooks,<br />

contemporary records and alumni recollections.<br />

1964<br />

BUILDING A<br />

FOUNDATION<br />

<strong>South</strong> opens with<br />

one building (now<br />

the Frederick<br />

Palmer Whiddon<br />

Administration<br />

Building) and an<br />

annual budget of<br />

$869,000.<br />

INSTANT SUCCESS<br />

Classes begin June<br />

8 with a 27-member<br />

faculty and 276<br />

students. <strong>Fall</strong> quarter<br />

enrollment hits<br />

928, almost double<br />

expectations.<br />

1965<br />

PLAY BALL<br />

Mel Lucas becomes<br />

the first athletics<br />

director and first<br />

baseball coach.<br />

Today, men and<br />

women compete for<br />

the University in 17<br />

Division I sports.<br />

ROAR!<br />

<strong>South</strong> adopts<br />

a mascot: the<br />

jaguar. The jaguar’s<br />

coat inspires the<br />

University colors<br />

of black and gold.<br />

Trustees switch to<br />

red, white and blue<br />

in 1967.<br />

18 SOUTH MAGAZINE

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